Music Trade Review
Issue: 1925 Vol. 80 N. 5 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE
REVIEW
Hohner Harmonica Week
Celebrated in Cleveland
rival the radio and cross-word puzzles is sweep-
ing the country. It's the harmonica, commonly
known as the mouth organ, that's behind it all.
Latest returns from the Christmas trees as
Borrah Minevitch, the Celebrated Harmonica
compiled by M. A. Malaney show that 999,999
Virtuoso, Appears at Allen Theatre and Also
harmonicas were received by as many persons.
Does Some Excellent Exploitation Work
"The Allen Theatre is bringing Borrah Mine-
vitch, the world's champion harmonica player,
CLEVELAND, O., January 24.—Last week was here from the East as a feature of its jazz pro-
Hohner Harmonica Week in Cleveland. The
gram being staged this week."
harmonica festivities centered about the local
While in Cleveland Mr. Minevitch played be*
appearance of Borrah Minevitch, the celebrated
fore a big gathering of Cleveland school chil-
harmonica virtuoso, who has been the attrac-
dren at the East High School, where he was
tion at the Allen Theatre. Mr. Minevitch plays
introduced by Daniel Lothman, principal of the
a Hohner Chromonica, the new chromatic har- school, who is an enthusiastic booster for the
monica that plays sharps and flats, and his pro- harmonica. In making his introduction Mr.
gram at the Allen has attracted great attention
Lothman said:
from local music lovers and the general public.
"When I was a boy my highest ambition
along musical lines was to be able to play the
harmonica. I can recall how thrilled I would
become when in bed at night I would hear
someone pass the house playing a mouth organ.
Some of you may think that my ambition in-
dicated a lack of musical appreciation on rny
part.
"I have always contended just the reverse is
true. I have claimed that I was one of a small
select group which realized that there are still
unexplored fields of wonderful musical treas-
ures in the music of the mouth organ.
"Not until to-day has my opportunity come
to give you concrete evidence of the soundness
of my position, namely, in the performance that
will be given by Mr. Borrah Minevitch, who is
widely known for his art."
RONO
Borrah Minevitch
Interest in the harmonica grew so great dur-
ing the week that Mr. Minevitch announced
that he would hold a special harmonica contest
for Cleveland youngsters on Saturday morning
at the theatre, an event which drew hundreds of
young harmonica players. He talked to the
children and told them all about harmonica
playing. After giving a lesson he heard them
play and selected the best ten who played with
him in the regular performance in the after-
noon.
An interesting account of Air. Minevitch's
activities appeared in the Cleveland Press,
which said: "A new craze which promises to
lffoltor£s
II \ m X
56?
of Holton'i—America's
Greatest Band Instrument!
CHURCH ST.. ELKHORN, W I S .
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
3 5 1 - 5 3 FOURTH AVE. NEWYORKCITV
Victor Distributors (
Established 1862
Manufacturer of all Klndi of
PICCOLOS, CLARIONETS.
FIFES. DRUM-
DRUM-MAJORS 1 AND LEADER8 1 BATONS
Repairing Neatly and Promptly Done
1659 Stephen St., Ridgewood P. 0.. Brooklyn
FLUTES,
STICKS.
GRET5CH
42-48 EAST 2 0 ™ 5 T , MEW YORK
SEND FOR TRADE PRICE LIST OF
154 East 85th St.. N. Y.
PROFESSIONAL
VIOLINIST
Kant Krack Cases
The Quality Supreme*
GE1B & SCHAEFER CO.
Manufacturers
Musical Instrument Cases
will find the
Sold by all Leading Jobber*
LEWIS
1751-9 N. Ctntral Park AT*.. Cbi.
lines reliable, profitable and satis-
factory.
Goods carefully bought are easily sold
Send for Dealer's Catalog No. 23
Manufacturtrs
G. F. Chapin, general manager of the Stand-
ard Musical String & Mfg. Corp., 104 South
Fourth street, Brooklyn, X. Y., left recently
for a visit to the trade in the Middle West
where lie will call upon manufacturers and
dealers in the interest of Truesolo strings.
ESTABLISHED 1 8 3 *
Dealers wishing to cater especially
to the exacting demand* of the
FRANK HOLTON & CO.
CHICAGO, January 24.—H. (). Gable, manager of
the music string department of Armour & Co.,
reports that the new display cabinet designed
by the company for Armour music strings has
met with great popularity among music dealers.
The cabinet is a handsome display fixture for
the dealer's store which not only preserves the
strings but also presents them to the customers
in a most convenient way.
Exclusively Wholesale
MULLER AICAPLAN.
The Holton Agency Franchise becomes more valu-
able each year. Write us about it.
New Display Cabinet Popular
IN AMERICA
for
Our dealer proposition is particularly attractive.
Liberal discounts.
CHICAGO, January 24.—C. H. Taylor & Co., dis-
tributors of musical merchandise, located at 218
South Wabash avenue, announce that C. P.
Hiller joined the company as secretary and di-
rector, the first of the year. Mr. Hiller has
had wide experience in wholesale selling, as an
accountant and executive and is a valuable addi-
tion to the company's personnel. He will have
charge of the executive end of the business and
relieve C. H. Taylor of some duties.
MERCHANDISE HOUSE
Violin, Viola,
'Cello and Bass
Retails at 25 cents for a handsome metal box, con-
taining four ounces of polish.
Latest Addition to Official Board of Company
Will Have Charge of Executive End of the
Business
T H E O L D E S T AND
A polish so pure you
can use it as a tooth
wash.
Restores original fin-
ish without eating
into the plate with
acids. Removes dirt
and tarnish instantly.
G. P. Hiller Joins Taylor &
Co., Chicago, as Secretary
LARGEST MUSICAL
GEORGE CLOOS, Inc.
Free
From
Acid
JAMAUV 31,
WM. LEWIS & SON
"35 years of service to the Professional and Dealer"
225 South Wabash Ave., Chicago
Band Instruments
and Saxophones
Distributors:
CONN NEW YORK CO., Inc.
GENERAL OFFICES
OVER
100%
PROFIT
GOLD BAND REED
Tb« bast Bead Outfit on the market. Contains: I dos. Bb Clar.. 1 doc. Eb Clar..
1 dos. Bop. Hax.. S dos. Alto Sax.. I dos. C Mel. Sax.. 2 dos. Bb Tenor. 1 dos.
Bart. All paiktsl individually in •nvelapti, I doz. In a box, MientlAoally cured.
DISPLAY
CABINETS
$17.50
CARL FISCHER, Inc., gggKS New York
119 W. 46th St., New York
(New York City and adjoining
territory)
CONN BOSTON CO.
488 BoyUton St., Boston
(Bo* ton and adjoining
territory)
46
THE
MUSIC TRADE
REVIEW
Hohner Harmonica Week
Celebrated in Cleveland
rival the radio and cross-word puzzles is sweep-
ing the country. It's the harmonica, commonly
known as the mouth organ, that's behind it all.
Latest returns from the Christmas trees as
Borrah Minevitch, the Celebrated Harmonica
compiled by M. A. Malaney show that 999,999
Virtuoso, Appears at Allen Theatre and Also
harmonicas were received by as many persons.
Does Some Excellent Exploitation Work
"The Allen Theatre is bringing Borrah Mine-
vitch, the world's champion harmonica player,
CLEVELAND, O., January 24.—Last week was here from the East as a feature of its jazz pro-
Hohner Harmonica Week in Cleveland. The
gram being staged this week."
harmonica festivities centered about the local
While in Cleveland Mr. Minevitch played be*
appearance of Borrah Minevitch, the celebrated
fore a big gathering of Cleveland school chil-
harmonica virtuoso, who has been the attrac-
dren at the East High School, where he was
tion at the Allen Theatre. Mr. Minevitch plays
introduced by Daniel Lothman, principal of the
a Hohner Chromonica, the new chromatic har- school, who is an enthusiastic booster for the
monica that plays sharps and flats, and his pro- harmonica. In making his introduction Mr.
gram at the Allen has attracted great attention
Lothman said:
from local music lovers and the general public.
"When I was a boy my highest ambition
along musical lines was to be able to play the
harmonica. I can recall how thrilled I would
become when in bed at night I would hear
someone pass the house playing a mouth organ.
Some of you may think that my ambition in-
dicated a lack of musical appreciation on rny
part.
"I have always contended just the reverse is
true. I have claimed that I was one of a small
select group which realized that there are still
unexplored fields of wonderful musical treas-
ures in the music of the mouth organ.
"Not until to-day has my opportunity come
to give you concrete evidence of the soundness
of my position, namely, in the performance that
will be given by Mr. Borrah Minevitch, who is
widely known for his art."
RONO
Borrah Minevitch
Interest in the harmonica grew so great dur-
ing the week that Mr. Minevitch announced
that he would hold a special harmonica contest
for Cleveland youngsters on Saturday morning
at the theatre, an event which drew hundreds of
young harmonica players. He talked to the
children and told them all about harmonica
playing. After giving a lesson he heard them
play and selected the best ten who played with
him in the regular performance in the after-
noon.
An interesting account of Air. Minevitch's
activities appeared in the Cleveland Press,
which said: "A new craze which promises to
lffoltor£s
II \ m X
56?
of Holton'i—America's
Greatest Band Instrument!
CHURCH ST.. ELKHORN, W I S .
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
3 5 1 - 5 3 FOURTH AVE. NEWYORKCITV
Victor Distributors (
Established 1862
Manufacturer of all Klndi of
PICCOLOS, CLARIONETS.
FIFES. DRUM-
DRUM-MAJORS 1 AND LEADER8 1 BATONS
Repairing Neatly and Promptly Done
1659 Stephen St., Ridgewood P. 0.. Brooklyn
FLUTES,
STICKS.
GRET5CH
42-48 EAST 2 0 ™ 5 T , MEW YORK
SEND FOR TRADE PRICE LIST OF
154 East 85th St.. N. Y.
PROFESSIONAL
VIOLINIST
Kant Krack Cases
The Quality Supreme*
GE1B & SCHAEFER CO.
Manufacturers
Musical Instrument Cases
will find the
Sold by all Leading Jobber*
LEWIS
1751-9 N. Ctntral Park AT*.. Cbi.
lines reliable, profitable and satis-
factory.
Goods carefully bought are easily sold
Send for Dealer's Catalog No. 23
Manufacturtrs
G. F. Chapin, general manager of the Stand-
ard Musical String & Mfg. Corp., 104 South
Fourth street, Brooklyn, X. Y., left recently
for a visit to the trade in the Middle West
where lie will call upon manufacturers and
dealers in the interest of Truesolo strings.
ESTABLISHED 1 8 3 *
Dealers wishing to cater especially
to the exacting demand* of the
FRANK HOLTON & CO.
CHICAGO, January 24.—H. (). Gable, manager of
the music string department of Armour & Co.,
reports that the new display cabinet designed
by the company for Armour music strings has
met with great popularity among music dealers.
The cabinet is a handsome display fixture for
the dealer's store which not only preserves the
strings but also presents them to the customers
in a most convenient way.
Exclusively Wholesale
MULLER AICAPLAN.
The Holton Agency Franchise becomes more valu-
able each year. Write us about it.
New Display Cabinet Popular
IN AMERICA
for
Our dealer proposition is particularly attractive.
Liberal discounts.
CHICAGO, January 24.—C. H. Taylor & Co., dis-
tributors of musical merchandise, located at 218
South Wabash avenue, announce that C. P.
Hiller joined the company as secretary and di-
rector, the first of the year. Mr. Hiller has
had wide experience in wholesale selling, as an
accountant and executive and is a valuable addi-
tion to the company's personnel. He will have
charge of the executive end of the business and
relieve C. H. Taylor of some duties.
MERCHANDISE HOUSE
Violin, Viola,
'Cello and Bass
Retails at 25 cents for a handsome metal box, con-
taining four ounces of polish.
Latest Addition to Official Board of Company
Will Have Charge of Executive End of the
Business
T H E O L D E S T AND
A polish so pure you
can use it as a tooth
wash.
Restores original fin-
ish without eating
into the plate with
acids. Removes dirt
and tarnish instantly.
G. P. Hiller Joins Taylor &
Co., Chicago, as Secretary
LARGEST MUSICAL
GEORGE CLOOS, Inc.
Free
From
Acid
JAMAUV 31,
WM. LEWIS & SON
"35 years of service to the Professional and Dealer"
225 South Wabash Ave., Chicago
Band Instruments
and Saxophones
Distributors:
CONN NEW YORK CO., Inc.
GENERAL OFFICES
OVER
100%
PROFIT
GOLD BAND REED
Tb« bast Bead Outfit on the market. Contains: I dos. Bb Clar.. 1 doc. Eb Clar..
1 dos. Bop. Hax.. S dos. Alto Sax.. I dos. C Mel. Sax.. 2 dos. Bb Tenor. 1 dos.
Bart. All paiktsl individually in •nvelapti, I doz. In a box, MientlAoally cured.
DISPLAY
CABINETS
$17.50
CARL FISCHER, Inc., gggKS New York
119 W. 46th St., New York
(New York City and adjoining
territory)
CONN BOSTON CO.
488 BoyUton St., Boston
(Bo* ton and adjoining
territory)
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