Music Trade Review
Issue: 1925 Vol. 80 N. 4 - Page 146
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
142
THE MUSIC TRADE REVIEW
JANUARY 24, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Effect of Increased Wholesale
Prices on Retail Music Merchants
Period of Adjustment Likely to Develop the Fact That New Prices Will Be More Advantageous
Than the Present Scale—How Group Sales Can Be Developed by This Means
/ ^ ENERALLY speaking; a raise in the
wholesale price of merchandise and the
consequent increase to consumers is accom-
panied by a period of adjustment. Sometimes
there are hardships connected with the intro-
duction of new retail prices. There are, in some
instances, protests from consumers covering
change in prices.
The slight price increase in popular music
made by some catalogs which will necessitate
30-cent music selling for 35 cents or more per
copy, according to the territory, is, however,
not affected by any of the difficulties that ac-
company price increases.
In the first place, the public undoubtedly has
only been purchasing the popular prints that
they would buy regardless of price. In most
cases they have paid 30 cents per copy for the
past several years, and in much territory, par-
ticularly in legitimate stores, the price has been
35 cents. Then for a good many of the impor-
tations and those for which publishers pay a
a higher than normal royalty, as well as the
musical comedy numbers, the retail price has
been 35 cents or better. There, therefore, is
practically only a part of the public which need
be educated to a new price situation. The fact
that all prints are not raised in price, although
undoubtedly they will be, tends to make the
introduction of new prices on some prints a
simple matter.
As far as the dealer is concerned he does
pay a slight increase in the wholesale price for
such prints. On the other hand, at the new
retail prices he makes a larger profit for each
individual sale and, as the demand for this type
of number is not diminished, it results in the
same volume of business at a higher profit.
There are not any hardships connected with
the raise in retail prices, for they are a source
of added help to the industry. Part of the in-
crease, so far as the publisher is concerned, is
given back to the writers and the rest of the
increase is needed by the publishers to run
their established organizations, which, whether
the catalogs are selling large or small quantities
of goods, must be kept intact. The personnel
cannot be curtailed or increased to meet the
moods or the activities of any one period.
Branch offices must be continued whether the
demand is large or small, and the whole busi-
YOU
CANT
ELIZA
A tune thattt surprise ya/
VkeJiu) FoxTfot Hit
GUS KAHN*«/TED FIOCITO
and it's O-doutte O D " COOP/
ness structure must function along the lines that
have brought success heretofore. The dealer
can welcome the increase and undoubtedly, in
some instances, it will be much needed addi-
tional revenue.
Instead of adding a burden to the dealer's
business the new prices bring additional profit
per sale on the business that can be continued
as in the past. Furthermore, it opens the way
for an increased volume of sales with an in-
crease in total profits. That is where this
increased price on music will differ from all
other increases to consumers. It makes possible
the sale of 35-cent music in group lots at three
copies for $1. Here, with a minor reduction,
songs are sold in quantities with better profit
per copy than was the case when music retailed
at a standard price of 30 cents. The attraction
of three copies for $1 will undoubtedly lure the
public. The dollar will have a psychological
appeal and with such appealing numbers as are
now available to select from, there can be no
doubt but what music buyers will make larger
purchases. The dealer has nothing to lose and
the plan has all the earmarks of adding to his
profits.
Roscoe Gilmore Stott Songs
Roscoe Gilmore Stott, the lecturer, writer and
specialist in commencement addresses, is also
the writer of a number of successful songs. In-
cluded in these are "I Love a Little Cottage,"
written in collaboration with Geoffrey O'Hara
and published by the Sam Fox Publishing
Co.; "Dream Ship," published by Harold Flam-
mer, Inc.; "The College Gang," a Sam Fox
publication, and an operetta entitled "Some-
body's Little Gray Shadow," C. C. Birchard Co.,
Boston, Mass.
New Forster Numbers
Among the new popular numbers issued by
Forster Music Publisher, Inc., the well-known
Chicago publisher, are "I Found a Way to Love
You," a fox-trot song, and "Most of All I Want
Your Love," a waltz selection, and a new love
song, entitled "A Waltz, the Moonlight and
You."
WRONG
WITH
SONGS THAT SELL
All Alone (New), by Irving Berlin
Oh, Mabel (New)
Charley, My Boy
Seventeen (New)
What'H I Do?
Show Me the Way (New)
Driftwood
Take Me (New)
I Ain't Got Nobody to Love
I Can't Get the One I Want
Morning (Won't You Ever Come Round?)
Get Yourself a Broom (New)
When I was the Dandy and You Were
the Belle
—
—
—
BOOKS THAT SELL
TIDDLE DE UKES — Comic Songs for
the Ukulele
Universal
Dance Folio No. 8
X Special 1925
Edition
Peterson's Ukulele Method
—
World's Favorite Songs
4th MUSIC BOX REVUE, 1925
—
—
In the Shade of a Sheltering Tree
Tell Her in the Springtime
Listening
The Call of the South
Tokio Blues
Rock-a-bye Baby
DIXIE TO BROADWAY
Mandy, Make Up Your Mind
Dixie Dreams
I'm a Little Blackbird
Hits trom TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
ANV
JIW NIGHT ID See You
(GIVE ME A JUKE NIGHT x
THE MOONLIGHT AND TOll)
A beautiful Melody Vitli &KJ
irresistible R)xtrot rhqihwv.
S/co/edw Immediate Success!
QThe New Sure-fire FaxTrot
Hit hutteiOribwgf
GUS KAHN **1 1SHAM JONES
SONG*
KU Y o u
Remember Me
A fax-trot Ballad With
A Splendid Rhythm For
The Dancer.
««fi«<{»»>pff\\
O W24
Leo. Feist, Inc.
HONEST
^ TRULY 1
UMiililiil
INLIGHT MEMORIES
MAY TIME<
142
THE MUSIC TRADE REVIEW
JANUARY 24, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Effect of Increased Wholesale
Prices on Retail Music Merchants
Period of Adjustment Likely to Develop the Fact That New Prices Will Be More Advantageous
Than the Present Scale—How Group Sales Can Be Developed by This Means
/ ^ ENERALLY speaking; a raise in the
wholesale price of merchandise and the
consequent increase to consumers is accom-
panied by a period of adjustment. Sometimes
there are hardships connected with the intro-
duction of new retail prices. There are, in some
instances, protests from consumers covering
change in prices.
The slight price increase in popular music
made by some catalogs which will necessitate
30-cent music selling for 35 cents or more per
copy, according to the territory, is, however,
not affected by any of the difficulties that ac-
company price increases.
In the first place, the public undoubtedly has
only been purchasing the popular prints that
they would buy regardless of price. In most
cases they have paid 30 cents per copy for the
past several years, and in much territory, par-
ticularly in legitimate stores, the price has been
35 cents. Then for a good many of the impor-
tations and those for which publishers pay a
a higher than normal royalty, as well as the
musical comedy numbers, the retail price has
been 35 cents or better. There, therefore, is
practically only a part of the public which need
be educated to a new price situation. The fact
that all prints are not raised in price, although
undoubtedly they will be, tends to make the
introduction of new prices on some prints a
simple matter.
As far as the dealer is concerned he does
pay a slight increase in the wholesale price for
such prints. On the other hand, at the new
retail prices he makes a larger profit for each
individual sale and, as the demand for this type
of number is not diminished, it results in the
same volume of business at a higher profit.
There are not any hardships connected with
the raise in retail prices, for they are a source
of added help to the industry. Part of the in-
crease, so far as the publisher is concerned, is
given back to the writers and the rest of the
increase is needed by the publishers to run
their established organizations, which, whether
the catalogs are selling large or small quantities
of goods, must be kept intact. The personnel
cannot be curtailed or increased to meet the
moods or the activities of any one period.
Branch offices must be continued whether the
demand is large or small, and the whole busi-
YOU
CANT
ELIZA
A tune thattt surprise ya/
VkeJiu) FoxTfot Hit
GUS KAHN*«/TED FIOCITO
and it's O-doutte O D " COOP/
ness structure must function along the lines that
have brought success heretofore. The dealer
can welcome the increase and undoubtedly, in
some instances, it will be much needed addi-
tional revenue.
Instead of adding a burden to the dealer's
business the new prices bring additional profit
per sale on the business that can be continued
as in the past. Furthermore, it opens the way
for an increased volume of sales with an in-
crease in total profits. That is where this
increased price on music will differ from all
other increases to consumers. It makes possible
the sale of 35-cent music in group lots at three
copies for $1. Here, with a minor reduction,
songs are sold in quantities with better profit
per copy than was the case when music retailed
at a standard price of 30 cents. The attraction
of three copies for $1 will undoubtedly lure the
public. The dollar will have a psychological
appeal and with such appealing numbers as are
now available to select from, there can be no
doubt but what music buyers will make larger
purchases. The dealer has nothing to lose and
the plan has all the earmarks of adding to his
profits.
Roscoe Gilmore Stott Songs
Roscoe Gilmore Stott, the lecturer, writer and
specialist in commencement addresses, is also
the writer of a number of successful songs. In-
cluded in these are "I Love a Little Cottage,"
written in collaboration with Geoffrey O'Hara
and published by the Sam Fox Publishing
Co.; "Dream Ship," published by Harold Flam-
mer, Inc.; "The College Gang," a Sam Fox
publication, and an operetta entitled "Some-
body's Little Gray Shadow," C. C. Birchard Co.,
Boston, Mass.
New Forster Numbers
Among the new popular numbers issued by
Forster Music Publisher, Inc., the well-known
Chicago publisher, are "I Found a Way to Love
You," a fox-trot song, and "Most of All I Want
Your Love," a waltz selection, and a new love
song, entitled "A Waltz, the Moonlight and
You."
WRONG
WITH
SONGS THAT SELL
All Alone (New), by Irving Berlin
Oh, Mabel (New)
Charley, My Boy
Seventeen (New)
What'H I Do?
Show Me the Way (New)
Driftwood
Take Me (New)
I Ain't Got Nobody to Love
I Can't Get the One I Want
Morning (Won't You Ever Come Round?)
Get Yourself a Broom (New)
When I was the Dandy and You Were
the Belle
—
—
—
BOOKS THAT SELL
TIDDLE DE UKES — Comic Songs for
the Ukulele
Universal
Dance Folio No. 8
X Special 1925
Edition
Peterson's Ukulele Method
—
World's Favorite Songs
4th MUSIC BOX REVUE, 1925
—
—
In the Shade of a Sheltering Tree
Tell Her in the Springtime
Listening
The Call of the South
Tokio Blues
Rock-a-bye Baby
DIXIE TO BROADWAY
Mandy, Make Up Your Mind
Dixie Dreams
I'm a Little Blackbird
Hits trom TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
ANV
JIW NIGHT ID See You
(GIVE ME A JUKE NIGHT x
THE MOONLIGHT AND TOll)
A beautiful Melody Vitli &KJ
irresistible R)xtrot rhqihwv.
S/co/edw Immediate Success!
QThe New Sure-fire FaxTrot
Hit hutteiOribwgf
GUS KAHN **1 1SHAM JONES
SONG*
KU Y o u
Remember Me
A fax-trot Ballad With
A Splendid Rhythm For
The Dancer.
««fi«<{»»>pff\\
O W24
Leo. Feist, Inc.
HONEST
^ TRULY 1
UMiililiil
INLIGHT MEMORIES
MAY TIME<
Future scanning projects are planned by the International Arcade Museum Library (IAML).