Music Trade Review

Issue: 1925 Vol. 81 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
52
REVIEW
Witmark Contest on Black and White
Series Novelty in the Standard Field
"Know the Series" Event Will Have Big Influence in Making the Retail Sales Organization Take
Wider Interest in the Music Which Is Carried in This Department
T N the retail standard music field there is a
dearth of ideas for constructive merchan-
dising. For one thing, the nature of the publi-
cations, the particular clientele to which they ap-
peal and the voluminous matter that composes
such retail stocks do not readily lend themselves
'NO SP1NSTEKIOOD FOK ME"
Song to Tlease Bveryorie
Greatest MusioNewspaper Serial Tieup
Of the Year
A sparkling song and foxtrot, sponsored and published
DIRECT by the world's greatest newspaper feature service,
which sponsored also the popular hits "The Flapper
Wife" and "Footloose."
Hundreds of newspapers throughout the country are run-
ning our great serial story "Spinsterhood." "No Spinster-
hood For Me" is the tieup song which these newspapers
are sparing no effort to exploit through local orchestras,
theaters, radio, dances and news stories.
There is an NEA news-
paper in your vicinity.
Get in touch with this
paper's editor or write
us direct.
NEA Service, Imc,
1200 West Third Street,
Cleveland, Ohio
NOVEMBER 21,
1925
to "high speed" salesmanship. To evolve ideas,
therefore, that add to the ability of the sales
force and which are constructive helps in mak-
ing sales should certainly be welcome to that
branch of the business.
We believe the "Know the Series" contest ar-
ranged by M. Witmark & Sons on its Black
and While SITUS is a plan that nut only will
aid the salts of this catalog, familiarize the sales
staffs with the material, but will be of construc-
tive value to retail music establishments in other
directions. The contests should prove fascinat-
ing. There are a minimum of difficulties, just
enough to make it attractive, and it should serve
the same purpose in the retail music field as the
cross-word puzzle craze did on a wider scale.
If this contest proves a success it should be the
forerunner of a series of up-to-date ideas that
will add to the alertness of standard music sales-
men as well as the quality of salesmanship. It is
not suggested, of course, that other plans be
even similar, but surely the standard branch of
the sheet music business can contribute thoughts
and ideas that will pep up sales.
The details of the "Know the Series" contest
on the Witmark Black and White edition will
be found elsewhere in this paper. The prizes
lliat arc to be awarded range from $100 down to
$10.
In all, twenty-nine cash prizes are includ-
ed, a range that should enlist the interest of
many participants. The contest closes on Feb-
ruary 15, 1926. The judges are B. B. Wilson,
of The Music Trade Review; William J. Dough-
erty, of the Music Trades; Alvin L. Schmoeger,
of Musical Courier; Adrian Boylston, of Music
Trade News, and Alfred Human.
'The Vagabond King"
Continues Its Success
Friml Operetta at Casino Theatre, New York,
to Have Long Run—Waterson, Berlin &
Snyder the Publishers
"The Vagabond King," the operetta which
opened at the Casino Theatre, New York, in
September and which was reviewed in these col-
umns earlier this Fall, has since played to large
and enthusiastic audiences and from all indica-
tions will stay for a long and successful run.
Tt is an operetta in two acts and six scenes
based on Justin Hunlley McCarthy's "If I
Were King," with book and lyrics by Brian
Hooker and W. H. Post and music by Rudolph
Friml. Friml, by the way, is proving one of
the surest of our modern composers. His
works are not only of a high standard from a
musical standpoint but they invariably carry
that lure that brings popular appeal. In the
present offering such songs as "Love for Sale,"
"Only a Rose" and "Some Day" are all un-
usual offerings, and the publishers, Waterson,
Berlin & Snyder, are to be congratulated upon
having Rudolph Friml as a member of their
writing staff.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 21,
53
THE MUSIC TRADE REVIEW
1925
line, and that's the guy who's "in conference."
Here's how Bill describes him. There was a
businessman who shielded himself behind that
good alibi, "in conference," when someone
called on him.
Best Edition
He rests in his office chair,
And dodges a lot of toil and care,
Smokes cigars in sweet content,
And that's how busy hours were spent—"in conference."
of the
World's Best Music
He makes the salesmen, by the score,
Camp outside his office door,
And regularly they went their way,
For he was busy all day—"in conference."
Nationally Advertised
And so he passed on—and at the gate
An angel bade him stand and wait,
And said to him with frowning brow,
Peter's mighty busy now—"in conference."
for your direct benefit
That's Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
235 West 40th St.
New York
Richmond Visits "Land
of Sky Blue Water"
{Continued from page 49)
For the benefit of those who do not know Bill
as well is I do I want to say he is very modest.
What do you think of this line, coming from
him. He said: "Say, Maurice, not so long ago
the girls used to be referred to as 'skirts'—par-
ticularly around New York, Philadelphia and
Chicago. Look at them now."
I meant to tell you—Bill keeps up his good
looks by reading "Fleischmann ads." He eats
yeast while he's in the West. 1 know he does.
The day we had lunch he ate a cake of yeast
and the evidence was all over his vest.
There's only one type of guy that Bill Jacobs
is not keen on in the music business and he's
thankful there are very few of them in our
r
Stqutl to
'love Sends d Little Gift oflhses"
uneBroughttlKRose
(Continued next week)
Charles K. Harris to
Make Theatrical Showing
Famous Ballad Composer Considering Coast-to-
Coast Tour With Keith Circuit—Wide Radio
Popularity
Charles K. Harris, pioneer music publisher and
song writer, has become so popular through his
radio entertainments in recent months that nu-
merous motion picture houses and vaudeville
theatres throughout the country are making bids
for his services. Incidentally, the clean, heart-
story ballads which Mr. Harris made famous
and which he has continued to write for over a
score of years are again returning to vogue.
This not only has created sales for his old-time
famous song successes, such as "Break the
News to Mother," "After the Ball" and "Al-
ways in the Way," but it has brought to quick
prominence his ballad barcarolle, "I Knew,"
and "Danger in Your Eyes."
Another Harris success is called "What's
the Matter, Sue?" This number has been intro-
duced in vaudeville by some of the best vo-
calists. It lends itself readily to novelty ren-
ditions of a style that has become popular both
in vaudeville and on talking machine records.
Mr. Harris is accepting an engagement at the
Montauk Theatre, Passaic, N. J. When the
Keith-Albee Circuit heard that Manager Louis
Granat, of the Passaic theatre, had Mr. Harris'
contract for an appearance it induced him to
consider a coast-to-coast tour, the details of
which will be announced later.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Write for Dealers' iPrices
LEO
Rockwell Representing
Villa Moret in East
Offices Will Be at 1595 Broadway, New Y o r k -
New Numbers in Catalog to Be Exploited
Will Rockwell has been appointed Eastern
manager for Villa Moret, Inc., the San Fran-
cisco music publishing house. The Eastern of-
fice will be located in 1595 Broadway, New York
City. Will Rockwell was formerly connected
with Clarke & Leslie Songs, Inc.
Villa Moret, Inc., will continue its campaign
in Eastern territory on "Moonlight and Roses,"
which, in recent months, has become one of the
biggest hits in the country. It will also exploit
a new song called "Just a Little Drink." This
number has already been successfully exploited
by way of radio and by prominent orchestras.
Mr. Rockwell will be assisted in his New York
activities by Bert Dixon, radio artist; John
Heinzman, in the professional department, and
Ethel Wheelin, as pianist.
Sheet music is a feeder to every other depart-
ment.
HARMS, INC.
62W.4-5TMST.,NY.C
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONE8T AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YE8. TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DRKAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Don't Be Without
These Numbers
sDown
BEAUTIFUL BALLAD
r ^ A R T H U R AJ>ENN
^ Writero/"SmilinThrough""SunriseandYouetc
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDT
IIIEWISWAIM^SIJNRH
INTHEGARDENOFlDflORfiOtf
THE S0N60F SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
SOLO THREE KEYS
HJET-TWO KEYS
OCTAVO-
All the Hits from
"The Vagabond King"
—by Rudolf Friml
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
Brown Eyes, Why Are You
Blue?
Normandy
Co Ed
The Baby Looks Like Me
Dream Pal
Tomorrow Mornin'
*
Waterson, Berlin & Snyder Co.
Strand Theatre Bldg.
New York
HMMARjU SONSNEW YORKJ

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