Music Trade Review

Issue: 1925 Vol. 81 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
NOVEMBER 14, 1925
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
Net Price Marking Plan
Wins Many Supporters
Idea Working Out Well in Majority of Cases
—Carl Fischer, Inc., in Letter to Dealers De-
clares System a Success
Now that the price question has again been
brought to the fore, it is, of course, well to
hear all sides of the story. To those of us on
the side lines the movement for net price mark-
ings looks like good, sound business. There are
instances where evidently it has not worked out
as successfully as was originally presumed.
Some of the larger publishers, however, are
quite satisfied that the future health of the in-
dustry rests on the net price foundation, as wit-
ness the following letter from Carl Fischer,
Inc., who is wholeheartedly for marked selling
Sequel to
'love Sends d Little Gift of Roses"
une Brought the Rose
HARMS, INC.
62W.4-5T»ST.,N.Y.C.
MUSIC TRADE
REVIEW
57
prices to teachers and consumers:
"A Living Profit for the Dealer.
"There was an explosion in the music indus-
try when we started, well over a year ago, to
sell our music to teachers at the marked price.
But nobody was hurt! On the contrary, we
received a good many letters from dealers con-
gratulating us on our move and expressing their
joy that now their clerks would be able to sell
music without consulting a discount crossword
puzzle schedule.
"The net-price system is a huge success de-
spite the few publishers who resorted to a so-
called 'teacher's discount' in the hope of snatch-
ing some orders from your territory. Like a
boomerang, their competition hits only them-
selves. Price cutting means profit cutting. Un-
der prevailing economic conditions and in the
face of the dealers' disapproval of their
'teacher's discount' policy, it is only a matter
of time before they will find themselves forced
into line with the rest of us.
"A living profit for the dealer will be an
accomplished fact if we all stick together. We,
and the other publishers who have spent money
and time to uphold the new price schedule,
are with you in the campaign for progress.
"It is in your hands to decide whether or
not the music industry in this country is to be
conducted on a sweatshop basis. We are op-
posed to giving a discount to the teacher and
have not done so. We shall continue to adhere
to this policy."
Century Plans Big Win-
dow Display Contest
Open to All Dealers in Celebration, of the
Twenty-fifth Anniversary of This Important
Edition
The window-display contest arranged by the
Century Music Publishing Co. for the display
of its publications was planned in celebration of
its twenty-fifth anniversary. The contest is
without qualification and open to every music
dealer. Any interested dealer can procure spe-
cial title pages or publicity material for the pur-
pose of dressing his window as a competitor.
The contest closes on December 31, and the
photographs will be judged by several editors
from the musical press. In case of tie decisions
there will be additional prizes in every instance.
In conjunction with its silver jubilee the Cen-
tury Music Co. has also arranged for an exten-
sion to its yearly advertising appropriation in
order to take in twenty-five well-known national
publications. The circulation of these maga-
zines covers every State in the Union and has
a distinct local influence in every city and town
in the country, as circulation statements show.
"Christmas Tide" Issued
by Richmond Corp.
Carols, Songs and Melodies in New Yuletide
Collection Published by New York House
Can't Go Wr<
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY B L t E
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Wn'te for Dealers' iPrices
LEO
The Richmond company is also placing in the
hands of the dealer a trade notice giving holi-
day book specials. These include folios that
should have wide sale during the holiday and
Winter seasons.
Changes in Damm Store
BRAZIL, IND., November 7.—The C. W. Damm
Music Store, this city, has made some radical
changes in the interior of its establishment.
Smaller space is allowed for demonstrating
booths, and the space for sheet music, musical
instruments and player rolls has been increased
"Falling Arches" Now Out
"Falling Arches," a new fox-trot rhythm and
an unusual comedy song, was recently released
by Phil Ponce Publications. The number, due
to its originality, has won quick recognition
and bears the earmarks of being a most popu-
lar novelty.
. WEST of t^
\
GREAT DIVIDE
X ERNEST R.BALLS
^LATEST AND GREATEST BALLAD
^ ^
AMERICAS POPULAR
BALLAD SUCCESSES
MM
ROSES OF PICARDY
THEWDRLOISWAUlNG^SUNRISf
INTHEGARDENOFTIKIORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
The Richmond Music Supply Corp., 119 Fifth
avenue, New York city, recently issued a
collection of carols, songs and melodies entitled
"Christmas Tide." This is in folio form and
is an unusual compilation. In it are found many
of the better-known Christmas hymns and
carols, divided into three groups: Narrative,
those which tell the story of Christmas; devo-
tional, those which voice personal praise, and
traditional, those handed down from generation
to generation.
The compilation will appeal to the home,
schools, churches, instrumentalists and others.
In conjunction with the exploitation of this
Christmas folio, the Richmond company is mar-
keting a song sheet known as the "Singalong,"
composed as community carols for Christmas-
tide. The distribution of these song sheets
will do much to create sales for the "Christmas
Tide" folio.
Lyric l)i) GL-ORGF; W H I T I N G
RIGHT NOW
THE
irt
TRADE MARK REGISTERED
STOCK UP
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SS
THE
MUSIC TRADE REVIEW
Mr. and Mrs. L. Solomon
Celebrate Golden Wedding
John McCormack, who heard it, selected it for
his present series of programs in America. It
is also worthy of note that Mary Lewis, Amer-
ican soprano, selected it for her recent radio
Parents of Maurice Solomon and Grandparents debut in the Atwater Kent concert series.
of Joan Complete Fifty Years of Wedded
Easthope Martin's series of compositions
typifying the old English country fair includes
Bliss
"Four Songs of the Fair," "Three More Songs
On Sunday evening last Mr. and Mrs. Louis of the Fair" and "A Day at the Fair," as well
Solomon, parents of Maurice Solomon and as the immensely popular "Come tq the Fair,"
grandparents of Joan, celebrated their golden all of which are favorites.
Among the artists besides John McCormack
wedding anniversary. The event was held at
Eagle Palace, Jamaica, L. I. A second wed- who are singing his compositions are Reinald
ding ceremony was performed by Rev. Doctor Werrenrath, Mary Garden, Sophie Hraslau,
Werne, who also rendered benediction and Marguerite D'Alvarez, Florence Easton, Mar-
guerite Namara, Tom Burke, Paul Althouse,
prayer.
Music was furnished by Glen C. Smith and Arthur Middleton, Fred Patton, Louis Graveure
His Paramount Orchestra. This musical com- and John Charles Thomas. These artists in-
bination of eight versatile musicians entertained clude such numbers in their programs as "All
with classical selections during the dinner and for You," "The Wayfarer's Night Song," "Ab-
with novelty and dance numbers later. It was sence," "Bridal Dawn," "Harp of the Wood-
land," "Valgovinds Boat Song," "The Way of
the outstanding feature of the entertainment.
Others who furnished entertainment were a Ship," and the setting of Masefield's poems,
May Singhi Brcen, accompanied by Peter including "Beauty," "Cargoes," etc.
DeRose and a quartet known as the Four Jack
.Roses.
Easthope Martin, Well-
Known Composer, Dies
One of the Most Promising of English Ballad
Writers Passes On at the Early Age of
Thirty-eight
Forster, Music Publisher,
to Occupy New Quarters
Prominent Chicago Concern to Move to Mc-
Clurg Building Where Much More Space Is
Available
NOVEMBER 14, 1925
Sousa and Band Given
Big Cleveland Welcome
"Black Horse Troop" March, Dedicated to
Troop A, of That City, Played There for
First Time
At the recent appearance of Sousa and His
Hand in Cleveland, ()., they were greeted with
hundreds of billboard signs heralding the mili-
tary dedication of "The Black Horse Troop,"
which was written for Troop A, of that city.
Advertising Sousa
Similar publicity was carried in the daily pa-
pers, arousing unusual interest in the occasion.
Sousa has been the recipient of many color-
ful demonstrations, but the recent dedication
doubtless eclipsed them all. On the day of the
concert seven Cleveland school bands paraded
the main streets, each playing "The Black Horse
Troop," and Sousa was escorted from the train
by Troop A itself.
The concert was a grand finale of numerous
preliminaries. As the March King lifted his
baton for the opening bars of "The Black Horse
Troop," trumpets blared and Troop A, mount-
ed and in full military dress, took a position be-
hind the band in regular formation.
"The Black Horse Troop," as well as Sousa's
other new march, "The National Game," ap-
pears in all his concert programs in his present
trans-continental tour. Special display material
for Sousa's local appearances has been produced
by the Sam Fox Publishing Co., the publisher
of the two marches, and is available gratis.
CHICAGO, III., November 9.—Forster, Music Pub-
lisher, Inc., 235 South Wabash avenue, is pre-
Easthope Martin, the well-known composer paring to move to larger quarters this month
of English ballads, who died in London on at 218 South Wabash avenue.
October 18 at the early age of thirty-eight, was
The continual increase in the Forster busi-
just reaching the height of his career. He left ness, in both the popular catalog as well as the
behind melodies that have become favorites publication of standard works of some of the
with the musical public in all English-speaking best-known modern composers, has necessitated
countries.
moving the business to adequately meet the
He was born of Irish parentage in Stourport, requirements. The new quarters will occupy
Worcestershire, England. Going to London he the entire fifth floor of the McClurg Building
experienced the usual struggle for recognition and give the company about 10,000 square feet
common to most composers. His first and last of floor space.
compositions were sacred songs, his last being
Alterations are now being made to equip the
"The Holy Child," a setting of Luther's hymn. new headquarters with the most modern fix-
Bernard 1'ollock, formerly Coast manager for
When it was sung at the Carol Concert at the tures and working facilities. One of the fea-
Royal Albert Hall, London, last season, critics tures will be the installation of steel shelving Jack Mills, Inc., and now Eastern manager for
said that as a composition it made history, and throughout the stockroom and many other im- Sherman, Clay & Co., will be succeeded on the
Pacific Coast for Jack Mills by Frank B. Kel-
provements.
ton. Mr. Kelton will be in Los Angeles.
What Shall 1 Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M •KlNLEY
p W ^
U
15c
WORLD-FAMOUS
"" OBW
15c
"-" STANDARD » —
TEACHING MUSIC
Selected by
Prizes for State Songs
PHILADELPHIA, PA., November 9.—A plan advo-
cated by Mrs. Frank A. Seiberling, of Akron, C ,
for each State to offer a prize of $1,000 for a
song to meet the requirements of a State com-
petition was offered at the meeting of the Fed-
eration of Music Clubs. Mrs. Seiberling guar-
anteed that Ohio would offer such a prize. Each
State in the Union is asked to do likewise.
All songs so obtained will be given program
space at the bi-annual meeting of the National
Federation of Music Clubs in Chicago in 1927.
A resolution was adopted calling on all State
organizations to use their influence to obtain
the repeal of a Federal tax on concert tickets.
BUY YOUR MUSIC FROM
BOSTON Publishers
Oliver Ditson Company
BOSTON
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pia list.
Don't Be Without
These Numbers
Brown Eyes, Why Are You
Blue?
Normandy
Co Ed
The Baby Looks Like Me
Dream Pal
Tomorrow Mornin'
All the Hits from
The Vagabond King
—by Rudolf Friml
NEW YORK
Anticipate and mpply Erery Requirement of Music
Dealers
and HENRY S. SAWYER,
White-Smith Music Pub. Co.
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections,
PUBLKHEM, PftUfTKU AMD EHOKAVHS OF M U I K
Walerson, Berlin & Snyder Co.
Strand Theatre Bldg.
New York
Vain Oflices: 40-44 Winchester S t . Boston.
Branca Houses: N«w York and Chicago.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1924, by McKinley Music Co.
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
CSI/VY PUBLISHER. OUR REFERENCE
o^> -^-> WRITE FOR PRICES ~ ~
~
2 0 5 4 W.LAKE ST. CHICAGO. ILL

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