Music Trade Review
Issue: 1925 Vol. 81 N. 13 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26, 1925
THE
MUSIC
TRADE
REVIEW
RADIO CORPORATION OF AMERICA
(l/Innounces
a Selective Dealer T*olicy
herewith announces its selective dealer policy, to become effec-
tive January 3,1926. This policy has been most carefully developed with a
twofold purpose in view — to benefit dealers by offering an individual
franchise and to protect the public in their purchases of RCA merchandise*
Dealers will be chosen upon the basis of active business in Radiolas, Radiola
Loudspeakers, and RCA accessories during the months of September,
October, November and December 1925.
So that RCA may select its dealers on the basis of public preference, we are
asking all our distributors to begin the preparation of a list of their dealers
and to keep records of their purchases, credit and servicing performance,
individually — furnishing us such records complete, from September 1 to
December 31, 1925.
Upon the basis of such preliminary evidence of public choice and satisfac-
tion, RCA will issue Authorized Dealer signs.
Our dealer distribution will be confined to those who maintain a definite
servicing policy on RADIOLAS, RADIOTRONS, RADIOLA LOUDSPEAKERS
and RCA accessories. Public acceptance of the prices at which we advertise
these products permits the dealer a profit that is sufficient to warrant a
liberal and expert servicing policy with moderate charges.
The RCA franchise will be a valuable franchise. The number of dealers
will be limited mainly on the basis of the service given to the public, but
also with a frank recognition of the fact that RCA Authorized Dealers should
have opportunities for profitable volume. We want to create a permanent
business for them because it is the only way in which they can serve the public.
The full strength of the vast national advertising program of RCA will be
continuously behind its Authorized Dealers.
Public demand and interest in Radiolas, Radiotrons and Radiola Loud-
speakers and RCA accessories supported by our national advertising, has
now reached a point where it insures to our selected dealers, not alone a
large turnover, but a profit as well.
Read the following pages for an important announcement. Then write
to the nearest RCA distributor for descriptive bulletin and catalog.
RADIO CORPORATION OF AMERICA
Chicago
New York
San Francisco
adiotroit
AN RCA PRODUCT
5
26, 1925
THE
MUSIC
TRADE
REVIEW
RADIO CORPORATION OF AMERICA
(l/Innounces
a Selective Dealer T*olicy
herewith announces its selective dealer policy, to become effec-
tive January 3,1926. This policy has been most carefully developed with a
twofold purpose in view — to benefit dealers by offering an individual
franchise and to protect the public in their purchases of RCA merchandise*
Dealers will be chosen upon the basis of active business in Radiolas, Radiola
Loudspeakers, and RCA accessories during the months of September,
October, November and December 1925.
So that RCA may select its dealers on the basis of public preference, we are
asking all our distributors to begin the preparation of a list of their dealers
and to keep records of their purchases, credit and servicing performance,
individually — furnishing us such records complete, from September 1 to
December 31, 1925.
Upon the basis of such preliminary evidence of public choice and satisfac-
tion, RCA will issue Authorized Dealer signs.
Our dealer distribution will be confined to those who maintain a definite
servicing policy on RADIOLAS, RADIOTRONS, RADIOLA LOUDSPEAKERS
and RCA accessories. Public acceptance of the prices at which we advertise
these products permits the dealer a profit that is sufficient to warrant a
liberal and expert servicing policy with moderate charges.
The RCA franchise will be a valuable franchise. The number of dealers
will be limited mainly on the basis of the service given to the public, but
also with a frank recognition of the fact that RCA Authorized Dealers should
have opportunities for profitable volume. We want to create a permanent
business for them because it is the only way in which they can serve the public.
The full strength of the vast national advertising program of RCA will be
continuously behind its Authorized Dealers.
Public demand and interest in Radiolas, Radiotrons and Radiola Loud-
speakers and RCA accessories supported by our national advertising, has
now reached a point where it insures to our selected dealers, not alone a
large turnover, but a profit as well.
Read the following pages for an important announcement. Then write
to the nearest RCA distributor for descriptive bulletin and catalog.
RADIO CORPORATION OF AMERICA
Chicago
New York
San Francisco
adiotroit
AN RCA PRODUCT
5
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