Music Trade Review

Issue: 1925 Vol. 81 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
SEPTEMBER 19, 1925
STOCK-UP!
You will need a goodly
supply of
CENTURY'S
Best
Sellers
This Season
STOCK-UP!
Century Music Pub. Go.
235 West 40th St.
New York
"There Ain't No Flies
on Auntie" a Success
Jack Mills' Judgment Vindicated in Selection of
European Number as Success with American
Public
When Jack Mills, of Jack Mills, Inc., was in
Europe two years ago he acquired the Ameri-
can publishing rights for a number of foreign
compositions. Since that time he has received
numerous other foreign publications and manu-
scripts. None, however, gave him a European
hit until very recently when the title "There
Ain't No Flies on Auntie" suggested unusual
possibilities substantiated, as far as Jack was
concerned, by the playing of the melody. In
this, however, he was alone. None of his pro-
fessional staff seemed to have similar opinion,
Sequel to
'love Sends a Little Gift of Roses
luieBrotpttieRose
HARMS, INC.
62W.4-5TMST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWAmNG^SUNRISE
INTHE GARDEN 0F7D-M0RR0W
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
REVIEW
and his brother Irving emphatically declared
that he was all wrong in his selection. Irving
backed up his decision by choosing another im-
portation which he decided would far outsell
"There Ain't No Flies on Auntie."
For weeks there was a battle between Irving
and Jack over the ex-
ploitation of their par-
ticular selections. Both
personally covered the
leading orchestras in
the metropolitan center.
The result is generally
known. Jack's song
won out and the entire
Jack Mills organiza-
tion, band and orches-
tra, professional as
well as out-of-town rep-
resentatives have all
Jack Mills
taken a hand in further
popularizing "There Ain't No Flies on Auntie."
This is really the short history of the average
popular song. A number is selected. It seems
to have possibilities. It is given a try-out. It
may or may not get an enthusiastic response.
It is given further trial. It shows up better.
Out of several numbers that are taken through
this preparatory exploitation stage some one
song stands out sufficiently to induce the ven-
turing of further money in its exploitation. 11
may or may not be a tremendous hit. It cer
tainly will be acknowledged as good. The pres-
ent Mills song, "There Ain't No Flies on
Auntie," has passed all the earlier stages of ex-
ploitation. It admittedly stands out. The fact
that the whole organization has confidence in
its future will send it a long way.
Peters Edition Brochure
of Historical Interest
Interesting Pamphlet Tells of Early History of
Firm and Relations With the Great Com-
posers
57
Can't Go Wn
[FEISTY
YOU AM) I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARM8
SHE WAS JUST A SAILOR'S SWEET-
HEART
Write for Dealers' iPrices
LEO
quarters are slightly larger than the old home.
It has lent itself to a most modern arrangement
for the handling of the voluminous stocks of
music books and sheet music published by the
company.
That Barber Shop Chord
Under the chairmanship of Dr. Sigmund
Spaeth, whose headquarters will be 437 Fifth
avenue, New York City, a contest committee
has been appointed for the "National Barber
Shop Ballad Contest." The competition, which
is open to any quartet, amateur or professional,
will give as a first prize a contract for a tour
in vaudeville over the Keith-Albee circuit. The
contest will be under the direction of Keith and
other vaudeville houses, as well as several broad-
casting stations.
Peters Edition, international music publishers
whose career has extended over a period of
a century and a quarter, and whose contact
with masters of musical composition and criti-
cism during that period makes the house unique
in its field, has just published a brochure with
a brief historical introduction by Harry M. Hin-
Consult the Universal Want Directory of
richsen, American representative of the firm. It
The
Review. In it advertisements are inserted
will be distributed to music dealers all over the
free of charge for men who desire positions.
country.
The introductory passages, which have to do
with the part played by Peters Edition in musi-
cal history, are rich in allusions to names of
the masters—Bach, Beethoven, Mozart, Grieg—
all of whom are associated in one way or an-
other with the publishing ventures of the House
of Peters. The list of those for whom Peters
Edition was the first publisher is too long to
recount. Mr. Hinrichsen, however, gives a brief
BEAUTIFUL BAIXAD
summary of the most interesting contacts and
supplies, in doing so, information of value to
ARTHUR
the music dealer. Throughout its existence, as
" t l i n Through
Mr. Hinrichsen records, Peters Edition has en-
joyed a reputation for authenticity, craftsman-
ship and meticulous accuracy that amounts
almost to a criterion in musical publishing, and
has furnished fundamental editions from which
SOLO-THREE KEYS
later and modern revisions and adaptations have
been made.
DUET-TWO KEYS
A new catalog of prices which put Peters
OCTAVO-
&
Edition on a par with other standard music
AUr*RRANGfiMHNTS
houses in point of price is also announced.
BAND
Hinds, Hayden &
Eldredge, Inc., Moves
Hinds, Hayden & Eldredge, Inc., publishers
of the "Most Popular Series" of music books,
have moved into new quarters next door to
the old address. Their new address is 5-7 Union
Square, New York City. The publishing plant
is now housed in a "daylight" building. The
MWITMARK S SONS NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE
Dixieland Bands Record
Melrose "Milenberg Joys"
New Numbers of Chicago Publisher Recorded
by All of the Leading Record Companies and
Now Issued
CHICAGO, I I I . , September 12.—The popularity of
Southern tunes since the introduction of the
Charleston and other dances has made the new
number, published by Melrose Bros. Music Co.,
"Milenberg Joys," stand out prominently as one
of the most successful Dixieland hits.
All of the Dixieland bands of the various
recording coinpanies have recorded the number,
bringing out the true time and rhythm. These
include The Cotton Pickers, Brunswick artists;
Ted Lewis' Orchestra, Columbia; Tennessee
'Footers, Vocation; New Orleans Rhythm Kings,
Gennett; Seven Missing Links, Pathe; Okeh
Syncopators. Okeh, and a clarinet solo by Boyd
Center on the Perfect.
The number became a hit practically over
night, for as soon as it was released orchestras
in many centers throughout the country began
featuring it, while numerous vaudeville perform-
ers also used the selection in their acts. During
the past week the number was featured by the
Dancing Waltons, a Charleston team appearing
at the McVickers Theatre, where it created quite
a sensation because of its perfect Charleston
time and catchy tune.
Walter Melrose, head of the Melrose Bros.
Music Co. and writer of the words of "Milen-
berg Joys," announces that there is such a large
demand for the orchestrations and there are
indications the number will exceed the demand
and popularity of "Copenhagen," the recent
sensational dance hit published by the com-
pany. A co-operative sales and publicity drive
is one of the features of the extensive campaign
the company has inaugurated in releasing the
number. Various window display signs and
counter signs have been designed of an attrac-
tive nature, making an excellent tie-up with the
release of the number by the leading record
companies.
MUSIC TRADE REVIEW
ers in point of sales and generally are at least
among the outstanding successes. Such no-
velties as "Who Takes Care of the Caretaker's
Daughter" and "Way Down South in Chicago"
(By the Old Pacific Shore) are good examples.
The latest addition to the Shapiro, Bernstein
catalog in the novelty line is a new number
by Clarence Gaskill and Lew Brown called
"Why Aren't Yez Eatin' More Oranges." It
looks like a real juicy number.
Shapiro, Bernstein & Co., Inc., has been par-
ticularly fortunate in picking novelty and
comedy songs. Some of these have been lead-
Victor Arden, the record artist and composer,
has placed with the Triangle Music Publishing
Co., Inc., a composition called "Honeymoon
Waltz." Joe Davis, head of the Triangle Co.,
states that a campaign will be started on this
new waltz offering at once. Besides making
phonograph records and recording for the
Q R S player rolls a big campaign is planned.
.'57 O l i o i o e N u m b e r s f o r I ' i a n o , ."> V i o l i n : i u < l
I'iuno D u e t s , » V i o l i n . Viol.un•••Mo a m i I'NIIKI
Pieces.
5
More
for
S:I\O|>IIOIIC
Salable Copyrights!
anil
I'iano.
Best Reprints!
World Famous
McKINLEY
MUSIC
"Always
First With the Best"
Krpe ('ntuloss with Stock Orders
A romiili'tp stock of siilnMe music at \ e r y
200% Profit
Write for Samples and Terms Todiiyl
Klassay Harmonica Method
Good Source of Sales
New Instruction Book Designed to Reach the
Millions of Harmonica Players Now in the
Country
The Old Man's Shoes
New Arden Composition
50 New Numbers and New
Catalogs now ready for 1925
19, 1925
The Klassay Music Co., 225 West Forty-sixth
street, New York City, recently issued an im-
portant folio known as "Modern Harmonica
Method." It contains twenty songs with words
arranged with piano accompaniment and is offi-
cially endorsed by M. Hohner, Inc., the organ-
During the recent visit of Maurice Richmond,
ization which made the harmonica so popular
head of the Richmond Music Supply Corp., to
in this country.
the Maritime provinces of Canada, he was ac-
The "Modern Harmonica Method" was com-
companied by his son, Lawrence. This was
piled and arranged by Sam A. Perry, a well-
known composer and arranger and a graduate
of a number of internationally known musical
institutions.
Considering the present popularity of the har-
monica and the sale which is said to have
reached over 25,000,000 harmonicas in a few
short years and which seems to be increasing,
the publication of the "Modern Harmonica
Method" is most timely. It is a work that has
been compiled with great care. It is instructive
and educational and its presentation to har-
monica owners or purchasers should entail little
sales resistance and be the means of distribut-
ing several millions of these issues in a short
space of time.
To the dealer it is an important contribution.
Aside from the fact that there should be con-
siderable profit in its sale, it has the further
value of developing musical appreciation among
the young harmonica enthusiasts which is cer-
tainly a most fertile field for propaganda.
Doubtless among the millions of owners of har-
He Fills 'Em Well
Lawrence's first insight into retail trade activi- monicas in this country lies a volume of music
ties and was an introduction to a field in which purchasing power which properly directed will
some day he will succeed his father. It was be in the market during the next generation.
educational as well as entertaining. Herewith
is shown father and son. It can be readily
seen as far as size is concerned, the younger
generation is about large enough to fill the
"Old man's" shoes.
Looks Like "Juicy" Number
Of Interest to McKinley Dealers,!
Now ready for season 1925!
SEPTEMBER
Put this book
to work for you
SELLINC MUSICAL
MERCHANDISE'
BYJAM£SA. FP£W
The only book published which shows music dealer*
how to go about organizing a musical merchandise
department and how to run one at a profit.
Wyrick Back From Tour
It is written by a man who has used every mrthod
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
CHICAGO, I I I . , September 14.—Ambrose Wyrick,
head of the Wyrick Music Publishers and well-
known concert singer, has just returned from
a tour through Indiana, Ohio, Illinois and
Michigan, closing his tour with two appearances
on the Detroit Free Press radio in conjunction
with the Detroit Symphony Orchestra.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
ROBERT TELLER SONS & DORNER
>Mail This Coupon
Mnsic Engravers and Printers
Edward Lyman Bill. !••..
383 Madlwn Avenue. New York City.
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
New York City
BUY YOUR MUSIC FROM
Nun*
BOSTON
SUMt
Publishers
Cltj
|
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Ererr Requirement of Music
Dealers
McKINLEY MUSIC CO.
White-Smith Music Pub. Co.
1501-1517 Eas,t 55th Street - CHICAGO
PUBLISHES!, PftOITmS AKD EXCKAVMS Of MUSIC
Vita Oftces: 40-44 Wlacautcr St. Boston.
Branck Houses: New York and Caicaco.
ZSINY PUBLISHER. OUR REFERENCE
c^> ^> WRITE F"OR PRICES
2 0 5 4 W.LAKE ST. CHICAGO. ILL

Download Page 57: PDF File | Image

Download Page 58 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.