Classic Mode

Music Trade Review

Issue: 1925 Vol. 81 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 3,
1925
THE
MUSIC TRADE
REVIEW
San Francisco Crowds Pack Auditorium
to Hear Pacific Coast Victor Concert
7,000 People in Civic Auditorium to Hear Victor Broadcasting—Local Dealers Keep Open House
for Overflow—Waters & Ross Open Holton Agency With Kohler & Chase
CAN FRANCISCO, CAL, September 24—The
city streets were quieter than usual yesterday
evening. It was the night of the first Victor
concert for the Pacific Coast, and when busi-
ness was over people hurried home. Many of
them stayed and listened in there, or at the
homes of friends. The big radio party given in
the Civic Auditorium had so many in attendance
that all the seats were occupied within ten
minutes of opening the doors. It is estimated
that seven thousand people were seated, but
considering those standing, it was possibly
nearer to ten thousand who filled every avail-
able inch in the big building. Fully three thou-
sand people were unable to secure admittance.
Speaking of the Victor concert, H. A.
Rehmke, manager of the radio department of
the retail store of Sherman, Clay & Co. here,
said that the concert was the greatest and finest
thing ever put over in radio on the Pacific
Coast. The audience in the packed Auditorium
listened so intently that one could have heard
the proverbial pin drop. A Rice loud speaker
had been furnished by the Radio Corporation of
America, owners of KGO, the Trans Bay sta-
tion where the Victor artists were broadcasting.
According to Mr. Rehmke the music was per-
fect all through the great hall, just as if the
performers were in the building. The same vol-
ume, both of voices and of instrumental music,
was as rich and full in the remotest corners as
in the front rows. Schipa, premier lyric tenor,
sang four of his favorite numbers, all on Victor
records, and an encore; Marcel Journet ren-
dered three arias, and a specially selected group
of 32 players from the San Francisco Symphony
Orchestra played delightfully, under the baton
of Josef Pasternack, musical director of the Vic-
tor Talking Machine Co. Ushers of Sherman,
Clay & Co. directed people to their seats, which
cost nothing.
The audience began to gather soon after 5
p. m. though the concert did not commence
till 8 p. m. When the police were forced to
close the doors, because not even standing room
was left, a portion of the crowds on the side-
walks were given a chance to listen to the con-
cert when an automobile equipped with a port-
able radio set parked before the Auditorium
and "tuned in."
Realizing that many people downtown in
the evening would like to hear the Victor con-
cert, Sherman, Clay & Co. kept open house
from 8 p. m. during the broadcasting. Three
super heterodynes were operating in the store,
and a number of people availed themselves of
the invitation.
Mason & Hamlin Piano in Italy
Harald Pracht, sales manager of the Wiley
B. Allen Co., presided yesterday at a luncheon,
given at the Family Club, at which Tito Schipa,
Fernand Ansseau and Riccardo Stracciari, vocal
stars of the San Francisco Opera Company, and
Gaetano Merola, its general director, were the
guests of honor. The luncheon was a tremen-
dous success. Naturally music was one of the
subjects discussed and Stracciari said, with sat-
isfaction, that he thought he was the first to
take a Mason & Hamlin piano to Italy. "No!
no!" exclaimed Tito Schipa, with Latin en-
thusiasm, "you cannot be the first, because I
have a Mason & Hamlin piano in my home, in
Rome, Italy." All this was naturally very satis-
factory to Mr. Pracht, because quite a large
share of his life's business is to sell the Mason
& Hamlin piano, carried by the Wiley B. Allen
Co.
Schipa Will Sign His Records
To-morrow Tito Schipa will hold a reception
in the Wiley B. Allen Co.'s store and will auto-
graph his own Victor records for all customers
who purchase them. A record crowd is ex-
pected, as yesterday's Victor concert and the
San Francisco opera season have combined to
place him very much in the public eye on the
Pacific Coast.
Player-Pianos Popular at State Fair
In spite of the rival attractions of the Dia-
mond Jubilee celebration here, the Hauschildt
Music Co. was very successful with its exhibit
at the California State Fair, held in Sacramento.
The Sacramento branch of the company in-
stalled the booth. Mr. Hauschildt states that
what somewhat surprised them was the demand
for player-pianos, for it was quite heavy. A
number of people of moderate means, who own
autos, went to the Jubilee, but those who seem
to have gone in for homes, rather than for cars,
attended the State Fair and many of the piano
purchasers belonged to their ranks.
Lee S. Roberts Uses More Novel Advertising
To-day's San Francisco papers have another
of the novel Lee S. Roberts' advertisements
which have attracted so much attention. Copy-
right protects them from being reproduced, but
in a general way it may be stated that the ad-
vertisement in to-day's papers extolls the merits
of the Chickering piano, and also mention?
some of its exclusive artists.
Piano Representatives Visit the City
F. C. Jordan, representing the Schiller Piano
Co., of Oregon, 111., is visiting the San Francisco
dealers. James A. Stitt, of the Hallet & Davis
Co., is back in the city, after several weeks in
the South. I. N. Rice, of the Haines Piano Co.,
passed through here and called on some of the
music merchants.
Schools Are Buying Many Instruments
After visiting a number of points in northern
California, E. J. Delano' has returned to his
headquarters in the retail store of Sherman,
Clay & Co. impressed not only with the scenery
he saw but also with the fact that the schools
arc buying a lot of instruments throughout the
territory he covered.
First Link in Chain of Stores
The first step of Waters & Ross toward in-
stalling a chain of Holton instrument agencies
is the opening of a small goods department on
the mezzanine floor of the Kohler & Chase
branch in Oakland. Waters & Ross have their
headquarters in the San Francisco store of Koh-
ler & Chase. Ingalsbe & Carpenter are going
to act as Oakland agents for Waters & Ross.
Leigh Ingalsbe is well known in Oakland as an
instrument merchant having formerly had a
store there.
New Weydig Folders
Two new Fall folders have been released to
the trade recently by the Weydig Piano Corp.,
New York. The larger leaflet has been designed
especially for the export trade and all of the
matter contained in it is printed in three lan-
guages. Cuts of four popular Weydig models,
the Style M player, Style N player, the Standard
Electora reproducer and the Weydig Radio-O-
player, Model R-P, are shown in the export
folder as well as a photograph of the Weydig
factory at 133rd street and Brown place. The
domestic folder shows these four styles and a
Weydig upright, Style B, as well. Both folders
are convenient for mailing and have been sent
widely through the Eastern trade.
(t
The first touch tells 9
A Long Record
of Success
Stands firmly behind
The
Christman
Pianos and
Player-
Pianos
The line is compos-
ed of
Grands
Uprights
Players and
Reproducing
Pianos
which have a world
wide reputation for
a quick turnover
and a liberal profit
for the dealer.
" The first touch tells
99
Ghickering Grand for School
DALLAS, TEX., September IS.—The Will A. Wat-
kin Co., of this city, recently sold to the Hocka-
day School for Girls a Style K Chickering grand
for use in the piano department, at the head of
which is Rubin Davies
Christman Piano Co.
597 East 137th St., New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
10
REVIEW
New Stores and Changes Among Retail
Music Dealers During the Past Month
The New Stores Which Have Been Opened and Changes of Management Compiled for the Ben-
efit of the Musical Instrument Manufacturer and the Man on the Road
OCTOBER 3. 1925
opened a branch here, sharing space with the Jones
Phonograph Co.
West Virginia
Huntington, W. Va.—New quarters at 1010 Fourth
avenue have been taken by the Hill Piano Co.
Washington
Spokane, Wash.—The Kilers Music House on First
avenue has been damaged by fire.
Wisconsin
Alabama
Hirmingham, Ala.—The Saxophone Shoppe, for-
merly located at *
. -!<)«> Twentieth street, has taken new
and larger quarters at 204 North Twentieth street.
Arkansas
Fayetteville, Ark.—Mrs. Mamie Oakley Gattis has
sold the Oakley Music Shop to Miss Lillian Black-
burn, who will operate the business.
Little Rovk, Ark.—The Hollenberg Music Co., of
this city, has increased its capital stock to $100,000
from $25,000.
California
Richmond, Cal.— K. I'. La Selle has sold the La
Selle Music Shop, at })1."{ Macdonald avenue, to S. H.
Peterson and D. H. Curry.
San Mateo, Cal.—A branch of Sherman, Clay &
Co. has been opened in the new Raybould Building
on Third avenue, featuring the Steinway, with Frank
B. Long as manager.
Oakland, Cal.—A branch of Lee S. Roberts, Inc..
has been opened here at 517 Fourteenth street, featur-
ing the Chickt-ring with the Ampico.
Connecticut
Hartford, Conn.—The Music House of McCoy's,
Inc.,
has purchased the business of Sedgwick &
Casey.
Florida
Miami, Fla.—A new local branch of the Cable
Piano Co. has been opened here at Second avenue
and Fourteenth street, with K. R. Billings as man-
ager.
Illinois
Chu-ajco, III.—The Cable-Nelson Piano Co. has
opened retail warerooms in the Kimball Building,
with L. R. Cook as manager.
Chicago, III.—A musicians' art room has been
Installed in the new retail showrooms of the Story &
Clark Piano Co., 173-75 North Michigan avenue.
Chicago, III.—The retail piano warerooms of Lyon
& Healy, Inc., located on the third floor of the
Lyon & Healy Building, have been attractively dec-
orated.
music store at 105 South Fifth street,
Victor talking machines and pianos.
handling
New Jersey
Passaic, N. J.—The Okulski Bros. Piano Co. has
been granted a charter to operate a retail piano
business with a capital stock of $10,000.
Newark, N. J.—A. G. Love has succeeded W. O.
Black as manager of the piano department of Hahne
& Co., following the latter's resignation.
New York
New York City—Andrew H. Mangold has been
made manager of the newly organized retail piano
department of Carl Fischer, Inc., 56 Cooper square.
New York City—O. W. Christian has been ap-
pointed manager of the piano department of Landay
Hall.
Buffalo, N. Y.—The Rudolph Wurlitzer Co. lias
purchased the business of the YerBeek Musical Sales
Co. in William street, making the fourth local
Wurlitzer store.
New York City—The piano warerooms of Schleicher
& Sons, Inc., have removed from 105 East Four-
teenth street to 152 Fourth avenue.
Syracuse, N. Y.—Thomas & Cary have opened a
piano repair shop at 203 Ash street, with a piano
showroom at the front of the shop.
New York City—Friedland's Music Shop has been
incorporated to operate a retail music business, with
a capital stock of $10,000.
New Y'ork City—Incorporation papers have been
filed for the Moride Music Shops, which have a
capitalization of $10,000.
Jamestown, N. Y.—The Walter H. Andrews Music
Co. has acquired the business of the Musical In-
strument Supply Co., of which James H. Howard
was owner.
Buffalo, N. Y.—Poppenburg's have purchased the
stock of H. B. Bruck, Sons & Co., defunct Cleve-
land music store.
Niagara Falls, N. Y.—The Music Shop, handling
a general stock of music goods, has been formally
opened at 203 Falls street.
Indiana
Ohio
Vincennes, Ind.—The A. C. Hoffer Music Co. has
filed a certificate of preliminary dissolution.
South Kend, lnd.—L. N. Buckley has been ap-
pointed local retail representative for the Hobart
M. Cable Piano Co.
Youngslown, O.—Warner's Music Shop, located for
the past eleven years at 4 Hippodrome Arcade, lias
taken new quarters at 1(> North Phelps street.
Canton, O.—A large sheet music department store
lias been opened in the new J. G. McGrory store on
Third street and Market avenue, North.
Cleveland, O.—W. R. Trembley has succeeded
H. B. Bruck as manager of the P. A. Starck Piano
Co. store in lower Euclid avenue.
Canton, O.—The D. W. Lerch Music House has
opened a new small goods department, featuring
Buescher band instruments, Paramount, Vega and
Bacon banjos, Ludwig & Ludwig drums, etc.
Cliillicothe, O.—The interior of the Chillicothe
Music Store has been remodeled to obtain larger
display space for the piano and phonograph depart-
ments.
Kentucky
Winchester, Ky.—The music business of Charles
Long has been purchased by the Rev. .1. J. Tincom,
who will operate the store on South Main street.
Fadu< ah. Ky.—Articles of incorporation have been
filed by the Jackson Music Co., which will conduct
a retail piano business with a capital of $10,000.
Maine
Gardiner, Me.—The new music store of James A.
Morang has been formally opened in the Kensington
Block, Depot Square, handling a full line of music
goods.
Massachusetts
Boston. Mass.—The interior of the Charles S.
Norris's warerooms in Tremont street has been dec-
orated and remodeled.
Boston, Mass.—Walter Wolnian has been made
manager of the newly created piano department of
the C. F. Hovey Co., which handles Kohler &
Campbell lines of pianos.
Michigan
l>etroit, Mich.— Kxtensive alterations have been
completed in the warerooms of the Story & Clark
Piano Co., at 1230 Washington boulevard.
Minnesota
New l l m , Minn.—Ken Marti lias opened a new
music department on the mezzanine of the Schmucker
.& Burk drug store, handling a general stock of music
goods.
Missouri
Kaunas City, Mo.—John J. Sullivan, formerly of
Boston, has been made manager of the Henry F.
Miller store here.
St. Louis, Mo.—W. 1'. Gei^sler has resigned as
manager of the Famous & Barr Co., where he has
been connected two years.
St. Louis, Mo.—A. W. Hosier and H. A. Brown
have been made heads of the talking machine and
piano departments respectively, in the Scruggs, Van-
dervoort & Barney Co. store.
St. Louis, Mo.—H. M. Blank has succeeded C. E.
Benjamin as manager of the piano department of
the Famous & Barr Co.
Montana
Butte, Mtfnt.—The Hunt Music Shop, established
here about ten years, has been purchased by Louis
Dreibelbis, proprietor of the Dreibelbis Song Shop,
Nebraska
Beatrice,
Neb.—W.
P.
Grim
has
opened
a
new
Milwaukee, Wis.—W. R. Wenigman has been ap-
pointed manager of the South Side branch of the
.1. B. Bradford Piano Co., which will be maintained
this Fall.
CANADA
Alberta
Edmonton, Alta.—W. H. Haliburton and Ernest
Henderson have taken over the Robinson Piano Co.
British Columbia
Vancouver, B. C.—The Columbia Piano House, of
New Westminster, has opened a branch store here,
under the na.me of the Ross Music House.
Vancouver, B. C.—The Ajello Piano Co. has re-
moved from 147 Hastings street to »N2 Granville
street.
Ontario
Ottawa, Ont.—The formal opening of the new
warerooms of Willis & Co., Ltd., located in the
Jackson Building, has been held here.
Chatham, Ont.—Heintzrnan & Co., Ltd., Toronto,
have opened a new branch store here, handling a
full line of pianos.
Toronto, Ont.—W. P. Hardy has opened a new
music store, carrying a general music stock, under
the name of the Hollywood Studio.
Saskatchewan
Moose Jaw, Sask.—The Assinibois Music Co., of
Medicine Hat. Alta., has opened a branch store in
Moose Jaw.
Local Piano Merchants'
Association Makes Plans
Executive Committees for the Purpose of Map-
ping Out Plans for Forthcoming Activities
I he executive committee and officers of the
New York Piano Merchants' Association met at
the National Republican Club, 54 West Fortieth
street, on Thursday noon, September 17, to
arrange tor the activities of the Association dur-
ing the coming season. E. Paul Hamilton, the
ti \st president of the New York organization,
who has recently been made manager of the
music department of L. Bamberger & Co., New-
ark, N. J., was a guest for the occasion.
It was decided to call the first Fall meeting
ot the Association on Thursday evening, Octo-
ber 15, at the Hotel Martinique. Four applica-
tions for membership were recommended by the
executive committee, including the following
concerns: Chickering & Sons, I'. A. Starck
Piano Co., Schmidt-Dauber Co., Inc., and F. ].
Bauer & Co.
Oregon
Portland, Ore.—The Bush & Lane Piano Co., of
Holland, Mich., has filed a charter to operate retail
stores in Oregon, with a capital stock of $2,500,000.
Pennsylvania
CanoiiNlftirg, Pa.—A branch of the Davis, Burkham
& Tyler Co. has been opened in the Boyer Building,
with a full stock of pianos and phonographs.
Pittsburgh, Pa.—Hart's, Inc., has been granted ,i
charter to deal in musical instmments and furniture,
the company having a capital of $25,000.
Chambersburg, Pa.—The Hobart M. Cable Co.. of
La Porte, Ind., has opened a retail branch here, on
Lincoln Way, East, with F. R. Robertson as man-
ager.
Palmyra, Pa.—The Globe Music House has been
granted a charter to operate a retail business here
with a capital stock of $10,000.
Philadelphia, Pa.—The warerooms of Myers F.
Hall, Inc., 2020 Germantown avenue, featuring all
kinds of musical instruments, have been thrown
open to the public.
North Philadelphia, Pa.—The store of Warren R.
Greening & Co., 3131 Kensington avenue, has been
completely remodeled.
Texas
Dallas, Tex.—The local branch of the Baldwin
Piano Co., located .for several years at 1807 Com-
merce street, has taken new quarters at 1017 Kim
street.
Utah
Provo, Itah.—The Globe Music Co., on North I'ni-
versity avenue, has remodeled its store, and put in a
new office.
Provo, I tah—Miss Mayme Jones has been placed
in charge of the music department of the Dixon-
Taylor-Russel Co.
Ogden, I'tah—The King Piano Co., of Logan, has
A. B. McCrea Resigns
Los AN(;KLKS, CAL.. September 24.—A. H.
McCrea, for the past three and a half years man-
ager of the piano division of the George J. Bir-
kel Co., this city, has handed in his resignation
to take effect on October 1. Mr. McCrea has
not yet announced his future plans, but plans
to rest for a while at his home, 214 North
Bercndo street, this citv.
New Troup Store Opened
HARRISHURC, PA., September 26.—The enlarged
store of the J. H. Troup Music House, located
in the Troup Building, 15 South Market Square,
has been formally opened to the public with a
reception and music program. Those taking
part included the Municipal Band, C. Lloyd
Major's Orchestra and other local artists.
William E. Weydig Back
William K. Weydig, president of the Weydig
Piano Corp., New York, returned this week
from a three weeks' business trip through New
England and up-State New York. He reports
an optimistic feeling among the dealers he vis-
ited and states that he opened many valuable
new accounts.

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