Music Trade Review

Issue: 1925 Vol. 81 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE
REVIEW
DECEMBER 19,
1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Writes of Sheet Music Trade
in the Capital City of Nebraska
SONGS THAT SELL
Head of the Richmond Music Supply Corp., New York, Visits the Retail Music Merchants in
Bryan's Home Town and Tells of Their Activities
Remember (Irving Berlin's Latest)
Then I'll Be Happy
T INCOLN, NEB., December 12.—Lincoln is
^"* the capital of Nebraska and an outstanding
American city. It is the most important com-
mercial center between the Missouri River and
the Pacific Coast. It is
a home city of high
ideals with many uni-
versities, colleges and
schools of music. The
Nebraska State Capitol
Building is now under
construction at an esti-
mated cost of $9,000,-
000. The approximate
population of greater
L i n c o l n is 100,000.
Ncbraskans have every
Maurice Richmond
reason to be proud of
their capital city and they surely are.
Edw. J. Walt calls himself the "Music Man,"
because he has everything that can be played
mechanically or otherwise, from a great big
artistic piano to a G-string suitable for the fid-
dler, and then some. He claims the largest
sheet music stock in Lincoln. The Walt Empo-
rium of Music is a very attractive outfit, occu-
pying almost an entire building and located in
the most conspicuous part of the town. It was
my good fortune to find this "live" merchant
disengaged during the early hour of the morn-
ing when I called, and that gave me an oppor-
tunity to have a nice, long chat with him. He is
a 100 per cent optimist and certainly was in
splendid spirits when I spoke to him. He
prophesied a year ago that the talking machine
business would come back to its own. Claim-
ing to be a radio fan himself, he likes it and
thinks it is great for news, general information,
the happenings of the world, but, for perfect
music, the new phonograph will set a new high
mark in the industry.
This is the seventh year of the Walt business
at this location. The advertising and publicity
for this house is all looked after personally by
Mr. Walt, and it is of an individual type, which
can be termed "unique" publicity. It is very
evident that the sheet music department is free
from any dead merchandise. The stock is
watched carefully and turned over from four to
five times a year. Upon changing prices to the
new net markings, this concern sent out a let-
ter, telling the teacher and professional musi-
cian about the change of price, explaining to
them the reason for the net marking. In part,
the letter read: "We have decided, under the
circumstances, to favor those whose purchases
in our sheet music department amount to $5 or
more, by allowing 10 per cent on their monthly
bills, if paid by the tenth of the month follow-
ing purchase." A monthly account is given to
any teacher or musician whose credit is good.
During the twenty years this music man has
been in the business, he has never had a law
suit. It is apparent that the Golden Rule is
very dear to our friend Walt, who practices it
every day of the year. This notable is the pres-
ident of the Rotary Club of Lincoln, he is ac-
tive in the local Shrine and is a thirty-third de-
gree mason. Mr. Walt believes that those who
always try to get something for nothing usually
get experience. His merchandise is fairly marked
and he is not in favor of any special sales.
"Good nature never fails to pay large dividends
and good health. Good health requires a happy
state of mind." You can plainly see that Mr.
Walt
possesses
that
"whatcha-ma-call-it,"
which keeps him in that smooth, contented
frame of mind. He claims every business is
good under the present administration of our
government. He says there is even room for
a large manufacturer, who can make a fortune
in the Winter making knee-muffs for the flap-
pers.
The lady who so intelligently handles the
workings of the sheet music department is
Grace O. Johnson. This charming person has
been in the department for quite a few years.
"Once a friend, always a friend"—is her motto.
The Sinful Saxophone
In one of the cities I recently visited, there
was a lot of fussin' and cussin' because a peace-
ful young fellow was playing jazzy tunes on his
saxophone. A policeman decided that it is a
penal offense to play immoral music on the sax.
The question is: "What constitutes a sinful
strain?" I wonder what Adolph Sax, the man
who gave us the sax horn, would say about this
severe criticism of the poor saxophone. Rudy
VViedoeft, Clyde Doerr and Ross Gorman — take
note!
G. A. Crancer Co.
The Crancer firm has built a splendid repu-
tation on safe and sane dealings with its cus-
tomers. From all appearances, there was con-
siderable activity in every department when I
called. The sheet music section is situated in
the rear of the store and is splendidly managed
by Airs. Margery Watkins Foster. This lady
has a fine understanding of music, not only in
theory but in practice. She has taught music
and, in the professional term used on the vau-
deville stage, I might call her a "contortionist"
or "juggler" of anything pertaining to music.
Perhaps I ought to put it in a more dignified
fashion to conform with Mrs. Foster's type. I
hope she will forgive me.
The popular music department is taken care
of by one of Mrs. Foster's assistants. New
tunes arc demonstrated on the piano to give the
customers an opportunity to select what they
like best. The standard and classic department
comes under Mrs. Foster's personal supervision,
It includes every important library edition,
teaching material, classics, etc.
Mrs. Foster has a bright youngster, a little
boy, who is very much attached to his mother
I Never Knew
I Wish That I'd Been Satisfied With Mary
That Certain Party
In the Middle of the Night
I Wish't I Was in Peoria
Venetian Isles
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
Yearning
Ukulele Lady
I Wonder Where My Baby Is Tonight
Cecilia
Sonya (Yup Alay Yup)
My Sweetie Turned Me Down
Don't Wait Too Long
Alone at Last
Silver Head
When You and I Were Seventeen
On a Night Like This
Ida. I Do
Waitin' for the Moon
So That's the Kind of a Girl You Are




BOOKS THAT SELL
X
New Universal Dance Folio
No. 10
Special Edition for 1926
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
SONG GEMS
from the Musical Comedy Sensation
"THE COCOANLTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
—and why not? Here's one the boy brought
home to Ma, which had quite a kick to it. There
was a really good reason. The teacher asked
the children of a young class to tell her why it
gets so cold in the Winter. "I know," said Wil-
lie Wildwavcs, "it gets cold in the Winter so
we can get ice for the Summer."
If my memory serves me right, many years
Jfflerrp Cfjrtetmaa
anb
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DKCKMUICR 19,
1923
THE
MUSIC
TRADE
47
REVIEW
Parade Of HITS/
*YOU CANT GO WRONG
WITH ANY 'FEIST'SONG'
ago, when I traveled through Lincoln, there
was then in existence a firm by the name of
Curtice-Crancer Music Co. It is evident that
the firm split and now the name of Ross P.
Curtice Co. appears over the doors and windows
of this institution. The street floor is occupied
by the musical instrument and sheet music de-
partments in the front with the pianos and pho-
nographs being in the rear and upper floor of
the building. The modest and dignified Mrs.
Rrma Commons looks after the sheet music de-
partment, where, with a nice display on the
counters and in the show cases, she features the
better things in music.
Lincoln Music Stores All in Class A
As an observer, covering territory from Es-
kimo land past the Equator (just a little exag-
geration), I feel safe in saying that the Lincoln
music stores all have "class and then some" in-
side and out. The arrangement of the window
displays and the decorations is extremely artis-
tic and tasteful. The show-rooms and various
other departments are dignified and more im-
pressive than the ordinary music store. The
music houses of Lincoln can well be proud of
their showing and it would be quite fitting for
the dealers there to get together in a sort of
publicity stunt to promote a desire on the part
of the public to visit these beautiful stores more
often. As an example a message such as this
might be sent out: "Take a little relief from
the grind in the middle of the day. Suppose it
is a little walk or ride from your place of busi-
ness or your home to the heart of music in our
city. You need relaxation after a full morn-
ing's application to the task in hand, and a little
interval between work and luncheon is good
for you. Come in and listen to our new pho-
nograph records. Hear your favorite artists.
Select your favorite song in sheet music. Music
is soothing to the soul and spirit."
At the Lincoln Hotel
The name "Lincoln," from my point of view,
always stands for the best.
That's what
prompted me to go to the Lincoln Hotel and,
although it was under reconstruction, I spent
a restful night. There was a convention of a
lot of Grand Army men of this section while
I was there and I overheard a conversation be-
tween two pioneers: One was a Colonel, who
said to his friend: "My grandfather went to
England and the king touched him on the head
and made a Knight of him." His friend, the
Major, replied: "That's nothing. My grand-
father went out in the wild, woolly West and an
Indian touched him on the head with a tom-
ahawk and made an angel out of him."
A New McCrory Store
YouNCrSTOWN, O., December 14.—Formal open-
ing of the newly remodeled McCrory store was
held Saturday with large crowds in attendance.
A feature of the new store is the enlarged sheet
music section which is one of the largest in
downtown Youngstown. Talking machine rec-
ords and radio parts will also be merchandised.
Fox Go. Sends Original
Xmas Greeting to Editors
Original Song by Dorothy Lee Sent in Neat
Form to All Newspapers Which Co-operate
in Firm's Big Campaigns
An unusual form of Christmas greeting was
conceived by the Sam Fox Publishing Co., of
Cleveland, Ohio, and New York, for the eight
hundred NEA newspaper editors who took part
in popularizing and commercializing "The Flap-
per Wife" and "Footloose," two songs issued
by the Fox Co., in conjunction with serial sto-
ries, which ran in those papers.
The greeting was the delivery gratis to the
editors in mat form of an exclusive song writ-
ten by Dorothy Lee, writer of "One Fleeting-
Hour," "Out of the Dusk to You," etc., and
called "A Christmas Carol."
There will be no attempt made to sell any
copies of the song. It was prepared and ar-
ranged for the sole purpose of giving the edi-
tors and the millions of readers of these eight
hundred newspapers a gift in gratification of the
co-operation previously tendered so enthusiasti-
cally by the NEA editors and which produced
sales of hundreds of thousands of copies of the
songs sponsored by the Fox organization.
Century Go. to Issue
New "Lady Pompadour"
Described as Court Dance, It Is the Work of
Gabriel Morel, Who Wrote the "Norwegian
Cradle Song"
Shortly after the first of the year the Century
Music Publishing Co. will release a new number
entitled "Lady Pompadour," described as a
court dance. It is by the composer of "Nor-
wegian Cradle Song," Gabriel Morel. The
Century Co. will issue the number with a very
elaborate and illustrated title page of eye-arrest-
ing design. The Century Music Co. has also
ready a four-colored window streamer which is
to be used by dealers in connection with local
showings of "The Merry Widow," the Metro-
Goldwyn-Mayer production which will appear in
large photoplay houses throughout the country.
Besides calling attention to "The Merry
Widow" production, it carries a facsimile of
"The Merry Widow Waltz" title page from the
Century catalog.
New Richmond Bulletin
The Richmond Music. Supply Corp. has issued
a special bulletin, the entire four pages of which
are a compilation of titles, books, folios and
music, which are particularly appropriate for the
Christmas season. To carry out the atmosphere
of the period the bulletin carries several Christ-
mas illustrations and is* printed in green ink
and holly decorations. Glancing through the
contents and noting the wealth of material that
is available for gift purposes leaves very little
doubt that properly presented the sheet music
dealer can corral his share of Christmas gift
Hare Sings a New
Triangle Go. Number
"Hot Coffee," by Costello and Krueger, to Be
Made Special Plug Number by That House
Ernest Hare, of the world's famous Happiness
Boys, recently introduced through station
W E A F a new novelty song called "Hot Coffee."
The song since that time has gone over in an
active manner considering its youth. The lyrics
of the number are by Bartley Costello and the
music by Bennie Krueger, well-known saxo-
phonist who records exclusively for Brunswick
records. "Hot Coffee" is published by the Tri-
angle Music Publishing Co., Inc., and Joe Davis,
of that firm, expects to make it a plug number
alongside of his success "Honeymoon Waltz."
Open Niagara Falls Store
BUFFALO, N. Y., December 8.—Waterson, Berlin
& Snyder has opened a branch store at 106
Fall street, Niagara Falls, operating it in con-
nection with the Buffalo store. Murray White-
man will manage both stores. Besides sheet
music, the store carries small instruments.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metarer-Wrlrht)
Pacific Patrol
(Mabel Meti»«r-Wrl*ht)
Reliance March
(Clifford)
Victorious Eagle
(Ko.ey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
(Mab«l
Valiant
Volunteers
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
PublUhmr*
New York City

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