Music Trade Review

Issue: 1925 Vol. 80 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNK 13, 1925
105
the people themselves have forgot about them.
However, as the radio seems to create a de-
mand for certain numbers, we sheet music deal-
ers would do well to train our salespeople to
sell customers other music if we do not have
what they ask for. If we can accomplish this
end, then the radio will have done a lot to
increase our sales.
Service!
A. E. Campbell
T~\ OUBTLESS most music merchants take a
Good service and reliable mer-
^*^ definite stand on this question, either
chandise go hand in hand toward
affirmative or negative, and yet, frankly, this is
success.
a question which I have as yet been unable sat-
CENTURY'S co-operative service
isfactorily to answer for myself.
is unequalled and no-
There have been times when I should have
where can you find a
better or a more ready
declared emphatically that it did and there have
selling: line of music
also been times when I should have declared
than the Nationally
just as emphatically that it did not.
Advertised CENTURY
This uncertain attitude might lead one to
Edition.
believe that the writer is mentally incapable of
If you want to see business
reaching a definite decision and he must confess
pick up just try featuring CEN-
TURY in your store and window
that in this particular instance there may be
for one week.
more truth than poetry in the accusation. And
GET OUR FREE HOOK-UPS
yet there are reasons for this indecision:
First: One's clientele might easily be the key
to a definite answer. The store, having a pop-
ular department or an orchestra department, or
235 Wt.t 40th St.
both, might give a decided answer in the affirm-
ative. In fact, I have heard proprietors of
such stores express themselves as being satis-
fied that radio broadcasting has been a great
sales builder.
give the radio due credit for its proportionate
Our own experience has been negative as
share of this increase.
There is not any question but that radio causes concerns the call for and sale of broadcast
a great demand for certain popular numbers. numbers. Since our clientele consists almost
entirely of teachers, serious students, choir and
However, it does not seem to me as if these
chorus
conductors and institutions, the broad-
particular numbers stay popular so long as
casting of anything savoring of the popular has
they used to. This is evidently due to the many
no effect whatever on our sales.
new ones that are being broadcast daily, which
The better broadcast which features the type
no doubt has its effect on the sale of the ones
of music usually heard from the concert stage,
that have become popular or fall within the
we have found in the vast' majority of cases
class of "hits."
comprises music already known to our brand of
If we could sell all the sheet music that is
music
buyers and in most cases used by them in
asked for and which people hear over the radio
we would do a much larger sheet music busi- their work.
There is, however, a type of broadcast which
ness; however, a great number of these songs
are evidently never published, as I fail to see might be classified as "semi-classic" or the so-
called "home music." This is the type which
them listed in any of the bulletins by the time
Century Music Pub. Co.
Wr«
;
DKAR (INK
YOU AND I
0 KATHARINA
LOVELY LADY
SONG OP LOVE
I'M SO ASHAMED
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
THE PAL THAT I LOVED
PAL OF MY CRADLE DAYS
ROCK-A-BYE-BYE-BABY DAYS
WILL YOU REMEMBER ME
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
LET ME LINGER LONGER IN YOUR
ARMS
MY GAL DON'T LOVE ME ANY MORE
W H E N THE ONE YOU LOVE LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
Music Dealers' Meeting
Without These
Sequel to
*Ioue Sends a Little Qift of Poses'
wie Brought the Rose
HARMS, INC.
62W.4-5THST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WATTING ^SUNRISE
IN THE GARDEN OF TD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC
«-
185 MADISON AVE -•
NEW Y O R K
'
^
Music Counters
Are Not Complete
West of the Great Divide
When the Sun Goes Down
Give Me One Rose to Remember
Me Neenyah (My Little One)
That's Why You're Mary Mine
When Irish Eyes Are Smiling
Sing Along!
Home to My Joy and Thee
That Wonderful Mother of Mine
Dear Little Boy of Mine
Mother O! My Mother!
Just Been Wond'ring All Day Long
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
Kiss Me Again
China Rose
Wonderful Wonder
has led.me at times to take an affirmative stand
on the question. However, there is always a
fly in the ointment and our experience has been
that this particular type has been chiefly the
songs of other days, things which no longer
appear in our stock and in many instances are
either difficult to procure or are entirely out
of print.
While there is nothing definite from the
standpoint of actual demand for, or sales of,
broadcast material to substantiate the claim that
broadcasting increases the sale of music in a
store catering to the class of people who make
our clientele, still I am thoroughly convinced
that anything which tends to keep music before
the American people must in the long run have
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
BY JAMBS A.FREW
The only book published which •how* music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
It it written by a man who has used every method
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free nye-day inspection offer to
Music Trade Review, readers.
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
>Mail This Coupon
Edward Lyman Bill. l i e . .
383 Madison
"On the Breast of the
Silvery Yellowstone Lake"
Fox-trot Ballad
Colored picture of Yellowstone Lake on title page. Arranged
by Harry Alford who hat arranged to many "hits."
GOOD MARGIN FOR PROFIT
M. CHRISTIANSEN, Publisher
Wise River, Mont.
Avenue,
New York
City.
You m t j send me a COM of "felling Musical liernhaa-
dlse" for Ore d a n ' free inspection.
I will return It to
you within fl»* days from the data I receive it. If not
thoroughly satisfied, or I acree to send you II.0* at
payment In full.
Name
Cltj
.Btato.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
106
MUSIC TRADE REVIEW
JUNE 13, 1925
Convention of the National Association of Sheet Music Dealers
a beneficial result and should not be discouraged
by the music merchant, under their vigilant
supervision perhaps, but by no means to be dis-
couraged by them.
In the last analysis I am convinced that,
while I have been unable to place my finger on
any tangible benefit derived from radio broad-
casting, at least I am very sure that it has not
had an adverse effect on rny business nor has
it in any way decreased the sale of staple items
or new issues, nor can I see any indication that
it is likely to.
New Postal Regulations and Rates That
Have Been in Force Since April 15, 1925
By PauljV. Schmitt
"C^IRST-CLASS mail matter remains the same,
excepting private post cards now require 2
cents postage, where formerly the rate was only
1 cent, the same as Government post cards.
Second-class mail is now almost exclusively
for publishers of newspapers and periodicals or
registered newsdealers. We no longer can take
advantage of the former rate of 1 cent for each
four ounces in returning magazines. In this
class we now only have the questionable priv-
ilege of mailing such material weighing eight
ounces or less at the rate of 2 cents for each
two ounces or fraction thereof.
Third-class printed matter or merchandise
weighing eight ounces or less the new rate is
l^a cents for each two ounces or fraction there-
of. In this class are listed books and catalogs
having twenty-four pages or more, weighing
eight ounces or less at 1 cent for two ounces
or fraction thereof.
Fourth-class parcel post zone rate remains
the same, plus 2 cents on each parcel (a new
service charge on every package). This class
includes printed matter and merchandise weigh-
ing over eight ounces. The privilege is given
of including a bill with a package in this class.
Weight and size limit remain unchanged.
Special Delivery:
New Rate
Letters and parcels up to 2 pounds
10 cents
2 to 10 pounds
15 cents
Over 10 pounds
20 cents
Special Handling:
This entitles parcel to same dispatch, transporta-
tion and delivery as first-class mail. Parcels must
be plainly marked "Special Handling." This
does not include Special Delivery
25 cents
Registry Fee (Domestic, including Canal Zone
and Island Possessions) :
For indemnity not exceeding $50
15 cents
AT THE HEAD OF ITS CLASS!
World Famous
McKINLEY
MUSIC
FIFTEEN CENT
GROWS
and GROWS and GROWS!
MK. 1)KAI,KR: Are You Handling the Ratty
Selling "IJijf Profit" Line? A Choice Stock of
l£07 Assorted Music, Voi-ul, Piano, Piano
Ducts, Violin tinil Piano, Suvonhnne, and
I'iaiio, etc., Installed tit Very Low Cost.
All of the V.est Id-prints iincl More Die
Selling Copyrights Than Any Other Low-
Priced Kdition!
Music Perfectly I'injteri'd. Printeil on the
Ilcst Paper, New Title Pages
200%
PROFIT
50 New Numbers and New
Catalogs NOW READY for 1925
I.ilicral Sales Plan.
Write for Samples.
McKINLEY MUSIC CO.
1501-1517 E. 55lh Si.
CHICAGO
For indemnity not exceeding $100
20 cents
Return receipt
3 cents
Registered matter (Foreign)
10 cents
Insurance:
For indemnity not exceeding $5
5 cents
For indemnity not exceeding $25
8 cents
For indemnity not exceeding $50
10 cents
For indemnity not exceeding $100
25 cents
Return receipt
3 cents
C. O. D. Charges:
For collection not exceeding $10
12 cents
For collection not exceeding $50
15 cents
For collection not exceeding $100
25 cents
New Money Order Rates:
A money order will not be issued for more than $100,
and the fees for domestic orders will be as follows:
For orders not exceeding $2.50—5 cents.
For orders exceeding $2.50 and not exceeding $5—
7 cents.
For orders exceeding $5 and not exceeding $10—
10 cents.
For orders exceeding $10 and not exceeding $20—
12 cents.
For orders exceeding $20 and not exceeding $40—-
15 cents.
For orders exceeding $40 and not exceeding $ 6 0 —
18 cents.
For orders exceeding $60 and not exceeding $80—
20 cents.
For orders exceeding $80 and not exceeding $100—
22 cents.
In reviewing the foregoing new postal rates
I would suggest that in the second class matter
where we have the cover page only of some
magazines to return to the publishers for credit,
weighing eight ounces or less, we take advan-
tage of the printed matter rate which is only
\ l /i cents for each two ounces or fraction
thereof.
There appears to me an unjust discrimination
in the third-class matter referring to catalogs
having twenty-four pages or more weighing
eight ounces or less having a rate of 1 cent
for each two ounces or fraction thereof. I would
suggest that our organization send a protest to
the postal authorities at Washington in order
to have this cheaper rate also apply to catalogs
having twelve pages or more. A request from
our organization to the Music Publishers' Asso-
ciation asking them to take similar action is
also advisable.
Referring to the great convenience and very
considerable savings to be gained by including
a bill of the contents of any package weighing
over eight ounces, the Government stresses the
fact that no other writing or correspondence of
any nature may appear on the bill, otherwise
the package will be subject to first-class postal
rate. I would also ask our members to discuss
the advisability of requesting the music pub-
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUILISHEM, PXIMTEBS AND EXGXAVEKS Of M u l I C
Main Ofcces: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
Ushers to include a memorandum bill in such
packages in filling our orders if it can be done
without loss of time in making shipment.
For the information of our members who
have not yet tested the efficiency of special
delivery and special handling separately and in
conjunction, I can tell you positively that the
time saving of special handling in connection
with special delivery is worth the difference in
price. Customers who require certain music as
quickly as possible, and want you to telegraph
for it, will gladly pay the extra special delivery
and special handling charges. In order to effect
a worthwhile saving every year for us as well
as for our patrons, I think we should establish
as general practice with all retailers and pub-
lishers of music, code words for use in sending
telegrams in reference to special delivery mail—
I would suggest the code word "expedite"; for
special handling mail, the code word "accele-
rate," and for special delivery special handling
mail, the code word "accelerating." My reason
for suggesting the adoption of those three par-
ticular words is that they would hardly be used
in any telegram where we might say "rush"
and yet not want or wish to pay for the other
especially faster mail service.
"Little Orphant Annie" Now
Immortalized in Song
Wyrick Music Publishers, Chicago, Issue New
Waltz Number Based on Title of Harold
Gray's Popular Cartoon
CHICAGO, 111., June 6.—The latest song success
of the Wyrick Music Publishers' catalog is
"Little Orphant Annie," written by Ambrose
Wyrick, head of the company.
The number is adopted from Harold Gray's
popular cartoons of "Little Orphant Annie," and
is a waltz song, easy to sing and easy to play.
The title page is very attractive and contains
a picture of little Annie playing at the piano,
while Sandy, her faithful dog, does solo obbli-
gato.
Other popular numbers in the catalog include
"Mother," "Dan La Nuit," "Under the Western
Sky"' and "Oklahoma."
WORTH WEIL TUNES
WORTH WHILE HAVING
If I Ever Cry
(You'll Never Know)
Lady Of The Nile
(Isham Jones' Best)
Why Should I Believe In You
At The End Of A Winding Lane
Insufficient Sweetie
Some Other Day Some Other Girl
Old Virginia Moon
Daddy Boy
Tell Me Dreamy Eyes
My Sweetheart
Spain
Published by
MILTON WEIL MUSIC CO., Inc.
119 No. Clark St.
6 6
HOF»E
Chicago, 111.
O1M 9 9
Hat delighted Radio Audiencea from
NOVA SCOTIA to CALIKORMA
from
WBZ—KDKA—WGY—WSAI—WGN—KFRV
Published by
C. W. THOMPSON & CO.
BOSTON, MASS.

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