Music Trade Review
Issue: 1925 Vol. 80 N. 24 - Page 109
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNK 13, 1925
105
the people themselves have forgot about them.
However, as the radio seems to create a de-
mand for certain numbers, we sheet music deal-
ers would do well to train our salespeople to
sell customers other music if we do not have
what they ask for. If we can accomplish this
end, then the radio will have done a lot to
increase our sales.
Service!
A. E. Campbell
T~\ OUBTLESS most music merchants take a
Good service and reliable mer-
^*^ definite stand on this question, either
chandise go hand in hand toward
affirmative or negative, and yet, frankly, this is
success.
a question which I have as yet been unable sat-
CENTURY'S co-operative service
isfactorily to answer for myself.
is unequalled and no-
There have been times when I should have
where can you find a
better or a more ready
declared emphatically that it did and there have
selling: line of music
also been times when I should have declared
than the Nationally
just as emphatically that it did not.
Advertised CENTURY
This uncertain attitude might lead one to
Edition.
believe that the writer is mentally incapable of
If you want to see business
reaching a definite decision and he must confess
pick up just try featuring CEN-
TURY in your store and window
that in this particular instance there may be
for one week.
more truth than poetry in the accusation. And
GET OUR FREE HOOK-UPS
yet there are reasons for this indecision:
First: One's clientele might easily be the key
to a definite answer. The store, having a pop-
ular department or an orchestra department, or
235 Wt.t 40th St.
both, might give a decided answer in the affirm-
ative. In fact, I have heard proprietors of
such stores express themselves as being satis-
fied that radio broadcasting has been a great
sales builder.
give the radio due credit for its proportionate
Our own experience has been negative as
share of this increase.
There is not any question but that radio causes concerns the call for and sale of broadcast
a great demand for certain popular numbers. numbers. Since our clientele consists almost
entirely of teachers, serious students, choir and
However, it does not seem to me as if these
chorus
conductors and institutions, the broad-
particular numbers stay popular so long as
casting of anything savoring of the popular has
they used to. This is evidently due to the many
no effect whatever on our sales.
new ones that are being broadcast daily, which
The better broadcast which features the type
no doubt has its effect on the sale of the ones
of music usually heard from the concert stage,
that have become popular or fall within the
we have found in the vast' majority of cases
class of "hits."
comprises music already known to our brand of
If we could sell all the sheet music that is
music
buyers and in most cases used by them in
asked for and which people hear over the radio
we would do a much larger sheet music busi- their work.
There is, however, a type of broadcast which
ness; however, a great number of these songs
are evidently never published, as I fail to see might be classified as "semi-classic" or the so-
called "home music." This is the type which
them listed in any of the bulletins by the time
Century Music Pub. Co.
Wr«
;
DKAR (INK
YOU AND I
0 KATHARINA
LOVELY LADY
SONG OP LOVE
I'M SO ASHAMED
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
THE PAL THAT I LOVED
PAL OF MY CRADLE DAYS
ROCK-A-BYE-BYE-BABY DAYS
WILL YOU REMEMBER ME
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
LET ME LINGER LONGER IN YOUR
ARMS
MY GAL DON'T LOVE ME ANY MORE
W H E N THE ONE YOU LOVE LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
Music Dealers' Meeting
Without These
Sequel to
*Ioue Sends a Little Qift of Poses'
wie Brought the Rose
HARMS, INC.
62W.4-5THST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WATTING ^SUNRISE
IN THE GARDEN OF TD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC
«-
185 MADISON AVE -•
NEW Y O R K
'
^
Music Counters
Are Not Complete
West of the Great Divide
When the Sun Goes Down
Give Me One Rose to Remember
Me Neenyah (My Little One)
That's Why You're Mary Mine
When Irish Eyes Are Smiling
Sing Along!
Home to My Joy and Thee
That Wonderful Mother of Mine
Dear Little Boy of Mine
Mother O! My Mother!
Just Been Wond'ring All Day Long
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
Kiss Me Again
China Rose
Wonderful Wonder
has led.me at times to take an affirmative stand
on the question. However, there is always a
fly in the ointment and our experience has been
that this particular type has been chiefly the
songs of other days, things which no longer
appear in our stock and in many instances are
either difficult to procure or are entirely out
of print.
While there is nothing definite from the
standpoint of actual demand for, or sales of,
broadcast material to substantiate the claim that
broadcasting increases the sale of music in a
store catering to the class of people who make
our clientele, still I am thoroughly convinced
that anything which tends to keep music before
the American people must in the long run have
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
BY JAMBS A.FREW
The only book published which •how* music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
It it written by a man who has used every method
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free nye-day inspection offer to
Music Trade Review, readers.
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
>Mail This Coupon
Edward Lyman Bill. l i e . .
383 Madison
"On the Breast of the
Silvery Yellowstone Lake"
Fox-trot Ballad
Colored picture of Yellowstone Lake on title page. Arranged
by Harry Alford who hat arranged to many "hits."
GOOD MARGIN FOR PROFIT
M. CHRISTIANSEN, Publisher
Wise River, Mont.
Avenue,
New York
City.
You m t j send me a COM of "felling Musical liernhaa-
dlse" for Ore d a n ' free inspection.
I will return It to
you within fl»* days from the data I receive it. If not
thoroughly satisfied, or I acree to send you II.0* at
payment In full.
Name
Cltj
.Btato.
THE MUSIC TRADE REVIEW
JUNK 13, 1925
105
the people themselves have forgot about them.
However, as the radio seems to create a de-
mand for certain numbers, we sheet music deal-
ers would do well to train our salespeople to
sell customers other music if we do not have
what they ask for. If we can accomplish this
end, then the radio will have done a lot to
increase our sales.
Service!
A. E. Campbell
T~\ OUBTLESS most music merchants take a
Good service and reliable mer-
^*^ definite stand on this question, either
chandise go hand in hand toward
affirmative or negative, and yet, frankly, this is
success.
a question which I have as yet been unable sat-
CENTURY'S co-operative service
isfactorily to answer for myself.
is unequalled and no-
There have been times when I should have
where can you find a
better or a more ready
declared emphatically that it did and there have
selling: line of music
also been times when I should have declared
than the Nationally
just as emphatically that it did not.
Advertised CENTURY
This uncertain attitude might lead one to
Edition.
believe that the writer is mentally incapable of
If you want to see business
reaching a definite decision and he must confess
pick up just try featuring CEN-
TURY in your store and window
that in this particular instance there may be
for one week.
more truth than poetry in the accusation. And
GET OUR FREE HOOK-UPS
yet there are reasons for this indecision:
First: One's clientele might easily be the key
to a definite answer. The store, having a pop-
ular department or an orchestra department, or
235 Wt.t 40th St.
both, might give a decided answer in the affirm-
ative. In fact, I have heard proprietors of
such stores express themselves as being satis-
fied that radio broadcasting has been a great
sales builder.
give the radio due credit for its proportionate
Our own experience has been negative as
share of this increase.
There is not any question but that radio causes concerns the call for and sale of broadcast
a great demand for certain popular numbers. numbers. Since our clientele consists almost
entirely of teachers, serious students, choir and
However, it does not seem to me as if these
chorus
conductors and institutions, the broad-
particular numbers stay popular so long as
casting of anything savoring of the popular has
they used to. This is evidently due to the many
no effect whatever on our sales.
new ones that are being broadcast daily, which
The better broadcast which features the type
no doubt has its effect on the sale of the ones
of music usually heard from the concert stage,
that have become popular or fall within the
we have found in the vast' majority of cases
class of "hits."
comprises music already known to our brand of
If we could sell all the sheet music that is
music
buyers and in most cases used by them in
asked for and which people hear over the radio
we would do a much larger sheet music busi- their work.
There is, however, a type of broadcast which
ness; however, a great number of these songs
are evidently never published, as I fail to see might be classified as "semi-classic" or the so-
called "home music." This is the type which
them listed in any of the bulletins by the time
Century Music Pub. Co.
Wr«
;
DKAR (INK
YOU AND I
0 KATHARINA
LOVELY LADY
SONG OP LOVE
I'M SO ASHAMED
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
THE PAL THAT I LOVED
PAL OF MY CRADLE DAYS
ROCK-A-BYE-BYE-BABY DAYS
WILL YOU REMEMBER ME
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
LET ME LINGER LONGER IN YOUR
ARMS
MY GAL DON'T LOVE ME ANY MORE
W H E N THE ONE YOU LOVE LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
Music Dealers' Meeting
Without These
Sequel to
*Ioue Sends a Little Qift of Poses'
wie Brought the Rose
HARMS, INC.
62W.4-5THST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WATTING ^SUNRISE
IN THE GARDEN OF TD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC
«-
185 MADISON AVE -•
NEW Y O R K
'
^
Music Counters
Are Not Complete
West of the Great Divide
When the Sun Goes Down
Give Me One Rose to Remember
Me Neenyah (My Little One)
That's Why You're Mary Mine
When Irish Eyes Are Smiling
Sing Along!
Home to My Joy and Thee
That Wonderful Mother of Mine
Dear Little Boy of Mine
Mother O! My Mother!
Just Been Wond'ring All Day Long
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
Kiss Me Again
China Rose
Wonderful Wonder
has led.me at times to take an affirmative stand
on the question. However, there is always a
fly in the ointment and our experience has been
that this particular type has been chiefly the
songs of other days, things which no longer
appear in our stock and in many instances are
either difficult to procure or are entirely out
of print.
While there is nothing definite from the
standpoint of actual demand for, or sales of,
broadcast material to substantiate the claim that
broadcasting increases the sale of music in a
store catering to the class of people who make
our clientele, still I am thoroughly convinced
that anything which tends to keep music before
the American people must in the long run have
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
BY JAMBS A.FREW
The only book published which •how* music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
It it written by a man who has used every method
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free nye-day inspection offer to
Music Trade Review, readers.
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
>Mail This Coupon
Edward Lyman Bill. l i e . .
383 Madison
"On the Breast of the
Silvery Yellowstone Lake"
Fox-trot Ballad
Colored picture of Yellowstone Lake on title page. Arranged
by Harry Alford who hat arranged to many "hits."
GOOD MARGIN FOR PROFIT
M. CHRISTIANSEN, Publisher
Wise River, Mont.
Avenue,
New York
City.
You m t j send me a COM of "felling Musical liernhaa-
dlse" for Ore d a n ' free inspection.
I will return It to
you within fl»* days from the data I receive it. If not
thoroughly satisfied, or I acree to send you II.0* at
payment In full.
Name
Cltj
.Btato.
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