Music Trade Review
Issue: 1925 Vol. 81 N. 5 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 1, 1925
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 Wast 40th St.
New York
Summer Sales Totals
Prove Surprisingly Good
Popular Publishers Generally Find Demand
Ahead of Expectations—Big Plans Under
Way for the Fall Season
MUSIC TRADE
REVIEW
and July with most publishers have been larger
than those of the preceding year and this was
really unlooked for. The majority of publishers
thought the Summer would be quite dull and
really had prepared for such an event. The
surprising sales totals, while not comparing
favorably with the earlier months of the year,
have been found most welcome.
The situation has really made everybody opti-
mistic and the plans for the Fall, therefore,
are on the whole most enthusiastic. In fact,
following Labor Day we shall undoubtedly get
a deluge of new songs and these will be pre-
sented to the trade and consumers in a most
energetic manner. The plans for Fall exploita-
tion are invariably on an intensive scale and the
appropriations for this purpose are in most
instances larger than heretofore.
Everybody concedes that the bulk of popular
songs do not have as large a sale as was the
case in pre-Volstead and pre-radio days. What
then has happened to lend a more cheerful as-
pect to the situation? Nothing more than an
acknowledgment of conditions as they are and
an effort to meet the new situation and operate
with a full knowledge of possibilities and limi-
tations in each instance. Popular business is
not going to the dogs. It is still a profitable
trade. The publishers, however, are operating
under changed conditions. There is a new era
so far as their businesses are concerned. Mak-
ing the best of an altered situation has now
reached the stage where the business is taking
on a new character of permanence. As far as
popular publishers are concerned, radio has
about spent itself. What seemed to be a thing
that would demolish their business a year ago
has been found to be not such a bad bed-fel-
low. There may not be as much comfort ih the
same bed but the other tenant seemingly has
part of the lease. So the publishers are mak-
ing the best of what they term is a bad bar-
gain.
There has been very little complaint from
popular publishers regarding Summer business.
It is the usual thing at this season to hear
depressing talks and those who are chronically
optimistic leap a couple of months and talk
about the Fall. This year Summer business has
been quite satisfactory, and while Fall plans
are being broached there does not seem to be
the need of transferring all the optimism to
They Include "Rain or Shine, Pal of Mine,"
September and later.
"The King Isn't King Any More" and "The
Undoubtedly the months' sales totals for June
Clarke & Leslie Songs
Feature Three Numbers
Farmer Took Another Load Away"
Sequel to
"loue Sends a. Little Giftof Poses
HARMS, INC.
Can't Go Wr<
l
FEIST^
DKAB ONE
YOU AND I
0 KATHARINA
LOVELY LADY
SONG OF LOVE
I'M BO ASHAMED
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OP YOU
THE PAL THAT I LOVED
PAL OF MY CRADLE DAYS
ROCK-A-BYE-BYE-BABY DAY8
WILL YOU REMEMBER ME
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
LET ME LINGER LONGER IN YOUR
ARMS
MY GAL DON'T LOVE M E ANY MORE
W H E N THE ONE YOU LOVE LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
has won popularity in both song and dance
form. It was introduced in vaudeville by Harry
Hines and a number of other stars. A long
list of musical combinations feature it.
"Glory, Glory, Glory"
"Glory, Glory, Glory" (I Want to Be Glori-
fied), the song by Dan Walker, which is the
feature number in the "Grand Street Follies," is
said to be based upon Negro spirituals. What-
ever its basis it is certainly a hit. It has been
described as a "Broadway spiritual tinted blue,"
but that does not give the number enough scope.
It is really bigger than Broadway. The Edward
B. Marks Music Co. are the publishers.
Clarke & Leslie Songs, Inc., will feature dur-
ing the coming months "Rain or Shine, Pal of
Mine," "The King Isn't King Any More" and
"The Farmer Took Another Load Away." The
latter song is a novelty comedy number which
une Brought the Rose
62W.4-5THST.,N.Y.C.
49
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
• WEST of the
V
GREAT DIVIDE
BY JAMES A. FREW
M ERNEST R. BALL 5
The only book published which shows music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
± LATEST
BALLAD
Line AND
lw GREATEST
GEORGK WHITING
AMERICAS POPULAR
BALLAD SUCCESSES
TP
E RIGHT NOW
5
irt
ROSES OF PICARDY
THEWDRLDISV^ITING^SUNRISE
INTHEGARDtNOFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
It it written by a man who has used every method
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
Mail This Coupon
Edward Lyman Bill. I n . ,
383 Madlton Avenu*. N«w York City.
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
TBADC MARK REGISTERED
STOCK UP
Nam*
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK.
Btrort
Cltj
|
.State.
|
THE
AUGUST 1, 1925
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 Wast 40th St.
New York
Summer Sales Totals
Prove Surprisingly Good
Popular Publishers Generally Find Demand
Ahead of Expectations—Big Plans Under
Way for the Fall Season
MUSIC TRADE
REVIEW
and July with most publishers have been larger
than those of the preceding year and this was
really unlooked for. The majority of publishers
thought the Summer would be quite dull and
really had prepared for such an event. The
surprising sales totals, while not comparing
favorably with the earlier months of the year,
have been found most welcome.
The situation has really made everybody opti-
mistic and the plans for the Fall, therefore,
are on the whole most enthusiastic. In fact,
following Labor Day we shall undoubtedly get
a deluge of new songs and these will be pre-
sented to the trade and consumers in a most
energetic manner. The plans for Fall exploita-
tion are invariably on an intensive scale and the
appropriations for this purpose are in most
instances larger than heretofore.
Everybody concedes that the bulk of popular
songs do not have as large a sale as was the
case in pre-Volstead and pre-radio days. What
then has happened to lend a more cheerful as-
pect to the situation? Nothing more than an
acknowledgment of conditions as they are and
an effort to meet the new situation and operate
with a full knowledge of possibilities and limi-
tations in each instance. Popular business is
not going to the dogs. It is still a profitable
trade. The publishers, however, are operating
under changed conditions. There is a new era
so far as their businesses are concerned. Mak-
ing the best of an altered situation has now
reached the stage where the business is taking
on a new character of permanence. As far as
popular publishers are concerned, radio has
about spent itself. What seemed to be a thing
that would demolish their business a year ago
has been found to be not such a bad bed-fel-
low. There may not be as much comfort ih the
same bed but the other tenant seemingly has
part of the lease. So the publishers are mak-
ing the best of what they term is a bad bar-
gain.
There has been very little complaint from
popular publishers regarding Summer business.
It is the usual thing at this season to hear
depressing talks and those who are chronically
optimistic leap a couple of months and talk
about the Fall. This year Summer business has
been quite satisfactory, and while Fall plans
are being broached there does not seem to be
the need of transferring all the optimism to
They Include "Rain or Shine, Pal of Mine,"
September and later.
"The King Isn't King Any More" and "The
Undoubtedly the months' sales totals for June
Clarke & Leslie Songs
Feature Three Numbers
Farmer Took Another Load Away"
Sequel to
"loue Sends a. Little Giftof Poses
HARMS, INC.
Can't Go Wr<
l
FEIST^
DKAB ONE
YOU AND I
0 KATHARINA
LOVELY LADY
SONG OF LOVE
I'M BO ASHAMED
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OP YOU
THE PAL THAT I LOVED
PAL OF MY CRADLE DAYS
ROCK-A-BYE-BYE-BABY DAY8
WILL YOU REMEMBER ME
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
LET ME LINGER LONGER IN YOUR
ARMS
MY GAL DON'T LOVE M E ANY MORE
W H E N THE ONE YOU LOVE LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
has won popularity in both song and dance
form. It was introduced in vaudeville by Harry
Hines and a number of other stars. A long
list of musical combinations feature it.
"Glory, Glory, Glory"
"Glory, Glory, Glory" (I Want to Be Glori-
fied), the song by Dan Walker, which is the
feature number in the "Grand Street Follies," is
said to be based upon Negro spirituals. What-
ever its basis it is certainly a hit. It has been
described as a "Broadway spiritual tinted blue,"
but that does not give the number enough scope.
It is really bigger than Broadway. The Edward
B. Marks Music Co. are the publishers.
Clarke & Leslie Songs, Inc., will feature dur-
ing the coming months "Rain or Shine, Pal of
Mine," "The King Isn't King Any More" and
"The Farmer Took Another Load Away." The
latter song is a novelty comedy number which
une Brought the Rose
62W.4-5THST.,N.Y.C.
49
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
• WEST of the
V
GREAT DIVIDE
BY JAMES A. FREW
M ERNEST R. BALL 5
The only book published which shows music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
± LATEST
BALLAD
Line AND
lw GREATEST
GEORGK WHITING
AMERICAS POPULAR
BALLAD SUCCESSES
TP
E RIGHT NOW
5
irt
ROSES OF PICARDY
THEWDRLDISV^ITING^SUNRISE
INTHEGARDtNOFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
It it written by a man who has used every method
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
Mail This Coupon
Edward Lyman Bill. I n . ,
383 Madlton Avenu*. N«w York City.
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
TBADC MARK REGISTERED
STOCK UP
Nam*
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK.
Btrort
Cltj
|
.State.
|
Future scanning projects are planned by the International Arcade Museum Library (IAML).