Music Trade Review
Issue: 1925 Vol. 81 N. 12 - Page 57
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
SEPTEMBER 19, 1925
STOCK-UP!
You will need a goodly
supply of
CENTURY'S
Best
Sellers
This Season
STOCK-UP!
Century Music Pub. Go.
235 West 40th St.
New York
"There Ain't No Flies
on Auntie" a Success
Jack Mills' Judgment Vindicated in Selection of
European Number as Success with American
Public
When Jack Mills, of Jack Mills, Inc., was in
Europe two years ago he acquired the Ameri-
can publishing rights for a number of foreign
compositions. Since that time he has received
numerous other foreign publications and manu-
scripts. None, however, gave him a European
hit until very recently when the title "There
Ain't No Flies on Auntie" suggested unusual
possibilities substantiated, as far as Jack was
concerned, by the playing of the melody. In
this, however, he was alone. None of his pro-
fessional staff seemed to have similar opinion,
Sequel to
'love Sends a Little Gift of Roses
luieBrotpttieRose
HARMS, INC.
62W.4-5TMST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWAmNG^SUNRISE
INTHE GARDEN 0F7D-M0RR0W
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
REVIEW
and his brother Irving emphatically declared
that he was all wrong in his selection. Irving
backed up his decision by choosing another im-
portation which he decided would far outsell
"There Ain't No Flies on Auntie."
For weeks there was a battle between Irving
and Jack over the ex-
ploitation of their par-
ticular selections. Both
personally covered the
leading orchestras in
the metropolitan center.
The result is generally
known. Jack's song
won out and the entire
Jack Mills organiza-
tion, band and orches-
tra, professional as
well as out-of-town rep-
resentatives have all
Jack Mills
taken a hand in further
popularizing "There Ain't No Flies on Auntie."
This is really the short history of the average
popular song. A number is selected. It seems
to have possibilities. It is given a try-out. It
may or may not get an enthusiastic response.
It is given further trial. It shows up better.
Out of several numbers that are taken through
this preparatory exploitation stage some one
song stands out sufficiently to induce the ven-
turing of further money in its exploitation. 11
may or may not be a tremendous hit. It cer
tainly will be acknowledged as good. The pres-
ent Mills song, "There Ain't No Flies on
Auntie," has passed all the earlier stages of ex-
ploitation. It admittedly stands out. The fact
that the whole organization has confidence in
its future will send it a long way.
Peters Edition Brochure
of Historical Interest
Interesting Pamphlet Tells of Early History of
Firm and Relations With the Great Com-
posers
57
Can't Go Wn
[FEISTY
YOU AM) I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARM8
SHE WAS JUST A SAILOR'S SWEET-
HEART
Write for Dealers' iPrices
LEO
quarters are slightly larger than the old home.
It has lent itself to a most modern arrangement
for the handling of the voluminous stocks of
music books and sheet music published by the
company.
That Barber Shop Chord
Under the chairmanship of Dr. Sigmund
Spaeth, whose headquarters will be 437 Fifth
avenue, New York City, a contest committee
has been appointed for the "National Barber
Shop Ballad Contest." The competition, which
is open to any quartet, amateur or professional,
will give as a first prize a contract for a tour
in vaudeville over the Keith-Albee circuit. The
contest will be under the direction of Keith and
other vaudeville houses, as well as several broad-
casting stations.
Peters Edition, international music publishers
whose career has extended over a period of
a century and a quarter, and whose contact
with masters of musical composition and criti-
cism during that period makes the house unique
in its field, has just published a brochure with
a brief historical introduction by Harry M. Hin-
Consult the Universal Want Directory of
richsen, American representative of the firm. It
The
Review. In it advertisements are inserted
will be distributed to music dealers all over the
free of charge for men who desire positions.
country.
The introductory passages, which have to do
with the part played by Peters Edition in musi-
cal history, are rich in allusions to names of
the masters—Bach, Beethoven, Mozart, Grieg—
all of whom are associated in one way or an-
other with the publishing ventures of the House
of Peters. The list of those for whom Peters
Edition was the first publisher is too long to
recount. Mr. Hinrichsen, however, gives a brief
BEAUTIFUL BAIXAD
summary of the most interesting contacts and
supplies, in doing so, information of value to
ARTHUR
the music dealer. Throughout its existence, as
" t l i n Through
Mr. Hinrichsen records, Peters Edition has en-
joyed a reputation for authenticity, craftsman-
ship and meticulous accuracy that amounts
almost to a criterion in musical publishing, and
has furnished fundamental editions from which
SOLO-THREE KEYS
later and modern revisions and adaptations have
been made.
DUET-TWO KEYS
A new catalog of prices which put Peters
OCTAVO-
&
Edition on a par with other standard music
AUr*RRANGfiMHNTS
houses in point of price is also announced.
BAND
Hinds, Hayden &
Eldredge, Inc., Moves
Hinds, Hayden & Eldredge, Inc., publishers
of the "Most Popular Series" of music books,
have moved into new quarters next door to
the old address. Their new address is 5-7 Union
Square, New York City. The publishing plant
is now housed in a "daylight" building. The
MWITMARK S SONS NEW YORK
THE
SEPTEMBER 19, 1925
STOCK-UP!
You will need a goodly
supply of
CENTURY'S
Best
Sellers
This Season
STOCK-UP!
Century Music Pub. Go.
235 West 40th St.
New York
"There Ain't No Flies
on Auntie" a Success
Jack Mills' Judgment Vindicated in Selection of
European Number as Success with American
Public
When Jack Mills, of Jack Mills, Inc., was in
Europe two years ago he acquired the Ameri-
can publishing rights for a number of foreign
compositions. Since that time he has received
numerous other foreign publications and manu-
scripts. None, however, gave him a European
hit until very recently when the title "There
Ain't No Flies on Auntie" suggested unusual
possibilities substantiated, as far as Jack was
concerned, by the playing of the melody. In
this, however, he was alone. None of his pro-
fessional staff seemed to have similar opinion,
Sequel to
'love Sends a Little Gift of Roses
luieBrotpttieRose
HARMS, INC.
62W.4-5TMST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWAmNG^SUNRISE
INTHE GARDEN 0F7D-M0RR0W
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
REVIEW
and his brother Irving emphatically declared
that he was all wrong in his selection. Irving
backed up his decision by choosing another im-
portation which he decided would far outsell
"There Ain't No Flies on Auntie."
For weeks there was a battle between Irving
and Jack over the ex-
ploitation of their par-
ticular selections. Both
personally covered the
leading orchestras in
the metropolitan center.
The result is generally
known. Jack's song
won out and the entire
Jack Mills organiza-
tion, band and orches-
tra, professional as
well as out-of-town rep-
resentatives have all
Jack Mills
taken a hand in further
popularizing "There Ain't No Flies on Auntie."
This is really the short history of the average
popular song. A number is selected. It seems
to have possibilities. It is given a try-out. It
may or may not get an enthusiastic response.
It is given further trial. It shows up better.
Out of several numbers that are taken through
this preparatory exploitation stage some one
song stands out sufficiently to induce the ven-
turing of further money in its exploitation. 11
may or may not be a tremendous hit. It cer
tainly will be acknowledged as good. The pres-
ent Mills song, "There Ain't No Flies on
Auntie," has passed all the earlier stages of ex-
ploitation. It admittedly stands out. The fact
that the whole organization has confidence in
its future will send it a long way.
Peters Edition Brochure
of Historical Interest
Interesting Pamphlet Tells of Early History of
Firm and Relations With the Great Com-
posers
57
Can't Go Wn
[FEISTY
YOU AM) I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARM8
SHE WAS JUST A SAILOR'S SWEET-
HEART
Write for Dealers' iPrices
LEO
quarters are slightly larger than the old home.
It has lent itself to a most modern arrangement
for the handling of the voluminous stocks of
music books and sheet music published by the
company.
That Barber Shop Chord
Under the chairmanship of Dr. Sigmund
Spaeth, whose headquarters will be 437 Fifth
avenue, New York City, a contest committee
has been appointed for the "National Barber
Shop Ballad Contest." The competition, which
is open to any quartet, amateur or professional,
will give as a first prize a contract for a tour
in vaudeville over the Keith-Albee circuit. The
contest will be under the direction of Keith and
other vaudeville houses, as well as several broad-
casting stations.
Peters Edition, international music publishers
whose career has extended over a period of
a century and a quarter, and whose contact
with masters of musical composition and criti-
cism during that period makes the house unique
in its field, has just published a brochure with
a brief historical introduction by Harry M. Hin-
Consult the Universal Want Directory of
richsen, American representative of the firm. It
The
Review. In it advertisements are inserted
will be distributed to music dealers all over the
free of charge for men who desire positions.
country.
The introductory passages, which have to do
with the part played by Peters Edition in musi-
cal history, are rich in allusions to names of
the masters—Bach, Beethoven, Mozart, Grieg—
all of whom are associated in one way or an-
other with the publishing ventures of the House
of Peters. The list of those for whom Peters
Edition was the first publisher is too long to
recount. Mr. Hinrichsen, however, gives a brief
BEAUTIFUL BAIXAD
summary of the most interesting contacts and
supplies, in doing so, information of value to
ARTHUR
the music dealer. Throughout its existence, as
" t l i n Through
Mr. Hinrichsen records, Peters Edition has en-
joyed a reputation for authenticity, craftsman-
ship and meticulous accuracy that amounts
almost to a criterion in musical publishing, and
has furnished fundamental editions from which
SOLO-THREE KEYS
later and modern revisions and adaptations have
been made.
DUET-TWO KEYS
A new catalog of prices which put Peters
OCTAVO-
&
Edition on a par with other standard music
AUr*RRANGfiMHNTS
houses in point of price is also announced.
BAND
Hinds, Hayden &
Eldredge, Inc., Moves
Hinds, Hayden & Eldredge, Inc., publishers
of the "Most Popular Series" of music books,
have moved into new quarters next door to
the old address. Their new address is 5-7 Union
Square, New York City. The publishing plant
is now housed in a "daylight" building. The
MWITMARK S SONS NEW YORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).