Music Trade Review
Issue: 1925 Vol. 81 N. 11 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEI'TEMKKK 12, 1925
THE
MUSIC TRADE REVIEW
9
The traveler was also enthusiastic regarding
the new Steinway headquarters in London in
which the company is now fully settled, and
stated that since occupying the new home the
business, both wholesale and retail, had shown
Head of the Wholesale and Artists' Department of New York House Sums Up Both Commercial marked gains.
and Artistic Conditions Abroad—Attended the Beyreuth Festival
Although the retail piano establishments in
America are supposed to be the last word in
EARNEST URCHS, manager of the wholesale the guest of Mrs. Siegfried Wagner, and was equipment, Mr. Urchs declared that there were
and artists' departments of Steinway & permitted to view the Steinway piano used by several warerooms in Europe that were cal-
Sons, returned last week on the S. S. "George Wagner during his life, as well as the other culated to set a new standard in this direction,
particularly that of the Hilger Piano Co., of
Washington" from a four months' visit to Eu- treasures in the villa, including the library of
Essen, the interior of which is finished entirely
rope, during the course of which he spent some of nearly 3000 volumes.
Mr. Urchs stated that business conditions in in mosaic even to the ceiling of the showrooms,
time in practically all of the Continental coun-
Europe generally were on the mend, and, while with fountains playing and elaborate lighting
tries as well as England.
The first few weeks of Mr. Urchs' tour were the various countries could not be said to be effects. Other excellent warerooms are those
devoted principally to business. In London he prosperous, they were rapidly getting on a bet- conducted by Otto Schellenberg, of Wiesbaden,
had a number of conferences with and was ter footing. The Hamburg factory of Steinway and Frederick Prein, in Cologne.
& Sons is now operating on a full schedule
Mr. Urchs was particularly impressed with
following recent labor troubles, and is en- the new Steinway Hall, which had been occu-
deavoring to catch up with the many orders pied by the company after he had left for Eu-
for export, being at present some thousand in- rope, and declared that he was actually amazed
struments behind. The stabilization of the at the elaborate character of all the furnishings,
mark has done much to improve the German being particularly well pleased wit'i the arrange-
situation.
ments made for housing his depa~tmcnts.
Ernest Urchs, of Steinway & Sons, Back
From a Four Months' Trip in Europe
Beautiful Knabe Display
in Interior of Store
Nowlin-Carr Music Co., Pine Bluff, Ark., Shows
Instrument as It Would Appear in the
Home
doors from the old Steinway Hall, have been
removed recently to 152 Fourth avenue. The
new warerooms include the ground floor and
the floor above in this building, located just
below Fourteenth street. The store is man-
aged personally by George Schlcicher, Jr., and
handles a full stock of Schleicher & Sons pianos
and players.
The accompanying illustration shows a Knabe
display arranged in the store of the Nowlin-
Carr Music Co., Pine Bluff, Ark, Upon enter-
ing the "Knabe Cottage," as it is called, one is
CANTON, O., September 5.—Announcement is
confronted with a charming interior complete made by the D. W. Lerch Co., well-known
in every detail. The various rooms of the cot- music house here, of the opening on next Fri-
tage are beautifully furnished and the instru- day of a band instrument and small goods
Ernest Urchs
This department will feature
entertained by William R. Steinway, . general ments displayed show how the Knabe piano ap- department.
manager of the European business of Steinway pears in a home environment. The acoustics Buescher band instruments, for which the store
& Sons, and he also spent some time in Ham- also enable the prospective purchaser to form a lias been appointed exclusive local representa-
burg with Director Ehrlich of the Hamburg complete idea as to the tonal effectiveness of tive. Other lines to be carried include Para-
mount, Vega and Bacon banjos, Ludwig & Lud-
factory and his staff. In Berlin he visited Her- his piano as well as its artistic appearance.
There can be no question but that such a wig drums, etc.
man Trautvetter, manager of the Steinway
It is announced that Herb Wei doe ft and his
branch in that city, and he also called on manner of displaying instruments has a very
George Stark, Paris representative of the com-
pany. One of the outstanding features of these
visits was the reception tendered Mr. Urch in
the Steinway warerooms in Berlin by Manager
Trautvetter for the purpose of having him meet
the prominent musicians of Berlin and vicinity
among them Harriet Van Enden, soprano;
Sophie Breslau, alto; Ernest Consolo, pianist;
Rosita Renard, pianist; and Mitjz Nikisch,
pianist.
True to his promise before leaving the
United States, Mr. Urchs took a real rest dur-
ing the month of July at Montreux, Switzer-
land, and made several visits from there to the
home of Paderewski, where the two old friends
lunched together. He also attended the pianist's
fete day, on July 31, on which occasion there
was a notable assemblage of diplomats, mu-
sicians and personal friends.
After a tour of the Italian lakes and a visit
to Milan, where he visited the famous publish-
ing house of Ricordi-Finzi, and bad a confer-
ence with Mine. Fraccaroli, the present head of
the business, Mr. Urchs returned to Paris,
where he attended two Koussevitzki Symphony
Concerts, two Heifctz recitals in the Paris
Opera House and other events. He also attend-
ed a number of operas and recitals in London
Knabe Interior Display by Nowlin-Carr
and enjoyed a performance of the "Walkure"
in I'tiliTI with Max Von Schilling conducting appealing effect on the mind of a customer. The o r c h e s t r a will p l a y f r o m 12 u n t i l 1 p . m . t h e
and with I'arbara Kemp as Sieglunde. Of all uniqueness of the idea, the care with which d a y of t h e o p e n i n g of t h e n e w d e p a r t m e n t .
the musical events attended by Mr. Urchs he every detail of it is carried out, has invariably
was most enthusiastic over the Wagner festival excited the admiration and interest of every
at Beyreuth, where he said Wagner's operas visitor to the store. H. A. Wood, manager of
were given as in no other place in the world. the Nowlin-Carr Music Co., is responsible for
Ni:w UI.M, MINN., September 5.—A new music
Here the opera house seats only 1500, the or- the idea and its successful accomplishments.
department has been opened in the balcony of
chestra is hidden so that it does not detract
the Schmucker & lUirk drug store by Ben Marti,
from the attention of the audience, and rigid
who will handle a complete line of pianos, pho-
rules are enforced to prevent annoyance of
nographs and musical accessories. One of the
audience, no one being allowed to enter or
The piano warerooms of Schleicher & Sons, new features of Mr. Marti's department will be
leave the theatre while an act is in progress.
Inc., located for many years on the second floor a sheet music counter, with a full assortment of
Mr. Urchs attended the Beyreuth opera as at 105 East Fourteenth street, New York, two new popular music and standard editions,
Lerch New Department
New Music Department
Schleicher & Sons to Move
SEI'TEMKKK 12, 1925
THE
MUSIC TRADE REVIEW
9
The traveler was also enthusiastic regarding
the new Steinway headquarters in London in
which the company is now fully settled, and
stated that since occupying the new home the
business, both wholesale and retail, had shown
Head of the Wholesale and Artists' Department of New York House Sums Up Both Commercial marked gains.
and Artistic Conditions Abroad—Attended the Beyreuth Festival
Although the retail piano establishments in
America are supposed to be the last word in
EARNEST URCHS, manager of the wholesale the guest of Mrs. Siegfried Wagner, and was equipment, Mr. Urchs declared that there were
and artists' departments of Steinway & permitted to view the Steinway piano used by several warerooms in Europe that were cal-
Sons, returned last week on the S. S. "George Wagner during his life, as well as the other culated to set a new standard in this direction,
particularly that of the Hilger Piano Co., of
Washington" from a four months' visit to Eu- treasures in the villa, including the library of
Essen, the interior of which is finished entirely
rope, during the course of which he spent some of nearly 3000 volumes.
Mr. Urchs stated that business conditions in in mosaic even to the ceiling of the showrooms,
time in practically all of the Continental coun-
Europe generally were on the mend, and, while with fountains playing and elaborate lighting
tries as well as England.
The first few weeks of Mr. Urchs' tour were the various countries could not be said to be effects. Other excellent warerooms are those
devoted principally to business. In London he prosperous, they were rapidly getting on a bet- conducted by Otto Schellenberg, of Wiesbaden,
had a number of conferences with and was ter footing. The Hamburg factory of Steinway and Frederick Prein, in Cologne.
& Sons is now operating on a full schedule
Mr. Urchs was particularly impressed with
following recent labor troubles, and is en- the new Steinway Hall, which had been occu-
deavoring to catch up with the many orders pied by the company after he had left for Eu-
for export, being at present some thousand in- rope, and declared that he was actually amazed
struments behind. The stabilization of the at the elaborate character of all the furnishings,
mark has done much to improve the German being particularly well pleased wit'i the arrange-
situation.
ments made for housing his depa~tmcnts.
Ernest Urchs, of Steinway & Sons, Back
From a Four Months' Trip in Europe
Beautiful Knabe Display
in Interior of Store
Nowlin-Carr Music Co., Pine Bluff, Ark., Shows
Instrument as It Would Appear in the
Home
doors from the old Steinway Hall, have been
removed recently to 152 Fourth avenue. The
new warerooms include the ground floor and
the floor above in this building, located just
below Fourteenth street. The store is man-
aged personally by George Schlcicher, Jr., and
handles a full stock of Schleicher & Sons pianos
and players.
The accompanying illustration shows a Knabe
display arranged in the store of the Nowlin-
Carr Music Co., Pine Bluff, Ark, Upon enter-
ing the "Knabe Cottage," as it is called, one is
CANTON, O., September 5.—Announcement is
confronted with a charming interior complete made by the D. W. Lerch Co., well-known
in every detail. The various rooms of the cot- music house here, of the opening on next Fri-
tage are beautifully furnished and the instru- day of a band instrument and small goods
Ernest Urchs
This department will feature
entertained by William R. Steinway, . general ments displayed show how the Knabe piano ap- department.
manager of the European business of Steinway pears in a home environment. The acoustics Buescher band instruments, for which the store
& Sons, and he also spent some time in Ham- also enable the prospective purchaser to form a lias been appointed exclusive local representa-
burg with Director Ehrlich of the Hamburg complete idea as to the tonal effectiveness of tive. Other lines to be carried include Para-
mount, Vega and Bacon banjos, Ludwig & Lud-
factory and his staff. In Berlin he visited Her- his piano as well as its artistic appearance.
There can be no question but that such a wig drums, etc.
man Trautvetter, manager of the Steinway
It is announced that Herb Wei doe ft and his
branch in that city, and he also called on manner of displaying instruments has a very
George Stark, Paris representative of the com-
pany. One of the outstanding features of these
visits was the reception tendered Mr. Urch in
the Steinway warerooms in Berlin by Manager
Trautvetter for the purpose of having him meet
the prominent musicians of Berlin and vicinity
among them Harriet Van Enden, soprano;
Sophie Breslau, alto; Ernest Consolo, pianist;
Rosita Renard, pianist; and Mitjz Nikisch,
pianist.
True to his promise before leaving the
United States, Mr. Urchs took a real rest dur-
ing the month of July at Montreux, Switzer-
land, and made several visits from there to the
home of Paderewski, where the two old friends
lunched together. He also attended the pianist's
fete day, on July 31, on which occasion there
was a notable assemblage of diplomats, mu-
sicians and personal friends.
After a tour of the Italian lakes and a visit
to Milan, where he visited the famous publish-
ing house of Ricordi-Finzi, and bad a confer-
ence with Mine. Fraccaroli, the present head of
the business, Mr. Urchs returned to Paris,
where he attended two Koussevitzki Symphony
Concerts, two Heifctz recitals in the Paris
Opera House and other events. He also attend-
ed a number of operas and recitals in London
Knabe Interior Display by Nowlin-Carr
and enjoyed a performance of the "Walkure"
in I'tiliTI with Max Von Schilling conducting appealing effect on the mind of a customer. The o r c h e s t r a will p l a y f r o m 12 u n t i l 1 p . m . t h e
and with I'arbara Kemp as Sieglunde. Of all uniqueness of the idea, the care with which d a y of t h e o p e n i n g of t h e n e w d e p a r t m e n t .
the musical events attended by Mr. Urchs he every detail of it is carried out, has invariably
was most enthusiastic over the Wagner festival excited the admiration and interest of every
at Beyreuth, where he said Wagner's operas visitor to the store. H. A. Wood, manager of
were given as in no other place in the world. the Nowlin-Carr Music Co., is responsible for
Ni:w UI.M, MINN., September 5.—A new music
Here the opera house seats only 1500, the or- the idea and its successful accomplishments.
department has been opened in the balcony of
chestra is hidden so that it does not detract
the Schmucker & lUirk drug store by Ben Marti,
from the attention of the audience, and rigid
who will handle a complete line of pianos, pho-
rules are enforced to prevent annoyance of
nographs and musical accessories. One of the
audience, no one being allowed to enter or
The piano warerooms of Schleicher & Sons, new features of Mr. Marti's department will be
leave the theatre while an act is in progress.
Inc., located for many years on the second floor a sheet music counter, with a full assortment of
Mr. Urchs attended the Beyreuth opera as at 105 East Fourteenth street, New York, two new popular music and standard editions,
Lerch New Department
New Music Department
Schleicher & Sons to Move
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