Music Trade Review

Issue: 1925 Vol. 80 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
9,
MUSIC
TRADE
49
REVIEW
more satisfaction for its small price than any-
thing else, irrespective of price. And it con-
fers on us benefits of which we are not directly
aware in cheering us up,, in its refining effect,
and in giving our emotions healthy exercise.
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 West 40th St.
New York
Sheet Music—the
Cheapest Commodity
(Continued from page 45)
potentially enormous amount of listeners can
enjoy a wireless rendition.
As usual, the economist, recognizing the
limitations of his subject-matter, neglects the
consideration of the more psychological, less
concrete aspects than the value of a specific
investment in actual copies receiving actual
performances.
Consider for a moment the
amount of pleasure which can be derived with-
out the ownership of such a copy. How much
pleasure we experience when we hum "O
Katharina" from memory or play it by ear, if
we are gifted in that way.
Then to sum up, provided we enjoy and
like a particular piece of music, it gives us
Sequel to
*loue Sends a little Gift of Roses *
uneBrwptheRose
HARMS, INC.
62W.4-5TMST.,N.Y.C
AMERICAS POPULAR
BALLAD SUCCESSES
'
ROSES OF PICARDY
THEWORLDISWAmNG^SUNraSE
INTHEGARDENOF1D-M0RR0W
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.1NC
185 M A D I S O N A V E l • - '
NEW
YORK
'
"
Can't Go Wr<
f FEISTY
Century Now Using
Farm Publications
Investigation Shows Rural Trade Buying From
Dealers and New Media Designed to Reach
the Market
The Century Music Publishing Co. during the
last year has added several farm publications
to its list of national publications for adver-
tising the Century catalog. Heretofore the Cen-
tury Music Co. has avoided such publications
upon the assumption that such a clientele was
mostly interested in mail order goods. How-
ever, it has been brought to the Century's no-
tice that in many communities over 80 per
cent of the retailers' business is with rural trade
for, due to the availability of the automobile,
this clientele is brought to the dealers' door.
To-day the Century advertising campaign
covering all the well-known national publica-
tions, includes People's Popular Monthly, Wom-
an's World, Successful Farming and Farm &
Fireside. The Century advertising in these pub-
lications continues to direct the consumer to the
dealers' stores. That this move was a wise
one has already been justified from comments
of dealers catering to the farm clientele.
Undoubtedly the automobile available to prac-
tically every farm, the speed by which reason-
able distances can be covered, and the more fre-
quent trips by farmers to the trade centers,
make possible the elimination of much of the
old-time mail order competition not only as
regards sheet music but much other merchan-
dise.
Irving Berlin, Inc., Number
Very Popular in Florida
"When the Moon Shines in Coral Gables"
Proves a Big Hit When Played for Benefit of
Miami Audiences
MIAMI, FLA., May 2.—The biggest record sale
of the season was obtained by the dealers in this
territory on Florida's new song "When the Moon
Shines in Coral Gables," published by Irving Ber-
lin, Inc. The Victor Talking Machine Co.'s special
record on this number attained widespread popu-
larity. Millions of visitors are carying back to
their homes in the North and West the melody
of this love song. Jan Garber's orchestra, which
was one of the features of Coral Gables during
the season has won further prominenece not only
through the popular rendition of "When the
Moon Shines in Coral Gables" as well as other
fox-trot numbers.
In conjunction with the campaign on the song
in this territory, the dealers here ran a series
of co-operative newspaper advertisements add-
ing further to the publicity on the number and,
undoubtedly, creating many additional sales.
Campaign in "The Flapper
Wife" Is Producing Results
Nation-wide Drive in Connection With Running
of Serial Story and Rolls and Records Is
Going Over Well
"The Flapper Wife," the Sam Fox Pub. Co.'s
song, which has been issued in conjunction
"On the Breast of the
Silvery Yellowstone Lake"
Fox-trot Ballad
Colored picture of Yellowstone Lake on title page. Arranged
by Harry Alford who hai arranged «o many "hiti."
GOOD MARGIN FOR PROFIT
M. C H R I S T I A N S E N , P u b l i s h e r
W i s e R i r e r , Mont.
ELIZA
DEAR ONE
YOU AND 1
I LOVE YOU
JUNES NIGHT
0 KATHARINA
SONG OF LOVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO WACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BABY DAYS
WILL YOU REMEMBER ME
I L L SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
with the release of the serial story of the same
name which is now running or will shortly run
in over eight hundred daily newspapers through-
the country has aroused the interest of all
branches of the music industry. Co-operation
of the various talking machine record manu-
facturers, player roll producers, their distribu-
tors and dealers as well as sheet music dis-
tributors and dealers has been secured on the
national campaign inaugurated with the release
of the story. All branches of the industry
except this co-operative publicity and sales
drive to bring substantial returns and the de-
velopments will be watched with interest. The
co-operation of so many newspapers has never
before been secured by a music publisher on a
single song and the aggregate sales that will
be created through the hook-up should cer-
tainly mark a new figure for co-operative sales
drives.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose 1 ( /*?
/-«• D \
I'm All Alone F r o m C l u n " R o 8 e )
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE
REVIEW
MAY
9, 1925
Make Satisfying Sales More Satisfying by Selling
MOST POPULAR MUSIC BOOKS
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hayden & El dredge, Inc., Publishers, New York City
Stasny General Manager
Covering the Middle West
number, "You're Just a Flower from an Old
Bouquet," to their program. The Rennee Sis-
ters, appearing at the Pantages theatre here in
their number, The 1925 Review, used the Jen-
E. J. Flaherty Featuring "Fooling," "Carolina kins' publication, "Deep Elm Blues," in their
v'Sweetheart" and "Why Did You Call Me act.
^ 'Wonderful One?"
The Four of Us quartet on a nation-wide
vaudeville circuit were guests in the profes-
E. J. Flaherty, general manager of the A. J. sional department of the Jenkins' store, at
Stasny Music Co., Inc., is making a trade trip which time they tried over several of the new
through Middle West territory. While away he pieces for consideration for their exploitation.
is introducing the three latest Stasny releases, The musical number selected has not been an-
"Fooling," "Carolina Sweetheart" and "Why nounced at this time, but some special work is
Did You Call Me Wonderful One?" Besides being done on this selection to facilitate its
introducing the numbers in the territory visited, adaptation to a quartet.
Mr. Flaherty will inaugurate publicity drives
in each city and expects these three numbers to
be among the most active of the Summer offer-
ings. Mr. Flaherty, who has been associated
with the Stasny organization for over a year,
was formerly a big league pitcher, having at
one time been a member of the Giants, Red "Wenn Du Meine Tante Siehst," Outstanding
Success, to Be Published Here in the Fall
Sox, Tigers and Senators. He still plays semi-
According to Company's Statement
professional ball.
Marks Music Go.
Buys European Success
The Edward B. Marks Music Co. has pur-
chased from the Edition Brull, the well-known
German publishing house with headquarters in
Berlin and branch offices in Paris and New
York, the European success "Wenn Du Meine
"You're Just a Flower From an Old Bouquet" Tante Siehst," or "Si Tu Vois Ma Tante," as it
and "Deep Elm Blues" Among Numbers Be-
is known in France.
ing So Used
This song has been one of the biggest suc-
cesses ever emanating from Europe. Its suc-
The J. W. Jenkins' Sons Music Co., Kansas cess was the means of its publishers opening
City, reports that several of its recent publica- up a Parisian branch and its sales have reached
tions have been added to the programs of vari- very heavy totals. As the song will appear in
ous "troopers." Lee Madison and band, of the a production which is to have its premiere early
Junior Orpheum circuit, played here recently in the Fall, it is understood that no attempt
at the Main street theatre and added a Jenkins' will be made at this time to issue the American
version. Undoubtedly, however, the foreign
editions will be available through the American
publishers to meet the demand which has been
created through returning tourists.
The song is copyrighted in all countries and
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work.
its sales possibilities are of such calibre that
Octave Work, Left Hand Melody, Crossing the Hands—and
many of the leading popular American publish-
Dozens of Other Problems?
ers were interested in the possible purchase of
You Will Find the Answer in the List of
the American rights. The music is by Rudolph
Nelson and the words are by Rudolph Schan-
zeru and Ernst Welisch. The Edward B.
ACCORDING TO
Marks Music Co. has already received heavy
orders on this number and present demands
From the Newly and Thoroughly Revised
will undoubtedly continue for the foreign edi-
tions until the early Fall when the production,
1
p W ^
WORLD-FAMOUS
of which the song is a part, and the American
version of the number are both produced simul-
taneously.
Many Jenkins Numbers
Used by the Artists
MUSIC CLASSIFIED
PIANO TECHNIQUE
M •KlNLEY
EDITION OF
15c
•"" •««"••
1 5 c
•™ STANDARD -»«
TEACHING MUSIC
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
New York Publisher Announces Many Ballad
Successes of Past in New Issues—Other
Plans of House
Charles K. Harris, the pioneer popular pub-
lisher and writer of a long list of old-fashioned
ballad successes, many of which still retain their
popularity, announces the exploitation of a new
edition made up of many old melodious num-
bers from the pens of well-known composers,
which will be marketed as Charles K. Harris
"Classical Editions."
The numbers include such well-known songs
by Victor Herbert as "Rose of the World,"
"Ask Her While the Band Is Playing" and
"Twilight at Barakeesh," Cara Roma's "Let Not
Your Heart Be Troubled," "Somebody," "Old
Friends, Old Loves" and "Don't You Mind It
Honey," Arthur A. Penn's "Nightingale," sev-
eral of Mr. Harris's own works including "I
Knew," a baracolle, "Mississippi Twilight," de-
scribed as a Southern idyl, and "Kinky Babe,"
a Southern lullaby. This edition will also in-
clude "Dream of Heaven Waltzes and Song,"
"Three Little Chestnuts" and "Just One Word
of Consolation."
Mr. Harris proposes to add to his classical
edition many modern works of well-known
writers, these to be announced from time to
time.
The Harris popular catalog will also take on
new activity and will be exploited on a na-
tional scale. The most active numbers in this
catalog are "No One to Kiss You Good-Night,"
"Danger in Your Eyes," "Without You" and
"Leading Me On."
Opens New Music Store
Sioux FALLS, S. D., May 2.—Louis Mandelstam,
formerly associated with the Lewis Co. of this
city, has opened "The Music Shop" at 116 North
Phillips avenue. The shop will follow the
methods of such establishments in the larger
trade centers, featuring popular music.
School, Lodge and
Assembly Marches
March Victorious
(Mubel
311 West 43rd Street
New York City
Metigrer-Wrlifht)
Pacific Patrol
(Mabrl
SEND MANUSCRIPT AND IDEA OF
TITLE FOK ESTIMATE
Selected by
MetCffer-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Koney)
STURKOW RYDER,
Celebrated Teacher. Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs), Sturkow Ryder, Victor G a r -
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
New Harris Edition
of Old Ballad Numbers
CHICAGO, ILL.
Copyright, 1924, by McKinley Music Co.
BUY YOUR MUSIC FROM
American Beauty March
BOSTON Publishers
Knights of Columbus March
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Reauirement of Music
Dealer*
White-Smith Music Pub. Co.
PUBLISHERS. PKINTXM AND ENGRAVERS or Music
Main Oftices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
(William*)
(CliTord)
Valiant Volunteers
(Mabel
Metiger-Wrifht)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publisher*
New York City

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