Classic Mode

Music Trade Review

Issue: 1925 Vol. 81 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26, 1925
THE
MUSIC
TRADE
REVIEW
RADIO CORPORATION OF AMERICA
(l/Innounces
a Selective Dealer T*olicy
herewith announces its selective dealer policy, to become effec-
tive January 3,1926. This policy has been most carefully developed with a
twofold purpose in view — to benefit dealers by offering an individual
franchise and to protect the public in their purchases of RCA merchandise*
Dealers will be chosen upon the basis of active business in Radiolas, Radiola
Loudspeakers, and RCA accessories during the months of September,
October, November and December 1925.
So that RCA may select its dealers on the basis of public preference, we are
asking all our distributors to begin the preparation of a list of their dealers
and to keep records of their purchases, credit and servicing performance,
individually — furnishing us such records complete, from September 1 to
December 31, 1925.
Upon the basis of such preliminary evidence of public choice and satisfac-
tion, RCA will issue Authorized Dealer signs.
Our dealer distribution will be confined to those who maintain a definite
servicing policy on RADIOLAS, RADIOTRONS, RADIOLA LOUDSPEAKERS
and RCA accessories. Public acceptance of the prices at which we advertise
these products permits the dealer a profit that is sufficient to warrant a
liberal and expert servicing policy with moderate charges.
The RCA franchise will be a valuable franchise. The number of dealers
will be limited mainly on the basis of the service given to the public, but
also with a frank recognition of the fact that RCA Authorized Dealers should
have opportunities for profitable volume. We want to create a permanent
business for them because it is the only way in which they can serve the public.
The full strength of the vast national advertising program of RCA will be
continuously behind its Authorized Dealers.
Public demand and interest in Radiolas, Radiotrons and Radiola Loud-
speakers and RCA accessories supported by our national advertising, has
now reached a point where it insures to our selected dealers, not alone a
large turnover, but a profit as well.
Read the following pages for an important announcement. Then write
to the nearest RCA distributor for descriptive bulletin and catalog.
RADIO CORPORATION OF AMERICA
Chicago
New York
San Francisco
adiotroit
AN RCA PRODUCT
5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
SEPTEMBER 26, 1925
KJZ6
RCA Now
New Radiolas: featuring volume,
tone quality, complete A. C. op-
eration and Dry Battery opera-
tion of volume in excess of Stor-
age Battery operation*
This fall marks the announcement by RCA
of new Radiotrons, of improved Super-
Heterodynes, and revolutionary new Loud*
speakers. It marks another step, too, in
lowering the cost of radio to the public. These
five pages of summary are a brief outline of
a coming season of tremendous selling.
Radiola 30
New RCA eight-tube Super-Heterodyne
complete and self-contained in console
cabinet, embodying new RCA special
Cone Loudspeaker. Provides complete op-
eration from 110 volt 60 cycle A. C. light-
ing circuit, requiring no batteries. Extraor-
dinary volume and perfection of tone.
Supreme selectivity and super-sensitive-
ness. The goal towards which engineers, the
trade, and the public have been looking
since the advent of radio broadcasting.
List price, complete with all necessary Ra-
diotrons and Rectrons . . . . $575«OO
Radiola Super-VIII
The standard RCA six-tube Super-Heter-
odyne in upright cabinet with self-enclosed
loop and famous RCA Doublette Loud-
speaker. List price, including 5 Radiotrons
UV-199,1 Radiotron UX-120 and Adap-
ter UR-556
$340.00
Radiola 28
"Jefferson desk" type new RCA uni-con-
trol, eight-tube Super-Heterodyne with
attached loop. As dry battery operated
receiver, gives volume in excess of that
obtainable from storage battery operated
receivers. Space inside cabinet for all dry
batteries.
If used with Radiola Loudspeaker Model
104, Radiola 28 operates completely from
the A.C. lighting circuit, eliminating all bat-
teries. Tuning mechanism consists of new
RCAuni-control system employing "straight
line" frequency condensers giving equal
spacing of all stations on tuning scale.
List price, including 7 Radiotrons UX-199,
1 Radiotron UV-877 and 1 Radiotron
UX-120
$260.00
Radiola 26
The universally popular portable six-tube
Super-Heterodyne provided with extra
battery cabinet for home use. Adapted to
either loop or antenna operation. Has
built-in loudspeaker, self-contained loop
and space for all necessary batteries.
List price, including 6 Radiotrons UV-
199
$215.00
Radiola 25
New RCA six-tube, uni-control Super-
Heterodyne, table type with attached loop.
Dry battery operated with space in cabinet
for all necessary batteries. If used in con-
junction with Radiola Loudspeaker Model
104, Radiola 25 operates from 110 volt 60
cycle A. C. lighting circuit, requiring no bat-
UT, OIK
teries. Tuning mechanism consists of new
RCA uni-control system employing
"straight line" frequency condensers giving
equal spacing of all stations on tuning scale.
List price, including five Radiotrons UX-
199,1 Radiotron UV-877 and 1 Radiotron
UX-120
$165.00
adiola
AN RCA PRODUCT

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