Music Trade Review
Issue: 1925 Vol. 80 N. 19 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
9,
MUSIC
TRADE
49
REVIEW
more satisfaction for its small price than any-
thing else, irrespective of price. And it con-
fers on us benefits of which we are not directly
aware in cheering us up,, in its refining effect,
and in giving our emotions healthy exercise.
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 West 40th St.
New York
Sheet Music—the
Cheapest Commodity
(Continued from page 45)
potentially enormous amount of listeners can
enjoy a wireless rendition.
As usual, the economist, recognizing the
limitations of his subject-matter, neglects the
consideration of the more psychological, less
concrete aspects than the value of a specific
investment in actual copies receiving actual
performances.
Consider for a moment the
amount of pleasure which can be derived with-
out the ownership of such a copy. How much
pleasure we experience when we hum "O
Katharina" from memory or play it by ear, if
we are gifted in that way.
Then to sum up, provided we enjoy and
like a particular piece of music, it gives us
Sequel to
*loue Sends a little Gift of Roses *
uneBrwptheRose
HARMS, INC.
62W.4-5TMST.,N.Y.C
AMERICAS POPULAR
BALLAD SUCCESSES
'
ROSES OF PICARDY
THEWORLDISWAmNG^SUNraSE
INTHEGARDENOF1D-M0RR0W
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.1NC
185 M A D I S O N A V E l • - '
NEW
YORK
'
"
Can't Go Wr<
f FEISTY
Century Now Using
Farm Publications
Investigation Shows Rural Trade Buying From
Dealers and New Media Designed to Reach
the Market
The Century Music Publishing Co. during the
last year has added several farm publications
to its list of national publications for adver-
tising the Century catalog. Heretofore the Cen-
tury Music Co. has avoided such publications
upon the assumption that such a clientele was
mostly interested in mail order goods. How-
ever, it has been brought to the Century's no-
tice that in many communities over 80 per
cent of the retailers' business is with rural trade
for, due to the availability of the automobile,
this clientele is brought to the dealers' door.
To-day the Century advertising campaign
covering all the well-known national publica-
tions, includes People's Popular Monthly, Wom-
an's World, Successful Farming and Farm &
Fireside. The Century advertising in these pub-
lications continues to direct the consumer to the
dealers' stores. That this move was a wise
one has already been justified from comments
of dealers catering to the farm clientele.
Undoubtedly the automobile available to prac-
tically every farm, the speed by which reason-
able distances can be covered, and the more fre-
quent trips by farmers to the trade centers,
make possible the elimination of much of the
old-time mail order competition not only as
regards sheet music but much other merchan-
dise.
Irving Berlin, Inc., Number
Very Popular in Florida
"When the Moon Shines in Coral Gables"
Proves a Big Hit When Played for Benefit of
Miami Audiences
MIAMI, FLA., May 2.—The biggest record sale
of the season was obtained by the dealers in this
territory on Florida's new song "When the Moon
Shines in Coral Gables," published by Irving Ber-
lin, Inc. The Victor Talking Machine Co.'s special
record on this number attained widespread popu-
larity. Millions of visitors are carying back to
their homes in the North and West the melody
of this love song. Jan Garber's orchestra, which
was one of the features of Coral Gables during
the season has won further prominenece not only
through the popular rendition of "When the
Moon Shines in Coral Gables" as well as other
fox-trot numbers.
In conjunction with the campaign on the song
in this territory, the dealers here ran a series
of co-operative newspaper advertisements add-
ing further to the publicity on the number and,
undoubtedly, creating many additional sales.
Campaign in "The Flapper
Wife" Is Producing Results
Nation-wide Drive in Connection With Running
of Serial Story and Rolls and Records Is
Going Over Well
"The Flapper Wife," the Sam Fox Pub. Co.'s
song, which has been issued in conjunction
"On the Breast of the
Silvery Yellowstone Lake"
Fox-trot Ballad
Colored picture of Yellowstone Lake on title page. Arranged
by Harry Alford who hai arranged «o many "hiti."
GOOD MARGIN FOR PROFIT
M. C H R I S T I A N S E N , P u b l i s h e r
W i s e R i r e r , Mont.
ELIZA
DEAR ONE
YOU AND 1
I LOVE YOU
JUNES NIGHT
0 KATHARINA
SONG OF LOVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO WACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BABY DAYS
WILL YOU REMEMBER ME
I L L SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
with the release of the serial story of the same
name which is now running or will shortly run
in over eight hundred daily newspapers through-
the country has aroused the interest of all
branches of the music industry. Co-operation
of the various talking machine record manu-
facturers, player roll producers, their distribu-
tors and dealers as well as sheet music dis-
tributors and dealers has been secured on the
national campaign inaugurated with the release
of the story. All branches of the industry
except this co-operative publicity and sales
drive to bring substantial returns and the de-
velopments will be watched with interest. The
co-operation of so many newspapers has never
before been secured by a music publisher on a
single song and the aggregate sales that will
be created through the hook-up should cer-
tainly mark a new figure for co-operative sales
drives.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose 1 ( /*?
/-«• D \
I'm All Alone F r o m C l u n " R o 8 e )
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
MAY
THE
9,
MUSIC
TRADE
49
REVIEW
more satisfaction for its small price than any-
thing else, irrespective of price. And it con-
fers on us benefits of which we are not directly
aware in cheering us up,, in its refining effect,
and in giving our emotions healthy exercise.
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 West 40th St.
New York
Sheet Music—the
Cheapest Commodity
(Continued from page 45)
potentially enormous amount of listeners can
enjoy a wireless rendition.
As usual, the economist, recognizing the
limitations of his subject-matter, neglects the
consideration of the more psychological, less
concrete aspects than the value of a specific
investment in actual copies receiving actual
performances.
Consider for a moment the
amount of pleasure which can be derived with-
out the ownership of such a copy. How much
pleasure we experience when we hum "O
Katharina" from memory or play it by ear, if
we are gifted in that way.
Then to sum up, provided we enjoy and
like a particular piece of music, it gives us
Sequel to
*loue Sends a little Gift of Roses *
uneBrwptheRose
HARMS, INC.
62W.4-5TMST.,N.Y.C
AMERICAS POPULAR
BALLAD SUCCESSES
'
ROSES OF PICARDY
THEWORLDISWAmNG^SUNraSE
INTHEGARDENOF1D-M0RR0W
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.1NC
185 M A D I S O N A V E l • - '
NEW
YORK
'
"
Can't Go Wr<
f FEISTY
Century Now Using
Farm Publications
Investigation Shows Rural Trade Buying From
Dealers and New Media Designed to Reach
the Market
The Century Music Publishing Co. during the
last year has added several farm publications
to its list of national publications for adver-
tising the Century catalog. Heretofore the Cen-
tury Music Co. has avoided such publications
upon the assumption that such a clientele was
mostly interested in mail order goods. How-
ever, it has been brought to the Century's no-
tice that in many communities over 80 per
cent of the retailers' business is with rural trade
for, due to the availability of the automobile,
this clientele is brought to the dealers' door.
To-day the Century advertising campaign
covering all the well-known national publica-
tions, includes People's Popular Monthly, Wom-
an's World, Successful Farming and Farm &
Fireside. The Century advertising in these pub-
lications continues to direct the consumer to the
dealers' stores. That this move was a wise
one has already been justified from comments
of dealers catering to the farm clientele.
Undoubtedly the automobile available to prac-
tically every farm, the speed by which reason-
able distances can be covered, and the more fre-
quent trips by farmers to the trade centers,
make possible the elimination of much of the
old-time mail order competition not only as
regards sheet music but much other merchan-
dise.
Irving Berlin, Inc., Number
Very Popular in Florida
"When the Moon Shines in Coral Gables"
Proves a Big Hit When Played for Benefit of
Miami Audiences
MIAMI, FLA., May 2.—The biggest record sale
of the season was obtained by the dealers in this
territory on Florida's new song "When the Moon
Shines in Coral Gables," published by Irving Ber-
lin, Inc. The Victor Talking Machine Co.'s special
record on this number attained widespread popu-
larity. Millions of visitors are carying back to
their homes in the North and West the melody
of this love song. Jan Garber's orchestra, which
was one of the features of Coral Gables during
the season has won further prominenece not only
through the popular rendition of "When the
Moon Shines in Coral Gables" as well as other
fox-trot numbers.
In conjunction with the campaign on the song
in this territory, the dealers here ran a series
of co-operative newspaper advertisements add-
ing further to the publicity on the number and,
undoubtedly, creating many additional sales.
Campaign in "The Flapper
Wife" Is Producing Results
Nation-wide Drive in Connection With Running
of Serial Story and Rolls and Records Is
Going Over Well
"The Flapper Wife," the Sam Fox Pub. Co.'s
song, which has been issued in conjunction
"On the Breast of the
Silvery Yellowstone Lake"
Fox-trot Ballad
Colored picture of Yellowstone Lake on title page. Arranged
by Harry Alford who hai arranged «o many "hiti."
GOOD MARGIN FOR PROFIT
M. C H R I S T I A N S E N , P u b l i s h e r
W i s e R i r e r , Mont.
ELIZA
DEAR ONE
YOU AND 1
I LOVE YOU
JUNES NIGHT
0 KATHARINA
SONG OF LOVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO WACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BABY DAYS
WILL YOU REMEMBER ME
I L L SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
with the release of the serial story of the same
name which is now running or will shortly run
in over eight hundred daily newspapers through-
the country has aroused the interest of all
branches of the music industry. Co-operation
of the various talking machine record manu-
facturers, player roll producers, their distribu-
tors and dealers as well as sheet music dis-
tributors and dealers has been secured on the
national campaign inaugurated with the release
of the story. All branches of the industry
except this co-operative publicity and sales
drive to bring substantial returns and the de-
velopments will be watched with interest. The
co-operation of so many newspapers has never
before been secured by a music publisher on a
single song and the aggregate sales that will
be created through the hook-up should cer-
tainly mark a new figure for co-operative sales
drives.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose 1 ( /*?
/-«• D \
I'm All Alone F r o m C l u n " R o 8 e )
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Future scanning projects are planned by the International Arcade Museum Library (IAML).