Music Trade Review
Issue: 1925 Vol. 81 N. 25 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE
REVIEW
DECEMBER 19,
1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Writes of Sheet Music Trade
in the Capital City of Nebraska
SONGS THAT SELL
Head of the Richmond Music Supply Corp., New York, Visits the Retail Music Merchants in
Bryan's Home Town and Tells of Their Activities
Remember (Irving Berlin's Latest)
Then I'll Be Happy
T INCOLN, NEB., December 12.—Lincoln is
^"* the capital of Nebraska and an outstanding
American city. It is the most important com-
mercial center between the Missouri River and
the Pacific Coast. It is
a home city of high
ideals with many uni-
versities, colleges and
schools of music. The
Nebraska State Capitol
Building is now under
construction at an esti-
mated cost of $9,000,-
000. The approximate
population of greater
L i n c o l n is 100,000.
Ncbraskans have every
Maurice Richmond
reason to be proud of
their capital city and they surely are.
Edw. J. Walt calls himself the "Music Man,"
because he has everything that can be played
mechanically or otherwise, from a great big
artistic piano to a G-string suitable for the fid-
dler, and then some. He claims the largest
sheet music stock in Lincoln. The Walt Empo-
rium of Music is a very attractive outfit, occu-
pying almost an entire building and located in
the most conspicuous part of the town. It was
my good fortune to find this "live" merchant
disengaged during the early hour of the morn-
ing when I called, and that gave me an oppor-
tunity to have a nice, long chat with him. He is
a 100 per cent optimist and certainly was in
splendid spirits when I spoke to him. He
prophesied a year ago that the talking machine
business would come back to its own. Claim-
ing to be a radio fan himself, he likes it and
thinks it is great for news, general information,
the happenings of the world, but, for perfect
music, the new phonograph will set a new high
mark in the industry.
This is the seventh year of the Walt business
at this location. The advertising and publicity
for this house is all looked after personally by
Mr. Walt, and it is of an individual type, which
can be termed "unique" publicity. It is very
evident that the sheet music department is free
from any dead merchandise. The stock is
watched carefully and turned over from four to
five times a year. Upon changing prices to the
new net markings, this concern sent out a let-
ter, telling the teacher and professional musi-
cian about the change of price, explaining to
them the reason for the net marking. In part,
the letter read: "We have decided, under the
circumstances, to favor those whose purchases
in our sheet music department amount to $5 or
more, by allowing 10 per cent on their monthly
bills, if paid by the tenth of the month follow-
ing purchase." A monthly account is given to
any teacher or musician whose credit is good.
During the twenty years this music man has
been in the business, he has never had a law
suit. It is apparent that the Golden Rule is
very dear to our friend Walt, who practices it
every day of the year. This notable is the pres-
ident of the Rotary Club of Lincoln, he is ac-
tive in the local Shrine and is a thirty-third de-
gree mason. Mr. Walt believes that those who
always try to get something for nothing usually
get experience. His merchandise is fairly marked
and he is not in favor of any special sales.
"Good nature never fails to pay large dividends
and good health. Good health requires a happy
state of mind." You can plainly see that Mr.
Walt
possesses
that
"whatcha-ma-call-it,"
which keeps him in that smooth, contented
frame of mind. He claims every business is
good under the present administration of our
government. He says there is even room for
a large manufacturer, who can make a fortune
in the Winter making knee-muffs for the flap-
pers.
The lady who so intelligently handles the
workings of the sheet music department is
Grace O. Johnson. This charming person has
been in the department for quite a few years.
"Once a friend, always a friend"—is her motto.
The Sinful Saxophone
In one of the cities I recently visited, there
was a lot of fussin' and cussin' because a peace-
ful young fellow was playing jazzy tunes on his
saxophone. A policeman decided that it is a
penal offense to play immoral music on the sax.
The question is: "What constitutes a sinful
strain?" I wonder what Adolph Sax, the man
who gave us the sax horn, would say about this
severe criticism of the poor saxophone. Rudy
VViedoeft, Clyde Doerr and Ross Gorman — take
note!
G. A. Crancer Co.
The Crancer firm has built a splendid repu-
tation on safe and sane dealings with its cus-
tomers. From all appearances, there was con-
siderable activity in every department when I
called. The sheet music section is situated in
the rear of the store and is splendidly managed
by Airs. Margery Watkins Foster. This lady
has a fine understanding of music, not only in
theory but in practice. She has taught music
and, in the professional term used on the vau-
deville stage, I might call her a "contortionist"
or "juggler" of anything pertaining to music.
Perhaps I ought to put it in a more dignified
fashion to conform with Mrs. Foster's type. I
hope she will forgive me.
The popular music department is taken care
of by one of Mrs. Foster's assistants. New
tunes arc demonstrated on the piano to give the
customers an opportunity to select what they
like best. The standard and classic department
comes under Mrs. Foster's personal supervision,
It includes every important library edition,
teaching material, classics, etc.
Mrs. Foster has a bright youngster, a little
boy, who is very much attached to his mother
I Never Knew
I Wish That I'd Been Satisfied With Mary
That Certain Party
In the Middle of the Night
I Wish't I Was in Peoria
Venetian Isles
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
Yearning
Ukulele Lady
I Wonder Where My Baby Is Tonight
Cecilia
Sonya (Yup Alay Yup)
My Sweetie Turned Me Down
Don't Wait Too Long
Alone at Last
Silver Head
When You and I Were Seventeen
On a Night Like This
Ida. I Do
Waitin' for the Moon
So That's the Kind of a Girl You Are
—
—
—
—
BOOKS THAT SELL
X
New Universal Dance Folio
No. 10
Special Edition for 1926
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
SONG GEMS
from the Musical Comedy Sensation
"THE COCOANLTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
—and why not? Here's one the boy brought
home to Ma, which had quite a kick to it. There
was a really good reason. The teacher asked
the children of a young class to tell her why it
gets so cold in the Winter. "I know," said Wil-
lie Wildwavcs, "it gets cold in the Winter so
we can get ice for the Summer."
If my memory serves me right, many years
Jfflerrp Cfjrtetmaa
anb
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
46
THE
MUSIC TRADE
REVIEW
DECEMBER 19,
1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Writes of Sheet Music Trade
in the Capital City of Nebraska
SONGS THAT SELL
Head of the Richmond Music Supply Corp., New York, Visits the Retail Music Merchants in
Bryan's Home Town and Tells of Their Activities
Remember (Irving Berlin's Latest)
Then I'll Be Happy
T INCOLN, NEB., December 12.—Lincoln is
^"* the capital of Nebraska and an outstanding
American city. It is the most important com-
mercial center between the Missouri River and
the Pacific Coast. It is
a home city of high
ideals with many uni-
versities, colleges and
schools of music. The
Nebraska State Capitol
Building is now under
construction at an esti-
mated cost of $9,000,-
000. The approximate
population of greater
L i n c o l n is 100,000.
Ncbraskans have every
Maurice Richmond
reason to be proud of
their capital city and they surely are.
Edw. J. Walt calls himself the "Music Man,"
because he has everything that can be played
mechanically or otherwise, from a great big
artistic piano to a G-string suitable for the fid-
dler, and then some. He claims the largest
sheet music stock in Lincoln. The Walt Empo-
rium of Music is a very attractive outfit, occu-
pying almost an entire building and located in
the most conspicuous part of the town. It was
my good fortune to find this "live" merchant
disengaged during the early hour of the morn-
ing when I called, and that gave me an oppor-
tunity to have a nice, long chat with him. He is
a 100 per cent optimist and certainly was in
splendid spirits when I spoke to him. He
prophesied a year ago that the talking machine
business would come back to its own. Claim-
ing to be a radio fan himself, he likes it and
thinks it is great for news, general information,
the happenings of the world, but, for perfect
music, the new phonograph will set a new high
mark in the industry.
This is the seventh year of the Walt business
at this location. The advertising and publicity
for this house is all looked after personally by
Mr. Walt, and it is of an individual type, which
can be termed "unique" publicity. It is very
evident that the sheet music department is free
from any dead merchandise. The stock is
watched carefully and turned over from four to
five times a year. Upon changing prices to the
new net markings, this concern sent out a let-
ter, telling the teacher and professional musi-
cian about the change of price, explaining to
them the reason for the net marking. In part,
the letter read: "We have decided, under the
circumstances, to favor those whose purchases
in our sheet music department amount to $5 or
more, by allowing 10 per cent on their monthly
bills, if paid by the tenth of the month follow-
ing purchase." A monthly account is given to
any teacher or musician whose credit is good.
During the twenty years this music man has
been in the business, he has never had a law
suit. It is apparent that the Golden Rule is
very dear to our friend Walt, who practices it
every day of the year. This notable is the pres-
ident of the Rotary Club of Lincoln, he is ac-
tive in the local Shrine and is a thirty-third de-
gree mason. Mr. Walt believes that those who
always try to get something for nothing usually
get experience. His merchandise is fairly marked
and he is not in favor of any special sales.
"Good nature never fails to pay large dividends
and good health. Good health requires a happy
state of mind." You can plainly see that Mr.
Walt
possesses
that
"whatcha-ma-call-it,"
which keeps him in that smooth, contented
frame of mind. He claims every business is
good under the present administration of our
government. He says there is even room for
a large manufacturer, who can make a fortune
in the Winter making knee-muffs for the flap-
pers.
The lady who so intelligently handles the
workings of the sheet music department is
Grace O. Johnson. This charming person has
been in the department for quite a few years.
"Once a friend, always a friend"—is her motto.
The Sinful Saxophone
In one of the cities I recently visited, there
was a lot of fussin' and cussin' because a peace-
ful young fellow was playing jazzy tunes on his
saxophone. A policeman decided that it is a
penal offense to play immoral music on the sax.
The question is: "What constitutes a sinful
strain?" I wonder what Adolph Sax, the man
who gave us the sax horn, would say about this
severe criticism of the poor saxophone. Rudy
VViedoeft, Clyde Doerr and Ross Gorman — take
note!
G. A. Crancer Co.
The Crancer firm has built a splendid repu-
tation on safe and sane dealings with its cus-
tomers. From all appearances, there was con-
siderable activity in every department when I
called. The sheet music section is situated in
the rear of the store and is splendidly managed
by Airs. Margery Watkins Foster. This lady
has a fine understanding of music, not only in
theory but in practice. She has taught music
and, in the professional term used on the vau-
deville stage, I might call her a "contortionist"
or "juggler" of anything pertaining to music.
Perhaps I ought to put it in a more dignified
fashion to conform with Mrs. Foster's type. I
hope she will forgive me.
The popular music department is taken care
of by one of Mrs. Foster's assistants. New
tunes arc demonstrated on the piano to give the
customers an opportunity to select what they
like best. The standard and classic department
comes under Mrs. Foster's personal supervision,
It includes every important library edition,
teaching material, classics, etc.
Mrs. Foster has a bright youngster, a little
boy, who is very much attached to his mother
I Never Knew
I Wish That I'd Been Satisfied With Mary
That Certain Party
In the Middle of the Night
I Wish't I Was in Peoria
Venetian Isles
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
Yearning
Ukulele Lady
I Wonder Where My Baby Is Tonight
Cecilia
Sonya (Yup Alay Yup)
My Sweetie Turned Me Down
Don't Wait Too Long
Alone at Last
Silver Head
When You and I Were Seventeen
On a Night Like This
Ida. I Do
Waitin' for the Moon
So That's the Kind of a Girl You Are
—
—
—
—
BOOKS THAT SELL
X
New Universal Dance Folio
No. 10
Special Edition for 1926
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
SONG GEMS
from the Musical Comedy Sensation
"THE COCOANLTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
—and why not? Here's one the boy brought
home to Ma, which had quite a kick to it. There
was a really good reason. The teacher asked
the children of a young class to tell her why it
gets so cold in the Winter. "I know," said Wil-
lie Wildwavcs, "it gets cold in the Winter so
we can get ice for the Summer."
If my memory serves me right, many years
Jfflerrp Cfjrtetmaa
anb
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
Future scanning projects are planned by the International Arcade Museum Library (IAML).