Music Trade Review
Issue: 1925 Vol. 81 N. 10 - Page 61
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SKPTEMBER 5,
THE
1925
Service!
Good service and reliable mer-
chandise BO hand in hand toward
success.
CENTURY'S co-operative service
is unequalled and no-
where can you find a
better or a more ready
soiling line of music
than the
Nationally
Advertised CENTURY
Edition.
If you want to see business*
pick up just try featuring; CEN-
TURY in your store and window
for one week.
GET OUR FREE
HOOK-UPS
Century Music Pub. Co.
235 West 40th St.
New York
busy Lisbon street, which boasts of many high-
class, modern shops.
F. E. Tainter & Co.
F. E. Tainter & Co., Inc., 40 Lisbon street,
the well-known music house, has been located
in its present quarters since 1896. The of-
ficers of the company are Mrs. N. M. Tainter,
president, and G. Ernest Tainter, treasurer. This
concern handles the Welte-Mignon, Chickering,
Sterling pianos, Victor and Edison talking ma-
chines and records, Martin band instruments,
and a high-grade sheet music department, of
which any concern in the country would be
proud. The sheet music department, under the
direction of Miss Marcia Hersey, comprises all
the standard editions, studies and methods, as
well as popular tunes. The shelving and count-
ers are modern and attractively arranged, oc-
cupying the entire left wall of the store. The
approximate space on the main floor is three
'love Sends a Little Gift of Roses
une Brought the Rose
HARMS, INC.
62W.4-5TMST.,NY.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWORLDISWAITlNG^SUNRlSt
INTHEGARDENOFUHIORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
61
REVIEW
thousand feet. There are five handsome booths
in the rear of the store, used as phonograph dis-
play and sales rooms.
The treasurer, young G. Ernest Tainter, is a
son of the deceased founder of the company, F.
E. Tainter. He's a live merchant, active in all
local affairs, a member of the Rotary club,
Shrine—the kind of fellow who can almost
break your knuckles in giving you a hand-shake.
Mr. Tainter is active in his organization and
besides being the director of the company you
can call him a general utility man, for he cer-
tainly knows what is going on in his establish-
ment. He believes in developing initiative in
his people, throws them on their own resources
and in time, so they are either good for some-
thing or good for nothing.
From all appearances, on the interior and ex-
terior, it is evident that the Tainter Music
House displays a lot of "pep" in its routine of
promotion.
There is an old saying, "The best of friends
must part." This is where the parting came
for my good friend, Johnny Fitzpatrick, from
my son and myself. Johnny had promised him-
self a two weeks' holiday and according to his
own way of expressing it, they were the most
unique and pleasant two weeks he had spent.
The calling of the hard-shell clam of Rhode
Island, and the call from home and mother,
sent Johnny merrily on.
x
GoWtt
LnWitiK&Mw FEIST;
r
®>2-/
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 M1S8 MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THK MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING RUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEKT-
HEART
Write for Dealers' Prices
LEO
Strong Campaign on
"Footloose" Under Way
quantities in August certainly establishes a
precedent. It demonstrates that meritorious
Sam Fox Publishing Co. Conducting Strong numbers widely exploited will bring music pur-
chasers into the store. Such August business
Publicity and Sales Drive on That Number
should smother for all time any mention of
The co-operative sales and publicity drive on "what's wrong with the music business." Seem-
the Sam Fox Publishing Co.'s number "Foot- ingly there is nothing ever radically wrong with
loose" is now on in full force with the result it except that occasionally we have a period in
that sales for the song in cities where the serial which none of the current issues are powerful
story of the same name is running are very enough to influence a large gathering of music
purchasers in warerooms.
active.
Orchestras in many centers throughout the
country are playing the fox-trot "Footloose"
and numerous vaudeville performers are also
singing the song. The record and rolls of the
number, wherever released, have had a good
sale.
Sam Fox, head of the Sam Fox Publishing
Co., who furthered the interest of a previous
song in conjunction with a newspaper campaign,
states that the present drive will far exceed
the earlier venture in importance.
Kahn Writing Comedy
The score for a musical comedy, tentatively
titled "Miss Moonbeam," is being written by
Roger Wolfe Kahn, millionaire leader of the
Hotel Biltmore orchestra. A duo of well-known
librettists, whose names will be announced later,
are collaborating with young Kahn in the writ-
ing of the musical. Kahn, incidentally, has
placed one of his compositions, a song entitled
"Nobody Loves Me."
Exceptional August Trade
Presages Active Fall
Hits Selling in Large Quantities and Reflect to
Advantage of Other Prints—Every Reason
for Optimism
The leading music jobbers report the most
exceptional August business for some seasons.
Not only are the hits selling but they are mov-
ing in quantities. A jobber shipping depart-
ment is at present as active as during the height
of the Fall season.
The great bulk of this activity is confined to
a half dozen catalogs, although such sales are
naturally reflected in the movement of much
other goods. The same sort of activity applies
to popular records which have passed through
a Summer season (July and August) with un-
expected activity. This is so true that those
interested are doing much talk about the come-
back of the talking machine. Whether this
latter conclusion is true or not there has cer-
tainly been a business revival.
One popular publisher who has just issued a
well-known dance folio has also added to the
season's activities. The advance orders on this
particular issue, which seems eagerly awaited,
were the largest in the firm's history. Since
its release its shipping department has been
pressed to get out the material on time.
The present activity certainly would indicate
an unusual Fall. Movement of goods in large
BEAUTIFUL BALLAD
^ARTHUR A.
Vfritrr of "Smtlin Through
SOIO-THREEKEYS
DUET-TWO KEYS
OCTAVO
ALL ARRANGEMENTS
M WITMARKfi SONS NEW YORK
SKPTEMBER 5,
THE
1925
Service!
Good service and reliable mer-
chandise BO hand in hand toward
success.
CENTURY'S co-operative service
is unequalled and no-
where can you find a
better or a more ready
soiling line of music
than the
Nationally
Advertised CENTURY
Edition.
If you want to see business*
pick up just try featuring; CEN-
TURY in your store and window
for one week.
GET OUR FREE
HOOK-UPS
Century Music Pub. Co.
235 West 40th St.
New York
busy Lisbon street, which boasts of many high-
class, modern shops.
F. E. Tainter & Co.
F. E. Tainter & Co., Inc., 40 Lisbon street,
the well-known music house, has been located
in its present quarters since 1896. The of-
ficers of the company are Mrs. N. M. Tainter,
president, and G. Ernest Tainter, treasurer. This
concern handles the Welte-Mignon, Chickering,
Sterling pianos, Victor and Edison talking ma-
chines and records, Martin band instruments,
and a high-grade sheet music department, of
which any concern in the country would be
proud. The sheet music department, under the
direction of Miss Marcia Hersey, comprises all
the standard editions, studies and methods, as
well as popular tunes. The shelving and count-
ers are modern and attractively arranged, oc-
cupying the entire left wall of the store. The
approximate space on the main floor is three
'love Sends a Little Gift of Roses
une Brought the Rose
HARMS, INC.
62W.4-5TMST.,NY.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWORLDISWAITlNG^SUNRlSt
INTHEGARDENOFUHIORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
61
REVIEW
thousand feet. There are five handsome booths
in the rear of the store, used as phonograph dis-
play and sales rooms.
The treasurer, young G. Ernest Tainter, is a
son of the deceased founder of the company, F.
E. Tainter. He's a live merchant, active in all
local affairs, a member of the Rotary club,
Shrine—the kind of fellow who can almost
break your knuckles in giving you a hand-shake.
Mr. Tainter is active in his organization and
besides being the director of the company you
can call him a general utility man, for he cer-
tainly knows what is going on in his establish-
ment. He believes in developing initiative in
his people, throws them on their own resources
and in time, so they are either good for some-
thing or good for nothing.
From all appearances, on the interior and ex-
terior, it is evident that the Tainter Music
House displays a lot of "pep" in its routine of
promotion.
There is an old saying, "The best of friends
must part." This is where the parting came
for my good friend, Johnny Fitzpatrick, from
my son and myself. Johnny had promised him-
self a two weeks' holiday and according to his
own way of expressing it, they were the most
unique and pleasant two weeks he had spent.
The calling of the hard-shell clam of Rhode
Island, and the call from home and mother,
sent Johnny merrily on.
x
GoWtt
LnWitiK&Mw FEIST;
r
®>2-/
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 M1S8 MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THK MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING RUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEKT-
HEART
Write for Dealers' Prices
LEO
Strong Campaign on
"Footloose" Under Way
quantities in August certainly establishes a
precedent. It demonstrates that meritorious
Sam Fox Publishing Co. Conducting Strong numbers widely exploited will bring music pur-
chasers into the store. Such August business
Publicity and Sales Drive on That Number
should smother for all time any mention of
The co-operative sales and publicity drive on "what's wrong with the music business." Seem-
the Sam Fox Publishing Co.'s number "Foot- ingly there is nothing ever radically wrong with
loose" is now on in full force with the result it except that occasionally we have a period in
that sales for the song in cities where the serial which none of the current issues are powerful
story of the same name is running are very enough to influence a large gathering of music
purchasers in warerooms.
active.
Orchestras in many centers throughout the
country are playing the fox-trot "Footloose"
and numerous vaudeville performers are also
singing the song. The record and rolls of the
number, wherever released, have had a good
sale.
Sam Fox, head of the Sam Fox Publishing
Co., who furthered the interest of a previous
song in conjunction with a newspaper campaign,
states that the present drive will far exceed
the earlier venture in importance.
Kahn Writing Comedy
The score for a musical comedy, tentatively
titled "Miss Moonbeam," is being written by
Roger Wolfe Kahn, millionaire leader of the
Hotel Biltmore orchestra. A duo of well-known
librettists, whose names will be announced later,
are collaborating with young Kahn in the writ-
ing of the musical. Kahn, incidentally, has
placed one of his compositions, a song entitled
"Nobody Loves Me."
Exceptional August Trade
Presages Active Fall
Hits Selling in Large Quantities and Reflect to
Advantage of Other Prints—Every Reason
for Optimism
The leading music jobbers report the most
exceptional August business for some seasons.
Not only are the hits selling but they are mov-
ing in quantities. A jobber shipping depart-
ment is at present as active as during the height
of the Fall season.
The great bulk of this activity is confined to
a half dozen catalogs, although such sales are
naturally reflected in the movement of much
other goods. The same sort of activity applies
to popular records which have passed through
a Summer season (July and August) with un-
expected activity. This is so true that those
interested are doing much talk about the come-
back of the talking machine. Whether this
latter conclusion is true or not there has cer-
tainly been a business revival.
One popular publisher who has just issued a
well-known dance folio has also added to the
season's activities. The advance orders on this
particular issue, which seems eagerly awaited,
were the largest in the firm's history. Since
its release its shipping department has been
pressed to get out the material on time.
The present activity certainly would indicate
an unusual Fall. Movement of goods in large
BEAUTIFUL BALLAD
^ARTHUR A.
Vfritrr of "Smtlin Through
SOIO-THREEKEYS
DUET-TWO KEYS
OCTAVO
ALL ARRANGEMENTS
M WITMARKfi SONS NEW YORK
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