Music Trade Review

Issue: 1926 Vol. 82 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 2, 1926
THE
MUSIC
TRADE
49
REVIEW
will make such theatres competitors of vaude-
ville, if not musical comedy and other theatrical
offerings.
S. L. Rothafel, who won national fame with
his "Roxy and His Gang," by radio, and who
successfully managed a number of photoplay
houses, including the Capitol, New York, is now
building a seven-million-dollar structure in New
York which will seat more theatregoers than
of the
any other theatre in the country. He expects
YOU AND I
to fill this vast auditorium through his ability
SWEET MAN
to render exceptional musical programs.
MIGHTY BLUE
FLAMIN MAMIE
Thus we see that although exhibitors formerly
I MISS MY SWISS
IT MUST BE LOVE
admitted that music was 40 per cent of a pro-
LANTERN OF LOVE
gram's attraction that the scope of music in
WON'T WAKE ME UP
TEACH ME TO SMILE
such theatres is constantly being enlarged.
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
Some
of
the
best
operettas
are
already
under
for your direct benefit
PAL OF MY CRADLE DAYS
contract to be revised as photoplays. The first
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
of these elaborate productions based upon the
I'M SITTING ON TOP OF THE WORLD
theme of an operetta is Franz Lehar's "The
I'M TIRED OF EVERYTHING BUT
f
YOU
Merry Widow."
WHEN THE ONE YOU IiOVE LOVES
YOU
Besides all of the above, such music photo-
TOO MANY PARTIES AND TOO MANY
play programs that are easily recognized play
PALS
WHEN
I
DREAM
OF
THE
LAST
a much greater part in aiding the actual showing
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH
of a photoplay program as well as lending them-
IONED GIRL
selves as a factor in pleasing and attracting
I F WE CAN'T BE THE SAME OLD
SWEETHEARTS
audiences.
Little has been written about the newly dis-
Write for Dealers' Price
covered art of picking musical selections to ht
235 West 40th St.
New York
the action of a motion picture. It is fast becom-
ing a famous one, for many motion pictures are
known to have been "made" for the appropriate
music scores accompanying them on the movie
theatre screen.
When a militaristic scene flits across the finds he is without the specified number in his
Every Year Sees Exhibitors Devoting More and screen, passing battleships, parades of soldiers library to substitute with an aria in the same
More Attention to the Musical Section of and other such familiar scenes, the leader "down mood or trend. And so on throughout the
front" gives the cue and a stirring march blares film's entirety, music is written into its presen-
Their Presentations
forth in accompaniment. And how different it tation at the movie theatre. This method is a
For a good many years photoplay exhibitors all seems! The screen is "silent," but with the Godsend to the small-town theatre musicians
have admitted that music played a part of booming and tooting of the orchestra to the striving to place their programs on a plane with
over 40 per cent in making for the success of a strains of a vibrant Sousa march, everything the big city key theatres.
program and a theatre. More recently the larger seems alive and realistic, as if it were actually
and better photoplay houses have been accord- being viewed from a grandstand seat. Funeral
ing music an even more important place in processions, tragic events, happy comic mo-
programs. This generally consists of miniature ments lend themselves perfectly to music, and
musical comedies. Some of the best vaudeville the trained musician knows which music best in-
performers, including Van & Schenck, are now terprets these situations as they occur on the
Shapiro, Bernstein & Co., Inc., have just ac-
earning thousands of dollars a week by appear- screen from day to day.
quired a new colored song hit called "Shake
ing in photoplay houses and there is much talk
Music has always been a helpful aid in mak- That Thing." This number gained original pop-
that the present trend of photoplay programs ing of motion pictures. On the studio "set" a ularity in Chicago, subsequently duplicating its
group of musicians works with the director in success in other Middle West sections. Harry
guiding the players through their "emoting mo- Harrison, the traveling representative of
ments" before the camera. Music lends inspira- Shapiro, Bernstein & Co., made a special trip
Sequel to
tion to expression, and as somebody aptly puts to Chicago and succeeded in locating the pub-
*Iove Sends a. Little Gift of Roses"
it, it "hath charms," etc. There is a something lishers and closing negotiations for the transfer
in it that moves, and most studio players find of the copyright.
they are dependent on musical accompaniment
for their best work. The movies must have
music for they are arts mated perfectly.
Music has a fixed place in the local movie the-
atre show. The right music to suit the mood
of the feature shown contributes a great deal
to its success as entertainment. Its value can-
not be overestimated. Every motion picture
HARMS, INC.
producer and distributor supplies the exhibitor
62 W.4-5T*ST.,N.Y.C.
of films with what is known as a "thematic
BEAUTIFUL
music cue sheet," which in turn is given to the
^ARTHUR
AJ>ENN
theatre musicians. On this cue sheet is in-
scribed, first, a "theme song," a musical selec-
Writer tion that is the keynote of the picture's musi-
cal setting, and it is often referred to during
its screening. A good example of what is meant
is the use of the popular air, "Little Annie
Rooney," the theme song of Mary Pickford's
iOLO-THREE KEYS
production of the same name. This is followed
by an air suggested for the opening titles. For
ROSES OF PICARDY
example—the title (in a certain picture)—"To
THE WDRID IS WAfflNG^SUNRISE
Begin at the Beginning" has the number to be
played,
the cue for the leader, and is the selec-
BAND
INTHE GARDEN OFTM10RROW
tion "Kiki" (Savino), this sequence appearing
ORCHESTRA
THE SONG OFSONGS
on the screen for one and one-half minutes.
When this sequence fades out the next cue is
LOVE'S FIRST KISS
A late addition to
supplied by possibly a description of the action
SMILETHRU YOUR TEARS
h yhe r Witmarlc
that takes place, as "Boys Start Fight," and the
selection best suited to this incident on the
IF WINTER COMES
screen, in the opinion of the expert who devises
this cue sheet, is "The Dance of the Serpents".
CHAPPELL-HARMS.INC.
(Ahrends), this action, lasting three-quarters of
185 MADISON AVE
a minute. The first few bars of each composi-
NEW YORK
tion are also supplied, enabling the leader who
Can't Go Wr<
l FEISTY
Best Edition
World's Best Music
1
Nationally Advertised
That s Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
Music Playing Greater
Part in the Movies
LEO
New Shapiro Bernstein
Number Is Issued
une Brought the Rose
AMERICAS POPULAR
BALLAD SUCCESSES
%Black and Wife
I
Series
MMMARKfiSONS NEWWRKJ
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC
TRADE
REVIEW
New American Opera
Scores in Chicago
which gives the medal annually, for meritorious
works in English.
"The libretto of 'A Light From St. Agnes' was
prepared by Minnie Maddern Fiske, the Ameri-
"A Light From St. Agnes," by W. Franke Har-
can actress, who now is playing in St. Louis.
ling, Produced by Chicago Opera. Given En-
She kept in close touch with its reception to-
thusiastic Reception
day by wire and was one of the first to con-
gratulate Mr. Harling.
The following report from Chicago, under
"Tomorrow another American opera, 'Nam-
date of December 26, is indeed interesting as
iko-San,' will be presented for the third time
it marks the premiere and an unusually enthusi-
this season.
astic reception for American opera in English,
"The chief roles in Harling's opera have fallen
the score of which is published by R. L. Hunt-
to Rosa Raisa, Forest Lamont and Georges
ziner, Inc.:
Baklanoff, with the composer as conductor.
"Opera-in-English
enthusiasts
broke all
"While the production, during its period of
bounds to-day when W. Franke Harling, Bos- preparation, was often referred to as a jazz
ton composer, at the conclusion of the world
opera, the opera cannot be so classified in
premiere of his 'A Light From St. Agnes,' was
reality.
pursued into the lobby of the Auditorium The-
"It is a tragedy of high melodramatic mo-
atre and kissed repeatedly.
ments, with a score that moves into a 'blue'
"Mr. Harling conducted his own opera, the measure whenever the composer thinks such a
first to introduce the saxophone and banjo, and musical divertissement is necessary to the proper
with the Chicago Civic Opera artists received
interpretation of the story.
the plaudits of society and'the music lovers in
"One character in the opera has some lines to
the galleries, but the real demonstration oc- be sung to the quaint direction of 'allegro sai,
curred when he reached the lobby.
a la fox-trot,' while another tells about himself
"At least 200 men hugged and kissed him. 'in a slow fox-trot tempo.'
Women were as emotional as the men, and Mr.
"This story revolves around a shrine in a
Harling escaped them almost in a state of col- Louisiana community built by a wealthy resi-
lapse, fleeing to his hotel room.
dent, Agnes Devereaux. On her death, a vicious
"The composer formerly was a musical direc- band, led by Toinette, celebrates in Toinette's
tor at West Point Military Academy, where he hovel with an orgy.
composed 'The Corps.'
"While she waits the return of Michel, her
"The Saturday afternoon and Monday eve- lover, the priest visits her and tells her she was
ning operas generally are attended by Chicago's the object of Agnes's benevolence.
society leaders, and those who 'Hobsonized' the
"Toinette's heart is touched by the dead wom-
young composer were not Latins, swept off their an's gift of a crucifix. Michel enters, orders the
feet by the power of the music.
priest out and tells Toinette he plans to steal a
"Mr. Harling, worn by his unusual experience, diamond crucifix from Agnes's body. She re-
retired to his hotel room, immediately after his fuses to help him and sounds the alarm.
opera had been presented. He is rather a small
"He stabs her and she dies clasping the cru-
young man, and his appearance is that of a busi- cifix."
ness man, with none of the flowing hair or other
characteristics of the typical musician. His mu-
sical career included choir work in St. Paul's
Church at Brookline, Mass., the Church of the
This department takes pleasure in acknowl-
Advent at Boston and Grace Church in New
edging the many expressions of good wishes for
York.
the. holiday season that have been received. We
"This afternoon he received the David Bis-
most heartily reciprocate the sentiments. Those
pham Medal from the American Opera Society,
from whom cards have been received include
E. F. Bitner, Leo Feist, Inc.; Saul H. Bornstein,
Irving Berlin, Inc.; Herbert E. Marks, the Ed-
ward B. Marks Music Co.; Julius Witmark, M.
Witmark Sons; Louis M. Weippert, Chappell-
Harms, Inc.; Bill Jacobs, Irving Berlin, Inc.;
To Strengthen the Weaker Fingers—To Develop the Legato J. A. Decatur, Leo Feist, Inc.; Jerry Vogel,
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work, Left Hand Melody, Crossing the Hands—and Plaza Music Co.; George Fischer, J. Fischer &
Dozens of Other Problems?
Bro.; W. Deane Preston, Jr., B. F. Wood Mu-
You Will Find the Answer in t h e List of
sic Co.; Charles Tobias, Breau & Tobias, Inc.;
Henry M. Spitzer, M. Witmark & Sons; L. G.
Battin, Century Music Publishing Co.; Will Von
ACCORDING TO
Tilzer, Broadway Music Corp.; Maurice Rich-
mond, well-known reconteur and head of the
Richmond Music Supply Corp.; J. J. Robbins,
From the Newly and Thoroughly Revised
Robbins-Engel, Inc.; Kondas Music Publishing
C^WJT
WORLD-FAMOUS Co., Ashtabula, Ohio; Miss Tina Moskowitz, Ed-
ward B. Marks Music Co.; Joe Davis, Triangle
Music Publishing Co.; Phil Ponce, Phil Ponce
Publications; Paul Specht, popular orchestra
EDITION OF
Gratefully Acknowledged
What Shall 1 Give My Pupil?
MUSIC CLASSIFIED
PIANO TECHNIQUE
M •KlNLEY
—"- STANDARD »<°**
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Other*.
Send for Catalog of "One Thousand and One" Piano Selections.
BUY YOUR MUSIC FROM
BOSTON
Publishers
JANUARY 2, 1926
leader; Irving Mills, Jack Mills, Inc.;Elmer Grant
Ege, J. W. Jenkins Sons' Music Co.; Jack Mills,
Jack Mills, Inc.; Harry G. Neu, Plaza Music Co.;
Milt Hagen, Jack Mills, Inc.; Vernon Eville,
composer, Daniel S. Twohig, author; Miller Mu-
sic Publishing Co.; Kathryn Joyce, Sam Fox
Publishing Co.; Herman F. Snyder, Crown Mu-
sic Co.; Carl Fischer, Inc.; Sam Fox, Sam Fox
Publishing Co.; Will Rockwell, of Villa Moret,
Inc.; Caroline L. Sumner, authoress, and others.
Irving Mills Returns
Irving Mills, vice-president of Jack Mills, Inc.,
music publishers of 148 West Forty-sixth street,
New York City, returned recently from a quick
trip throughout the Middle West in the inter-
ests of his firm. He reports that their lead-
ing number, "The Lonsomest Girl in Town,"
is one of the biggest hits in the West, judging
by the heavy demand for sheet music, number
of acts singing the song and the great many
radio requests. The Chicago office of Jack Mills,
Inc., under the management of Murray Bloom,
Woods' Theatre Buildings, was Irving Mills'
Western headquarters.
"Love Bound" Favored
The Sam Fox Publishing Co., New York and
Cleveland, O., which recently released a new
fox-trot song called "Love Bound," has ar-
ranged an exploitation program on this number
through which it is planned to cover the entire
country in a very short space of time. Sam Fox,
who recently spent some days in New York
conferring with the managers of the mechanical
reproduction companies and others, found that
the new song was looked upon with favor.
Ted Lewis at Strand
Ted Lewis with his orchestra played at the
Strand Theatre, New York City, all of last
week and proved one of the biggest successes
of the musical combinations that have been pro-
grammed there this season. One of the fea-
tures of his week's stay was the manner in
which his orchestra rendered "Just Around the
Corner," the new ballad success written by
Harry von Tilzer and published by the Broad-
way Music Corp.
•>jMi|iiiiMiiiniiniiiuiiij|i|iiiiiii[i|iu
I
Don't Be Without
These Numbers
1 9 1
1 1
1
Brown Eyes, Why Are You
Blue?
Smile a Little Bit
Normandy
Dream Pal
Tomorrow Mornin'
1 I
1 I
All the Hits from
"The Vagabond King"
—by Rudolf Friml
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Ererr Requirement of Muaic
Dealers
White-Smith Music Pub. Co.
PUBLIIHXM.
PBIMTKM «.iro ENGIAVEI* or
Music
Vain Oflicea: 40-44 Winchester Sty Boaton.
Branch House*: New York and Chicago.
I
Waterson, Berlin & Snyder Co.
Strand Theatre Bldg.
New York
pwiiiirnmiiimiiiffwiiiiwwiiiffwinTTiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiinTnTTi flm?
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by McKinley Music Co.
1
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
31 1 West 43rd Street
New York City
CANY PUBLISHER. OUR. REFERENCE
C^J oo WRITE FOR. PRICES ~
~
~
2054W.LAKE ST. CHICAGO. ILL

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