Music Trade Review
Issue: 1926 Vol. 82 N. 11 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
46
MUSIC TRADE
REVIEW
MARCH 13,
1926
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Big City on the Big Muddy Reports
All Is Well With the Sheet Music Trade
SONGS THAT SELL
—
Always (Irving Berlin) (New)
Remember (Irving Berlin)
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Sends Back Op-
timistic News After a Visit Among the Sheet Music Dealers of That City
CITY, MO., March 2.—The usual,
K ANSAS
atmosphere which prevails throughout the^
J. W. Jenkins & Sons Music Co. was extremely
apparent while I was in the city. When I
reached the mezzanine
floor, m y glimmers
took a straight shot at
my good friend, Grant
Egc, who was seated
in his private office
dictating some mail.
In my interview with
Grant, he had this
much to say about the
music business with his
house:
"I am surely en-
thused about our gross
business for the year
just ' ended, but not
Maurice Richmond
about our profits and
that is principally the publishers' fault, particu-
larly the standard houses. Our advocating the
professional discount to the teacher and to the
professional musician in order to meet our com-
petitors simmers down to this fact: The mark-
ings of the music must be higher with more
flexibility. That is why at the present time we
are not showing the profit. If the band and
orchestra publisher is allowing a discount from
10 to 20 per cent on that type of publication,
why do they not recognize the sheet music
publication as well? I am in favor of the A.
P. Schmidt form of marking of price, also the
course Boosey & Co. are pursuing in their
markings. Our business is essentially that of
a mail order house, but we must meet our po-
tential competitor."
The "Jenkins Chimes," a monthly house
organ, has some real peppy news. Many ideas
are unfolded as well as some valuable sales
aids. Let me quote some jingles from the
"Jenkins Chimes" that are worth while:
"Hang out your Smile Shingle when saying
'Good morning,' to show that you mean it!"
"No man ever developed strength on a soft
job."
"Your daily job is merely a challenge. Have
you noticed the increase in crowds on the first
floor? This is partly due to the fact that there
are so many new Victor records that every-
body wants—Jenkins has them—that it is a
pleasure to buy them at Jenkins because of the
courtesy shown by the Jenkins sales people."
Here are a few comedy lines that you may
get a kick out of:
"An Irishman and his wife were at the
theatre for the first time. The wife noticed
the word 'Asbestos' printed on the curtain.
'Faith, Pat, and what does asbestos on the cur-
tain mean?' 'Be still, Mag, don't show your
ignorance, that is Latin for "Welcome!"'"
"A young" lady was being interviewed: 'Do
Then I'll Be Happy
co-eds kiss?' she was asked? 'You'd be sur-
prised,' she remarked coyly, 'how much goes on
right under my nose!' "
"Teacher: 'Honesty is the best policy.' Son
of an insurance agent, 'You're wrong, teacher;
twenty payment life is the best policy'."
Topeka Twinkles (Branch Store)
—
I Never Knew
That Certain Party
In the Middle of the Night
I Wish That I'd Been Satisfied With Mary
I Wonder Where My Baby Is Tonight?
Cecilia
I Wish't I Was in Peoria
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
The Roses Brought Me You
Venetian Isles (Irving Berlin)
Yearning
Say It Again
My Sweetie Turned Me Down
Don't Wait Too Long (Irving Berlin)
Miami You Owe A Lot To Me
When Autumn Leaves Are Falling
Take This Rose
Tell Me Why You and I Should Be Strangers
Feelin' Kind O' Blue
The Day That I Met You
I Care For Her and She Cares For Me
"The thing that goes the farthest
Toward making life worth while,
That costs the least and does the most
Is just a pleasant smile."
"'Did you ever stop to think that it takes
fourteen muscles to smile and seventy-seven to
frown. We practice smiling in Topeka and
economize."
I asked Grant what, in his mind, constituted
success of any form, and his reply was, "You
must know the success family."
"The Father of Success is Work;
The Mother of Success is Ambition;
The oldest son is Common Sense;
Some of the other boys are Perseverance, Hon-
esty, Thoroughness, Foresight, Enthusiasm,
and Cooperation.
The oldest daughter is Character:
Some of her sisters are Cheerfulness, Loyalty,
Courtesy, Care, Economy, Sincerity and Har-
mony.
The babe is Opportunity.
Get acquainted with the f old man' and you will
be able to get along pretty well with the rest
of the family."
Miss Martha Young, professional manager of
the publishing department, reports the following
songs as the principal ones in the catalog:
"Peaceful Valley" and "Rhythm Rag," and
their new publications that look the best are
"I Saw You in Your Window," by Lucien &
Gwynne Deni, and "Make the Dream of the
Rose Come True," by Alfred Solman.
Little Martha is fast and furious and that is
why she holds the job and is producing.
The new man in charge of the band and
orchestra department is Harry Stampfle, who
has just passed two decades with the House of
Jenkins. He is a good musician and knows the
ins and outs in the band and orchestra field
from the practical side. He can manipulate the
wind and the string instruments to perfection
and knows the whys and the hows. He is bound
to succeed because he has a policy which is
bound to put him over in the department.
Knowles is as busy as ever watching the
stock coming in and his every desire is to see
that paramount service is given to every order
going out—and he does!
Wunderlich Piano Co.
The Rockwells run the music department and
the day I was there Mrs. Rockwell was ex-
tremely happy over the results of last year.
She has painted a very pretty picture for this
year's business and here is hoping she gets a
gold frame for it. The remarkable thing about
this couple is that they are so hospitable. They
BOOKS THAT SELL
X
New Universal Dance Folio
No. 10
Special Edition for 1926
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
Irving Berlin's Song Gems
from the Musical Comedy Sensation
"THE COCOANUTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
know nothing about the word "conceit," "which
is the most incurable disease known to the hu-
man soul" in the language of Henry Ward
Beecher. The class of trade that they cater to
evidently places implicit confidence in the
Rockwells. As we often hear "confidence is a
thing not to be produced by compulsion.
People cannot be forced into trust."
Congenial Companions—Small Goods and
Most Popular Music Books—
each helps the other
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
THE
46
MUSIC TRADE
REVIEW
MARCH 13,
1926
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Big City on the Big Muddy Reports
All Is Well With the Sheet Music Trade
SONGS THAT SELL
—
Always (Irving Berlin) (New)
Remember (Irving Berlin)
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Sends Back Op-
timistic News After a Visit Among the Sheet Music Dealers of That City
CITY, MO., March 2.—The usual,
K ANSAS
atmosphere which prevails throughout the^
J. W. Jenkins & Sons Music Co. was extremely
apparent while I was in the city. When I
reached the mezzanine
floor, m y glimmers
took a straight shot at
my good friend, Grant
Egc, who was seated
in his private office
dictating some mail.
In my interview with
Grant, he had this
much to say about the
music business with his
house:
"I am surely en-
thused about our gross
business for the year
just ' ended, but not
Maurice Richmond
about our profits and
that is principally the publishers' fault, particu-
larly the standard houses. Our advocating the
professional discount to the teacher and to the
professional musician in order to meet our com-
petitors simmers down to this fact: The mark-
ings of the music must be higher with more
flexibility. That is why at the present time we
are not showing the profit. If the band and
orchestra publisher is allowing a discount from
10 to 20 per cent on that type of publication,
why do they not recognize the sheet music
publication as well? I am in favor of the A.
P. Schmidt form of marking of price, also the
course Boosey & Co. are pursuing in their
markings. Our business is essentially that of
a mail order house, but we must meet our po-
tential competitor."
The "Jenkins Chimes," a monthly house
organ, has some real peppy news. Many ideas
are unfolded as well as some valuable sales
aids. Let me quote some jingles from the
"Jenkins Chimes" that are worth while:
"Hang out your Smile Shingle when saying
'Good morning,' to show that you mean it!"
"No man ever developed strength on a soft
job."
"Your daily job is merely a challenge. Have
you noticed the increase in crowds on the first
floor? This is partly due to the fact that there
are so many new Victor records that every-
body wants—Jenkins has them—that it is a
pleasure to buy them at Jenkins because of the
courtesy shown by the Jenkins sales people."
Here are a few comedy lines that you may
get a kick out of:
"An Irishman and his wife were at the
theatre for the first time. The wife noticed
the word 'Asbestos' printed on the curtain.
'Faith, Pat, and what does asbestos on the cur-
tain mean?' 'Be still, Mag, don't show your
ignorance, that is Latin for "Welcome!"'"
"A young" lady was being interviewed: 'Do
Then I'll Be Happy
co-eds kiss?' she was asked? 'You'd be sur-
prised,' she remarked coyly, 'how much goes on
right under my nose!' "
"Teacher: 'Honesty is the best policy.' Son
of an insurance agent, 'You're wrong, teacher;
twenty payment life is the best policy'."
Topeka Twinkles (Branch Store)
—
I Never Knew
That Certain Party
In the Middle of the Night
I Wish That I'd Been Satisfied With Mary
I Wonder Where My Baby Is Tonight?
Cecilia
I Wish't I Was in Peoria
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
The Roses Brought Me You
Venetian Isles (Irving Berlin)
Yearning
Say It Again
My Sweetie Turned Me Down
Don't Wait Too Long (Irving Berlin)
Miami You Owe A Lot To Me
When Autumn Leaves Are Falling
Take This Rose
Tell Me Why You and I Should Be Strangers
Feelin' Kind O' Blue
The Day That I Met You
I Care For Her and She Cares For Me
"The thing that goes the farthest
Toward making life worth while,
That costs the least and does the most
Is just a pleasant smile."
"'Did you ever stop to think that it takes
fourteen muscles to smile and seventy-seven to
frown. We practice smiling in Topeka and
economize."
I asked Grant what, in his mind, constituted
success of any form, and his reply was, "You
must know the success family."
"The Father of Success is Work;
The Mother of Success is Ambition;
The oldest son is Common Sense;
Some of the other boys are Perseverance, Hon-
esty, Thoroughness, Foresight, Enthusiasm,
and Cooperation.
The oldest daughter is Character:
Some of her sisters are Cheerfulness, Loyalty,
Courtesy, Care, Economy, Sincerity and Har-
mony.
The babe is Opportunity.
Get acquainted with the f old man' and you will
be able to get along pretty well with the rest
of the family."
Miss Martha Young, professional manager of
the publishing department, reports the following
songs as the principal ones in the catalog:
"Peaceful Valley" and "Rhythm Rag," and
their new publications that look the best are
"I Saw You in Your Window," by Lucien &
Gwynne Deni, and "Make the Dream of the
Rose Come True," by Alfred Solman.
Little Martha is fast and furious and that is
why she holds the job and is producing.
The new man in charge of the band and
orchestra department is Harry Stampfle, who
has just passed two decades with the House of
Jenkins. He is a good musician and knows the
ins and outs in the band and orchestra field
from the practical side. He can manipulate the
wind and the string instruments to perfection
and knows the whys and the hows. He is bound
to succeed because he has a policy which is
bound to put him over in the department.
Knowles is as busy as ever watching the
stock coming in and his every desire is to see
that paramount service is given to every order
going out—and he does!
Wunderlich Piano Co.
The Rockwells run the music department and
the day I was there Mrs. Rockwell was ex-
tremely happy over the results of last year.
She has painted a very pretty picture for this
year's business and here is hoping she gets a
gold frame for it. The remarkable thing about
this couple is that they are so hospitable. They
BOOKS THAT SELL
X
New Universal Dance Folio
No. 10
Special Edition for 1926
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
Irving Berlin's Song Gems
from the Musical Comedy Sensation
"THE COCOANUTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
know nothing about the word "conceit," "which
is the most incurable disease known to the hu-
man soul" in the language of Henry Ward
Beecher. The class of trade that they cater to
evidently places implicit confidence in the
Rockwells. As we often hear "confidence is a
thing not to be produced by compulsion.
People cannot be forced into trust."
Congenial Companions—Small Goods and
Most Popular Music Books—
each helps the other
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
Future scanning projects are planned by the International Arcade Museum Library (IAML).