Music Trade Review
Issue: 1925 Vol. 81 N. 20 - Page 61
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
NOVEMBER 14, 1925
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
Net Price Marking Plan
Wins Many Supporters
Idea Working Out Well in Majority of Cases
—Carl Fischer, Inc., in Letter to Dealers De-
clares System a Success
Now that the price question has again been
brought to the fore, it is, of course, well to
hear all sides of the story. To those of us on
the side lines the movement for net price mark-
ings looks like good, sound business. There are
instances where evidently it has not worked out
as successfully as was originally presumed.
Some of the larger publishers, however, are
quite satisfied that the future health of the in-
dustry rests on the net price foundation, as wit-
ness the following letter from Carl Fischer,
Inc., who is wholeheartedly for marked selling
Sequel to
'love Sends d Little Gift of Roses"
une Brought the Rose
HARMS, INC.
62W.4-5T»ST.,N.Y.C.
MUSIC TRADE
REVIEW
57
prices to teachers and consumers:
"A Living Profit for the Dealer.
"There was an explosion in the music indus-
try when we started, well over a year ago, to
sell our music to teachers at the marked price.
But nobody was hurt! On the contrary, we
received a good many letters from dealers con-
gratulating us on our move and expressing their
joy that now their clerks would be able to sell
music without consulting a discount crossword
puzzle schedule.
"The net-price system is a huge success de-
spite the few publishers who resorted to a so-
called 'teacher's discount' in the hope of snatch-
ing some orders from your territory. Like a
boomerang, their competition hits only them-
selves. Price cutting means profit cutting. Un-
der prevailing economic conditions and in the
face of the dealers' disapproval of their
'teacher's discount' policy, it is only a matter
of time before they will find themselves forced
into line with the rest of us.
"A living profit for the dealer will be an
accomplished fact if we all stick together. We,
and the other publishers who have spent money
and time to uphold the new price schedule,
are with you in the campaign for progress.
"It is in your hands to decide whether or
not the music industry in this country is to be
conducted on a sweatshop basis. We are op-
posed to giving a discount to the teacher and
have not done so. We shall continue to adhere
to this policy."
Century Plans Big Win-
dow Display Contest
Open to All Dealers in Celebration, of the
Twenty-fifth Anniversary of This Important
Edition
The window-display contest arranged by the
Century Music Publishing Co. for the display
of its publications was planned in celebration of
its twenty-fifth anniversary. The contest is
without qualification and open to every music
dealer. Any interested dealer can procure spe-
cial title pages or publicity material for the pur-
pose of dressing his window as a competitor.
The contest closes on December 31, and the
photographs will be judged by several editors
from the musical press. In case of tie decisions
there will be additional prizes in every instance.
In conjunction with its silver jubilee the Cen-
tury Music Co. has also arranged for an exten-
sion to its yearly advertising appropriation in
order to take in twenty-five well-known national
publications. The circulation of these maga-
zines covers every State in the Union and has
a distinct local influence in every city and town
in the country, as circulation statements show.
"Christmas Tide" Issued
by Richmond Corp.
Carols, Songs and Melodies in New Yuletide
Collection Published by New York House
Can't Go Wr<
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY B L t E
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Wn'te for Dealers' iPrices
LEO
The Richmond company is also placing in the
hands of the dealer a trade notice giving holi-
day book specials. These include folios that
should have wide sale during the holiday and
Winter seasons.
Changes in Damm Store
BRAZIL, IND., November 7.—The C. W. Damm
Music Store, this city, has made some radical
changes in the interior of its establishment.
Smaller space is allowed for demonstrating
booths, and the space for sheet music, musical
instruments and player rolls has been increased
"Falling Arches" Now Out
"Falling Arches," a new fox-trot rhythm and
an unusual comedy song, was recently released
by Phil Ponce Publications. The number, due
to its originality, has won quick recognition
and bears the earmarks of being a most popu-
lar novelty.
. WEST of t^
\
GREAT DIVIDE
X ERNEST R.BALLS
^LATEST AND GREATEST BALLAD
^ ^
AMERICAS POPULAR
BALLAD SUCCESSES
MM
ROSES OF PICARDY
THEWDRLOISWAUlNG^SUNRISf
INTHEGARDENOFTIKIORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
The Richmond Music Supply Corp., 119 Fifth
avenue, New York city, recently issued a
collection of carols, songs and melodies entitled
"Christmas Tide." This is in folio form and
is an unusual compilation. In it are found many
of the better-known Christmas hymns and
carols, divided into three groups: Narrative,
those which tell the story of Christmas; devo-
tional, those which voice personal praise, and
traditional, those handed down from generation
to generation.
The compilation will appeal to the home,
schools, churches, instrumentalists and others.
In conjunction with the exploitation of this
Christmas folio, the Richmond company is mar-
keting a song sheet known as the "Singalong,"
composed as community carols for Christmas-
tide. The distribution of these song sheets
will do much to create sales for the "Christmas
Tide" folio.
Lyric l)i) GL-ORGF; W H I T I N G
RIGHT NOW
THE
irt
TRADE MARK REGISTERED
STOCK UP
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK
THE
NOVEMBER 14, 1925
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
Net Price Marking Plan
Wins Many Supporters
Idea Working Out Well in Majority of Cases
—Carl Fischer, Inc., in Letter to Dealers De-
clares System a Success
Now that the price question has again been
brought to the fore, it is, of course, well to
hear all sides of the story. To those of us on
the side lines the movement for net price mark-
ings looks like good, sound business. There are
instances where evidently it has not worked out
as successfully as was originally presumed.
Some of the larger publishers, however, are
quite satisfied that the future health of the in-
dustry rests on the net price foundation, as wit-
ness the following letter from Carl Fischer,
Inc., who is wholeheartedly for marked selling
Sequel to
'love Sends d Little Gift of Roses"
une Brought the Rose
HARMS, INC.
62W.4-5T»ST.,N.Y.C.
MUSIC TRADE
REVIEW
57
prices to teachers and consumers:
"A Living Profit for the Dealer.
"There was an explosion in the music indus-
try when we started, well over a year ago, to
sell our music to teachers at the marked price.
But nobody was hurt! On the contrary, we
received a good many letters from dealers con-
gratulating us on our move and expressing their
joy that now their clerks would be able to sell
music without consulting a discount crossword
puzzle schedule.
"The net-price system is a huge success de-
spite the few publishers who resorted to a so-
called 'teacher's discount' in the hope of snatch-
ing some orders from your territory. Like a
boomerang, their competition hits only them-
selves. Price cutting means profit cutting. Un-
der prevailing economic conditions and in the
face of the dealers' disapproval of their
'teacher's discount' policy, it is only a matter
of time before they will find themselves forced
into line with the rest of us.
"A living profit for the dealer will be an
accomplished fact if we all stick together. We,
and the other publishers who have spent money
and time to uphold the new price schedule,
are with you in the campaign for progress.
"It is in your hands to decide whether or
not the music industry in this country is to be
conducted on a sweatshop basis. We are op-
posed to giving a discount to the teacher and
have not done so. We shall continue to adhere
to this policy."
Century Plans Big Win-
dow Display Contest
Open to All Dealers in Celebration, of the
Twenty-fifth Anniversary of This Important
Edition
The window-display contest arranged by the
Century Music Publishing Co. for the display
of its publications was planned in celebration of
its twenty-fifth anniversary. The contest is
without qualification and open to every music
dealer. Any interested dealer can procure spe-
cial title pages or publicity material for the pur-
pose of dressing his window as a competitor.
The contest closes on December 31, and the
photographs will be judged by several editors
from the musical press. In case of tie decisions
there will be additional prizes in every instance.
In conjunction with its silver jubilee the Cen-
tury Music Co. has also arranged for an exten-
sion to its yearly advertising appropriation in
order to take in twenty-five well-known national
publications. The circulation of these maga-
zines covers every State in the Union and has
a distinct local influence in every city and town
in the country, as circulation statements show.
"Christmas Tide" Issued
by Richmond Corp.
Carols, Songs and Melodies in New Yuletide
Collection Published by New York House
Can't Go Wr<
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY B L t E
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Wn'te for Dealers' iPrices
LEO
The Richmond company is also placing in the
hands of the dealer a trade notice giving holi-
day book specials. These include folios that
should have wide sale during the holiday and
Winter seasons.
Changes in Damm Store
BRAZIL, IND., November 7.—The C. W. Damm
Music Store, this city, has made some radical
changes in the interior of its establishment.
Smaller space is allowed for demonstrating
booths, and the space for sheet music, musical
instruments and player rolls has been increased
"Falling Arches" Now Out
"Falling Arches," a new fox-trot rhythm and
an unusual comedy song, was recently released
by Phil Ponce Publications. The number, due
to its originality, has won quick recognition
and bears the earmarks of being a most popu-
lar novelty.
. WEST of t^
\
GREAT DIVIDE
X ERNEST R.BALLS
^LATEST AND GREATEST BALLAD
^ ^
AMERICAS POPULAR
BALLAD SUCCESSES
MM
ROSES OF PICARDY
THEWDRLOISWAUlNG^SUNRISf
INTHEGARDENOFTIKIORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
The Richmond Music Supply Corp., 119 Fifth
avenue, New York city, recently issued a
collection of carols, songs and melodies entitled
"Christmas Tide." This is in folio form and
is an unusual compilation. In it are found many
of the better-known Christmas hymns and
carols, divided into three groups: Narrative,
those which tell the story of Christmas; devo-
tional, those which voice personal praise, and
traditional, those handed down from generation
to generation.
The compilation will appeal to the home,
schools, churches, instrumentalists and others.
In conjunction with the exploitation of this
Christmas folio, the Richmond company is mar-
keting a song sheet known as the "Singalong,"
composed as community carols for Christmas-
tide. The distribution of these song sheets
will do much to create sales for the "Christmas
Tide" folio.
Lyric l)i) GL-ORGF; W H I T I N G
RIGHT NOW
THE
irt
TRADE MARK REGISTERED
STOCK UP
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK
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