Music Trade Review
Issue: 1926 Vol. 82 N. 1 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 2, 1926
THE
MUSIC
TRADE
49
REVIEW
will make such theatres competitors of vaude-
ville, if not musical comedy and other theatrical
offerings.
S. L. Rothafel, who won national fame with
his "Roxy and His Gang," by radio, and who
successfully managed a number of photoplay
houses, including the Capitol, New York, is now
building a seven-million-dollar structure in New
York which will seat more theatregoers than
of the
any other theatre in the country. He expects
YOU AND I
to fill this vast auditorium through his ability
SWEET MAN
to render exceptional musical programs.
MIGHTY BLUE
FLAMIN MAMIE
Thus we see that although exhibitors formerly
I MISS MY SWISS
IT MUST BE LOVE
admitted that music was 40 per cent of a pro-
LANTERN OF LOVE
gram's attraction that the scope of music in
WON'T WAKE ME UP
TEACH ME TO SMILE
such theatres is constantly being enlarged.
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
Some
of
the
best
operettas
are
already
under
for your direct benefit
PAL OF MY CRADLE DAYS
contract to be revised as photoplays. The first
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
of these elaborate productions based upon the
I'M SITTING ON TOP OF THE WORLD
theme of an operetta is Franz Lehar's "The
I'M TIRED OF EVERYTHING BUT
f
YOU
Merry Widow."
WHEN THE ONE YOU IiOVE LOVES
YOU
Besides all of the above, such music photo-
TOO MANY PARTIES AND TOO MANY
play programs that are easily recognized play
PALS
WHEN
I
DREAM
OF
THE
LAST
a much greater part in aiding the actual showing
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH
of a photoplay program as well as lending them-
IONED GIRL
selves as a factor in pleasing and attracting
I F WE CAN'T BE THE SAME OLD
SWEETHEARTS
audiences.
Little has been written about the newly dis-
Write for Dealers' Price
covered art of picking musical selections to ht
235 West 40th St.
New York
the action of a motion picture. It is fast becom-
ing a famous one, for many motion pictures are
known to have been "made" for the appropriate
music scores accompanying them on the movie
theatre screen.
When a militaristic scene flits across the finds he is without the specified number in his
Every Year Sees Exhibitors Devoting More and screen, passing battleships, parades of soldiers library to substitute with an aria in the same
More Attention to the Musical Section of and other such familiar scenes, the leader "down mood or trend. And so on throughout the
front" gives the cue and a stirring march blares film's entirety, music is written into its presen-
Their Presentations
forth in accompaniment. And how different it tation at the movie theatre. This method is a
For a good many years photoplay exhibitors all seems! The screen is "silent," but with the Godsend to the small-town theatre musicians
have admitted that music played a part of booming and tooting of the orchestra to the striving to place their programs on a plane with
over 40 per cent in making for the success of a strains of a vibrant Sousa march, everything the big city key theatres.
program and a theatre. More recently the larger seems alive and realistic, as if it were actually
and better photoplay houses have been accord- being viewed from a grandstand seat. Funeral
ing music an even more important place in processions, tragic events, happy comic mo-
programs. This generally consists of miniature ments lend themselves perfectly to music, and
musical comedies. Some of the best vaudeville the trained musician knows which music best in-
performers, including Van & Schenck, are now terprets these situations as they occur on the
Shapiro, Bernstein & Co., Inc., have just ac-
earning thousands of dollars a week by appear- screen from day to day.
quired a new colored song hit called "Shake
ing in photoplay houses and there is much talk
Music has always been a helpful aid in mak- That Thing." This number gained original pop-
that the present trend of photoplay programs ing of motion pictures. On the studio "set" a ularity in Chicago, subsequently duplicating its
group of musicians works with the director in success in other Middle West sections. Harry
guiding the players through their "emoting mo- Harrison, the traveling representative of
ments" before the camera. Music lends inspira- Shapiro, Bernstein & Co., made a special trip
Sequel to
tion to expression, and as somebody aptly puts to Chicago and succeeded in locating the pub-
*Iove Sends a. Little Gift of Roses"
it, it "hath charms," etc. There is a something lishers and closing negotiations for the transfer
in it that moves, and most studio players find of the copyright.
they are dependent on musical accompaniment
for their best work. The movies must have
music for they are arts mated perfectly.
Music has a fixed place in the local movie the-
atre show. The right music to suit the mood
of the feature shown contributes a great deal
to its success as entertainment. Its value can-
not be overestimated. Every motion picture
HARMS, INC.
producer and distributor supplies the exhibitor
62 W.4-5T*ST.,N.Y.C.
of films with what is known as a "thematic
BEAUTIFUL
music cue sheet," which in turn is given to the
^ARTHUR
AJ>ENN
theatre musicians. On this cue sheet is in-
scribed, first, a "theme song," a musical selec-
Writer
cal setting, and it is often referred to during
its screening. A good example of what is meant
is the use of the popular air, "Little Annie
Rooney," the theme song of Mary Pickford's
iOLO-THREE KEYS
production of the same name. This is followed
by an air suggested for the opening titles. For
ROSES OF PICARDY
example—the title (in a certain picture)—"To
THE WDRID IS WAfflNG^SUNRISE
Begin at the Beginning" has the number to be
played,
the cue for the leader, and is the selec-
BAND
INTHE GARDEN OFTM10RROW
tion "Kiki" (Savino), this sequence appearing
ORCHESTRA
THE SONG OFSONGS
on the screen for one and one-half minutes.
When this sequence fades out the next cue is
LOVE'S FIRST KISS
A late addition to
supplied by possibly a description of the action
SMILETHRU YOUR TEARS
h yhe r Witmarlc
that takes place, as "Boys Start Fight," and the
selection best suited to this incident on the
IF WINTER COMES
screen, in the opinion of the expert who devises
this cue sheet, is "The Dance of the Serpents".
CHAPPELL-HARMS.INC.
(Ahrends), this action, lasting three-quarters of
185 MADISON AVE
a minute. The first few bars of each composi-
NEW YORK
tion are also supplied, enabling the leader who
Can't Go Wr<
l FEISTY
Best Edition
World's Best Music
1
Nationally Advertised
That s Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
Music Playing Greater
Part in the Movies
LEO
New Shapiro Bernstein
Number Is Issued
une Brought the Rose
AMERICAS POPULAR
BALLAD SUCCESSES
%Black and Wife
I
Series
MMMARKfiSONS NEWWRKJ
JANUARY 2, 1926
THE
MUSIC
TRADE
49
REVIEW
will make such theatres competitors of vaude-
ville, if not musical comedy and other theatrical
offerings.
S. L. Rothafel, who won national fame with
his "Roxy and His Gang," by radio, and who
successfully managed a number of photoplay
houses, including the Capitol, New York, is now
building a seven-million-dollar structure in New
York which will seat more theatregoers than
of the
any other theatre in the country. He expects
YOU AND I
to fill this vast auditorium through his ability
SWEET MAN
to render exceptional musical programs.
MIGHTY BLUE
FLAMIN MAMIE
Thus we see that although exhibitors formerly
I MISS MY SWISS
IT MUST BE LOVE
admitted that music was 40 per cent of a pro-
LANTERN OF LOVE
gram's attraction that the scope of music in
WON'T WAKE ME UP
TEACH ME TO SMILE
such theatres is constantly being enlarged.
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
Some
of
the
best
operettas
are
already
under
for your direct benefit
PAL OF MY CRADLE DAYS
contract to be revised as photoplays. The first
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
of these elaborate productions based upon the
I'M SITTING ON TOP OF THE WORLD
theme of an operetta is Franz Lehar's "The
I'M TIRED OF EVERYTHING BUT
f
YOU
Merry Widow."
WHEN THE ONE YOU IiOVE LOVES
YOU
Besides all of the above, such music photo-
TOO MANY PARTIES AND TOO MANY
play programs that are easily recognized play
PALS
WHEN
I
DREAM
OF
THE
LAST
a much greater part in aiding the actual showing
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH
of a photoplay program as well as lending them-
IONED GIRL
selves as a factor in pleasing and attracting
I F WE CAN'T BE THE SAME OLD
SWEETHEARTS
audiences.
Little has been written about the newly dis-
Write for Dealers' Price
covered art of picking musical selections to ht
235 West 40th St.
New York
the action of a motion picture. It is fast becom-
ing a famous one, for many motion pictures are
known to have been "made" for the appropriate
music scores accompanying them on the movie
theatre screen.
When a militaristic scene flits across the finds he is without the specified number in his
Every Year Sees Exhibitors Devoting More and screen, passing battleships, parades of soldiers library to substitute with an aria in the same
More Attention to the Musical Section of and other such familiar scenes, the leader "down mood or trend. And so on throughout the
front" gives the cue and a stirring march blares film's entirety, music is written into its presen-
Their Presentations
forth in accompaniment. And how different it tation at the movie theatre. This method is a
For a good many years photoplay exhibitors all seems! The screen is "silent," but with the Godsend to the small-town theatre musicians
have admitted that music played a part of booming and tooting of the orchestra to the striving to place their programs on a plane with
over 40 per cent in making for the success of a strains of a vibrant Sousa march, everything the big city key theatres.
program and a theatre. More recently the larger seems alive and realistic, as if it were actually
and better photoplay houses have been accord- being viewed from a grandstand seat. Funeral
ing music an even more important place in processions, tragic events, happy comic mo-
programs. This generally consists of miniature ments lend themselves perfectly to music, and
musical comedies. Some of the best vaudeville the trained musician knows which music best in-
performers, including Van & Schenck, are now terprets these situations as they occur on the
Shapiro, Bernstein & Co., Inc., have just ac-
earning thousands of dollars a week by appear- screen from day to day.
quired a new colored song hit called "Shake
ing in photoplay houses and there is much talk
Music has always been a helpful aid in mak- That Thing." This number gained original pop-
that the present trend of photoplay programs ing of motion pictures. On the studio "set" a ularity in Chicago, subsequently duplicating its
group of musicians works with the director in success in other Middle West sections. Harry
guiding the players through their "emoting mo- Harrison, the traveling representative of
ments" before the camera. Music lends inspira- Shapiro, Bernstein & Co., made a special trip
Sequel to
tion to expression, and as somebody aptly puts to Chicago and succeeded in locating the pub-
*Iove Sends a. Little Gift of Roses"
it, it "hath charms," etc. There is a something lishers and closing negotiations for the transfer
in it that moves, and most studio players find of the copyright.
they are dependent on musical accompaniment
for their best work. The movies must have
music for they are arts mated perfectly.
Music has a fixed place in the local movie the-
atre show. The right music to suit the mood
of the feature shown contributes a great deal
to its success as entertainment. Its value can-
not be overestimated. Every motion picture
HARMS, INC.
producer and distributor supplies the exhibitor
62 W.4-5T*ST.,N.Y.C.
of films with what is known as a "thematic
BEAUTIFUL
music cue sheet," which in turn is given to the
^ARTHUR
AJ>ENN
theatre musicians. On this cue sheet is in-
scribed, first, a "theme song," a musical selec-
Writer
cal setting, and it is often referred to during
its screening. A good example of what is meant
is the use of the popular air, "Little Annie
Rooney," the theme song of Mary Pickford's
iOLO-THREE KEYS
production of the same name. This is followed
by an air suggested for the opening titles. For
ROSES OF PICARDY
example—the title (in a certain picture)—"To
THE WDRID IS WAfflNG^SUNRISE
Begin at the Beginning" has the number to be
played,
the cue for the leader, and is the selec-
BAND
INTHE GARDEN OFTM10RROW
tion "Kiki" (Savino), this sequence appearing
ORCHESTRA
THE SONG OFSONGS
on the screen for one and one-half minutes.
When this sequence fades out the next cue is
LOVE'S FIRST KISS
A late addition to
supplied by possibly a description of the action
SMILETHRU YOUR TEARS
h yhe r Witmarlc
that takes place, as "Boys Start Fight," and the
selection best suited to this incident on the
IF WINTER COMES
screen, in the opinion of the expert who devises
this cue sheet, is "The Dance of the Serpents".
CHAPPELL-HARMS.INC.
(Ahrends), this action, lasting three-quarters of
185 MADISON AVE
a minute. The first few bars of each composi-
NEW YORK
tion are also supplied, enabling the leader who
Can't Go Wr<
l FEISTY
Best Edition
World's Best Music
1
Nationally Advertised
That s Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
Music Playing Greater
Part in the Movies
LEO
New Shapiro Bernstein
Number Is Issued
une Brought the Rose
AMERICAS POPULAR
BALLAD SUCCESSES
%Black and Wife
I
Series
MMMARKfiSONS NEWWRKJ
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