Music Trade Review

Issue: 1925 Vol. 81 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 31,
47
THE MUSIC TRADE REVIEW
1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
ideal. The plant involves close to a quarter of
a million dollars.
An extraordinary affair recently took place
at the Jenkins store at Kansas City during
which the Victor dealers in that section of the
Head of the Richmond Music Supply Corp., New York, Visits the Trade in Kansas City—Things country were given an opportunity to listen
to and inspect the new Victor product—the
That Jenkins Is Doing, Including th e New Store It Is Opening in Tulsa
Orthophonic Victrola which has amazed the
l ^ A N S A S CITY, MO., October 22.—Kansas policies which have become the very foundation artistic and mechanical world by its range and
The reproduction cf
*• City borders on the western end of the stones of our business structure. You would accurate reproduction.
State, right on the Missouri River. Kansas City, learn that Jenkins never exaggerates or uses any musical instrument, either in solo or in
Kan., is on the opposite shore. If you zigzag false implications in their daily messages to combination form or the human voice, is so
along the Missouri you the public. You would learn that our one- natural and clear that you think the artists are
eventually r e a c h St. price basis of selling means definite value, dol- right in the room with you. Many newspapers
Louis.
There would lar for dollar—and that the elimination of bar- headlined the fact that the Victor'Co. will em-
probably be a g r e a t gaining is the basis of the confidence we en- ploy 15,000 employes on this new invention—
many more swimmers' joy. The Jenkins plan means giving the great- a yearly pay-roll which will involve about $20,-
in the Missouri if it est value possible for the money. It means that 000,000.
didn't h a v e s u c h a if the buyer is not satisfied, neither are we.
E. Grant Ege
muddy bottom. Kansas You can get some idea of the tremendous vol-
The head of the music division of the Jen-
City is alive every min- ume of our business from the fact that we sell kins House is the popular E. Grant Ege. It
ute, a 1 1 hustle a n d a piano, player-piano or organ every thirty seems to me* that there can't be any people in
bustle, with an air of minutes, eight hours a day and every four min- the music industry who do not know or who
real activity. There's utes we sell either a Victrola, mandolin, guitar, have not heard of E. Grant Ege. It was my
no grass growing on ukulele, banjo, violin or some other orchestra pleasure to be present at the last convention of
Maurice Richmond
any part of Main street instrument. These are just a few of the instru- the National Association of Sheet Music Deal-
in this particular town.
ments handled. We sell everything known to ers, when Mr. Ege was unanimously re-elected
president of this association for a second term
This is one town that Mr. Statler, the hotel the music line."
The name of J. W. Jenkins Sons Music Co. Grant has built up a large jobbing business of
man, overlooked. It is almost as hard to get
a good room in a Kansas City hotel as it is to is known to everyone here; the butcher, the standard, popular and classic sheet music and
get a front row seat at the circus on a matinee. baker, the candlestick maker, all know their books, as well as a large retail and mail order
The slogan of the hotel clerks out here seems reputation. It is something that money cannot business. The publishing end of the Jenkins
to be "(iot a reservation?" That's just what a buy. If you deal with the house of Jenkins, firm is an important factor, too, and is operat-
clerk said to me, too. I wonder whether he \ou will like the Jenkins plan, the more you ing very successfully. It is evident that Grant
have to do with it. It means that you are has visited the fountain of youth, for he surely
thought 1 looked like an Indian Chief?
Kansas City has always been a good music buying from a house which has been in busi- possesses an unlimited source of energy which
town for the standard and popular publishers ness in Kansas City for more than forty-six is noticeable as he goes about his daily routine
of work. 1 have never quite discussed the se-
as well as the dealers. Many of the music years.
This concern prints a house organ called the cret of his keeping of his storage batteries up
boys stop here on their way to the West coast
and then try to find any sort of an excuse to "Jenkins Chimes." It is issued once a month to par, but knowing Grant as I do, I take it
and is full of "peppy pellets," sales tips, gen- for "grant-ed" that he lives in moderation, do-
stop here again on their way back.
eral information to its own help, stimulating ing things in a moderate way.
J. W. Jenkins Sons Music Co.
During the twenty-five years or more that I
The Jenkins institution operates fourteen thoughts, gossip, with a personal touch. A few
stores throughout Missouri, Kansas, Arkansas lines of wisdom which caught my eye, read as have known Grant, I believe he has grown a
and Oklahoma. Its headquarters are here. It follows: "How do you review the day? As you bit stockier. He looks well-fed. And why not?
is the distributor for the Steinway Piano, the review your day's work, what are your rejoic- Mrs. Ege is a good cook. I had a sample of
Weber, Stcck, Vose, Kurtzmann, Ludwig-Es- ings and regrets over the day's results and her cooking twenty-two years ago, right after
tey, Shoninger, llarwood, Brambach, as well failures founded on? Do they spring mainly the Ege's were married. She was good then,
as the Duo-Art. It is also a retailer and dis- from thoughts of your personal gains and and with all her added experience, no wonder
losses?" "Some people hate work because they Grant is in good trim.
tributor of Victor products.
Grant is a good mixer and a good booster
The Jenkins plan is a one-price idea all the make it seem like work. Those who make it
way through. And it emphasizes that fact in seem like play last longer and get more done." of Kansas City. He has the natural gift of
selling its instalments. In a booklet printed by This little book also gives out certain infor- salesmanship (but I'll bet he wouldn't ad.nit it
this modern music house, it goes into detail, mation about the branch houses—just what is —he's too modest)—and it is evident that it is
of the superior type. Look at the many houses
telling the price it pays for leadership. "You, being done in various departments.
Grant has built and he has sold them all, ex-
A New Home for Jenkins in Tuka, Okla.
who view the house of Jenkins from a distance,
A deal has just been closed on a modern four- cepting one. But, he's such a good salesman
know nothing of the hardships and crises
which we have weathered on the long road to story concrete building which the Tulsa branch that he'll sell that, too, if you give him time.
will occupy as soon as alterations can be made. Of course, life has not always been sunshine
leadership. If you could thumb the pages of
(Continued on page 48)
our business history, you could see the birth of The build'ng is fireproof and the location
Richmond Finds Sheet Music Trade Is
Good on the Shores of the Big Muddy
A Where Is
MY ROSE of
WAIKIKI
i^An
KFOX
Exotic
Tivt S
hy
K
'
and O
Richard
©K)25 LtO FEIST Inc.
You Can't y Go Wrong
Was
JustA
SAILORS'
SWEETHEAR
RED HOT
HENRY
BROWN
A Red Hot
Struttin 7
Fox Trot
Joe BurKe's
Comic Absurdity
r
He left Her Bwke In Hartford^
by
FRED
Witla Arty
VFEIST Song
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
REVIEW
OCTOBER 31,
1925
Richmond Finds Sheet Music Trade Is Good—(Continued from page 47)
for Grant, either. As he puts it: "The fact that
I have a coat of tan on my face doesn't mean
that I was born sunburnt." I was told that
Grant plays a good deal of golf' so I asked
him what his favorite course was.
He said:
"Fish." I said "No, no, I mean links." He
said, "Oh, now I've got you—oh, yes, I like
Frankfurters best." Grant told me he heard of
an inventor on the other side who had just pro-
duced a golf ball which squeaks when it is lost.
At the present time, though, it is Grant who
does the squeaking.
Speaking ,of Grant's success, I might also
say that it is due to the fact that he has sev-
eral shock absorbers, if I can make that clear
to you. I once heard a doctor say, "The human
life is a series of shocks. To absorb the shocks
of work and worry, you must have a shock ab-
sorber." I believe that golf is one of our
friend Grant's absorbers.
Many of us have been trained to be efficient
but have not been shown how to use lei-
sure. In other words, we are often wiser in
our vocations that with our vacations. As the
old doctor says: "The business man must have
a hobby, even if it is reading Nick Carter's
novels." If you can become absolutely absorb-
ed in them, they can be your shock absorber.
Grant thinks the fatal mistake that many a
business man makes is that he does not grow
as fast as his business. The fatal mistake of
some promoters is the fact that they make their
proposition sound too good. "Today the big
problem with many of us," Mr. Ege said, "isn't
so much the getting of new ideas—most of us
don't need new ideas as much as we need help
in carrying out the old ones. Ideas aren't
worth anything unless they are used."
Oh, I forgot to tell you that when I first
made my appearance at Grant Ege's office I
walked right in without knocking. He stood
right up and greeted me—and as he did, he
said, "You look great, Maurice, what are you
doing to yourself?" My immediate reply was
"I don't know how I look, but I feel great—
I feel like $100,000 in cash and I've got it too.
The trouble is I can't get at it. I keep it down
at Mr. Morgan's private • vault on Wall Street
and his big pile is on top of mine."
Mr. Ege has surrounded himself with a lot
of good people. I can't help but introduce a
few of them to you. Harry C. Knowles is the
head stock man. He knows a lot and if you
take the "1" away, he "knows" a great deal more.
The responsibility of getting up all trade bul-
letins for the wholesale and retail end of the
business is with Mr. Knowles, who is doing it
very nicely. We know that Mr. Ege trains
his people in the right way. Al Groene was
born and raised in Cincinnati—right in the
music business—but later on drifted out to
California. Finally he got lost in Texas and a
cyclone brought him as far north as Kansas
City to the Jenkins house. He is now in charge
of the band and orchestra department, and
from all evidences, he must be making good.
Al is a hustler without a doubt and should
make a mark for himself with this firm. I for-
got to tell Al that I have just found a new
hair restorer but if he wants the name of the
manufacturer, I'll be glad to send it to him.
Mrs. LeRoy Ranch, Mr. Ege's secretary, is
a very able lady and may I thank Mrs. Ranch
at this time for having been so nice to me.
Every time I come to Kansas City, she offers
her services and is always very happy to help
me out with some of my past due correspon-
dence. I happened to be talking to Mrs. Ranch
about Florida and she confided to me that she
has "lots of lots" down there. I hope they're
good—but she confessed she doesn't know
whether they are on the surface or under
water. When I go down to Florida next win-
ter I am going to look the property up, even
if I have to put on a diver's uniform to find it.
The professional end of the publishing de-
partment is under the personal supervision of
Miss Martha Young. Anybody with such a
sweet name can't help but be exceptionally
good. Besides, Mr. Ege picked her, so how
could she be otherwise. In order to get the
doings of the publishing department, I thought
it best to have a little chat with Miss Young.
She told me that "Deep Elm, You Tell 'Em I'm
Blue" is the biggest number in the catalog.
"Peaceful Valley" is a close second.
Both
songs were written by Willard Robison, Paul
Whiteman's pianist. They are his first two
numbers published. Other numbers in demand
from this catalog are "Louise You Tease," a
new Deni tune; "Gypsy of the Night," a beau-
tiful ballad; and "The World Is Such a Lone-
some Place Since I Lost You." Miss Young
said she was really proud of the catalog. "It
is the best we ever had." She is the type of
girl who goes back stage in a sort of "tom-
boy" fashion. Nothing fazes her, yet she is
always dignified in her manner. She has 3
thorough knowledge of music, knows what she
is talking about and has a splendid understand-
ing of teaching songs to the profession.
There are ever so many valuable men and
women in the Jenkins outfit—really too num-
erous to mention, but it is very evident that
every link within the chain is as near right as
possible in the music division under Mr. Ege's
personal supervision.
Wunderlich Piano Co.
The Wunderlich Piano Co., occupying three
floors, is a well-established music house at 1015
Grand avenue, handling the Ampico, Mason &
Hamlin pianos, Brunswick and Victor lines of
phonographs. The sheet music department is
managed by Mr. and Mrs. Rockwell, a musical
couple who have made music their life study.
Mr. Rockwell, aside from his duties at the store,
is director of the suburban orchestra at the
Murray Theatre. Mrs. Ethel Rockwell is de-
voting a great deal of time to training juvenile
artists, or rather teaching a lot of youngsters
and furnishing splendid entertainment for many
affairs. These children, under Mrs. Rockwell's
tuition, learn character dancing and singing-ec-
centric dancing, character work and various
other types of entertainment. She has put on
any number of shows and revues in Kansas
City and surrounding territory with great suc-
cess. From the reports about town, Gus Ed-
wards has nothing on this charming lady for
ability, talent and being able to take raw mate-
rial and put it in semi-professional form.
The space occupied by the music department
at the Wunderlich store is rather limited, but
it has all appearances of a nicely planned dis-
play and is considered in good standing in the
city.
Mrs. Rockwell looked remarkably well and I
couldn't help but mention it to her. Without
wanting to embarrass her, I said, "You must be
taking good care of yourself. There's nothing
like a happy couple." She said, "That's right.
We are happy in our domestic life and in our
commercial life as well. As for my looking
well, I'll tell you what a well-known physi-
cian prescribed. 'To give the face good color,
get a box of rouge and a rabbit's foot. Bury
them three miles from home and walk there
every day, or every other day, to see if they
are still there'."
Mr. Rockwell has an appearance such as a
systematic fellow would have. The pencil was
ready to make a number of pointed remarks
about the sponge being soaked all day and the
calendar looked much fresher after having had
a month off. The blotter was lying around,
taking it all in.
Crawford-Rutan Co.
"The Kansas City Band and Orchestra
House," "The House of Personal Service,"
the Crawford-Rutan Co., was organized in
June of 1921 by C. P. Crawford, president, and
J. A. Rutan, vice-president.
Both men are
thoroughly experienced in band and orchestra
instruments. Mr. Crawford was formerly with
the Holton Band Instrument Co., and later
with J. W. Jenkins' Sons for eight years. Mr.
Rutan was manager of Jenkins' retail depart-
ment for twelve years.
This concern specializes in all the well-
known band and orchestra instruments, such
as the Buescher line, Vega banjos, Ludwig
drums, etc. Mr. Crawford proudly showed me
through their store, which is all very attractive
and complete. The showrooms are fitted out
nicely; the stockroom is well supplied with
surplus merchandise to take care of the supply
and demand. There is a unique repair shop
which can heal any sickness from a rusty fiddle
to, a dusty sax.
E. Agnew, the old veteran music dealer of
Des Moines, has harnessed himself to the music
(Continued on page 49)

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