Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
T
HE advertisement on the next page is aimed directly at the thousands of
people who buy "silent" pianos every day because they do not fully ap-
preciate the benefits of a Playerpiano. The March 20th issue of "The Saturday
Evening Post" carried it into more than 2,5000,000 American homes.
The purpose of this advertisement is to help you sell more Player pianos in
preference to pianos — and so make the larger sale and the larger profit.
The sharp focus of this advertisement on one of the piano industry's definite
needs will, we believe, be a tremendous asset to any dealer who sells Player'
pianos equipped with the Standard. For the "Nationally Advertised" Standard
Player Action helps to sell every Playerpiano of which it is a part.
Isn't this a good reason for always specifying "Standard" whenever you send
in an order for Playerpianos?
STANDARD PNEUMATIC ACTION CO.
W . A. MENNIE, President
638 WEST 52nd STREET - - NEW YORK CITY