Music Trade Review
Issue: 1925 Vol. 81 N. 11 - Page 10
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10
THE
MUSIC TRADE
REVIEW
SEPTEMBER 12,
1925
Maryland State Normal School at
Baldwin Co. Launches New
Salisbury, Md., Buys Two Weaver Pianos
National Ad Campaign
Straight Upright and Weaver Reproducing Upright, Welte-Mignon (Licensee) Purchased by Well-
known Institution—Instruments Purchased After Careful Competitive Tests
Baldwin Piano Featured as the Choice of
Artists in New Copy to Appear in the Lead-
ing Magazines for the Balance of 1925
V O R K , PA, September 8.—The latest addi-
tion to the list of educational institutions
using Weaver Piano Co. instruments is the
CINCINNATI, O., September 8.—The Baldwin
Piano Co. has announced the launching of an
elaborate campaign of national advertising for
ago by Prof. W. J. Holloway, Assistant State
Superintendent of Schools, and Dr. Gibson,
State Supervisor of Music for Maryland. Both
Maryland State Normal School, Salisbury, Md.
Maryland State Normal School at Salisbury, gentlemen were much impressed with the tone
Md, to which was recently shipped from the and structural qualities of the Weaver instru-
Weaver factory here a Weaver upright repro- ment.
ducing piano, Welte-Mignon (Licensee) and a
Weaver instruments are found in a number
straight Weaver upright.
of prominent educational institutions, among
The instruments were selected after a care- them the State Normal School at West Chester,
ful consideration of various makes and follow-
Pa, which a year ago installed seventeen in-
ing a visit to the Weaver factory sometime struments of that make.
E. W. Owen Go. Giving
Mrs. John H. Golwell Dies
Free Piano Instruction
After Lengthy Illness
Progressive Dealers of Mankato, Minn., Have
Enrolled 100 Pupils in Six Weeks' Course-
Move an Aid to Business
Former Assistant Manager of Victrola Depart-
ment of Lord & Taylor Succumbs to Heart
Trouble—Was Very Popular
The quickest way to make piano sales is to
create piano prospects, and prospects are most
quickly created by fostering first the desire to
play, and second the desire to study the instru-
ment.
This is the theory of the E. W. Owen Co,
progressive dealers at Mankato, Minn, who are
featuring the Estey pianos as their leaders. They
have established in their building a piano in-
struction studio in which they have at the pres-
ent time enrolled about one hundred pupils to
whom they are giving a six weeks' course in
piano instruction without charge.
The E. W. Owen Co. has established a
very excellent school room, and a careful study
will disclose the very unique method that has
been devised to teach'the children the funda-
mentals of the piano.
The E. W. Owen Co. reports that the prog-
ress of the students has been exceptionally
satisfactory to both the parents and their or-
ganization, and it' is surprising what can be
done in class teaching in the short period of
six. weeks. So far advanced are some of the
students that a recital has been planned to take
place at the close of the term at which the
students will perform before a selected audi-
ence. .
The E. W. Owen Co. have been enthusiastic
Estey dealers for some years past and their
greatly increased business may be attributed in
no little way to this very progressive method of
mailing new prospects.
Mrs. John H. Colwell, for a number of years
assistant manager of the Victrola department
of Lord & Taylor, New York, and well known
and popular in the local trade, died recently
after an illness of nine months, with neuritis
and heart trouble. Her death is said to be due
directly to the shock caused by the death of
her stepfather, Edward D. A. Colbin, on June
30.
Mrs. Colwell is survived by her husband, who
is connected with the Mathushek & Sons Piano
Co, in New Brunswick, N. J.
Vocalstyle Demand Is Good
A special rush of pre-Fall business has been
experienced by the Eastern district office of the
Vocalstyle Music Co, 34 West Fifteenth street,
New York, according to Herbert J. Brand,
Eastern manager. "Vocalstyle dealers every-
where seem to have had an excellent roll busi-
ness during August," said Mr. Brand, "for we
are duplicating orders on our late hits. The
surprise of the month is the novelty number
'The Death of Floyd Collins,' which is selling
like wildfire in the southern end of our terri-
tory. I can safely say that this is the most
popular number of its type in many seasons
and our calls for it are nearly double those for
the dance hits." Mr. Brand stated that George
J. Rest, traveling representative out of the
Eastern office, is sending in consistent orders
from Pennsylvania, New Jersey and Delaware.
the balance of 1925 and the opening months of
1926, with impressive advertisements to appear
in a number of the leading magazines of the
country.
The appeal of the new series of advertise-
ments is tied up with the selection of the Bald-
win piano by noted artists, the catch line read-
ing: "Choose Your Piano As the Artists Do."
The first of the series of ads bears an imposing
portrait of DePachmann, the famous pianist
who has played the Baldwin for a generation
and recently appeared with that instrument in
Wigmore Hall, London.
Attractive posters designed to hook up with
the magazine advertising have been prepared
by the Baldwin Co. for the use of dealers in
showroom and window displays.
Open New Warerooms
SYRACUSE, N. Y, September 5.—Thomas & Cary
have opened a piano repair shop at 203 Ash
street, equipped to rebuild and repolish all
types of pianos and phonographs. The room
in front of the repair shop has been fitted up
as a show room. Frank M. Thomas, one of
the proprietors, has a state-wide reputation as
a piano expert, having been identified as fore-
man in one of the leading piano factories in the
East.
Globe House Incorporated
PALMYKA, P A , September 5.—The Globe Music
House, of this city, has filed papers of in-
corporation recently, to engage in a retail music
business here. The incorporators are Paul J.
Ruf, Paul B. Tice, J. Landis Kreider and John
G. Schaeffer. The latter, who comes from Read-
ing, is named as treasurer. The Globe Music
House has a capital stock of $10,000.
Friedland's Shop Chartered
Friedland's Music Shop has been incorporated
recently to operate a retail music business in
New York City. A. M. Friedland, L. Strieks
and R. Isaacs are the proprietors. The con-
cern has a capital stock of $10,000.
10
THE
MUSIC TRADE
REVIEW
SEPTEMBER 12,
1925
Maryland State Normal School at
Baldwin Co. Launches New
Salisbury, Md., Buys Two Weaver Pianos
National Ad Campaign
Straight Upright and Weaver Reproducing Upright, Welte-Mignon (Licensee) Purchased by Well-
known Institution—Instruments Purchased After Careful Competitive Tests
Baldwin Piano Featured as the Choice of
Artists in New Copy to Appear in the Lead-
ing Magazines for the Balance of 1925
V O R K , PA, September 8.—The latest addi-
tion to the list of educational institutions
using Weaver Piano Co. instruments is the
CINCINNATI, O., September 8.—The Baldwin
Piano Co. has announced the launching of an
elaborate campaign of national advertising for
ago by Prof. W. J. Holloway, Assistant State
Superintendent of Schools, and Dr. Gibson,
State Supervisor of Music for Maryland. Both
Maryland State Normal School, Salisbury, Md.
Maryland State Normal School at Salisbury, gentlemen were much impressed with the tone
Md, to which was recently shipped from the and structural qualities of the Weaver instru-
Weaver factory here a Weaver upright repro- ment.
ducing piano, Welte-Mignon (Licensee) and a
Weaver instruments are found in a number
straight Weaver upright.
of prominent educational institutions, among
The instruments were selected after a care- them the State Normal School at West Chester,
ful consideration of various makes and follow-
Pa, which a year ago installed seventeen in-
ing a visit to the Weaver factory sometime struments of that make.
E. W. Owen Go. Giving
Mrs. John H. Golwell Dies
Free Piano Instruction
After Lengthy Illness
Progressive Dealers of Mankato, Minn., Have
Enrolled 100 Pupils in Six Weeks' Course-
Move an Aid to Business
Former Assistant Manager of Victrola Depart-
ment of Lord & Taylor Succumbs to Heart
Trouble—Was Very Popular
The quickest way to make piano sales is to
create piano prospects, and prospects are most
quickly created by fostering first the desire to
play, and second the desire to study the instru-
ment.
This is the theory of the E. W. Owen Co,
progressive dealers at Mankato, Minn, who are
featuring the Estey pianos as their leaders. They
have established in their building a piano in-
struction studio in which they have at the pres-
ent time enrolled about one hundred pupils to
whom they are giving a six weeks' course in
piano instruction without charge.
The E. W. Owen Co. has established a
very excellent school room, and a careful study
will disclose the very unique method that has
been devised to teach'the children the funda-
mentals of the piano.
The E. W. Owen Co. reports that the prog-
ress of the students has been exceptionally
satisfactory to both the parents and their or-
ganization, and it' is surprising what can be
done in class teaching in the short period of
six. weeks. So far advanced are some of the
students that a recital has been planned to take
place at the close of the term at which the
students will perform before a selected audi-
ence. .
The E. W. Owen Co. have been enthusiastic
Estey dealers for some years past and their
greatly increased business may be attributed in
no little way to this very progressive method of
mailing new prospects.
Mrs. John H. Colwell, for a number of years
assistant manager of the Victrola department
of Lord & Taylor, New York, and well known
and popular in the local trade, died recently
after an illness of nine months, with neuritis
and heart trouble. Her death is said to be due
directly to the shock caused by the death of
her stepfather, Edward D. A. Colbin, on June
30.
Mrs. Colwell is survived by her husband, who
is connected with the Mathushek & Sons Piano
Co, in New Brunswick, N. J.
Vocalstyle Demand Is Good
A special rush of pre-Fall business has been
experienced by the Eastern district office of the
Vocalstyle Music Co, 34 West Fifteenth street,
New York, according to Herbert J. Brand,
Eastern manager. "Vocalstyle dealers every-
where seem to have had an excellent roll busi-
ness during August," said Mr. Brand, "for we
are duplicating orders on our late hits. The
surprise of the month is the novelty number
'The Death of Floyd Collins,' which is selling
like wildfire in the southern end of our terri-
tory. I can safely say that this is the most
popular number of its type in many seasons
and our calls for it are nearly double those for
the dance hits." Mr. Brand stated that George
J. Rest, traveling representative out of the
Eastern office, is sending in consistent orders
from Pennsylvania, New Jersey and Delaware.
the balance of 1925 and the opening months of
1926, with impressive advertisements to appear
in a number of the leading magazines of the
country.
The appeal of the new series of advertise-
ments is tied up with the selection of the Bald-
win piano by noted artists, the catch line read-
ing: "Choose Your Piano As the Artists Do."
The first of the series of ads bears an imposing
portrait of DePachmann, the famous pianist
who has played the Baldwin for a generation
and recently appeared with that instrument in
Wigmore Hall, London.
Attractive posters designed to hook up with
the magazine advertising have been prepared
by the Baldwin Co. for the use of dealers in
showroom and window displays.
Open New Warerooms
SYRACUSE, N. Y, September 5.—Thomas & Cary
have opened a piano repair shop at 203 Ash
street, equipped to rebuild and repolish all
types of pianos and phonographs. The room
in front of the repair shop has been fitted up
as a show room. Frank M. Thomas, one of
the proprietors, has a state-wide reputation as
a piano expert, having been identified as fore-
man in one of the leading piano factories in the
East.
Globe House Incorporated
PALMYKA, P A , September 5.—The Globe Music
House, of this city, has filed papers of in-
corporation recently, to engage in a retail music
business here. The incorporators are Paul J.
Ruf, Paul B. Tice, J. Landis Kreider and John
G. Schaeffer. The latter, who comes from Read-
ing, is named as treasurer. The Globe Music
House has a capital stock of $10,000.
Friedland's Shop Chartered
Friedland's Music Shop has been incorporated
recently to operate a retail music business in
New York City. A. M. Friedland, L. Strieks
and R. Isaacs are the proprietors. The con-
cern has a capital stock of $10,000.
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