Music Trade Review

Issue: 1925 Vol. 80 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 28, 1925
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 West 40th St.
New York
The Effect of Increased
Prices on Sheet Music
Few Protests Have Marked Advanced Rates
Although They Have Now Been in Effect
Long Enough to Show Their Influence
In recent months there have been some slight
increases in the wholesale rates on popular
prints, including some of the production num-
bers.
These have been in force a sufficient
length of time to acclimate the trade and pub-
lic to the new price situation, for naturally, in
most instances where the wholesale rates were
increased, it made necessary a similar increase
to the consumer.
In only a few instances have there been any
protests to the changed rates. The numbers
effected are actively exploited and are there-
fore active sellers. The music purchaser is
Wictor Herbert's
MASTERPIECE
A KISS
THE
hired through them to the music counters and
the slight difference in cost involved seemingly
has been no drawback to furthering the sales.
Some dealers have taken advantage of the
new prices, which generally call for a retail sale
at 35 cents, to arrange group sales. This allows
such goods to be merchandised at three for a
$1. ll has been found to increase substantially
the volume of turnover and the accompanying
p:onts. At this particular moment a retail price
that allows group sales to be advantageously
presented should be encouraged, lor not only
does it mean more business, but it is the means
of creating more and greater use ol the piano.
The piano to-day is in competition, from an en-
tertainment standpoint, with many outside
forces, including the automobile, radio and out-
side sports. A reduction in the retail price ol
sheet music to encourage further use of the
piano would hardly bring a sufficient increase
in sales volume to justify the lower charges.
There would only be a slight increase in local
sales and a fair margin from a national view-
point. With a 35-cent retail price and the
merchandising of popular prints at three for $1,
the same margin of local and national increase
is undoubtedly obtained without in any way
lowering business standards. As a matter of
fact,-with this increase in volume comes an in-
crease in profits and also an addition to the
general activity of the music store.
It is natural for all of us to resent taxes of
all kinds and often there is the same psychologi-
cal reaction to price increases. In the case of
the slight, increases involved in the popular
prints, however, the consumer to a great ex-
lent does not realize that there has been a few
cents added to the cost. In fact, with several
productions numbers always selling at a higher
figure, there is no permanent criterion of what
an individual piece should bring. Of course
with the retailer the situation is somewhat dif-
ferent. He buys his goods at the wholesale
prices and readily notices the one or two cents
change, but as a business man the possibilities
of the price changes and their comparison with
the average prices of the music of all his stock
give him the knowledge that the market abil-
ity of the material has not been prejudiced.
At any rate the acceptance of present price
increases has not slowed up sales. It has meant
greater profit for the dealer and, of course, the
publisher and his composers, and has added to
the general health of sheet music.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADP: REVIEW
*
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Can't Go Wn
O W FEIST;
ELI/A
1)1-: A It (INK
YOU AND I
I LOVE YOU
JUNE NIGHT
<> KATHAKINA
SONG OF LOVE
SOITllKltN ROSE
I'M SO ASHAMED
)M)O WACKA DOO
DOODLK DOO DOO
HAUNTING MELODY
1IONK8T AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
KOCK-A-BVE-BABY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
I HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
Sam Fox Pub. Go.
Takes Over "Ogo Pogo"
Big Fox-trot Hit of London and Paris to Be
Handled in America by Well-known Cleve-
land House
"Ogo Pogo," a novelty fox-trot which has
been one of the biggest successes in years in
London and Paris, has been taken over by the
Sam Fox Publishing Co. of New York and
Cleveland, Ohio, for American exploitation.
This has been popular both as a song and in
instrumental form and with slightly changed
lyrics for American consumption it should re-
peat its popularity. From a melody standpoint
it will find immediate favor. It is really a
musical work of merit and its fox trot rhythm
should win immediate recognition and favor.
The Sam Fox Publishing Co., in taking over
"Ogo Pogo," decided to inaugurate a campaign
in order to give it immediate publicity. This
is assured at once by the first orchestrations
which are being forwarded to the leading or-
chestra leaders throughout the country. This
novel orchestration will appeal particularly to
musicians through its distinctiveness in giving
worth-while playing parts to every member
of the orchestra. "Ogo Pogo" is described as
funny. This of course relates to the lyric of
the piece, which is indeed unique. The music
while not funny is of a similar original charac-
ter and is alluring. The song is by Cumberland
Clark and music by Mark Strong.
New Harris Numbers
Charles K. Harris, the pioneer popular pub-
lisher, has just released five new songs includ-
ing a waltz ballad entitled "Danger in Your
Eyes," a ballad with a syncopated chorus called
"Without You," and an old-fashioned heart-
story song "No One to Kiss You Good Night."
A new fox-trot number by Eugene West, writer
of "Broadway Rose," called "Leading Me On,"
is also among these new offerings.
New Blake Issue
Dorothy Gaynor Blake, author of "A First
How Do You Do to the Piano," is also the
authoress of a unique publication called "Fun
and Phrasing" (at the Piano). In a foreword
Miss Blak.2 says the work is specially written
to help in teaching phrasing.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
58.
MUSIC TRADE
REVIEW
MARCH 28, 1925
A fitting acquaintance—the series of
m HOST POPULAR
CABINET ORGAN PIECES
MOST POPULAR MUSIC BOOKS
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
"The Dromedary" is somewhat similar to the
"Camel Walk," but has several unique steps
which distinguish it from the older dance. In
his studio Theo-Creo had been using the fox-
Well-known Opera Singer Now Appearing in trot "Dromedary" for the purpose of teaching Berlin Number From "Music Box Revue"
Proving Big Hit as Result of Special Ex-
Vaudeville Presents "You're Just a Flower his pupils their steps. One of his star students,
ploitation Campaign by House
From an Old Bouquet" With Great Success in a spirit of fun, executed a step that was not
on the program, but the watchful eye of Theo-
KANSAS CITY, MO., March 21.—"You're Just a
Creo caught it. "Do that again!" he com- The Irving' Berlin, Inc., number "Listening,"
Flower From an Old Bouquet," published by manded, and the girl once more performed the the fox-trot ballad which originally appeared
the J. W. Jenkins Sons Music Co., has been playful antic. Theo-Creo made a note of the in the "Music Box Revue" and which is now
chosen for one of the numbers on her program step and later, with the aid of the fox-trot being programmed by many vaudeville perform-
by Mme. Bernice de Pasquali, on the Orpheum "Dromedary," he developed the dance.
ers, is being widely accepted as a successor to
Circuit since September. Mme. Pasquali ap-
Berlin's "All Alone". Lyrically it is a ballad
peared on the Orpheum bill for the week of
of the same order and musically is has a win-
March 9 and included the song in her program
ning fox-trot rhythm.
here, with approval from Kansas City audiences
The entire trade is taking part in the sales
as an opera star choosing and singing a selec-
drive on "Listening" which includes not only
tion published in this • city, particularly since "When the Sun Goes Down" Expected to Ex- sheet music jobbers and retailers but talking
the chosen selection is in the category of a pop-
ceed in Popularity Many Previous Hits Cred- machine record and player roll manufacturers,
ular ballad.
their distributors and dealers and the results
ited to That Writer
In reply to a request for her opinion Mme.
have been very good.
Arthur A. Penn, whose gifts of melody and
de Pasquali said graciously, "Whatever you can
say or think that is in praise of the delightful lyric charm have met with such steady and
little 'Bouquet' meets with my approval, for I generous appreciation, has still another ballad
consider it really good." From Kansas City success to his credit. Following hard on the
The Association of Music Men, the organiza-
the artist will appear in Omaha, Neb., and heels of such favorites as "Smilin' Through," tion composed of sales members of dealers and
"Carissima,"
"Sunrise
and
You"
and
"The
thence in Minneapolis, where she will sing
publishers in the metropolitan area and which
"You're Just a Flower From an Old Bouquet." Magic of Your Eyes," comes this new one, has as associate members dealers in other parts
"When the Sun Goes Down." It is a typical of the country, held its March meeting on Fri-
Penn ballad, yet unlike any of its predecessors day evening of this week at its gathering place
from the same source. "When the Sun Goes in the Grand Opera House Building, New York
Down" possesses an excellent melody, a beauti- City.
ful lyric, a fine climax, and, above all, just a
At this meeting plans for a new constitution
Noted Broadway Dancing Coach Writes Steps touch of sentiment. The lyric, as well as the and by-laws were put into effect and arrange-
music,
was
written
by
Mr.
Penn.
Though
new,
Around E. B. Marks Song of Same Name
ments to make the association an effective
"When the Sun Goes Down" is being taken up
Theo-Creo, famous Broadway dancing coach, by scores of singers and its sales are already working body were outlined.
who has trained such stars as Jessica Brown, most substantial. It is published by M. Wit- In order to care for its activities the asso-
ciation dues have been slightly increased and
"Kyra," Marie Saxon and scores of others, has mark & Sons.
the response from the members has been most
created a new dance called "The Dromedary,"
gratifying.
This young organization has
written around the E. B. Marks song of the
brought
together
the competitive staffs of the
same name.
local music houses with the result that some
Harry Rollband has joined the publicity staff constructive measures for the general good have
of Jack Mills, Inc. He will have full charge been inaugurated.
Of Interest to McKinley Dealers!
of all advertising and publicity. He has had
long experience in publicity work, having for
Now ready for season 1925!
a number of years been very active in com-
mercial journalism, at one time representing
Leo Feist, Inc., has four waltz songs which
50 New Numbers and New
some twenty trade publications.
are having good sales. In fact, during the past
Catalogs now ready for 1925
few weeks each of these numbers has shown
ROBERT TELLER SONS & DORNER
a steady increase, in popularity, which would
37 Choice N u m b e r s f (>r I»i:uu>, ,-> Violin ;IIK|
P i a n o Duels, X Violin, Violoncello anil Piano
seemingly indicate that the waltz number, which
Music Engravers and Printers
Pieces.
3 More for S a x o p h o n e a n d I'iano.
never dies, is coming back into its own. The
SEND MANUSCRIPT AND IDEA OF
numbers are "Midnight Waltz," the feature in
TITLE
FOR
ESTIMATE
Salable Copyrights! Best Reprints!
the Middle West as radioed from a number of
New York City
311 West 43rd Street
broadcasting stations at the stroke of midnight;
"The Moonlight, A Waltz and You," written
World Famous
and featured by Harry M. Snodgrass, known
BUY YOUR MUSIC FROM
as the "King of the Ivories," record artist, vaude-
villian and international radio favorite; Ted
Lewis' new waltz hit, "While We Danced
Till Dawn," and "Miss You," which, besides be-
ing an unusual waltz, is a beautiful ballad.
Oliver Ditson Company
Mme. De Pasquali Features
J. W. Jenkins Go. Number
"Listening" Hailed as
"All Alone's" Successor
Arthur A. Penn Writes
a New Ballad Success
Music Men Meet
Theo-Creo Creates New
Dance Galled "Dromedary"
Rollband With Jack Mills
Feist Waltzes Popular
McKINLEY
MUSIC
"Always
First With
the Best 7 '
»<>«• Catalogs with Stock Orders
A complete stock of salalde music at very
low cost.
200^
Profit
Write for Samples and Terms
Today!
McKINLEY MUSIC CO.
1501-1517 East 55th Street - CHICAGO
BOSTON
Publishers
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS. PRINTERS AND ENGRAVERS OF MUSIC
Main Ofhce»: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
A petition in bankruptcy was recently filed
against Fred Fischer, Inc., 224 West Forty-
sixth street, New York City, the popular pub-
lishing house. The schedules of the assets and
liabilities have not been filed.
Tho waltz Mini: that nil leadline t>iug<>r<4 and orchestras arc raving about.
Moonlight IVfaRes IVfe Long For You
Thr greatest v a i l / HIT of DIP sciiMin. Order from tlir following Jobbers: McKinley Music Co.,
Chicago, III.; Curl Fischer, Inc., N.'w York City; J. \V. Jenkins Sons Music Co., Kansas City, Mo.
FRANK H. CILLKSPIE, Music Publisher, 1112 Forbes St., PITTSBURGH, PA.

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