Music Trade Review

Issue: 1925 Vol. 81 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
64
Fox Fall Activities
Show Specialization
Cleveland Publisher's Plans Show Careful Con-
centration on Numbers of Sure-fire Popu-
larity
^Jne Jtfusica/ 9fieme
y?r?d Pro/opue
Of
Pola .Negri fe
Great Photoplay Production
Flower Of Niqht
7 Ji Charming
Song
•£?
Or
SamFox^Pu b Co
In these days of specialization music pub-
lishers, too, have seen the need for concentra-
tion. No longer is it possible just to issue
numbers and announce catalogs of a new
variety. Now it is necessary to issue the work
for a particular purpose and to arrange a cat-
alog for specific needs, selecting the material
on its merit as an addition to a particular series
and then telling the trade, the teaching pro-
fession, the concert artists and the general
music consumer of its availability and why, is
the plan that brings present-day success.
The Sam Fox Publishing Co., Cleveland, O. (
has a wide variety of material. Its publications
cover practically every phase of musical activ-
ity. It is, however, a house of specialization.
Everything published by the company has been
selected for a particular purpose, generally a
need; it is not a mere addition to the catalog
but an important acquisition. Every depart-
ment of the Sam Fox Publishing Co. is de-
voted to specialization, each hammering away
and concentrating upon some particular chan-
nel. Because it is a young organization filled
with youth, vitality and pep, this type of busi-
ness program has an appeal.
An example of concentration is the new "Sam
Fox English Ballad Series." Recently the
initial issues of this catalog were announced.
Hardly had they been permitted to gain trade
notice when one of the numbers from this
series, namely, "My Song of Love" (For You)
started on its way to wide popularity. Its
movement has been rapid and, doubtless in
coming weeks, it will be of national importance
and an active seller in every music store. The
other numbers in the new series are of an
equally high standard and with that something
that gives them popular appeal. They are "Un-
less I Know" and "To Sing Awhile" and if all
future additions to this new "Sam Fox English
Ballad Series" are of the same caliber, the suc-
cess of the catalog is assured.
This is only one of the features of the Fall
activities of the Fox organization. Its cam-
paign on the fox-trot song "Footloose" in con-
junction with the serial story of the same name
appearing in 800 newspapers throughout the
country, has put over this number in a big
way. As a song and instrument selection it is
appearing in current talking machine record
catalogs and every player-roll organization has
not only recorded it but made it a feature.
On the present tour of John Philip Sousa
and His Band a Sousa march known as "The
Black Horse Troop," dedicated to a well-known
Cleveland military organization, is featured. It
is probably one of the best march compositions
that has been heard in years and, coming from
the pen of the March King, it has created a
demand for itself.
The Sam Fox Catalog has two of the most
important compositions of the season in "Indian
Dawn" and "Nola." The latter continues to
be increasingly popular. Another revival of the
Fox Co. is the bringing out in song form of
"Neapolitan Nights." Here is an exceptional
number and one that in song form will go a
long way. The words for the number are by
Harry D. Kerr, written to the inspiration of
the music by J. S. Zamecnik. Among the newer
songs in the Fox Catalog is "Magic Love."
Here again is specialization. The number is
the musical theme and prologue of Pola Negri's
photoplay success, "Flower of Night."
And, as usual, last but not least, or rather
last but important, is "Magnolia Bloom." Al-
ready accepted by the teaching and singing pro-
fession, it will be heard from during this and
coming seasons.
There is every indication of an active Fall
with this house.
NOVEMBER 7,
1925
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 7,
THE
1925
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub, Go.
235 West 40th St.
New York
Ditson Publications
Recently Announced
Piano Compositions by French and Spanish
Composers and Folksong Books Included
in the List.
The Oliver Ditson Co. has just brought out
two new publications under the titles, "Eight
Piano Pieces by French Composers" and
"Eight Piano Pieces by Spanish Composers."
These compilations consist of the works of emi-
nent composers, the titles of which, however,
have a flavor of popularity and for this reason
interest should be increased.
Alma Gluck and Paul Reimers are responsible
for two other new Oliver Ditson publications.
Both are entitled "Folksongs and Other Duets."
One is issued for two high voices and the other
Sequel to
'lot/e Sends a Little Qiftoffbses"
uneBroughttheRose
HARMS, INC
6ZW.4-5T*ST.,NV.C.
AMERICAS POPULAR
BALLAD SUCCESSES
MUSIC
TRADE
65
REVIEW
one is issued for high and medium voices. The
contents are particularly adapted to the voices
which they aim to serve. They include songs
that are more than a little known and, in some
instances, have attained unusual popularity.
They are all publications of the highest stand-
ard and are worthy additions to almost any
type of program. Both publications carry bio-
graphical sketches of the compilers, whose his-
tory shows achievements of two remarkable
artists.
Can't G o Wr<
f FEIST
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY. I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Life Work of the
Late Theodore Presser
Founded Presser Home for Retired Music
Teachers and the Widely Known Presser
Foundation
The recent death of Theodore Presser, re-
ported in another section of this paper last
week, marks the passing of a great figure in the
music publishing field. He was teacher, editor,
author and publisher and founder of several
organizations. In 1914 he erected and endowed
the Presser Home for Retired Music Teachers.
He founded the Music Teachers' National As-
sociation in 1876 and was one of the founders
and early honorary presidents of the Philadel-
phia Music Teachers' Association. The Presser
Foundation was created by him in 1916. Mr.
Presser built up a remarkable music business,
all of which was founded on direct sales to
music teachers. His company is now an insti-
tution, and the catalog and business, which un-
doubtedly will be handled by a board of trus-
tees, will doubtless continue to be one of the
most important music publishing businesses of
the country.
"Sleepy Time Gal" Is
the Flapper's Swan Song
Popularity of Number Indication of Reaction
Against That Type—Other Songs Give Fur-
ther Evidence of Change
Is there a reaction against the so-called flap-
per type of young girl?
Song writers, who are uncanny in their judg-
ment of public sentiment, have seemed to sense
it, and that the public has welcomed it is cer-
tainly proved in the success of "Sleepy Time
Gal," a recent Feist publication.
This song was written and started in Detroit,
and is actually the best seller in that city and
is rapidly spreading. Toledo, Cincinnati, In-
dianapolis, Cleveland, Buffalo, and now Chicago
all report a big demand for it.
The lyric construction of the song is a plea
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metarer-Wrlfht)
Write for Dealers' ^Prices
LEO
for the return of the simpler pleasures of life,
and is best expressed in a line or two from the
chorus, which reads:
"When all your dancing is through,
I'll find a cottage for you,
You'll learn to cook and sew,
What's more you'll love it, I know,
When you're a stay-at-home, play-at-home,
Eight o'clock, Sleepy Time Gal."
Right on top of that, Feist is about to publish
what has been called the most powerful indict-
ment against the fast, loose-living habits of the
younger generation. It is a ballad called "Too
Many Parties—Too Many Pals." Accompanying
it is a recitation that has held audiences spell-
bound with its dramatic intensity.
Another song recently heard throughout New
England, and believed to be published by a
small publisher in Boston, treats of the same
subject in a slightly different manner. This
song is called "All That She Is Is An Old-
fashioned Girl," and it, too, in a smaller way,
has met with instant popular favor. From the
evidence, it looks as if the song-writing psychol-
ogists have anticipated public opinion and are
losing no time in taking advantage of it.
. ¥EST of the
y
GREAT DIVIDE
-~ ERNEST R.BALLS
± LATEST'AND GREATEST BALLAD
Slu.
Ll nr
J h
GEORGE WHITING
RIGHT NOW
Pacific Patrol
(Mabel Metsffer-Wright)
Reliance March
KM
(Clifford)
ROSES OF PICARDY
THEWDRIDISWAITING^SUNRISE
INTHE GARDEN 0F7D-M0RR0W
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
Knights of Columbus March
CHAPPELL-HARMS.INC.
Hinds, Hayden & Eldredge, he.
185 MADISON AVE
NEW YORK
Victorious Eagle
American Beauty March
(William*)
(Clifford)
Valiant Volunteers
(Mabel Metsrer-Wrlffht)
Order Through Jobber or Direct
New York City
TRAM. MARK REGISTERED
STOCK UP
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK

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