Music Trade Review

Issue: 1925 Vol. 80 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
40
MUSIC TRADE
REVIEW
JANUARY 17, 1925
Made
Witk
DEAR
ONE
wACIiA
DOO
\Ilme's an irresistible
in tlits
twie- A
It'll Vet you' the fjist
you kear.it
Absolutely
Different
Novelty
New Wholesale Prices Make Development
of Group Sales at Retail Feasible
This Method of Merchandising Likely to Increase the Volume of Sales in Popular Prints—An
Analysis of the Costs of Profits in Reference to This Method of Selling
' I ''HERE has been some talk in recent months
of the feasibility of selling popular songs in
groups with the aim of adding to the volume of
sales and the profits of the dealers and pub-
lishers. No practical way under past retail
prices could be evolved in arranging for these
group sales and at the same time maintain the
business standards of legitimate dealers and
their profits. More recently, however, several
of the leading publishing houses have increased
the wholesale prices on their prints, which un-
doubtedly results in the retail price of these
same offerings being increased in most territory
from 30 cents, the usual price, to 35 cents and
possibly slightly higher.
With the 35-ccnt figure and the increased
profit made from the individual sale, it is now
possible to suggest a group plan of selling such
music which undoubtedly will increase sales
volume and profits. At 35 cents, or three for
$1, a fraction is lost per copy to the dealer,
with, however, a considerable addition in the
profit in the sale of the group of three. Any
dealer who will test out this plan will readily
find that k brings increased business, therefore
increased profits and added activity to the pop-
ular sales counter.
Some time ago there were figures produced by
a retail store in which it was- shown that an
item selling for 35 cents in single lots where
offered at three for $1 increased the volume of
So in any manner such music is now sold the
dealer makes a distinct gain.
The psychological effect of offering three
copies of music for $1 will undoubtedly prove
inviting to consumers.
"All Alone" Receives
Versatile Exploitation
Achieves Popularity Both as Concert and Pop-
ular Number—Widely Featured by Dealers in
Windows
Although Irving Berlin's new song, "All
Alone," is considered above the average pop-
ular number in type, its national recognition
and the quick response by the public in pur-
chasing piano copies has been as rapid as the
demand for any popular number in recent years.
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
-,opv
p W jpr 1 WORLD-FAMOUS
?
KlNLEY
EDITION OF
STANDARD
• —»
Bailey Window Display of "All Alone"
business over 30 per cent. This is worth-while
"All AIOIK" is versatile in character. It Ls
increased activity. It may be found that the being sung by concert stars, including John
ercentage of gains in volume and profit would McCormack. It is heard frequently in vaude-
e even larger in such group sales where sheet ville and it is a feature number on many dance
music was the product offered instead of a floors. It can be sung as a straight ballad or
strictly merchandising item. Sheet music itself in syncopated style.
has a lure, and with the extensive list of real
The dealers throughout the country have been
good popular numbers available it should have quick to recognize the unusual value of this of-
a healthy sale and the percentage of increase fering and have made it one of the features on
should be well over 50 per cent.
their counters. It has also received a great
The new increased wholesale prices which number of window displays, which is also an
bring increased retail prices will average the indication of its sales-creating ability.
dealer about 13 cents per copy on individual
Recently Russell Bailey, manager of Bailey's,
sales, instead of 10 cents on such sales hereto- Inc., No. 2 store in Spokane, Wash., gave a
fore. The sale of three copies at 30 cents window display to "All Alone" in a setting
brought 30 cents profi't. The sale of 35-cent which used not only the sheet music of the
music at three for $1 should bring 34 cents number but the Victor and Vocalion records as
profit. The same music at the higher price in well. This wa s hooked up with the appearances
individual lots would net the dealer 39 cents. of various vaudeville singers.
TEACHING MUSICS
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1924, by McKinley Music Co.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 17, 1925
MUSIC TRADE
REVIEW
41
of initial interest justified the derision to pro
long the competition.
The Century Co. will give as trophies a num-
ber of cups, the first prize being a large spe-
cially engraved silver cup mounted on a ped-
estal the' height of which is twenty-two inches.
The other cups are good size and well worth
competing for.
Dealers Push
"CENTURY"
Possibilities of Tying Up
With Local Musical Affairs
How Manager Percy G. Mundorf, of Weaver
Piano Co., York, Pa., Co-operates with Music
League of York in Its Good Work
YORK, PA., January 12.—An example of how a
local piano retailer can tie up effectively with
the musical events of the city in which he is
located is to be found in the activities of the
local warerooms of the Weaver Piano Co., Inc.,
York, Pa. The Music League of York, Pa.,
although established but a few years ago, has
become an important factor in musical affairs
of the city. This League is a community of
effort to emphasize the value of music and
spread its influence and benefits as widely as
Century Music Pub. Co.
possible. Under the auspices of this League
235 We.t 40th St.
New York
some of the world's greatest musical artists are
presented in concert during the course of the
season.
Although in no way financially connected
with the League, as it is entirely a community
effort, it has been the custom of Percy G. Mun-
Century Music Publishing Co. Accedes to Re- dorf, local manager for the Weaver Co., to co-
quest of Dealers for More Time in Which to operate actively in the success of these various
concerts. Each program carries a conspicu-
Prepare Material
ous and attractive advertisement of the Weaver
The Century Music Publishing Co., 235 West piano but this does not complete his activities.
for he also gives space and help in the store
Fortieth street, New York City, publishers of
to
the reserving of seats for the various con-
the well-known Century edition, which each
year for the past several years has had a win- certs and wholeheartedly boosts the sale of
dow display contest, has decided to extend the tickets. This activity has resulted in enabling
closing date of the present contest to February him to dominate the retail piano business in
2.S, 1925. This contest was originally intended York territory. He reported this success to
to close on December 31st, but in a letter to The Review in order to show other dealers the
the trade the Century Co. frankly states that value of a tie-up with local musical affairs.
the responses this year have been far below
expectations. Some dealers a*ked for an ex-
tension and this together with the seeming lack
"Blossom Time," the operetta now touring
the country with three shows, the book of which
is based upon the life of Franz Schubert, the
composer, is being followed by the presenta-
tion in New York of "The Love Song," an
MASTERPIECE
operetta based upon the life of Jacques Offen-
bach. This show, which recently opened at the
Because
It Is
Nationally
Advertised!
Extends Closing Date of
Window Display Contest
New Offenbach Operetta
Victor Herbert
A KISS
HARMS, IMO.
W4^9TNy
WEST of the
ERNESTR.BAWS
^-LATESTAND GREATEST BALLAD
^T^
Lyric by GEORGE WHITING
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
KLIZA
DKVIt (INK
MAY TIMK
1 LOVE YOU
Jl'NK NIGHT
SONG OF LOVK
LINGER AWHILE
WONDKKFIL ONE
DOO WACKA I>OO
DOODLE DOO DOO
HONEST AND TKL'LY
SING A LITTLE SONG
MOONLIGHT MEMORIES
WHEN LIGHTS ARE LOW
HOW I LOVE THAT GIRL
THE PAL THAT I LOVED
UOCK-A-IJYE BABY DAYS
SOMEWHERE IN THE WORLD
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHERE THE DREAMY WAHASH
FLOWS
Write for Dealers' Prices
LEO
Century Theatre, New York City, is staged in
an elaborate manner and is playing to packed
houses.
Revision of Bankruptcy
Laws Still Active Factor
WASHINGTON, D. C, January 13.—An effort will
be made to secure legislation revising the bank-
ruptcy laws, and a special subcommittee of the
House Judiciary Committee is holding hearings
for the purpose of securing the views of pei
sons and organizations interested in the sub-
ject.
Hearings were held at the last session, dur-
ing which it was brought out that well-organ-
ized rings exist in some of the larger cities
for the purpose of carrying through fraudulent
bankruptcies from which members of the rings
profit. It also developed that an involuntary
bankrupt can be discharged from bankruptcy in
a much shorter time than a voluntary bankrupt,
which is considered unfair to !he latter. It is
probable that Congress will be a^ked to adopt
legislation dealing with these and other phases
of the question before adjoir"tvnent of this, its
final session.
School, Lodge and
Assembly Marches
March Victorious
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING ^SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
Can't Go Wn
FEIST
(Mabel Motzger- W ri B lit)
Pacific Patrol
(Mabel MHzKfr-Writftit)
Reliance March
(Clifford)
Victorious Eagle
(Kosey)
American Beauty March
(Williams)
Knights of Columbus March
(CliTord)
Valiant Volunteers
TRAOC HADK RCGISTCOED
ALREADY SELLING BIG
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK,
(Mabel Mcfzger- Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City

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