Music Trade Review
Issue: 1925 Vol. 81 N. 19 - Page 64
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
64
Fox Fall Activities
Show Specialization
Cleveland Publisher's Plans Show Careful Con-
centration on Numbers of Sure-fire Popu-
larity
^Jne Jtfusica/ 9fieme
y?r?d Pro/opue
Of
Pola .Negri fe
Great Photoplay Production
Flower Of Niqht
7 Ji Charming
Song
•£?
Or
SamFox^Pu b Co
In these days of specialization music pub-
lishers, too, have seen the need for concentra-
tion. No longer is it possible just to issue
numbers and announce catalogs of a new
variety. Now it is necessary to issue the work
for a particular purpose and to arrange a cat-
alog for specific needs, selecting the material
on its merit as an addition to a particular series
and then telling the trade, the teaching pro-
fession, the concert artists and the general
music consumer of its availability and why, is
the plan that brings present-day success.
The Sam Fox Publishing Co., Cleveland, O. (
has a wide variety of material. Its publications
cover practically every phase of musical activ-
ity. It is, however, a house of specialization.
Everything published by the company has been
selected for a particular purpose, generally a
need; it is not a mere addition to the catalog
but an important acquisition. Every depart-
ment of the Sam Fox Publishing Co. is de-
voted to specialization, each hammering away
and concentrating upon some particular chan-
nel. Because it is a young organization filled
with youth, vitality and pep, this type of busi-
ness program has an appeal.
An example of concentration is the new "Sam
Fox English Ballad Series." Recently the
initial issues of this catalog were announced.
Hardly had they been permitted to gain trade
notice when one of the numbers from this
series, namely, "My Song of Love" (For You)
started on its way to wide popularity. Its
movement has been rapid and, doubtless in
coming weeks, it will be of national importance
and an active seller in every music store. The
other numbers in the new series are of an
equally high standard and with that something
that gives them popular appeal. They are "Un-
less I Know" and "To Sing Awhile" and if all
future additions to this new "Sam Fox English
Ballad Series" are of the same caliber, the suc-
cess of the catalog is assured.
This is only one of the features of the Fall
activities of the Fox organization. Its cam-
paign on the fox-trot song "Footloose" in con-
junction with the serial story of the same name
appearing in 800 newspapers throughout the
country, has put over this number in a big
way. As a song and instrument selection it is
appearing in current talking machine record
catalogs and every player-roll organization has
not only recorded it but made it a feature.
On the present tour of John Philip Sousa
and His Band a Sousa march known as "The
Black Horse Troop," dedicated to a well-known
Cleveland military organization, is featured. It
is probably one of the best march compositions
that has been heard in years and, coming from
the pen of the March King, it has created a
demand for itself.
The Sam Fox Catalog has two of the most
important compositions of the season in "Indian
Dawn" and "Nola." The latter continues to
be increasingly popular. Another revival of the
Fox Co. is the bringing out in song form of
"Neapolitan Nights." Here is an exceptional
number and one that in song form will go a
long way. The words for the number are by
Harry D. Kerr, written to the inspiration of
the music by J. S. Zamecnik. Among the newer
songs in the Fox Catalog is "Magic Love."
Here again is specialization. The number is
the musical theme and prologue of Pola Negri's
photoplay success, "Flower of Night."
And, as usual, last but not least, or rather
last but important, is "Magnolia Bloom." Al-
ready accepted by the teaching and singing pro-
fession, it will be heard from during this and
coming seasons.
There is every indication of an active Fall
with this house.
NOVEMBER 7,
1925
THE MUSIC TRADE REVIEW
64
Fox Fall Activities
Show Specialization
Cleveland Publisher's Plans Show Careful Con-
centration on Numbers of Sure-fire Popu-
larity
^Jne Jtfusica/ 9fieme
y?r?d Pro/opue
Of
Pola .Negri fe
Great Photoplay Production
Flower Of Niqht
7 Ji Charming
Song
•£?
Or
SamFox^Pu b Co
In these days of specialization music pub-
lishers, too, have seen the need for concentra-
tion. No longer is it possible just to issue
numbers and announce catalogs of a new
variety. Now it is necessary to issue the work
for a particular purpose and to arrange a cat-
alog for specific needs, selecting the material
on its merit as an addition to a particular series
and then telling the trade, the teaching pro-
fession, the concert artists and the general
music consumer of its availability and why, is
the plan that brings present-day success.
The Sam Fox Publishing Co., Cleveland, O. (
has a wide variety of material. Its publications
cover practically every phase of musical activ-
ity. It is, however, a house of specialization.
Everything published by the company has been
selected for a particular purpose, generally a
need; it is not a mere addition to the catalog
but an important acquisition. Every depart-
ment of the Sam Fox Publishing Co. is de-
voted to specialization, each hammering away
and concentrating upon some particular chan-
nel. Because it is a young organization filled
with youth, vitality and pep, this type of busi-
ness program has an appeal.
An example of concentration is the new "Sam
Fox English Ballad Series." Recently the
initial issues of this catalog were announced.
Hardly had they been permitted to gain trade
notice when one of the numbers from this
series, namely, "My Song of Love" (For You)
started on its way to wide popularity. Its
movement has been rapid and, doubtless in
coming weeks, it will be of national importance
and an active seller in every music store. The
other numbers in the new series are of an
equally high standard and with that something
that gives them popular appeal. They are "Un-
less I Know" and "To Sing Awhile" and if all
future additions to this new "Sam Fox English
Ballad Series" are of the same caliber, the suc-
cess of the catalog is assured.
This is only one of the features of the Fall
activities of the Fox organization. Its cam-
paign on the fox-trot song "Footloose" in con-
junction with the serial story of the same name
appearing in 800 newspapers throughout the
country, has put over this number in a big
way. As a song and instrument selection it is
appearing in current talking machine record
catalogs and every player-roll organization has
not only recorded it but made it a feature.
On the present tour of John Philip Sousa
and His Band a Sousa march known as "The
Black Horse Troop," dedicated to a well-known
Cleveland military organization, is featured. It
is probably one of the best march compositions
that has been heard in years and, coming from
the pen of the March King, it has created a
demand for itself.
The Sam Fox Catalog has two of the most
important compositions of the season in "Indian
Dawn" and "Nola." The latter continues to
be increasingly popular. Another revival of the
Fox Co. is the bringing out in song form of
"Neapolitan Nights." Here is an exceptional
number and one that in song form will go a
long way. The words for the number are by
Harry D. Kerr, written to the inspiration of
the music by J. S. Zamecnik. Among the newer
songs in the Fox Catalog is "Magic Love."
Here again is specialization. The number is
the musical theme and prologue of Pola Negri's
photoplay success, "Flower of Night."
And, as usual, last but not least, or rather
last but important, is "Magnolia Bloom." Al-
ready accepted by the teaching and singing pro-
fession, it will be heard from during this and
coming seasons.
There is every indication of an active Fall
with this house.
NOVEMBER 7,
1925
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