Music Trade Review
Issue: 1925 Vol. 81 N. 21 - Page 52
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
52
REVIEW
Witmark Contest on Black and White
Series Novelty in the Standard Field
"Know the Series" Event Will Have Big Influence in Making the Retail Sales Organization Take
Wider Interest in the Music Which Is Carried in This Department
T N the retail standard music field there is a
dearth of ideas for constructive merchan-
dising. For one thing, the nature of the publi-
cations, the particular clientele to which they ap-
peal and the voluminous matter that composes
such retail stocks do not readily lend themselves
'NO SP1NSTEKIOOD FOK ME"
Song to Tlease Bveryorie
Greatest MusioNewspaper Serial Tieup
Of the Year
A sparkling song and foxtrot, sponsored and published
DIRECT by the world's greatest newspaper feature service,
which sponsored also the popular hits "The Flapper
Wife" and "Footloose."
Hundreds of newspapers throughout the country are run-
ning our great serial story "Spinsterhood." "No Spinster-
hood For Me" is the tieup song which these newspapers
are sparing no effort to exploit through local orchestras,
theaters, radio, dances and news stories.
There is an NEA news-
paper in your vicinity.
Get in touch with this
paper's editor or write
us direct.
NEA Service, Imc,
1200 West Third Street,
Cleveland, Ohio
NOVEMBER 21,
1925
to "high speed" salesmanship. To evolve ideas,
therefore, that add to the ability of the sales
force and which are constructive helps in mak-
ing sales should certainly be welcome to that
branch of the business.
We believe the "Know the Series" contest ar-
ranged by M. Witmark & Sons on its Black
and While SITUS is a plan that nut only will
aid the salts of this catalog, familiarize the sales
staffs with the material, but will be of construc-
tive value to retail music establishments in other
directions. The contests should prove fascinat-
ing. There are a minimum of difficulties, just
enough to make it attractive, and it should serve
the same purpose in the retail music field as the
cross-word puzzle craze did on a wider scale.
If this contest proves a success it should be the
forerunner of a series of up-to-date ideas that
will add to the alertness of standard music sales-
men as well as the quality of salesmanship. It is
not suggested, of course, that other plans be
even similar, but surely the standard branch of
the sheet music business can contribute thoughts
and ideas that will pep up sales.
The details of the "Know the Series" contest
on the Witmark Black and White edition will
be found elsewhere in this paper. The prizes
lliat arc to be awarded range from $100 down to
$10.
In all, twenty-nine cash prizes are includ-
ed, a range that should enlist the interest of
many participants. The contest closes on Feb-
ruary 15, 1926. The judges are B. B. Wilson,
of The Music Trade Review; William J. Dough-
erty, of the Music Trades; Alvin L. Schmoeger,
of Musical Courier; Adrian Boylston, of Music
Trade News, and Alfred Human.
'The Vagabond King"
Continues Its Success
Friml Operetta at Casino Theatre, New York,
to Have Long Run—Waterson, Berlin &
Snyder the Publishers
"The Vagabond King," the operetta which
opened at the Casino Theatre, New York, in
September and which was reviewed in these col-
umns earlier this Fall, has since played to large
and enthusiastic audiences and from all indica-
tions will stay for a long and successful run.
Tt is an operetta in two acts and six scenes
based on Justin Hunlley McCarthy's "If I
Were King," with book and lyrics by Brian
Hooker and W. H. Post and music by Rudolph
Friml. Friml, by the way, is proving one of
the surest of our modern composers. His
works are not only of a high standard from a
musical standpoint but they invariably carry
that lure that brings popular appeal. In the
present offering such songs as "Love for Sale,"
"Only a Rose" and "Some Day" are all un-
usual offerings, and the publishers, Waterson,
Berlin & Snyder, are to be congratulated upon
having Rudolph Friml as a member of their
writing staff.
THE MUSIC TRADE
52
REVIEW
Witmark Contest on Black and White
Series Novelty in the Standard Field
"Know the Series" Event Will Have Big Influence in Making the Retail Sales Organization Take
Wider Interest in the Music Which Is Carried in This Department
T N the retail standard music field there is a
dearth of ideas for constructive merchan-
dising. For one thing, the nature of the publi-
cations, the particular clientele to which they ap-
peal and the voluminous matter that composes
such retail stocks do not readily lend themselves
'NO SP1NSTEKIOOD FOK ME"
Song to Tlease Bveryorie
Greatest MusioNewspaper Serial Tieup
Of the Year
A sparkling song and foxtrot, sponsored and published
DIRECT by the world's greatest newspaper feature service,
which sponsored also the popular hits "The Flapper
Wife" and "Footloose."
Hundreds of newspapers throughout the country are run-
ning our great serial story "Spinsterhood." "No Spinster-
hood For Me" is the tieup song which these newspapers
are sparing no effort to exploit through local orchestras,
theaters, radio, dances and news stories.
There is an NEA news-
paper in your vicinity.
Get in touch with this
paper's editor or write
us direct.
NEA Service, Imc,
1200 West Third Street,
Cleveland, Ohio
NOVEMBER 21,
1925
to "high speed" salesmanship. To evolve ideas,
therefore, that add to the ability of the sales
force and which are constructive helps in mak-
ing sales should certainly be welcome to that
branch of the business.
We believe the "Know the Series" contest ar-
ranged by M. Witmark & Sons on its Black
and While SITUS is a plan that nut only will
aid the salts of this catalog, familiarize the sales
staffs with the material, but will be of construc-
tive value to retail music establishments in other
directions. The contests should prove fascinat-
ing. There are a minimum of difficulties, just
enough to make it attractive, and it should serve
the same purpose in the retail music field as the
cross-word puzzle craze did on a wider scale.
If this contest proves a success it should be the
forerunner of a series of up-to-date ideas that
will add to the alertness of standard music sales-
men as well as the quality of salesmanship. It is
not suggested, of course, that other plans be
even similar, but surely the standard branch of
the sheet music business can contribute thoughts
and ideas that will pep up sales.
The details of the "Know the Series" contest
on the Witmark Black and White edition will
be found elsewhere in this paper. The prizes
lliat arc to be awarded range from $100 down to
$10.
In all, twenty-nine cash prizes are includ-
ed, a range that should enlist the interest of
many participants. The contest closes on Feb-
ruary 15, 1926. The judges are B. B. Wilson,
of The Music Trade Review; William J. Dough-
erty, of the Music Trades; Alvin L. Schmoeger,
of Musical Courier; Adrian Boylston, of Music
Trade News, and Alfred Human.
'The Vagabond King"
Continues Its Success
Friml Operetta at Casino Theatre, New York,
to Have Long Run—Waterson, Berlin &
Snyder the Publishers
"The Vagabond King," the operetta which
opened at the Casino Theatre, New York, in
September and which was reviewed in these col-
umns earlier this Fall, has since played to large
and enthusiastic audiences and from all indica-
tions will stay for a long and successful run.
Tt is an operetta in two acts and six scenes
based on Justin Hunlley McCarthy's "If I
Were King," with book and lyrics by Brian
Hooker and W. H. Post and music by Rudolph
Friml. Friml, by the way, is proving one of
the surest of our modern composers. His
works are not only of a high standard from a
musical standpoint but they invariably carry
that lure that brings popular appeal. In the
present offering such songs as "Love for Sale,"
"Only a Rose" and "Some Day" are all un-
usual offerings, and the publishers, Waterson,
Berlin & Snyder, are to be congratulated upon
having Rudolph Friml as a member of their
writing staff.
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