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JANUARY 24, 1925
THE MUSIC TRADE REVIEW
Richmond Music Supply Corp. in New
Quarters Upon Third Anniversary
Entire Sixth Floor of 119 Fifth Avenue Crowded All Day With Many Visitors From the Trade—
The Richmond Organization and the Personnel Which Composes It
' I *HE third anniversary of the organization
of the Richmond Music Supply Corp. was
celebrated on January 13 in the new home of
the company, the entire sixth floor of 119 Fifth
avenue, New York City, in quarters that face
both Nineteenth street and Fifth avenue. The
establishment is one of the finest equipped and
efficiently arranged distributing plants in the
country.
In celebration of the event invitations were
sent out to the trade which resulted in prac-
tically everybody that was in town attending
the function, which was held from high noon
direction of Wm. J. Glassmacher, who has had
many years' experience in the standard field.
In an interview with Maurice Richmond,
president of the company, traveling correspond-
ent, human encyclopedia, historian of the music
trade and an all-around good fellow, he said:
"The success of our firm is due to our 'happy
family,' or, in other words, the employes of the
Richmond Music Supply Corp. Dora Alex-
ander, or 'Little Dora,' as she is called, is in
charge of the entire stock of popular music,
coming in and going out. She does all the
buying of the popular merchandise and over-
143
Forster Music Publishers
Issue New Dance Series
Will Be Known as "Rhythmodic Classics"—
Arrangements Being Made by Frank Black
Forster Music Publisher, Inc., 235 South
Wabash avenue, Chicago, 111., which has con-
tributed much constructive material for the use
of orchestras, has enlivened that branch of the
music field with a new series of dance arrange-
ments. These are marketed under the trade
name "Rhythmodic Classics," the arrangements
of which are by Frank Black. The first of this
series includes ten well-known classics arranged
in an original and modern manner which un-
doubtedly creates a new style of rendering
some of the best-known standard numbers. The
numbers are all copyrighted and all among the
most popular.
The New Quarters of the Richmond Music Supply Corp.—1. Entrance and Display Room. 2. Office of Max Mayer, Treasurer. 3. Office of
Maurice Richmond, President. 4. Modern High Speed Shipping Department
to three. A buffet luncheon was served with sees all orders as they are filled. Everyone
They are issued in individual orchestral form
likes Dora for her fairness and frankness. She and are not a folio and are given new titles,
both pre and post-Volstead refreshments.
Three years ago with the opening of the meets you all without any frills.
which, however, closely relate them to the orig-
"Helene Ascher is my secretary and in charge inal compositions from which basis they are
doors in the Bush Terminal Building, 131 West
Forty-first street, New York City, the first of the staff of general correspondence. She is taken. They include "Hungaria," "Egyptian
order was received from Jerome H. Remick & the lady who finds a great deal of pleasure in Echoes," "Carmen Capers," "Faust Frivolities,"
Co., closely followed by mail orders from the adjusting little difficulties and troublesome items "Miserereflection," "Rigoletto Riggles," "Wag-
Loomis Temple of Music, New Haven, Conn., for the dealer.
neriana," "Ideal Aida," "Lifting Lucia" and
"Abe Schlager is the young man who looks "Haunting Humoresque."
and the Oliver Ditson Co., of Boston, Mass.
The growth of this firm during the first year after the charging of the merchandise. He
The piano accompaniment for the "Rhyth-
was slow. During that period Maurice Rich- is always fighting for the dealer's interests, modic Classics" are cued and adaptable for
mond, due to illness, was absent from busi- doing his level best to see that they receive organ. Each arrangement is made for any
ness a large part of the time, throwing the the proper prices at all times.
combination from three-piece to symphony
full responsibility of the organization on Max
"E. A. Goodman is the accountant, a cheerful orchestra.
Mayer, treasurer of the company, who in those young man, very polite. He reads his dunning
days was new to the business. The second year letters very carefully and holds them over for
showed a 50 per cent gain in volume of sales the next day before he mails them.
Of Interest to McKinley Dealers!
and the third year showed a further advance
"Miss M. Altfater is the assistant bookkeeper
of 30 per cent over the previous period. Dur- and in charge of the credits. This is one of the
Now ready for season 1925!
ing 1924 the Richmond Music Supply Corp. beautiful girls Mr. Ziegfeld overlooked, but she
added a standard stock, consisting of everything is so important to the organization we are keep-
50 New Numbers and New
pertaining to the classics, educational, band and ing her under cover.
orchestra in both the American and European
"Benjamin Richmond is the fellow who looks
Catalogs now ready for 1925
catalogs. Supplementing this there was created after all requirements if they are not in stock.
37 Choice Numhers for Piano, 5 Violin :m
a clearing house bureau offering unlimited serv- He insists that the publishers fill every item on
I'iano Duets, X V i o l i n , Violoncello and Piano
ice and assistance to the retailer and which un- our orders so that the dealer can have his order
]'i<'C«'s.
3 More for .Saxophone :i n
I'iano.
doubtedly has benefited hundreds of Richmond rilled completely. Frank Jurist assists Mr.
customers. These departments are under the Richmond and wears a pair of particularly good
Salable Copyrights! Best Reprints!
eyeglasses to be sure nothing is overlooked.
" 'Ralph' manages the shipping. He sees to it
World Famous
that the bill clerk turns the filled orders over to
him without interruption so that he is con-
stantly on the job, getting the music out to the
post office or express office.
"The head of the order-filling department is
the popular fellow 'J err y-' He has had a great
deal of experience in this work and is so well
posted on the stock that we never worry about
a blown fuse because Jerry can fill the orders
just as well in the dark.
"Always First With the Best"
"Vicky Trieback is the 'hello' girl, and if any
Kree Catalogs with Stork Order*
A complete stork of salable music at very
dealers have occasion to call her on long dis-
low cost.
tance she is sure to get you right.
"The entire 'happy family' consists of thirty
200% Profit
smiling faced young people who practice the
Write for Multiples and Terms Today I
daily watchword, 'The Dealer Must Be Pleased.'
"It is quite a task at times to satisfy the
miscellaneous wants of hundreds of dealers
McKINLEY MUSIC CO.
from day to day, but they live up to their motto
1501-1517 East 55th Street - CHICAGO
of 'Richmond Means Everything in Music' and
'Richmond, the Dealer's Jobber.' "
McKINLEY
MUSIC