Music Trade Review

Issue: 1925 Vol. 81 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SKPTEMBER 5,
THE
1925
Service!
Good service and reliable mer-
chandise BO hand in hand toward
success.
CENTURY'S co-operative service
is unequalled and no-
where can you find a
better or a more ready
soiling line of music
than the
Nationally
Advertised CENTURY
Edition.
If you want to see business*
pick up just try featuring; CEN-
TURY in your store and window
for one week.
GET OUR FREE
HOOK-UPS
Century Music Pub. Co.
235 West 40th St.
New York
busy Lisbon street, which boasts of many high-
class, modern shops.
F. E. Tainter & Co.
F. E. Tainter & Co., Inc., 40 Lisbon street,
the well-known music house, has been located
in its present quarters since 1896. The of-
ficers of the company are Mrs. N. M. Tainter,
president, and G. Ernest Tainter, treasurer. This
concern handles the Welte-Mignon, Chickering,
Sterling pianos, Victor and Edison talking ma-
chines and records, Martin band instruments,
and a high-grade sheet music department, of
which any concern in the country would be
proud. The sheet music department, under the
direction of Miss Marcia Hersey, comprises all
the standard editions, studies and methods, as
well as popular tunes. The shelving and count-
ers are modern and attractively arranged, oc-
cupying the entire left wall of the store. The
approximate space on the main floor is three
'love Sends a Little Gift of Roses
une Brought the Rose
HARMS, INC.
62W.4-5TMST.,NY.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWORLDISWAITlNG^SUNRlSt
INTHEGARDENOFUHIORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
61
REVIEW
thousand feet. There are five handsome booths
in the rear of the store, used as phonograph dis-
play and sales rooms.
The treasurer, young G. Ernest Tainter, is a
son of the deceased founder of the company, F.
E. Tainter. He's a live merchant, active in all
local affairs, a member of the Rotary club,
Shrine—the kind of fellow who can almost
break your knuckles in giving you a hand-shake.
Mr. Tainter is active in his organization and
besides being the director of the company you
can call him a general utility man, for he cer-
tainly knows what is going on in his establish-
ment. He believes in developing initiative in
his people, throws them on their own resources
and in time, so they are either good for some-
thing or good for nothing.
From all appearances, on the interior and ex-
terior, it is evident that the Tainter Music
House displays a lot of "pep" in its routine of
promotion.
There is an old saying, "The best of friends
must part." This is where the parting came
for my good friend, Johnny Fitzpatrick, from
my son and myself. Johnny had promised him-
self a two weeks' holiday and according to his
own way of expressing it, they were the most
unique and pleasant two weeks he had spent.
The calling of the hard-shell clam of Rhode
Island, and the call from home and mother,
sent Johnny merrily on.
x
GoWtt
LnWitiK&Mw FEIST;
r
®>2-/
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 M1S8 MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THK MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING RUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEKT-
HEART
Write for Dealers' Prices
LEO
Strong Campaign on
"Footloose" Under Way
quantities in August certainly establishes a
precedent. It demonstrates that meritorious
Sam Fox Publishing Co. Conducting Strong numbers widely exploited will bring music pur-
chasers into the store. Such August business
Publicity and Sales Drive on That Number
should smother for all time any mention of
The co-operative sales and publicity drive on "what's wrong with the music business." Seem-
the Sam Fox Publishing Co.'s number "Foot- ingly there is nothing ever radically wrong with
loose" is now on in full force with the result it except that occasionally we have a period in
that sales for the song in cities where the serial which none of the current issues are powerful
story of the same name is running are very enough to influence a large gathering of music
purchasers in warerooms.
active.
Orchestras in many centers throughout the
country are playing the fox-trot "Footloose"
and numerous vaudeville performers are also
singing the song. The record and rolls of the
number, wherever released, have had a good
sale.
Sam Fox, head of the Sam Fox Publishing
Co., who furthered the interest of a previous
song in conjunction with a newspaper campaign,
states that the present drive will far exceed
the earlier venture in importance.
Kahn Writing Comedy
The score for a musical comedy, tentatively
titled "Miss Moonbeam," is being written by
Roger Wolfe Kahn, millionaire leader of the
Hotel Biltmore orchestra. A duo of well-known
librettists, whose names will be announced later,
are collaborating with young Kahn in the writ-
ing of the musical. Kahn, incidentally, has
placed one of his compositions, a song entitled
"Nobody Loves Me."
Exceptional August Trade
Presages Active Fall
Hits Selling in Large Quantities and Reflect to
Advantage of Other Prints—Every Reason
for Optimism
The leading music jobbers report the most
exceptional August business for some seasons.
Not only are the hits selling but they are mov-
ing in quantities. A jobber shipping depart-
ment is at present as active as during the height
of the Fall season.
The great bulk of this activity is confined to
a half dozen catalogs, although such sales are
naturally reflected in the movement of much
other goods. The same sort of activity applies
to popular records which have passed through
a Summer season (July and August) with un-
expected activity. This is so true that those
interested are doing much talk about the come-
back of the talking machine. Whether this
latter conclusion is true or not there has cer-
tainly been a business revival.
One popular publisher who has just issued a
well-known dance folio has also added to the
season's activities. The advance orders on this
particular issue, which seems eagerly awaited,
were the largest in the firm's history. Since
its release its shipping department has been
pressed to get out the material on time.
The present activity certainly would indicate
an unusual Fall. Movement of goods in large
BEAUTIFUL BALLAD
^ARTHUR A.
Vfritrr of "Smtlin Through
SOIO-THREEKEYS
DUET-TWO KEYS
OCTAVO
ALL ARRANGEMENTS
M WITMARKfi SONS NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
62
THE
MUSIC TRADE
REVIEW
Augustine Smith, director of music in Chau-
tauqua and head of the Fine Arts of Boston
University, was the principal speaker. Numer-
ous organists, choirists and composers were in
"Feist Saxophone Folio No. 1" Will Include attendance.
Fifteen Feist Successes Arranged for Saxo-
It was stated that the fight against jazz music
phone with Piano Accompaniment
will be taken up with greater force, though fol-
lowing the three days' convention there was
The "Feist Saxophone Folio No. 1" published some speculation as to the wisdom of such a
by Leo Feist, Inc., will shortly be issued. The campaign. It was admitted by many of the five
publication will contain fifteen Feist successes hundred persons in attendance that jazz music
arranged for E flat alto, C melody and B flat is becoming more popular than ever before and
tenor. The publication includes the piano ac- after every one thought deeply upon the sub-
companiment, and this, while in book form, is a ject it was decided that intensive psychological
separate insertion allowing for its extraction for study will have to be given to the subject in
piano playing, thus making possible the playing order to formulate a plan to combat the livelier
of these Feist selections by saxophone and tunes. However, it was asserted that new lead-
piano in solos, duels or in various musical com- ers will be appointed in the field. At present,
binations.
'most of the $600,000,000' spent on church
' The publication will have a wide sale among music is yielding less than 2 per cent returns,"
professional musicians and will as well be par- it was said.
ticularly interesting to amateurs. Music dealers
will find it a timely folio to interest all saxo-
phone enthusiasts. It readily can be used as
a method of encouraging the sale of saxophones
and continuing the interest because it makes
available the very latest song and dance suc- Block Bros., Umbrella Dealers of Seattle, Wash.,
cesses.
Make Timely Use of Feist Song Hit, "Let It
Probably the great majority of the purchas-
Rain, Let It Pour"
ers of saxophones buy them for their own and
friends' amusement. Later the inspiration to
The accompanying reproduction of a window
organize a musical combination arrives and it is display in which the song "Let It Rain, Let It
the timely popular number that assures con- Pour" appears is not that of a music store as,
tinued interest.
one would think. It is the show window of the
The publication includes "Because of You," most enterprising umbrella store of Block Bros.,
"Midnight Waltz," "I'll See You in My
Dreams," "Let It Rain, Let It Pour," "Pal of
My Cradle Days," and "No Wonder."
New Feist Saxophone Folio
to Be Issued Shortly
Popular Song Title Used
for Umbrella Store Ad
Campaign Against Jazz
Planned at Ghautauqua Meet
Decided That, Owing to Popularity of New
Form of Music, Care Must Be Used in Com-
bating It
BUFFALO, N. Y., September 1.—Figures were
thrown about promiscuously at the Chautauqua
Fine Arts Convention held in Chautauqua last
week. Among other things it was asserted that
more than $600,000,000 is spent annually for
church music in this country. Professor H.
Of Interest to McKinley Dealers!
Now ready for season 1925!
50 New Numbers and New
Catalogs now ready for 1925
37 C l i u i r i ' N u n i l i i T s f o r Phi n o , ."• V i o l i n a m i
I ' i u n u IMiots, M V i o l i n , V i o l o n c e l l o anil l"i:ino
Pi«T<-s.
5 .More tor Saxophone and Piano.
Salable Copyrights!
Best Reprints!
World Famous
McKINLEY
MUSIC
"Always First With the Best"
Free Catalogs with Slock Orders
A complete *to«k of snlnMc music at very
low tost.
ROBERT TELLER SONS & D0RNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
BOSTON Publishers
"Totem Tales" Proves
an Unusual Composition
New Number by Bernhardt L. Jewett, Based on
Indian Motives, Published by Hamilton S.
Gordon
"Totem Talc*,," published by Hamilton S.
(iordon, is an unusual suite based upon Indian
music. Released about a year ago it has
brought forth much favorable comment from
musical critics. The composer is Bernhardt L.
Jewett, who will be remembered as the com-
poser of the popular piano pieces "Carnival of
Roses" and "Valse Caprice" and more recently
a set entitled "Village Idylls."
"Totem Tales," as a series, includes "Birth of
the Sun," "Song of the Pine," "Medicine Dance"
and "Yelth's Love Song." All are descriptive
numbers, the last being a musical presentation
of the good spirit of the Red man who makes
love to the daughter of Gray Eagle, the keeper
of the sun, moon and stars. The song of love
captivates the Indian maiden who helps him to
obtain these beautiful things that the earth may
have light.
Artist Using Three Songs
by Same Pair of Writers
Dora Hilton, Soprano With Royal Scotch High-
landers' Band, Featuring Songs by Callahan
and Grey
Miss Dora Hilton, dramatic soprano with
Lloyd D. Smith's Royal Scotch Highlanders'
Band, now touring the Middle West, is scoring
success with three numbers, of which J. Will
Callahan and Frank H. Grey are the authors.
It is not often that one artist finds three num-
bers available from the same writers in a single
season. The songs in question are "Just Count
the Stars," published by Enoch & Sons; "Give
Me One Rose to Remember," a Witmark Black
and White ballad and "Give Me the Right to
Call You Dearest," published by Jack Mills, Inc.
Active Popular Catalog
of Sherman, Clay & Go.
Half Dozen Numbers Being Featured by Promi-
nent San Francisco Music House at the Pres-
ent Time
SAN
FRANCISCO, CAL., September 1.—Sherman,
Clay & Co.'s popular catalog is most active just
now, as a good half dozen numbers are having
a wide sale due to the national popularity they
have achieved. Such songs as "Twilight," "The
Stars and You," "Bygones," and the new num-
ber "Close Your Eyes," are among the Sher-
man, Clay big sellers. This last number was
only recently released and overnight attained
a position of importance.
Sherman, Clay & Co., due to this increased
activity in its popular prints, has embarked on a
thorough advertising and publicity campaign
which will include every channel.
A Genuine Popular Hit
"Yes Sir! That's My Baby" has proved one
of the most popular numbers of the present
season. It is a lively dance air and assures
crowded dance floors. As a song it has also
proved successful in solo, duet and in quartet
form. The number is published by Irving Ber-
lin, Inc.
Oliver Ditson Company
200?* Profit
Write for Samples and Terms
Advertising Umbrellas
Seattle, Wash. They obtain copies of the Leo
Feist, Inc., song "Let It Rain, Let It Pour"
from Sherman, Clay & Co., the well-known
music dealers of Pacific Coast cities.
The display is one of the most unique that
has come to our attention in some time. It
demonstrates how easily and appropriately
various commercial lines can use popular song
titles to further their own merchandise.
This Block Bros, display attracted wide at-
tention and hundreds of passers-by became in-
terested and frequently made purchases.
Doubtless when the news gets around to other
umbrella merchants that this method of calling
attention to their merchandise has proven a
sales winner we shall hear of other requests.
SEPTEMBER 5, 1925
Today !
BUTTON
NEW YORK
Anticipate and supply Every Requirement of Muaic
Dealers
McKINLEY MUSIC CO.
White-Smith Music Pub. Co.
1501-1517 East 55th Street - CHICAGO
PUBLISHES*. PBIHTM* AND EWGBAVEBI or Music
Vain Oflices: 40-44 Winchester S t . Boston.
Branch Houses: New York and Chicago.
CANY PUBLISHER. OUR REFERENCE
2 0 5 4 W. LAKE ST CHICAGO. ILL
I

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