Music Trade Review
Issue: 1925 Vol. 80 N. 13 - Page 57
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 28, 1925
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 West 40th St.
New York
The Effect of Increased
Prices on Sheet Music
Few Protests Have Marked Advanced Rates
Although They Have Now Been in Effect
Long Enough to Show Their Influence
In recent months there have been some slight
increases in the wholesale rates on popular
prints, including some of the production num-
bers.
These have been in force a sufficient
length of time to acclimate the trade and pub-
lic to the new price situation, for naturally, in
most instances where the wholesale rates were
increased, it made necessary a similar increase
to the consumer.
In only a few instances have there been any
protests to the changed rates. The numbers
effected are actively exploited and are there-
fore active sellers. The music purchaser is
Wictor Herbert's
MASTERPIECE
A KISS
THE
hired through them to the music counters and
the slight difference in cost involved seemingly
has been no drawback to furthering the sales.
Some dealers have taken advantage of the
new prices, which generally call for a retail sale
at 35 cents, to arrange group sales. This allows
such goods to be merchandised at three for a
$1. ll has been found to increase substantially
the volume of turnover and the accompanying
p:onts. At this particular moment a retail price
that allows group sales to be advantageously
presented should be encouraged, lor not only
does it mean more business, but it is the means
of creating more and greater use ol the piano.
The piano to-day is in competition, from an en-
tertainment standpoint, with many outside
forces, including the automobile, radio and out-
side sports. A reduction in the retail price ol
sheet music to encourage further use of the
piano would hardly bring a sufficient increase
in sales volume to justify the lower charges.
There would only be a slight increase in local
sales and a fair margin from a national view-
point. With a 35-cent retail price and the
merchandising of popular prints at three for $1,
the same margin of local and national increase
is undoubtedly obtained without in any way
lowering business standards. As a matter of
fact,-with this increase in volume comes an in-
crease in profits and also an addition to the
general activity of the music store.
It is natural for all of us to resent taxes of
all kinds and often there is the same psychologi-
cal reaction to price increases. In the case of
the slight, increases involved in the popular
prints, however, the consumer to a great ex-
lent does not realize that there has been a few
cents added to the cost. In fact, with several
productions numbers always selling at a higher
figure, there is no permanent criterion of what
an individual piece should bring. Of course
with the retailer the situation is somewhat dif-
ferent. He buys his goods at the wholesale
prices and readily notices the one or two cents
change, but as a business man the possibilities
of the price changes and their comparison with
the average prices of the music of all his stock
give him the knowledge that the market abil-
ity of the material has not been prejudiced.
At any rate the acceptance of present price
increases has not slowed up sales. It has meant
greater profit for the dealer and, of course, the
publisher and his composers, and has added to
the general health of sheet music.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADP: REVIEW
*
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Can't Go Wn
O W FEIST;
ELI/A
1)1-: A It (INK
YOU AND I
I LOVE YOU
JUNE NIGHT
<> KATHAKINA
SONG OF LOVE
SOITllKltN ROSE
I'M SO ASHAMED
)M)O WACKA DOO
DOODLK DOO DOO
HAUNTING MELODY
1IONK8T AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
KOCK-A-BVE-BABY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
I HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
Sam Fox Pub. Go.
Takes Over "Ogo Pogo"
Big Fox-trot Hit of London and Paris to Be
Handled in America by Well-known Cleve-
land House
"Ogo Pogo," a novelty fox-trot which has
been one of the biggest successes in years in
London and Paris, has been taken over by the
Sam Fox Publishing Co. of New York and
Cleveland, Ohio, for American exploitation.
This has been popular both as a song and in
instrumental form and with slightly changed
lyrics for American consumption it should re-
peat its popularity. From a melody standpoint
it will find immediate favor. It is really a
musical work of merit and its fox trot rhythm
should win immediate recognition and favor.
The Sam Fox Publishing Co., in taking over
"Ogo Pogo," decided to inaugurate a campaign
in order to give it immediate publicity. This
is assured at once by the first orchestrations
which are being forwarded to the leading or-
chestra leaders throughout the country. This
novel orchestration will appeal particularly to
musicians through its distinctiveness in giving
worth-while playing parts to every member
of the orchestra. "Ogo Pogo" is described as
funny. This of course relates to the lyric of
the piece, which is indeed unique. The music
while not funny is of a similar original charac-
ter and is alluring. The song is by Cumberland
Clark and music by Mark Strong.
New Harris Numbers
Charles K. Harris, the pioneer popular pub-
lisher, has just released five new songs includ-
ing a waltz ballad entitled "Danger in Your
Eyes," a ballad with a syncopated chorus called
"Without You," and an old-fashioned heart-
story song "No One to Kiss You Good Night."
A new fox-trot number by Eugene West, writer
of "Broadway Rose," called "Leading Me On,"
is also among these new offerings.
New Blake Issue
Dorothy Gaynor Blake, author of "A First
How Do You Do to the Piano," is also the
authoress of a unique publication called "Fun
and Phrasing" (at the Piano). In a foreword
Miss Blak.2 says the work is specially written
to help in teaching phrasing.
THE
MARCH 28, 1925
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 West 40th St.
New York
The Effect of Increased
Prices on Sheet Music
Few Protests Have Marked Advanced Rates
Although They Have Now Been in Effect
Long Enough to Show Their Influence
In recent months there have been some slight
increases in the wholesale rates on popular
prints, including some of the production num-
bers.
These have been in force a sufficient
length of time to acclimate the trade and pub-
lic to the new price situation, for naturally, in
most instances where the wholesale rates were
increased, it made necessary a similar increase
to the consumer.
In only a few instances have there been any
protests to the changed rates. The numbers
effected are actively exploited and are there-
fore active sellers. The music purchaser is
Wictor Herbert's
MASTERPIECE
A KISS
THE
hired through them to the music counters and
the slight difference in cost involved seemingly
has been no drawback to furthering the sales.
Some dealers have taken advantage of the
new prices, which generally call for a retail sale
at 35 cents, to arrange group sales. This allows
such goods to be merchandised at three for a
$1. ll has been found to increase substantially
the volume of turnover and the accompanying
p:onts. At this particular moment a retail price
that allows group sales to be advantageously
presented should be encouraged, lor not only
does it mean more business, but it is the means
of creating more and greater use ol the piano.
The piano to-day is in competition, from an en-
tertainment standpoint, with many outside
forces, including the automobile, radio and out-
side sports. A reduction in the retail price ol
sheet music to encourage further use of the
piano would hardly bring a sufficient increase
in sales volume to justify the lower charges.
There would only be a slight increase in local
sales and a fair margin from a national view-
point. With a 35-cent retail price and the
merchandising of popular prints at three for $1,
the same margin of local and national increase
is undoubtedly obtained without in any way
lowering business standards. As a matter of
fact,-with this increase in volume comes an in-
crease in profits and also an addition to the
general activity of the music store.
It is natural for all of us to resent taxes of
all kinds and often there is the same psychologi-
cal reaction to price increases. In the case of
the slight, increases involved in the popular
prints, however, the consumer to a great ex-
lent does not realize that there has been a few
cents added to the cost. In fact, with several
productions numbers always selling at a higher
figure, there is no permanent criterion of what
an individual piece should bring. Of course
with the retailer the situation is somewhat dif-
ferent. He buys his goods at the wholesale
prices and readily notices the one or two cents
change, but as a business man the possibilities
of the price changes and their comparison with
the average prices of the music of all his stock
give him the knowledge that the market abil-
ity of the material has not been prejudiced.
At any rate the acceptance of present price
increases has not slowed up sales. It has meant
greater profit for the dealer and, of course, the
publisher and his composers, and has added to
the general health of sheet music.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADP: REVIEW
*
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Can't Go Wn
O W FEIST;
ELI/A
1)1-: A It (INK
YOU AND I
I LOVE YOU
JUNE NIGHT
<> KATHAKINA
SONG OF LOVE
SOITllKltN ROSE
I'M SO ASHAMED
)M)O WACKA DOO
DOODLK DOO DOO
HAUNTING MELODY
1IONK8T AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
KOCK-A-BVE-BABY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
I HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
Sam Fox Pub. Go.
Takes Over "Ogo Pogo"
Big Fox-trot Hit of London and Paris to Be
Handled in America by Well-known Cleve-
land House
"Ogo Pogo," a novelty fox-trot which has
been one of the biggest successes in years in
London and Paris, has been taken over by the
Sam Fox Publishing Co. of New York and
Cleveland, Ohio, for American exploitation.
This has been popular both as a song and in
instrumental form and with slightly changed
lyrics for American consumption it should re-
peat its popularity. From a melody standpoint
it will find immediate favor. It is really a
musical work of merit and its fox trot rhythm
should win immediate recognition and favor.
The Sam Fox Publishing Co., in taking over
"Ogo Pogo," decided to inaugurate a campaign
in order to give it immediate publicity. This
is assured at once by the first orchestrations
which are being forwarded to the leading or-
chestra leaders throughout the country. This
novel orchestration will appeal particularly to
musicians through its distinctiveness in giving
worth-while playing parts to every member
of the orchestra. "Ogo Pogo" is described as
funny. This of course relates to the lyric of
the piece, which is indeed unique. The music
while not funny is of a similar original charac-
ter and is alluring. The song is by Cumberland
Clark and music by Mark Strong.
New Harris Numbers
Charles K. Harris, the pioneer popular pub-
lisher, has just released five new songs includ-
ing a waltz ballad entitled "Danger in Your
Eyes," a ballad with a syncopated chorus called
"Without You," and an old-fashioned heart-
story song "No One to Kiss You Good Night."
A new fox-trot number by Eugene West, writer
of "Broadway Rose," called "Leading Me On,"
is also among these new offerings.
New Blake Issue
Dorothy Gaynor Blake, author of "A First
How Do You Do to the Piano," is also the
authoress of a unique publication called "Fun
and Phrasing" (at the Piano). In a foreword
Miss Blak.2 says the work is specially written
to help in teaching phrasing.
Future scanning projects are planned by the International Arcade Museum Library (IAML).