Music Trade Review

Issue: 1926 Vol. 82 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
T
HE advertisement on the next page is aimed directly at the thousands of
people who buy "silent" pianos every day because they do not fully ap-
preciate the benefits of a Playerpiano. The March 20th issue of "The Saturday
Evening Post" carried it into more than 2,5000,000 American homes.
The purpose of this advertisement is to help you sell more Player pianos in
preference to pianos — and so make the larger sale and the larger profit.
The sharp focus of this advertisement on one of the piano industry's definite
needs will, we believe, be a tremendous asset to any dealer who sells Player'
pianos equipped with the Standard. For the "Nationally Advertised" Standard
Player Action helps to sell every Playerpiano of which it is a part.
Isn't this a good reason for always specifying "Standard" whenever you send
in an order for Playerpianos?
STANDARD PNEUMATIC ACTION CO.
W . A. MENNIE, President
638 WEST 52nd STREET - - NEW YORK CITY
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
This Advertisement appeared in the March 20th issue of "The Satur-
day Evening Post." It is the second of the great Standard National Ad-
vertising Campaign for 1926 which will be a tremendous asset to you.
THIS MARK IS YOUR
GUIDE IN BUYING
A PLAYER P I A N O
When you buy a piano
consider this important fact. . . .
Perhaps you have decided that your child shall take piano lessons, but have
not fully decided what type of instrument to buy.
If you choose a Player Piano equipped with the Standard Player Action, you
will own a fine musical instrument that is really two pianos in one. First, a
piano on which your children can start their study of music. (Musicians and
music teachers say that this Player Piano is a very helpful influence to the
child. By interpreting music correctly it supplies the necessary ear training
and acts as an inspiration and guide to the child.)
Then, during the years when they are learning to play, you will have a won-
derful Player Piano on which you can play the greatest music ever written
exactly as you want to hear it played. You can give it your own feeling and
expression.
Whatever the call—the old lullabies or heart songs, the classics, or the latest
Broadway dances—a Player Piano equipped with the famous Standard Player
Action, will supply it.
In Craftsmanship, in Special Features of Construction, in Durability, in the
Humanness of its playing, the Standard Player Action has no peer. Its Superi-
ority is endorsed by the 125 manufacturers of Player Pianos who have adopted
it for their pianos. Over 400,000 music lovers have purchased Standard
equipped Player Pianos. Look for the Standard " S " on the pedals.
Write for handsome new booklet, The Heart Appeal of ISAusic. Standard
N
Pneumatic Action Company, 652 West 52nd St., New York City.
,
PLAY E R
PIANO
Sn^iailed in over 12$ Quality
G)
Use of your 'Tiano
^Dealer's Long Experience
For years your piano dealer has
been building up a knowledge of the
relative value of Player Pianos. He
knows that the heart of a Player
Piano is in the Player Action, and
his experience has taught him that
the Standard Player Action embod-
ies the highest expression of crafts-
manship and quality. Make use of
his experience. It will be well worth
your while to consult him.
ACTION
Player Pianos

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