Music Trade Review

Issue: 1926 Vol. 82 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
46
MUSIC TRADE
REVIEW
MARCH 13,
1926
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Big City on the Big Muddy Reports
All Is Well With the Sheet Music Trade
SONGS THAT SELL

Always (Irving Berlin) (New)
Remember (Irving Berlin)
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Sends Back Op-
timistic News After a Visit Among the Sheet Music Dealers of That City
CITY, MO., March 2.—The usual,
K ANSAS
atmosphere which prevails throughout the^
J. W. Jenkins & Sons Music Co. was extremely
apparent while I was in the city. When I
reached the mezzanine
floor, m y glimmers
took a straight shot at
my good friend, Grant
Egc, who was seated
in his private office
dictating some mail.
In my interview with
Grant, he had this
much to say about the
music business with his
house:
"I am surely en-
thused about our gross
business for the year
just ' ended, but not
Maurice Richmond
about our profits and
that is principally the publishers' fault, particu-
larly the standard houses. Our advocating the
professional discount to the teacher and to the
professional musician in order to meet our com-
petitors simmers down to this fact: The mark-
ings of the music must be higher with more
flexibility. That is why at the present time we
are not showing the profit. If the band and
orchestra publisher is allowing a discount from
10 to 20 per cent on that type of publication,
why do they not recognize the sheet music
publication as well? I am in favor of the A.
P. Schmidt form of marking of price, also the
course Boosey & Co. are pursuing in their
markings. Our business is essentially that of
a mail order house, but we must meet our po-
tential competitor."
The "Jenkins Chimes," a monthly house
organ, has some real peppy news. Many ideas
are unfolded as well as some valuable sales
aids. Let me quote some jingles from the
"Jenkins Chimes" that are worth while:
"Hang out your Smile Shingle when saying
'Good morning,' to show that you mean it!"
"No man ever developed strength on a soft
job."
"Your daily job is merely a challenge. Have
you noticed the increase in crowds on the first
floor? This is partly due to the fact that there
are so many new Victor records that every-
body wants—Jenkins has them—that it is a
pleasure to buy them at Jenkins because of the
courtesy shown by the Jenkins sales people."
Here are a few comedy lines that you may
get a kick out of:
"An Irishman and his wife were at the
theatre for the first time. The wife noticed
the word 'Asbestos' printed on the curtain.
'Faith, Pat, and what does asbestos on the cur-
tain mean?' 'Be still, Mag, don't show your
ignorance, that is Latin for "Welcome!"'"
"A young" lady was being interviewed: 'Do
Then I'll Be Happy
co-eds kiss?' she was asked? 'You'd be sur-
prised,' she remarked coyly, 'how much goes on
right under my nose!' "
"Teacher: 'Honesty is the best policy.' Son
of an insurance agent, 'You're wrong, teacher;
twenty payment life is the best policy'."
Topeka Twinkles (Branch Store)

I Never Knew
That Certain Party
In the Middle of the Night
I Wish That I'd Been Satisfied With Mary
I Wonder Where My Baby Is Tonight?
Cecilia
I Wish't I Was in Peoria
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
The Roses Brought Me You
Venetian Isles (Irving Berlin)
Yearning
Say It Again
My Sweetie Turned Me Down
Don't Wait Too Long (Irving Berlin)
Miami You Owe A Lot To Me
When Autumn Leaves Are Falling
Take This Rose
Tell Me Why You and I Should Be Strangers
Feelin' Kind O' Blue
The Day That I Met You
I Care For Her and She Cares For Me
"The thing that goes the farthest
Toward making life worth while,
That costs the least and does the most
Is just a pleasant smile."
"'Did you ever stop to think that it takes
fourteen muscles to smile and seventy-seven to
frown. We practice smiling in Topeka and
economize."
I asked Grant what, in his mind, constituted
success of any form, and his reply was, "You
must know the success family."
"The Father of Success is Work;
The Mother of Success is Ambition;
The oldest son is Common Sense;
Some of the other boys are Perseverance, Hon-
esty, Thoroughness, Foresight, Enthusiasm,
and Cooperation.
The oldest daughter is Character:
Some of her sisters are Cheerfulness, Loyalty,
Courtesy, Care, Economy, Sincerity and Har-
mony.
The babe is Opportunity.
Get acquainted with the f old man' and you will
be able to get along pretty well with the rest
of the family."
Miss Martha Young, professional manager of
the publishing department, reports the following
songs as the principal ones in the catalog:
"Peaceful Valley" and "Rhythm Rag," and
their new publications that look the best are
"I Saw You in Your Window," by Lucien &
Gwynne Deni, and "Make the Dream of the
Rose Come True," by Alfred Solman.
Little Martha is fast and furious and that is
why she holds the job and is producing.
The new man in charge of the band and
orchestra department is Harry Stampfle, who
has just passed two decades with the House of
Jenkins. He is a good musician and knows the
ins and outs in the band and orchestra field
from the practical side. He can manipulate the
wind and the string instruments to perfection
and knows the whys and the hows. He is bound
to succeed because he has a policy which is
bound to put him over in the department.
Knowles is as busy as ever watching the
stock coming in and his every desire is to see
that paramount service is given to every order
going out—and he does!
Wunderlich Piano Co.
The Rockwells run the music department and
the day I was there Mrs. Rockwell was ex-
tremely happy over the results of last year.
She has painted a very pretty picture for this
year's business and here is hoping she gets a
gold frame for it. The remarkable thing about
this couple is that they are so hospitable. They
BOOKS THAT SELL
X
New Universal Dance Folio
No. 10
Special Edition for 1926
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
Irving Berlin's Song Gems
from the Musical Comedy Sensation
"THE COCOANUTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
know nothing about the word "conceit," "which
is the most incurable disease known to the hu-
man soul" in the language of Henry Ward
Beecher. The class of trade that they cater to
evidently places implicit confidence in the
Rockwells. As we often hear "confidence is a
thing not to be produced by compulsion.
People cannot be forced into trust."
Congenial Companions—Small Goods and
Most Popular Music Books—
each helps the other
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 13, 1926
The "Musical Booster" is still being pub-
lished by this house at frequent intervals, and
is read with a great deal of interest by the pro-
fessional as well as the amateur musician, and
is a splendid medium for their, business.
J. E. Agnew, the band and orchestra man,
stated that the house had surpassed its expecta-
tions in growth in this department for the year
just ended and the future is bright and promis-
ing. It is continually adding a good deal of
new material to take care of the requirements
of the musician.
Listening in—Unintentionally
At the Owl Drug Store, while waiting for a
telephone booth, this incident occurred: The
male species was in the booth for twenty min-
utes and although he held the receiver atten-
tively to his ear I observed he was not making
use of the mouthpiece. The patience of this
individual being at last exhausted by watching
me on the outside, he opened the door of the
booth and politely remarked, "Just one moment,
please, I'm speaking to my wife."
S. S. Kresge Co.
The big store at 1117 Main Street has a real
live music counter. The Z sisters look after
it, one is Zada and the other is Zelna, and their
family name is Maddock. They are twins,
twenty-two years old, but Zada claims a half-
hour superiority. They both play and surely
display a pleasant way that goes over big with
their customers. The best sellers the week I
was there were given as follows: "Show Me
the Way to Go Home," "Remember," "Sleepy
Time Gal," "Then I'll Be Happy," "The Pris-
oner Song," "Sitting on Top of the World,"
"Brown Eyes," "That Certain Party," and
"Sometime."
No Snow Blanket For Mine
Looking far to the West on a beautiful Spring
day, as glorious as the April sun and as balmy
as a May day, I read in the local papers that
New York bows to the Snow King—Manhattan
and other boroughs covered peacefully and
quite unconsciously—perhaps advantageously to
the Suburbanite, as he can remain at home with
his pipe of peace and his mind at rest, restor-
ing his batteries up to par for the day after the
storm! If he is a good citizen, he will probably
make the snow shovel work overtime, and
keep peace in the family. But I am thankful
that I selected a Coast to Coast trip to dodge
the shovel racket at home and let "George do
it!"
PORTLAND, ORE., March 2.—The Portland Ore-
gonian has featured a series of three articles
on three music books in its Sunday music page.
These comprise the "Study Course in Music
Understanding," edited by William Arms Fisher
and published by the Oliver Ditson Co., Boston,
Mass.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metscer-Wrlrht)
Pacific Patrol
(Mabel M«ti»er-Wrl»ht)
Reliance March
(Clifford)
Victorious Eagle
(Roaey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Metmger-Wrlgrht)
Ordmr Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
PublUhmr*
New York City
MUSIC TRADE
47
REVIEW
Marks Music Go. Picks
"Natural" Waltz Hit
"Reaching for the Moon," Originally Selected
for Second Position, Proves the Real Live
Number Among Recent Issues
It is not an infrequent occurrence in the
music business for a publisher, after taking two
songs simultaneously, to find the one he ex-
pected to be of lesser importance outdistancing
its more optimistically regarded sister number.
An example of this came up about the first of
the year when E. B. Marks accepted two tunes
from Benny Davis and Jesse Greer. "Nothing
Seems the Same" (Without You), a waltz bal-
lad, written in Davis' typical style, was regarded
as the big number. The other song was a
rather unique fox-trot, "Reaching for the
Moon," which was held entirely subservient to
the waltz and, one might almost say, thrown
in for good measure.
The waltz has made good strides and is a
good counter seller, but like all such numbers
it is of the type that will take # a good many
months before it becomes really popular in the
fullest sense of the word. Meanwhile, "Reach-
ing for the Moon," which Davis himself labels
a freak tune, has stepped out and during the
past fortnight has been one of the most played
fox trots in the country. An especially notable
orchestration by Clarence Wheeler, which fea-
tures some refreshing interludes by trombone,
soprano saxes and strings, has undoubtedly
been an invaluable aid.
"Reaching for the Moon's" sudden spurt
started in New England and particularly in
Boston, where it is now one of the first sellers.
Leo Reisman, most noted leader of the Hub,
made a special trip to New York to arrange a
Columbia recording date for it. The tune has
been particularly fortunate in its radio plug
since it has been broadcast a great many times
through WEAF and relayed through the twelve
to nineteen stations all around the country that
are tied up with it.
Triangle Music Go. to
Feature New "Rain" Song
"It Don't Do Nothin' But Rain" Has Already
Proven Popular as Sung by Well-known
Artists in Radio Programs
"It Don't Do Nothin' But Rain," a new song
by Phil Cook, has just been released by the
Triangle Music Publishing Co. and will be ex-
ploited by that organization as one of its "plug"
numbers.
It has already been sung over the radio by
the Happiness Boys, Johnny Marvin, Pete Dale,
the Record Boys and "Ukulele" Bob McDonald
as well as a number of others.
Joe Davis believes he has a hit number in "It
Don't Do Nothin' But Rain" and is offering it
in conjunction with several of his songs which
are already achieving success, including "Hot
Coffee," "Honeymoon Waltz," "You're More
Than a Pal to Me" and "Hawaiian Sweetheart
of Mine."
New Milton Weil Numbers
CHICAGO, I I I . , March 6.—The Milton Weil
Music Co., 81 West Randolph street, following
the sensational hit, "Tie Me to Your Apron
Strings Again," which has been leading the
catalog, introduces several new numbers which
show promise of being listed among the most
popular of late publications. These include
"Talking to the Moon," "Good Time Charley's
in Town," "Rubenville Blues," and "They May
Say She's Good for Nothing—But She's Good
Enough for Me."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge to men who desire positions.
AMERICAN COMPOSERS,
Incorporated
HENRY WATERSON, President
Announce a New Series of
ORCHESTRA MUSIC
That will be featured in Concert—Motion
Pictures—and Broadcasting
NOW READY
THE WITCHING HOUR
By HUGO FELIX
Very melodious, fine for atmospheric prologues, as accom-
paniment for twilight scenes, mysterious, shadowy, full of
longing.
Small and Piano $1.00: Full and Piano $1.50:
Piajio Conductor part $.30
TENDER QUESTION
By HUGO FELIX
For love scenes of a Joyful character and as short melodious
concert number. Melody very catchy.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
THE DUEL
By HUGO FELIX
A characteristic accompaniment Tor action scenes; for a
duel with repeated attacks; violent quarrel; fighting of any
sort; has splendid orchestral possibilities.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
PHANTOM ARMY
(March Grotesque)
By EMIL BIERMAN
A characteristic piece in march form; illustrates an advance
from a great distance, a gradual approach and passing. Very
effective concert number.
Small and Piano $1.00: Full and Piano $1.50;
Piano Conductor part $.30
'BAMA COON
By ADA G. deLACHAU: Orchestration by CESARE SODERO
A short orchestral piece with the quality of a negro spiritual,
with a broad haunting melody that rises to a genuine climax.
Very effective as an encore number or to accompany romantic
southern scenes.
Small and Piano $.75: Full and Piano $1.00;
Piano Conductor part $.25
MOONLIGHT IN GRANADA
By JULIAN HUARTE: Orchestration by CESARE SODERO
A charming orchestral concert and aeoompaninient number
suggestive of the warm moonlight and Oriental character of
the Moorish City. Very effectively orchestrated.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
GRANIA OVERTURE
By M. WOOD
HILL
A well knit composition that would serve as a prelude to a
drama or tragedy or as a concert number. A symphonic
score available on this number on special miuest.
Small and Piano $1.00: Full and Piano $1.50;
Piano Conductor part $.30
CANTER THROUGH THE WOODS
By HUGO FELIX
A very spirited composition, especially fine for riding scenes
of a smart character; the middle phrase illustrates a senti-
mental moment after dismounting.
Small and Piano $1.00; Full and Piano $1.50;
Piano Conductor part $.30
IT'S RAINING
By HUGO FELIX
An orchestral novelty of distinction; illustrates a rainstorm
scene with lightning and thunder—clearing toward the end.
Small and Piano S.75: Full and Piano $1.00;
Piano Conductor part $.25
KUTZTOWN REEL
By HOMER
NEARING: Orchestration by P. MONDRONE
An effective orchestration of a favorite tune among the
Pennsylvania Dutch. Splendid for illustrating any sort of
rural jollity.
Small and Piano SI.00; Full and Piano $1.50;
Piano Conductor part $.30
FESTIVAL OVERTURE
By L. LESLIE LOTH
An overture of large proportions admirable as a concert
number and as accompaniment to action scones.
Small and Piano $1.50: Full and Piano $2.00:
Piano Conductor part $.40
FOUNTAIN IN THE MOONLIGHT
By HUGO FELIX
Very effective study for scenes of quiet beauty, in the moon-
light, gardens, near a fountain, the border of a lake, etc.
Small and Piano $.75; Full ana Piano $1.00;
Piano Conductor part $.25
New numbers of the Name high standard will be
announced periodically.
These numbers are being brought to the atten-
tion of every orchestra leader, musician and
organist. You are sure to have calls—order now.
Fill out coupon below for the number
of free thematics you need to supply
your local orchestra leaders.
AMERICAN COMPOSERS. INC.
45 W. 45th St., NEW YORK
Please send me FREE OF CHARGE
thematics of your publications.
first violin
NAME
ADDRESS
CITY
STATE
American Composers, Inc.
Henry Waterson, Pres.
45 W. 45th St.
New York

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