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50
THE
MUSIC TRADE
REVIEW
AUGUST 1, 1925
THE VICTORY MUSIC CO., 1658 Broadway, New York, Announces a Nation-wide Campaign on
"FASCINATIN' BABY"
The Fox-trot You Hear Everywhere
Cares When the Tailor Dies." The firm
Price Increases and Their Effect on the
publishes a ballad called "Irish Rainbow."
Selling Volume of Popular Sheet Music New Organ Numbers
Cost of Exploitation, Due to Rapid Succession of Numbers, Remains High Justifying Increase—
Development Has Led to No Curtailment Where Dealers Give Proper Co-operation
T T N D E R modern conditions popular numbers
jump into swift popularity. The radio, the
18,000 photoplay houses, the weekly and month-
ly record releases and the wealth of dance or-
chestras playing daily close to a hundred popular
selections create a quick demand, so much so
that with a novelty fox-trot no matter how
meritorious, it is almost impossible to get what
would be considered the maximum amount of
sales in the short time conditions allow before
its popularity wanes. Then it must make room
for some other good selection of the moment.
The ballads, of course, still have a longer sale
and publishers in order to operate a profitable
business must have some ballads in order to
give some permanency to their business.
The same organizations and the same costs
are necessary to put over these quick successes
that were found advisable and profitable in what
could be considered a slower era of exploitation.
In fact, the quick movement of the goods re-
quires more intensive activities. Therefore, de-
spite the curtailment of sales in popular num-
bers particularly of novelties and many of the
fox-trots, the cost of exploitation remains as
high as ever, if not higher, considering that the
personnel, as in all other industries, is com-
pensated at present day wage figures. It has
been found necessary by several organizations,
therefore, to increase the wholesale cost
slightly. These advances have been in effect a
sufficient length of time to give them perma-
nence. Many dealers have also increased their
prices on such issues. This was the natural
outcome. In some territory the new prices
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work.
Octave Work. Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in t h e List of
MUSIC
CLASSIFIED
ACCORDING TO
PIANO
TECHNIQUE
From the Newly and Thoroughly Revised
M •KlNLEY
CWJF*
WORLD-FAMOUS
EDITION OF
a^p y
STANDARD
acopy
TEACHING MUSIC
lend themselves readily to group sales and have
therefore increased both volume and profits.
A little history of price increases is worth
giving here. One of the syndicate stores fol-
lowed the example that has sometimes been put
into effect by retailers, that is, it failed to push
the prints that were raised in price. Indeed in
some instances the numbers were placed under
the counter and only appeared upon request. The
home office of the syndicate discovered that
these methods reduced the volume of the de-
partments about 25 per cent. This could easily
mean the difference between profit and loss. In
fact, it demonstrated that without the prints of
the leading publishers no department could be
profitably operated. The music counter needs
all the hits, not only needs them but it is neces-
sary for the hits to be pushed. It is the volume
business that counts. This is on the same prin-
ciple that makes possible the sale of Ford cars
at a low price with a heavy profit to the manu-
facturer and dealer because of volume. T o fail
to co-operate on successful numbers and to pre-
sent them to every prospective purchaser is an
attitude that cannot be countenanced by pro-
gressive merchants. It means stagnancy.
Victory Music Pub. Go.
Announces First Numbers
New Firm to Conduct Big Campaign on "Fas-
cinatin' Baby," a New Charleston Fox-Trot
The Victory Music Publishing Co., of which
Dave Ringle is head, recently opened quarters
in the Roseland Building, Broadway and Fifty-
first street, New York City. The company has
already issued what is considered a success.
The number is a fox-trot Charleston known as
"Fascinatin' Baby." This number is booked
for early release on practically all talking ma-
chine records and music rolls and is being
played by hundreds of dance orchestras through-
out the country. A big campaign has been
arranged by the publishers and the interests of
"Fascinatin' Baby" are to b« furthered on a big
scale. Other numbers published by this new
organization are "Hooray, Hooray, My Wife's
So Good to Me." This has been sung by Billy
Jones and Ernest Hare, the Happiness Boys,
and looks like an offering that will have wide
popularity. Another song that since its intro-
duction has made an impression is "No One
Issued by Oliver Ditson
Theme From the Tschaikovsky Sixth Sym-
phony, Schubert's "Unfinished" Symphony,
First Movement and Largo From the "New
World"
The Oliver Ditson Co. has issued three new
Edwin H. Leniare arrangements for the organ,
lyric theme from
"Symphonic
Pathetique"
(Tschaikovsky), first movement of the "unfin-
ished" symphony (Schubert) and largo from the
"New World" symphony (Dvorak).
To the Ditson school octavo has been added
"Under the Banner of Victory," arranged by
Ross Hilton as vocal march for schools with
soprano, alto and bass; "The Land of Make-
Believe," a two-part song for schools, and
"Through the Silent Night" (Rachmaninoff);
arranged by Victor Harris, a three-part song for
women's voices.
'Fiddle De Dee" has been
added to the part songs for mixed voices.
To Play American Works
ROCHESTER, N. Y., July 25.—Two concerts
consisting entirely of the unpublished works of
American composers will be given next season
by the Rochester Philharmonic Orchestra. Dr.
Howard Hanson, director of the Eastman
School of Music, University of Rochester, will
conduct. First concert will be given on No-
vember 27. Compositions for this performance
must be submitted before September 1. T h e
concerts are planned to aid American composers
of orchestral music.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Met**er-Wrlsht)
Pacific Patrol
(Mabel Mett^er-Wrlght)
Reliance March
(Clifford)
Victorious Eagle
(Roaej)
ROBERT TELLER SONS & DORNER
American Beauty March
(Williams)
Music Engravers and Printer!
Knights of Columbus March
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
Valiant Volunteers
Selected by
(Clifford)
(Mabel Metsrer-Wrlgrht)
Order Through Jobber or Direct
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St*>
also
CHICAGO, ILL.
Copyright, 1924, by McKinley Mvisic Co.
BUY YOUR MUSIC FROM
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Publisher*
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Oliver Ditson Company
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N E W YORK
Anticipate and supply Every Requirement of Muaic
Dealen
White-Smith Music Pub. Co.
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