Music Trade Review
Issue: 1925 Vol. 81 N. 17 - Page 43
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 24, 1925
MUSIC TRADE
REVIEW
Whaley, Royce & Co., Ltd.,
Issue a New Catalog
SLINGERLAND
Canadian Musical Merchandise Jobber Brings
Out Handsome New Edition—King Line Is
Featured
TORONTO, CAN., October 20.—A two-hundred-
and-twenty-page catalog featuring all manner
and kind of musical merchandise has been is-
sued to-day by Whaley, Royce & Co., Ltd.,
Canada's leading wholesale musical merchandise
house. Catalog No. 25, as it is known, is one
of the most interesting as well as one of the
most complete musical merchandise documents
ever produced in the Dominion.
The catalog leads off with King band instru-
ments made by the H. N. White Co., Cleveland,
O., for which the Whaley, Royce concern has
the Canadian agency. The first thirty pages of
the book are devoted to the display of King
instruments, including four handsome plates in
four colors of King saxophones, King trumpets,
King trombones and King basses.
One interesting feature of the catalog is a
unique system for letting the reader know at a
glance the prevailing discounts on the merchan-
dise. Retail prices are given through the cata-
log so the dealer can use it as a sales medium
with the customer, but the pages are printed on
different colored paper to correspond with the
rate of discount prevailing on the merchandise
shown on a particular page.
Another line of merchandise that is given
considerable space is the Hawkes & Son, Lon-
don, line of band instruments and woodwind
instruments. There is a page in colors showing
Hawkes & Son military drums. Imperial band
instruments are also featured. Violins are also
shown in colors in a most complete assortment.
Other lines featured are Leedy drums and
drummers' supplies, Grover accessories, Hawai-
ian and Spanish guitars, mandolins, ukuleles,
Vega banjos, Gretsch banjos, Slingerland ban-
jos, Bell Brand and Black Diamond strings,
Hohner harmonicas, and accordions, and all
kinds of accessories.
The foreword to the catalog reads as follows:
"In presenting this catalog for your inspection
we do so with the conviction that it is the most
complete list of musical instruments ever issued.
No expense or effort has been spared to get
together from all parts of the world a collection
of musical merchandise second to none. Every
instrument has been selected with an accurate
knowledge of the musician's needs and although
priced on a strictly competitive basis quality
has in every case been the first consideration.
VEGA
"MAY-BELL
Slingerland Banjos—Sold by practi-
cally all leading dealers. Over forty
styles to select from. Instruments of tone quality and dur-
ability. Sold at moderate price. Write for catalog and dealer's
proposition.
Slingerland Banjo Co.
1815 Orchard Street
Our service is always prompt, the smallest order
receiving the same painstaking consideration as
the largest orders. The good-will of our cus-
tomers is our biggest asset and to serve them
well is our first endeavor."
Tenor-Banjo Gases
Are in Great Demand
Black Diamond
Strings
National Musical String Co.
The Vega Company
GEORGE CLOOS.lnc.
PROFIT
Tie-Up With Sousa Concert
DURRO
String and
Band Instruments
100%
a reputation for quality greater than at any time
in their history.
Felsberg reports that the demand for tenor-
banjo cases has taken on an increased impetus,
indicating that the vogue for this instrument is
by no means on the wane. The factory has a
host of orders on hand for tenor-banjo cases.
CHICAGO, 111., October 20.—The Conn Chicago
Co., 62 East Van Buren street, this city, has
an attractive tie-up window of John Philip
Sousa, who will play here Sunday, October 25,
XEWAKK, N. J., October 20.—"Bull's Head" cases
at the Auditorium. The window shows a min-
for musical instruments are enjoying one of iature reproduction of Sousa's band, together
their best seasons in many years, according to w T ith a testimonial of Conn instruments which
reports received from music dealers in various he uses, reading as follows:
parts of the country by Edward Felsberg, head
"Conn instruments have been used in my
of the Felsberg Co., Spring and Cross streets,
manufacturer of this celebrated line of cases. band for thirty years and more, simply because
These cases, which are steadily becoming more we have found them best. I consider that com-
popular with musicians, have long been a fav- plete equipment of Conn instruments enhances
orite with the trade. They were a Maulbetsch the musical value of any organization at least
& Whittemore product for many years and, 50 per cent."
when that firm retired in favor of the present
company a few years ago, the Felsberg Co.
VIOLINS
BOWS
immediately laid plans to make these cases even
STRINGS
more widely known. This campaign is now
AND
bearing fruit, and the "Bull's Head" cases have
THE WORLD'S BEST
OVER
Chicago, 111.
Head of the Felsberg Co., Maker of "Bull's
Head" Line, Points Out Popularity of This
Instrument
BANJOS
155 Columbus Ave., Boston, Mass.
43
New Brunswick, N. J.
Eitabliihed 1862
Manufacturer of All Kindt of
FLUTES. PICCOLOS. CLARIONETS, FIFES. DRUM-
STICKS. DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
I6S9 Stephen St.. Ridgewood P. 0.. Brooklyn
GOLD BAND REED
The best Reed Outfit on the market. Contain*: 2 doi. Bb Clar.. 1 doz. Eb Clar..
1 doi. Sop. Sax.. 3 doz. Alto Sax., S dot. C Mel. Sax., 1 doi. Bb Tenor. 1 doz.
Bail. All packed Individually in envelopes, I doz. In • box, (Cientifloally cured.
$17.50
CARL FISCHER, Inc., gggJB New York
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., h e .
GROTON, CONN.
THE
OCTOBER 24, 1925
MUSIC TRADE
REVIEW
Whaley, Royce & Co., Ltd.,
Issue a New Catalog
SLINGERLAND
Canadian Musical Merchandise Jobber Brings
Out Handsome New Edition—King Line Is
Featured
TORONTO, CAN., October 20.—A two-hundred-
and-twenty-page catalog featuring all manner
and kind of musical merchandise has been is-
sued to-day by Whaley, Royce & Co., Ltd.,
Canada's leading wholesale musical merchandise
house. Catalog No. 25, as it is known, is one
of the most interesting as well as one of the
most complete musical merchandise documents
ever produced in the Dominion.
The catalog leads off with King band instru-
ments made by the H. N. White Co., Cleveland,
O., for which the Whaley, Royce concern has
the Canadian agency. The first thirty pages of
the book are devoted to the display of King
instruments, including four handsome plates in
four colors of King saxophones, King trumpets,
King trombones and King basses.
One interesting feature of the catalog is a
unique system for letting the reader know at a
glance the prevailing discounts on the merchan-
dise. Retail prices are given through the cata-
log so the dealer can use it as a sales medium
with the customer, but the pages are printed on
different colored paper to correspond with the
rate of discount prevailing on the merchandise
shown on a particular page.
Another line of merchandise that is given
considerable space is the Hawkes & Son, Lon-
don, line of band instruments and woodwind
instruments. There is a page in colors showing
Hawkes & Son military drums. Imperial band
instruments are also featured. Violins are also
shown in colors in a most complete assortment.
Other lines featured are Leedy drums and
drummers' supplies, Grover accessories, Hawai-
ian and Spanish guitars, mandolins, ukuleles,
Vega banjos, Gretsch banjos, Slingerland ban-
jos, Bell Brand and Black Diamond strings,
Hohner harmonicas, and accordions, and all
kinds of accessories.
The foreword to the catalog reads as follows:
"In presenting this catalog for your inspection
we do so with the conviction that it is the most
complete list of musical instruments ever issued.
No expense or effort has been spared to get
together from all parts of the world a collection
of musical merchandise second to none. Every
instrument has been selected with an accurate
knowledge of the musician's needs and although
priced on a strictly competitive basis quality
has in every case been the first consideration.
VEGA
"MAY-BELL
Slingerland Banjos—Sold by practi-
cally all leading dealers. Over forty
styles to select from. Instruments of tone quality and dur-
ability. Sold at moderate price. Write for catalog and dealer's
proposition.
Slingerland Banjo Co.
1815 Orchard Street
Our service is always prompt, the smallest order
receiving the same painstaking consideration as
the largest orders. The good-will of our cus-
tomers is our biggest asset and to serve them
well is our first endeavor."
Tenor-Banjo Gases
Are in Great Demand
Black Diamond
Strings
National Musical String Co.
The Vega Company
GEORGE CLOOS.lnc.
PROFIT
Tie-Up With Sousa Concert
DURRO
String and
Band Instruments
100%
a reputation for quality greater than at any time
in their history.
Felsberg reports that the demand for tenor-
banjo cases has taken on an increased impetus,
indicating that the vogue for this instrument is
by no means on the wane. The factory has a
host of orders on hand for tenor-banjo cases.
CHICAGO, 111., October 20.—The Conn Chicago
Co., 62 East Van Buren street, this city, has
an attractive tie-up window of John Philip
Sousa, who will play here Sunday, October 25,
XEWAKK, N. J., October 20.—"Bull's Head" cases
at the Auditorium. The window shows a min-
for musical instruments are enjoying one of iature reproduction of Sousa's band, together
their best seasons in many years, according to w T ith a testimonial of Conn instruments which
reports received from music dealers in various he uses, reading as follows:
parts of the country by Edward Felsberg, head
"Conn instruments have been used in my
of the Felsberg Co., Spring and Cross streets,
manufacturer of this celebrated line of cases. band for thirty years and more, simply because
These cases, which are steadily becoming more we have found them best. I consider that com-
popular with musicians, have long been a fav- plete equipment of Conn instruments enhances
orite with the trade. They were a Maulbetsch the musical value of any organization at least
& Whittemore product for many years and, 50 per cent."
when that firm retired in favor of the present
company a few years ago, the Felsberg Co.
VIOLINS
BOWS
immediately laid plans to make these cases even
STRINGS
more widely known. This campaign is now
AND
bearing fruit, and the "Bull's Head" cases have
THE WORLD'S BEST
OVER
Chicago, 111.
Head of the Felsberg Co., Maker of "Bull's
Head" Line, Points Out Popularity of This
Instrument
BANJOS
155 Columbus Ave., Boston, Mass.
43
New Brunswick, N. J.
Eitabliihed 1862
Manufacturer of All Kindt of
FLUTES. PICCOLOS. CLARIONETS, FIFES. DRUM-
STICKS. DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
I6S9 Stephen St.. Ridgewood P. 0.. Brooklyn
GOLD BAND REED
The best Reed Outfit on the market. Contain*: 2 doi. Bb Clar.. 1 doz. Eb Clar..
1 doi. Sop. Sax.. 3 doz. Alto Sax., S dot. C Mel. Sax., 1 doi. Bb Tenor. 1 doz.
Bail. All packed Individually in envelopes, I doz. In • box, (Cientifloally cured.
$17.50
CARL FISCHER, Inc., gggJB New York
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., h e .
GROTON, CONN.
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