Music Trade Review
Issue: 1925 Vol. 81 N. 14 - Page 9
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OCTOBER 3,
1925
THE
MUSIC TRADE
REVIEW
San Francisco Crowds Pack Auditorium
to Hear Pacific Coast Victor Concert
7,000 People in Civic Auditorium to Hear Victor Broadcasting—Local Dealers Keep Open House
for Overflow—Waters & Ross Open Holton Agency With Kohler & Chase
CAN FRANCISCO, CAL, September 24—The
city streets were quieter than usual yesterday
evening. It was the night of the first Victor
concert for the Pacific Coast, and when busi-
ness was over people hurried home. Many of
them stayed and listened in there, or at the
homes of friends. The big radio party given in
the Civic Auditorium had so many in attendance
that all the seats were occupied within ten
minutes of opening the doors. It is estimated
that seven thousand people were seated, but
considering those standing, it was possibly
nearer to ten thousand who filled every avail-
able inch in the big building. Fully three thou-
sand people were unable to secure admittance.
Speaking of the Victor concert, H. A.
Rehmke, manager of the radio department of
the retail store of Sherman, Clay & Co. here,
said that the concert was the greatest and finest
thing ever put over in radio on the Pacific
Coast. The audience in the packed Auditorium
listened so intently that one could have heard
the proverbial pin drop. A Rice loud speaker
had been furnished by the Radio Corporation of
America, owners of KGO, the Trans Bay sta-
tion where the Victor artists were broadcasting.
According to Mr. Rehmke the music was per-
fect all through the great hall, just as if the
performers were in the building. The same vol-
ume, both of voices and of instrumental music,
was as rich and full in the remotest corners as
in the front rows. Schipa, premier lyric tenor,
sang four of his favorite numbers, all on Victor
records, and an encore; Marcel Journet ren-
dered three arias, and a specially selected group
of 32 players from the San Francisco Symphony
Orchestra played delightfully, under the baton
of Josef Pasternack, musical director of the Vic-
tor Talking Machine Co. Ushers of Sherman,
Clay & Co. directed people to their seats, which
cost nothing.
The audience began to gather soon after 5
p. m. though the concert did not commence
till 8 p. m. When the police were forced to
close the doors, because not even standing room
was left, a portion of the crowds on the side-
walks were given a chance to listen to the con-
cert when an automobile equipped with a port-
able radio set parked before the Auditorium
and "tuned in."
Realizing that many people downtown in
the evening would like to hear the Victor con-
cert, Sherman, Clay & Co. kept open house
from 8 p. m. during the broadcasting. Three
super heterodynes were operating in the store,
and a number of people availed themselves of
the invitation.
Mason & Hamlin Piano in Italy
Harald Pracht, sales manager of the Wiley
B. Allen Co., presided yesterday at a luncheon,
given at the Family Club, at which Tito Schipa,
Fernand Ansseau and Riccardo Stracciari, vocal
stars of the San Francisco Opera Company, and
Gaetano Merola, its general director, were the
guests of honor. The luncheon was a tremen-
dous success. Naturally music was one of the
subjects discussed and Stracciari said, with sat-
isfaction, that he thought he was the first to
take a Mason & Hamlin piano to Italy. "No!
no!" exclaimed Tito Schipa, with Latin en-
thusiasm, "you cannot be the first, because I
have a Mason & Hamlin piano in my home, in
Rome, Italy." All this was naturally very satis-
factory to Mr. Pracht, because quite a large
share of his life's business is to sell the Mason
& Hamlin piano, carried by the Wiley B. Allen
Co.
Schipa Will Sign His Records
To-morrow Tito Schipa will hold a reception
in the Wiley B. Allen Co.'s store and will auto-
graph his own Victor records for all customers
who purchase them. A record crowd is ex-
pected, as yesterday's Victor concert and the
San Francisco opera season have combined to
place him very much in the public eye on the
Pacific Coast.
Player-Pianos Popular at State Fair
In spite of the rival attractions of the Dia-
mond Jubilee celebration here, the Hauschildt
Music Co. was very successful with its exhibit
at the California State Fair, held in Sacramento.
The Sacramento branch of the company in-
stalled the booth. Mr. Hauschildt states that
what somewhat surprised them was the demand
for player-pianos, for it was quite heavy. A
number of people of moderate means, who own
autos, went to the Jubilee, but those who seem
to have gone in for homes, rather than for cars,
attended the State Fair and many of the piano
purchasers belonged to their ranks.
Lee S. Roberts Uses More Novel Advertising
To-day's San Francisco papers have another
of the novel Lee S. Roberts' advertisements
which have attracted so much attention. Copy-
right protects them from being reproduced, but
in a general way it may be stated that the ad-
vertisement in to-day's papers extolls the merits
of the Chickering piano, and also mention?
some of its exclusive artists.
Piano Representatives Visit the City
F. C. Jordan, representing the Schiller Piano
Co., of Oregon, 111., is visiting the San Francisco
dealers. James A. Stitt, of the Hallet & Davis
Co., is back in the city, after several weeks in
the South. I. N. Rice, of the Haines Piano Co.,
passed through here and called on some of the
music merchants.
Schools Are Buying Many Instruments
After visiting a number of points in northern
California, E. J. Delano' has returned to his
headquarters in the retail store of Sherman,
Clay & Co. impressed not only with the scenery
he saw but also with the fact that the schools
arc buying a lot of instruments throughout the
territory he covered.
First Link in Chain of Stores
The first step of Waters & Ross toward in-
stalling a chain of Holton instrument agencies
is the opening of a small goods department on
the mezzanine floor of the Kohler & Chase
branch in Oakland. Waters & Ross have their
headquarters in the San Francisco store of Koh-
ler & Chase. Ingalsbe & Carpenter are going
to act as Oakland agents for Waters & Ross.
Leigh Ingalsbe is well known in Oakland as an
instrument merchant having formerly had a
store there.
New Weydig Folders
Two new Fall folders have been released to
the trade recently by the Weydig Piano Corp.,
New York. The larger leaflet has been designed
especially for the export trade and all of the
matter contained in it is printed in three lan-
guages. Cuts of four popular Weydig models,
the Style M player, Style N player, the Standard
Electora reproducer and the Weydig Radio-O-
player, Model R-P, are shown in the export
folder as well as a photograph of the Weydig
factory at 133rd street and Brown place. The
domestic folder shows these four styles and a
Weydig upright, Style B, as well. Both folders
are convenient for mailing and have been sent
widely through the Eastern trade.
(t
The first touch tells 9
A Long Record
of Success
Stands firmly behind
The
Christman
Pianos and
Player-
Pianos
The line is compos-
ed of
Grands
Uprights
Players and
Reproducing
Pianos
which have a world
wide reputation for
a quick turnover
and a liberal profit
for the dealer.
" The first touch tells
99
Ghickering Grand for School
DALLAS, TEX., September IS.—The Will A. Wat-
kin Co., of this city, recently sold to the Hocka-
day School for Girls a Style K Chickering grand
for use in the piano department, at the head of
which is Rubin Davies
Christman Piano Co.
597 East 137th St., New York
OCTOBER 3,
1925
THE
MUSIC TRADE
REVIEW
San Francisco Crowds Pack Auditorium
to Hear Pacific Coast Victor Concert
7,000 People in Civic Auditorium to Hear Victor Broadcasting—Local Dealers Keep Open House
for Overflow—Waters & Ross Open Holton Agency With Kohler & Chase
CAN FRANCISCO, CAL, September 24—The
city streets were quieter than usual yesterday
evening. It was the night of the first Victor
concert for the Pacific Coast, and when busi-
ness was over people hurried home. Many of
them stayed and listened in there, or at the
homes of friends. The big radio party given in
the Civic Auditorium had so many in attendance
that all the seats were occupied within ten
minutes of opening the doors. It is estimated
that seven thousand people were seated, but
considering those standing, it was possibly
nearer to ten thousand who filled every avail-
able inch in the big building. Fully three thou-
sand people were unable to secure admittance.
Speaking of the Victor concert, H. A.
Rehmke, manager of the radio department of
the retail store of Sherman, Clay & Co. here,
said that the concert was the greatest and finest
thing ever put over in radio on the Pacific
Coast. The audience in the packed Auditorium
listened so intently that one could have heard
the proverbial pin drop. A Rice loud speaker
had been furnished by the Radio Corporation of
America, owners of KGO, the Trans Bay sta-
tion where the Victor artists were broadcasting.
According to Mr. Rehmke the music was per-
fect all through the great hall, just as if the
performers were in the building. The same vol-
ume, both of voices and of instrumental music,
was as rich and full in the remotest corners as
in the front rows. Schipa, premier lyric tenor,
sang four of his favorite numbers, all on Victor
records, and an encore; Marcel Journet ren-
dered three arias, and a specially selected group
of 32 players from the San Francisco Symphony
Orchestra played delightfully, under the baton
of Josef Pasternack, musical director of the Vic-
tor Talking Machine Co. Ushers of Sherman,
Clay & Co. directed people to their seats, which
cost nothing.
The audience began to gather soon after 5
p. m. though the concert did not commence
till 8 p. m. When the police were forced to
close the doors, because not even standing room
was left, a portion of the crowds on the side-
walks were given a chance to listen to the con-
cert when an automobile equipped with a port-
able radio set parked before the Auditorium
and "tuned in."
Realizing that many people downtown in
the evening would like to hear the Victor con-
cert, Sherman, Clay & Co. kept open house
from 8 p. m. during the broadcasting. Three
super heterodynes were operating in the store,
and a number of people availed themselves of
the invitation.
Mason & Hamlin Piano in Italy
Harald Pracht, sales manager of the Wiley
B. Allen Co., presided yesterday at a luncheon,
given at the Family Club, at which Tito Schipa,
Fernand Ansseau and Riccardo Stracciari, vocal
stars of the San Francisco Opera Company, and
Gaetano Merola, its general director, were the
guests of honor. The luncheon was a tremen-
dous success. Naturally music was one of the
subjects discussed and Stracciari said, with sat-
isfaction, that he thought he was the first to
take a Mason & Hamlin piano to Italy. "No!
no!" exclaimed Tito Schipa, with Latin en-
thusiasm, "you cannot be the first, because I
have a Mason & Hamlin piano in my home, in
Rome, Italy." All this was naturally very satis-
factory to Mr. Pracht, because quite a large
share of his life's business is to sell the Mason
& Hamlin piano, carried by the Wiley B. Allen
Co.
Schipa Will Sign His Records
To-morrow Tito Schipa will hold a reception
in the Wiley B. Allen Co.'s store and will auto-
graph his own Victor records for all customers
who purchase them. A record crowd is ex-
pected, as yesterday's Victor concert and the
San Francisco opera season have combined to
place him very much in the public eye on the
Pacific Coast.
Player-Pianos Popular at State Fair
In spite of the rival attractions of the Dia-
mond Jubilee celebration here, the Hauschildt
Music Co. was very successful with its exhibit
at the California State Fair, held in Sacramento.
The Sacramento branch of the company in-
stalled the booth. Mr. Hauschildt states that
what somewhat surprised them was the demand
for player-pianos, for it was quite heavy. A
number of people of moderate means, who own
autos, went to the Jubilee, but those who seem
to have gone in for homes, rather than for cars,
attended the State Fair and many of the piano
purchasers belonged to their ranks.
Lee S. Roberts Uses More Novel Advertising
To-day's San Francisco papers have another
of the novel Lee S. Roberts' advertisements
which have attracted so much attention. Copy-
right protects them from being reproduced, but
in a general way it may be stated that the ad-
vertisement in to-day's papers extolls the merits
of the Chickering piano, and also mention?
some of its exclusive artists.
Piano Representatives Visit the City
F. C. Jordan, representing the Schiller Piano
Co., of Oregon, 111., is visiting the San Francisco
dealers. James A. Stitt, of the Hallet & Davis
Co., is back in the city, after several weeks in
the South. I. N. Rice, of the Haines Piano Co.,
passed through here and called on some of the
music merchants.
Schools Are Buying Many Instruments
After visiting a number of points in northern
California, E. J. Delano' has returned to his
headquarters in the retail store of Sherman,
Clay & Co. impressed not only with the scenery
he saw but also with the fact that the schools
arc buying a lot of instruments throughout the
territory he covered.
First Link in Chain of Stores
The first step of Waters & Ross toward in-
stalling a chain of Holton instrument agencies
is the opening of a small goods department on
the mezzanine floor of the Kohler & Chase
branch in Oakland. Waters & Ross have their
headquarters in the San Francisco store of Koh-
ler & Chase. Ingalsbe & Carpenter are going
to act as Oakland agents for Waters & Ross.
Leigh Ingalsbe is well known in Oakland as an
instrument merchant having formerly had a
store there.
New Weydig Folders
Two new Fall folders have been released to
the trade recently by the Weydig Piano Corp.,
New York. The larger leaflet has been designed
especially for the export trade and all of the
matter contained in it is printed in three lan-
guages. Cuts of four popular Weydig models,
the Style M player, Style N player, the Standard
Electora reproducer and the Weydig Radio-O-
player, Model R-P, are shown in the export
folder as well as a photograph of the Weydig
factory at 133rd street and Brown place. The
domestic folder shows these four styles and a
Weydig upright, Style B, as well. Both folders
are convenient for mailing and have been sent
widely through the Eastern trade.
(t
The first touch tells 9
A Long Record
of Success
Stands firmly behind
The
Christman
Pianos and
Player-
Pianos
The line is compos-
ed of
Grands
Uprights
Players and
Reproducing
Pianos
which have a world
wide reputation for
a quick turnover
and a liberal profit
for the dealer.
" The first touch tells
99
Ghickering Grand for School
DALLAS, TEX., September IS.—The Will A. Wat-
kin Co., of this city, recently sold to the Hocka-
day School for Girls a Style K Chickering grand
for use in the piano department, at the head of
which is Rubin Davies
Christman Piano Co.
597 East 137th St., New York
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