Music Trade Review
Issue: 1925 Vol. 80 N. 3 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
40
MUSIC TRADE
REVIEW
JANUARY 17, 1925
Made
Witk
DEAR
ONE
wACIiA
DOO
\Ilme's an irresistible
in tlits
twie- A
It'll Vet you' the fjist
you kear.it
Absolutely
Different
Novelty
New Wholesale Prices Make Development
of Group Sales at Retail Feasible
This Method of Merchandising Likely to Increase the Volume of Sales in Popular Prints—An
Analysis of the Costs of Profits in Reference to This Method of Selling
' I ''HERE has been some talk in recent months
of the feasibility of selling popular songs in
groups with the aim of adding to the volume of
sales and the profits of the dealers and pub-
lishers. No practical way under past retail
prices could be evolved in arranging for these
group sales and at the same time maintain the
business standards of legitimate dealers and
their profits. More recently, however, several
of the leading publishing houses have increased
the wholesale prices on their prints, which un-
doubtedly results in the retail price of these
same offerings being increased in most territory
from 30 cents, the usual price, to 35 cents and
possibly slightly higher.
With the 35-ccnt figure and the increased
profit made from the individual sale, it is now
possible to suggest a group plan of selling such
music which undoubtedly will increase sales
volume and profits. At 35 cents, or three for
$1, a fraction is lost per copy to the dealer,
with, however, a considerable addition in the
profit in the sale of the group of three. Any
dealer who will test out this plan will readily
find that k brings increased business, therefore
increased profits and added activity to the pop-
ular sales counter.
Some time ago there were figures produced by
a retail store in which it was- shown that an
item selling for 35 cents in single lots where
offered at three for $1 increased the volume of
So in any manner such music is now sold the
dealer makes a distinct gain.
The psychological effect of offering three
copies of music for $1 will undoubtedly prove
inviting to consumers.
"All Alone" Receives
Versatile Exploitation
Achieves Popularity Both as Concert and Pop-
ular Number—Widely Featured by Dealers in
Windows
Although Irving Berlin's new song, "All
Alone," is considered above the average pop-
ular number in type, its national recognition
and the quick response by the public in pur-
chasing piano copies has been as rapid as the
demand for any popular number in recent years.
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
-,opv
p W jpr 1 WORLD-FAMOUS
?
KlNLEY
EDITION OF
STANDARD
• —»
Bailey Window Display of "All Alone"
business over 30 per cent. This is worth-while
"All AIOIK" is versatile in character. It Ls
increased activity. It may be found that the being sung by concert stars, including John
ercentage of gains in volume and profit would McCormack. It is heard frequently in vaude-
e even larger in such group sales where sheet ville and it is a feature number on many dance
music was the product offered instead of a floors. It can be sung as a straight ballad or
strictly merchandising item. Sheet music itself in syncopated style.
has a lure, and with the extensive list of real
The dealers throughout the country have been
good popular numbers available it should have quick to recognize the unusual value of this of-
a healthy sale and the percentage of increase fering and have made it one of the features on
should be well over 50 per cent.
their counters. It has also received a great
The new increased wholesale prices which number of window displays, which is also an
bring increased retail prices will average the indication of its sales-creating ability.
dealer about 13 cents per copy on individual
Recently Russell Bailey, manager of Bailey's,
sales, instead of 10 cents on such sales hereto- Inc., No. 2 store in Spokane, Wash., gave a
fore. The sale of three copies at 30 cents window display to "All Alone" in a setting
brought 30 cents profi't. The sale of 35-cent which used not only the sheet music of the
music at three for $1 should bring 34 cents number but the Victor and Vocalion records as
profit. The same music at the higher price in well. This wa s hooked up with the appearances
individual lots would net the dealer 39 cents. of various vaudeville singers.
TEACHING MUSICS
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1924, by McKinley Music Co.
THE
40
MUSIC TRADE
REVIEW
JANUARY 17, 1925
Made
Witk
DEAR
ONE
wACIiA
DOO
\Ilme's an irresistible
in tlits
twie- A
It'll Vet you' the fjist
you kear.it
Absolutely
Different
Novelty
New Wholesale Prices Make Development
of Group Sales at Retail Feasible
This Method of Merchandising Likely to Increase the Volume of Sales in Popular Prints—An
Analysis of the Costs of Profits in Reference to This Method of Selling
' I ''HERE has been some talk in recent months
of the feasibility of selling popular songs in
groups with the aim of adding to the volume of
sales and the profits of the dealers and pub-
lishers. No practical way under past retail
prices could be evolved in arranging for these
group sales and at the same time maintain the
business standards of legitimate dealers and
their profits. More recently, however, several
of the leading publishing houses have increased
the wholesale prices on their prints, which un-
doubtedly results in the retail price of these
same offerings being increased in most territory
from 30 cents, the usual price, to 35 cents and
possibly slightly higher.
With the 35-ccnt figure and the increased
profit made from the individual sale, it is now
possible to suggest a group plan of selling such
music which undoubtedly will increase sales
volume and profits. At 35 cents, or three for
$1, a fraction is lost per copy to the dealer,
with, however, a considerable addition in the
profit in the sale of the group of three. Any
dealer who will test out this plan will readily
find that k brings increased business, therefore
increased profits and added activity to the pop-
ular sales counter.
Some time ago there were figures produced by
a retail store in which it was- shown that an
item selling for 35 cents in single lots where
offered at three for $1 increased the volume of
So in any manner such music is now sold the
dealer makes a distinct gain.
The psychological effect of offering three
copies of music for $1 will undoubtedly prove
inviting to consumers.
"All Alone" Receives
Versatile Exploitation
Achieves Popularity Both as Concert and Pop-
ular Number—Widely Featured by Dealers in
Windows
Although Irving Berlin's new song, "All
Alone," is considered above the average pop-
ular number in type, its national recognition
and the quick response by the public in pur-
chasing piano copies has been as rapid as the
demand for any popular number in recent years.
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
-,opv
p W jpr 1 WORLD-FAMOUS
?
KlNLEY
EDITION OF
STANDARD
• —»
Bailey Window Display of "All Alone"
business over 30 per cent. This is worth-while
"All AIOIK" is versatile in character. It Ls
increased activity. It may be found that the being sung by concert stars, including John
ercentage of gains in volume and profit would McCormack. It is heard frequently in vaude-
e even larger in such group sales where sheet ville and it is a feature number on many dance
music was the product offered instead of a floors. It can be sung as a straight ballad or
strictly merchandising item. Sheet music itself in syncopated style.
has a lure, and with the extensive list of real
The dealers throughout the country have been
good popular numbers available it should have quick to recognize the unusual value of this of-
a healthy sale and the percentage of increase fering and have made it one of the features on
should be well over 50 per cent.
their counters. It has also received a great
The new increased wholesale prices which number of window displays, which is also an
bring increased retail prices will average the indication of its sales-creating ability.
dealer about 13 cents per copy on individual
Recently Russell Bailey, manager of Bailey's,
sales, instead of 10 cents on such sales hereto- Inc., No. 2 store in Spokane, Wash., gave a
fore. The sale of three copies at 30 cents window display to "All Alone" in a setting
brought 30 cents profi't. The sale of 35-cent which used not only the sheet music of the
music at three for $1 should bring 34 cents number but the Victor and Vocalion records as
profit. The same music at the higher price in well. This wa s hooked up with the appearances
individual lots would net the dealer 39 cents. of various vaudeville singers.
TEACHING MUSICS
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1924, by McKinley Music Co.
Future scanning projects are planned by the International Arcade Museum Library (IAML).