Music Trade Review
Issue: 1925 Vol. 81 N. 18 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 31,
47
THE MUSIC TRADE REVIEW
1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
ideal. The plant involves close to a quarter of
a million dollars.
An extraordinary affair recently took place
at the Jenkins store at Kansas City during
which the Victor dealers in that section of the
Head of the Richmond Music Supply Corp., New York, Visits the Trade in Kansas City—Things country were given an opportunity to listen
to and inspect the new Victor product—the
That Jenkins Is Doing, Including th e New Store It Is Opening in Tulsa
Orthophonic Victrola which has amazed the
l ^ A N S A S CITY, MO., October 22.—Kansas policies which have become the very foundation artistic and mechanical world by its range and
The reproduction cf
*• City borders on the western end of the stones of our business structure. You would accurate reproduction.
State, right on the Missouri River. Kansas City, learn that Jenkins never exaggerates or uses any musical instrument, either in solo or in
Kan., is on the opposite shore. If you zigzag false implications in their daily messages to combination form or the human voice, is so
along the Missouri you the public. You would learn that our one- natural and clear that you think the artists are
eventually r e a c h St. price basis of selling means definite value, dol- right in the room with you. Many newspapers
Louis.
There would lar for dollar—and that the elimination of bar- headlined the fact that the Victor'Co. will em-
probably be a g r e a t gaining is the basis of the confidence we en- ploy 15,000 employes on this new invention—
many more swimmers' joy. The Jenkins plan means giving the great- a yearly pay-roll which will involve about $20,-
in the Missouri if it est value possible for the money. It means that 000,000.
didn't h a v e s u c h a if the buyer is not satisfied, neither are we.
E. Grant Ege
muddy bottom. Kansas You can get some idea of the tremendous vol-
The head of the music division of the Jen-
City is alive every min- ume of our business from the fact that we sell kins House is the popular E. Grant Ege. It
ute, a 1 1 hustle a n d a piano, player-piano or organ every thirty seems to me* that there can't be any people in
bustle, with an air of minutes, eight hours a day and every four min- the music industry who do not know or who
real activity. There's utes we sell either a Victrola, mandolin, guitar, have not heard of E. Grant Ege. It was my
no grass growing on ukulele, banjo, violin or some other orchestra pleasure to be present at the last convention of
Maurice Richmond
any part of Main street instrument. These are just a few of the instru- the National Association of Sheet Music Deal-
in this particular town.
ments handled. We sell everything known to ers, when Mr. Ege was unanimously re-elected
president of this association for a second term
This is one town that Mr. Statler, the hotel the music line."
The name of J. W. Jenkins Sons Music Co. Grant has built up a large jobbing business of
man, overlooked. It is almost as hard to get
a good room in a Kansas City hotel as it is to is known to everyone here; the butcher, the standard, popular and classic sheet music and
get a front row seat at the circus on a matinee. baker, the candlestick maker, all know their books, as well as a large retail and mail order
The slogan of the hotel clerks out here seems reputation. It is something that money cannot business. The publishing end of the Jenkins
to be "(iot a reservation?" That's just what a buy. If you deal with the house of Jenkins, firm is an important factor, too, and is operat-
clerk said to me, too. I wonder whether he \ou will like the Jenkins plan, the more you ing very successfully. It is evident that Grant
have to do with it. It means that you are has visited the fountain of youth, for he surely
thought 1 looked like an Indian Chief?
Kansas City has always been a good music buying from a house which has been in busi- possesses an unlimited source of energy which
town for the standard and popular publishers ness in Kansas City for more than forty-six is noticeable as he goes about his daily routine
of work. 1 have never quite discussed the se-
as well as the dealers. Many of the music years.
This concern prints a house organ called the cret of his keeping of his storage batteries up
boys stop here on their way to the West coast
and then try to find any sort of an excuse to "Jenkins Chimes." It is issued once a month to par, but knowing Grant as I do, I take it
and is full of "peppy pellets," sales tips, gen- for "grant-ed" that he lives in moderation, do-
stop here again on their way back.
eral information to its own help, stimulating ing things in a moderate way.
J. W. Jenkins Sons Music Co.
During the twenty-five years or more that I
The Jenkins institution operates fourteen thoughts, gossip, with a personal touch. A few
stores throughout Missouri, Kansas, Arkansas lines of wisdom which caught my eye, read as have known Grant, I believe he has grown a
and Oklahoma. Its headquarters are here. It follows: "How do you review the day? As you bit stockier. He looks well-fed. And why not?
is the distributor for the Steinway Piano, the review your day's work, what are your rejoic- Mrs. Ege is a good cook. I had a sample of
Weber, Stcck, Vose, Kurtzmann, Ludwig-Es- ings and regrets over the day's results and her cooking twenty-two years ago, right after
tey, Shoninger, llarwood, Brambach, as well failures founded on? Do they spring mainly the Ege's were married. She was good then,
as the Duo-Art. It is also a retailer and dis- from thoughts of your personal gains and and with all her added experience, no wonder
losses?" "Some people hate work because they Grant is in good trim.
tributor of Victor products.
Grant is a good mixer and a good booster
The Jenkins plan is a one-price idea all the make it seem like work. Those who make it
way through. And it emphasizes that fact in seem like play last longer and get more done." of Kansas City. He has the natural gift of
selling its instalments. In a booklet printed by This little book also gives out certain infor- salesmanship (but I'll bet he wouldn't ad.nit it
this modern music house, it goes into detail, mation about the branch houses—just what is —he's too modest)—and it is evident that it is
of the superior type. Look at the many houses
telling the price it pays for leadership. "You, being done in various departments.
Grant has built and he has sold them all, ex-
A New Home for Jenkins in Tuka, Okla.
who view the house of Jenkins from a distance,
A deal has just been closed on a modern four- cepting one. But, he's such a good salesman
know nothing of the hardships and crises
which we have weathered on the long road to story concrete building which the Tulsa branch that he'll sell that, too, if you give him time.
will occupy as soon as alterations can be made. Of course, life has not always been sunshine
leadership. If you could thumb the pages of
(Continued on page 48)
our business history, you could see the birth of The build'ng is fireproof and the location
Richmond Finds Sheet Music Trade Is
Good on the Shores of the Big Muddy
A Where Is
MY ROSE of
WAIKIKI
i^An
KFOX
Exotic
Tivt S
hy
K
'
and O
Richard
©K)25 LtO FEIST Inc.
You Can't y Go Wrong
Was
JustA
SAILORS'
SWEETHEAR
RED HOT
HENRY
BROWN
A Red Hot
Struttin 7
Fox Trot
Joe BurKe's
Comic Absurdity
r
He left Her Bwke In Hartford^
by
FRED
Witla Arty
VFEIST Song
OCTOBER 31,
47
THE MUSIC TRADE REVIEW
1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
ideal. The plant involves close to a quarter of
a million dollars.
An extraordinary affair recently took place
at the Jenkins store at Kansas City during
which the Victor dealers in that section of the
Head of the Richmond Music Supply Corp., New York, Visits the Trade in Kansas City—Things country were given an opportunity to listen
to and inspect the new Victor product—the
That Jenkins Is Doing, Including th e New Store It Is Opening in Tulsa
Orthophonic Victrola which has amazed the
l ^ A N S A S CITY, MO., October 22.—Kansas policies which have become the very foundation artistic and mechanical world by its range and
The reproduction cf
*• City borders on the western end of the stones of our business structure. You would accurate reproduction.
State, right on the Missouri River. Kansas City, learn that Jenkins never exaggerates or uses any musical instrument, either in solo or in
Kan., is on the opposite shore. If you zigzag false implications in their daily messages to combination form or the human voice, is so
along the Missouri you the public. You would learn that our one- natural and clear that you think the artists are
eventually r e a c h St. price basis of selling means definite value, dol- right in the room with you. Many newspapers
Louis.
There would lar for dollar—and that the elimination of bar- headlined the fact that the Victor'Co. will em-
probably be a g r e a t gaining is the basis of the confidence we en- ploy 15,000 employes on this new invention—
many more swimmers' joy. The Jenkins plan means giving the great- a yearly pay-roll which will involve about $20,-
in the Missouri if it est value possible for the money. It means that 000,000.
didn't h a v e s u c h a if the buyer is not satisfied, neither are we.
E. Grant Ege
muddy bottom. Kansas You can get some idea of the tremendous vol-
The head of the music division of the Jen-
City is alive every min- ume of our business from the fact that we sell kins House is the popular E. Grant Ege. It
ute, a 1 1 hustle a n d a piano, player-piano or organ every thirty seems to me* that there can't be any people in
bustle, with an air of minutes, eight hours a day and every four min- the music industry who do not know or who
real activity. There's utes we sell either a Victrola, mandolin, guitar, have not heard of E. Grant Ege. It was my
no grass growing on ukulele, banjo, violin or some other orchestra pleasure to be present at the last convention of
Maurice Richmond
any part of Main street instrument. These are just a few of the instru- the National Association of Sheet Music Deal-
in this particular town.
ments handled. We sell everything known to ers, when Mr. Ege was unanimously re-elected
president of this association for a second term
This is one town that Mr. Statler, the hotel the music line."
The name of J. W. Jenkins Sons Music Co. Grant has built up a large jobbing business of
man, overlooked. It is almost as hard to get
a good room in a Kansas City hotel as it is to is known to everyone here; the butcher, the standard, popular and classic sheet music and
get a front row seat at the circus on a matinee. baker, the candlestick maker, all know their books, as well as a large retail and mail order
The slogan of the hotel clerks out here seems reputation. It is something that money cannot business. The publishing end of the Jenkins
to be "(iot a reservation?" That's just what a buy. If you deal with the house of Jenkins, firm is an important factor, too, and is operat-
clerk said to me, too. I wonder whether he \ou will like the Jenkins plan, the more you ing very successfully. It is evident that Grant
have to do with it. It means that you are has visited the fountain of youth, for he surely
thought 1 looked like an Indian Chief?
Kansas City has always been a good music buying from a house which has been in busi- possesses an unlimited source of energy which
town for the standard and popular publishers ness in Kansas City for more than forty-six is noticeable as he goes about his daily routine
of work. 1 have never quite discussed the se-
as well as the dealers. Many of the music years.
This concern prints a house organ called the cret of his keeping of his storage batteries up
boys stop here on their way to the West coast
and then try to find any sort of an excuse to "Jenkins Chimes." It is issued once a month to par, but knowing Grant as I do, I take it
and is full of "peppy pellets," sales tips, gen- for "grant-ed" that he lives in moderation, do-
stop here again on their way back.
eral information to its own help, stimulating ing things in a moderate way.
J. W. Jenkins Sons Music Co.
During the twenty-five years or more that I
The Jenkins institution operates fourteen thoughts, gossip, with a personal touch. A few
stores throughout Missouri, Kansas, Arkansas lines of wisdom which caught my eye, read as have known Grant, I believe he has grown a
and Oklahoma. Its headquarters are here. It follows: "How do you review the day? As you bit stockier. He looks well-fed. And why not?
is the distributor for the Steinway Piano, the review your day's work, what are your rejoic- Mrs. Ege is a good cook. I had a sample of
Weber, Stcck, Vose, Kurtzmann, Ludwig-Es- ings and regrets over the day's results and her cooking twenty-two years ago, right after
tey, Shoninger, llarwood, Brambach, as well failures founded on? Do they spring mainly the Ege's were married. She was good then,
as the Duo-Art. It is also a retailer and dis- from thoughts of your personal gains and and with all her added experience, no wonder
losses?" "Some people hate work because they Grant is in good trim.
tributor of Victor products.
Grant is a good mixer and a good booster
The Jenkins plan is a one-price idea all the make it seem like work. Those who make it
way through. And it emphasizes that fact in seem like play last longer and get more done." of Kansas City. He has the natural gift of
selling its instalments. In a booklet printed by This little book also gives out certain infor- salesmanship (but I'll bet he wouldn't ad.nit it
this modern music house, it goes into detail, mation about the branch houses—just what is —he's too modest)—and it is evident that it is
of the superior type. Look at the many houses
telling the price it pays for leadership. "You, being done in various departments.
Grant has built and he has sold them all, ex-
A New Home for Jenkins in Tuka, Okla.
who view the house of Jenkins from a distance,
A deal has just been closed on a modern four- cepting one. But, he's such a good salesman
know nothing of the hardships and crises
which we have weathered on the long road to story concrete building which the Tulsa branch that he'll sell that, too, if you give him time.
will occupy as soon as alterations can be made. Of course, life has not always been sunshine
leadership. If you could thumb the pages of
(Continued on page 48)
our business history, you could see the birth of The build'ng is fireproof and the location
Richmond Finds Sheet Music Trade Is
Good on the Shores of the Big Muddy
A Where Is
MY ROSE of
WAIKIKI
i^An
KFOX
Exotic
Tivt S
hy
K
'
and O
Richard
©K)25 LtO FEIST Inc.
You Can't y Go Wrong
Was
JustA
SAILORS'
SWEETHEAR
RED HOT
HENRY
BROWN
A Red Hot
Struttin 7
Fox Trot
Joe BurKe's
Comic Absurdity
r
He left Her Bwke In Hartford^
by
FRED
Witla Arty
VFEIST Song
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