Music Trade Review
Issue: 1925 Vol. 80 N. 11 - Page 5
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MARCH 14,
THE
1925
MUSIC TRADE
REVIEW
Bush & Lane Piano Co., of Portland,
Occupies Larger Quarters in That City
G. F. Johnson Piano Co. Also in New Warerooms—Portland Music House Opens New Store
—Many Changes in the Local Retail Selling Organizations—Sherman-Clay Employes Dine
D O R T L A N D , ORE., March 4.—Portland mu-
sic dealers are facing the future with con-
fidence and all are looking forward to greatly
increased business during the coming month.
Much of this optimism is due to the records be-
ing made in building permits, realizing that fof
every new home built a new prospect for a mu-
sical instrument is made. In February all rec-
ords for building permits in the history of Port-
land were broken, according to the reports of
the building inspector's office. The important
phase of the report is the remarkable number
of new homes listed, and a visit to any part of
the city sees the evidences of this home build-
ing activity.
Several important moves have been made dur-
ing the past month. The Bush & Lane Piano
Co., who for many years occupied a large por-
tion of the Bush & Lane Building at Broadway
and Alder streets, has moved to Morrison, be-
tween Broadway and Park streets, and the G.
F. Johnson Piano Co., for eight years doing
business at 149 Sixth street, has moved to 410
Morrison.
The Bush & Lane store completed alterations
and opened for regular business the middle of
February. The entire store is finished in old
ivory, French gray and mahogany and is most
attractively arranged. The musical merchandise
department and the record department occupy
the ground floor space. Instead of record
booths, a group of Audak tables has been in-
stalled and this innovation is meeting with the
hearty approval of their customers. The pho-
nograph department has been placed on the sec-
ond floor and the radio department on the mez-
zanine. The radio department has been consid-
erably increased. A five-year lease has been
secured with option for renewal and P. J.
O'Gara, local manager, announces that arrange-
ments have been made for expansion by acqui-
sition of adjoining store space.
The G. F. Johnson Piano Co. moved Febru-
ary 28 into its new quarters and is fast getting
into shape and from all indications will have
one of the most attractive establishments in
Portland.
Vic Meyers and His Brunswick Band, who
are filling a three weeks' engagement at the
Liberty Theatre, are creating a furor in local
music circles and filling the house to capacity
at every performance. The band makes four
appearances daily, being presented in regal style
with a handsome stage setting. They feature
their Brunswick recordings, flashing the name
and record number on a beautiful drop curtain.
All Brunswick dealers report a heavy increase
in the demand for their records. The band
played over The Oregonian radio KGW
through the courtesy of the wholesale division
of the Brunswick-Balke-Collender Co., A. R.
McKinley, Pacific Northwest manager. Mey-
er's Brunswick recordings broadcasted were
"The Only, Only One," "No Wonder" and
"Shimmy."
A. R. McKinley, manager of the Pacific
Northwest division of the Brunswick-Balke-
Collender Co., left Portland the first week in
March for Chicago, where he went to confer
and discuss with the head office conditions, etc.,
in this territory. In speaking of his trip Mr.
McKinley said: "I am going East to make it
possible to let them have the light shine on my
darkened soul on the merits of the Brunswick
Radiola." A. F. Williams has been appointed
radio technician for the Brunswick wholesale
division, replacing E. S. Ross. Mr. Williams is
High*!
QtulHy
from Schenectady, N. Y., is an expert in his
line, and a valuable asset to the Pacific North-
west division. Frank Norton, traveling out of
the local office for the phonograph division
through eastern Oregon, eastern Washington,
northern Idaho and western Montana, accom-
panied Mr. Williams on his initial trip over his
new territory.
The Portland Music House is the latest addi-
tion to the local music field, having opened for
business last month at 227 Sixth street. The
new organization was formed by Lewis Luns-
ford and P. J. Hibler and will be in direct
charge of B. H. Barber. The Starr line of pho-
nographs and pianos will be featured and a com-
plete stock of Gennett records will be carried.
Charles Soule, Pacific Northwest wholesale
representative of the Starr Piano Co., is mak-
ing an extensive tour of his Northern district
and sends in excellent reports of conditions and
substantial orders for Starr phonographs and
Gennett records to back up his optimistic state-
ments.
Don Russell, of the wholesale department of
the Starr Piano Co., who is a prominent mem-
ber and tenor of the Knowlton Studio Quartet,
was featured in a concert given by this organi-
zation at the Portland Women's Club Febru-
ary 20.
Changes in the personnel of the salesmen
and women have been rather many during the
past month. Among some of the most im-
portant are: Clifford Neilson, for over three
years in charge of the phonograph department
of the Wiley B. Allen Co., has joined the forces
of Sherman, Clay & Co. and been placed in
charge of the radio department, replacing A. M.
Briggs. John T. Carr, over two years in the
phonograph department of the Wiley B. Allen
Co., accompanied Mr. Neilson and will assist
him in the radio department.
Erma Ewart, for many years in charge of the
record department of the Wiley B. Allen store,
has also joined the Sherman, Clay & Co. force
and has been placed in charge of the Victor
record department. She will be assisted by
Gertrude Lee, formerly of the Wiley B. Allen
record department. Bertha Gribble, who for
the past year has been in charge of the record
department of the Hyatt Music Co., resigned on
account of illness and Charlotte Chesley has
been promoted to her position. Mildred Larsen,
for several years in charge of the record depart-
ment of the Reed-French Piano Co., has joined
the Hyatt forces and will assist Miss Chesley.
Carl Christenson, formerly of the Edwards
Furniture Co., has joined the radio staff of the
Hyatt Music Co. and will assist Wm. Bartnett,
in charge.
The employes' association of Sherman, Clay
& Co. entertained with a dancing party Feb-
ruary 19 at the Mallory Hotel in honor of their
new manager.
George Henkelman Back
From Trip in the East
Opens Up Sixteen New Agencies in Course of
Short Motor Trip Through Territory
George Henkelman, president of the Henkel-
man Piano Mfg. Corp., New York, arrived home
on Monday of this week after a two weeks'
trip through Pennsylvania and part of New
York State which was made by automobile in
company with George E. Clark. The result of
Mr. Henkelman's trip was most satisfactory,
as he opened up sixteen new accounts besides
bringing back some orders from several old ac-
counts.
Mr. Henkelman was consequently in good
spirits when seen by a representative of The
Review this week. "The thing that pleases me
the most," said Mr. Henkelman, "is the con-
tinuous increase in the distribution of Henkel-
man pianos and player-pianos. Dealers who
have handled them for some time continue to
place re-orders with us consistently, while we
are continually adding new accounts to our list.
During the trip I opened up sixteen new
agencies, besides bringing back the orders from
those who had already handled Henkelman in-
struments before.
"The dealers are all looking forward to a
good Spring business and are all getting ready
for the time when they will be able to get out
and go after it. In a great many localities
which I have visited they have had consider-
able snow and severe weather, which naturally
had a retarding effect on business, but they all
stated that the prospects look very bright."
G. I. T. Financing Plan
Now on Pacific Goast
Commercial Investment Trust, Inc., Absorbs
California Finance Co. and Opens Pacific
Coast Branch
Through the taking over by the Commercial
Investment Trust, Inc., New York, of a well-
known California finance company, that com-
pany has completed plans for establishing re-
gional headquarters in San Francisco so that the
advantages of the C. I. T. plan for the financing
of piano, talking machine and radio paper, t as
well as the paper of other lines sold on instal-
ment, may conveniently be placed at the dis-
posal of Pacific Coast merchants.
The California finance company which it ab-
sorbed already maintains two branch offices,
and it is the plan of the Commercial Invest-
ment Trust, Inc., to open several more with
San Francisco as the center. With the new
Pacific Coast development the company now
maintains regional offices in New York, Chi-
cago, San Francisco and Toronto, together with
a number of branches radiating from those
points.
Mehlin for Broadcasting
A communication was recently received by
Charles Mehlin, of Paul G. Mehlin & Sons,
West New York, N. J., to the effect that a
Conservatory model Mehlin grand had been
chosen for use in the broadcasting station OSU,
recently established by the Ohio State Uni-
versity in Columbus, O. This is the fourth
broadcasting station where the Mehlin is in use,
the first one being used in a station on the
St. Lawrence River, and the others in WNAC,
Boston, and WOC, Davenport, la.
Capital Go. Chartered
The Capital Piano Co., of Paterson, N. J.,
has just been granted a charter to operate a
retail piano store there. Katie Piquet, Laura
Candalino and George J. Piquet are the in-
corporators. The capital stock of the concern
is $25,000.
Leiter Bros. Chartered
Leiter Bros, have just been incorporated to
deal in musical instruments and radio in Syra-
cuse, N. Y.
Quality
MARCH 14,
THE
1925
MUSIC TRADE
REVIEW
Bush & Lane Piano Co., of Portland,
Occupies Larger Quarters in That City
G. F. Johnson Piano Co. Also in New Warerooms—Portland Music House Opens New Store
—Many Changes in the Local Retail Selling Organizations—Sherman-Clay Employes Dine
D O R T L A N D , ORE., March 4.—Portland mu-
sic dealers are facing the future with con-
fidence and all are looking forward to greatly
increased business during the coming month.
Much of this optimism is due to the records be-
ing made in building permits, realizing that fof
every new home built a new prospect for a mu-
sical instrument is made. In February all rec-
ords for building permits in the history of Port-
land were broken, according to the reports of
the building inspector's office. The important
phase of the report is the remarkable number
of new homes listed, and a visit to any part of
the city sees the evidences of this home build-
ing activity.
Several important moves have been made dur-
ing the past month. The Bush & Lane Piano
Co., who for many years occupied a large por-
tion of the Bush & Lane Building at Broadway
and Alder streets, has moved to Morrison, be-
tween Broadway and Park streets, and the G.
F. Johnson Piano Co., for eight years doing
business at 149 Sixth street, has moved to 410
Morrison.
The Bush & Lane store completed alterations
and opened for regular business the middle of
February. The entire store is finished in old
ivory, French gray and mahogany and is most
attractively arranged. The musical merchandise
department and the record department occupy
the ground floor space. Instead of record
booths, a group of Audak tables has been in-
stalled and this innovation is meeting with the
hearty approval of their customers. The pho-
nograph department has been placed on the sec-
ond floor and the radio department on the mez-
zanine. The radio department has been consid-
erably increased. A five-year lease has been
secured with option for renewal and P. J.
O'Gara, local manager, announces that arrange-
ments have been made for expansion by acqui-
sition of adjoining store space.
The G. F. Johnson Piano Co. moved Febru-
ary 28 into its new quarters and is fast getting
into shape and from all indications will have
one of the most attractive establishments in
Portland.
Vic Meyers and His Brunswick Band, who
are filling a three weeks' engagement at the
Liberty Theatre, are creating a furor in local
music circles and filling the house to capacity
at every performance. The band makes four
appearances daily, being presented in regal style
with a handsome stage setting. They feature
their Brunswick recordings, flashing the name
and record number on a beautiful drop curtain.
All Brunswick dealers report a heavy increase
in the demand for their records. The band
played over The Oregonian radio KGW
through the courtesy of the wholesale division
of the Brunswick-Balke-Collender Co., A. R.
McKinley, Pacific Northwest manager. Mey-
er's Brunswick recordings broadcasted were
"The Only, Only One," "No Wonder" and
"Shimmy."
A. R. McKinley, manager of the Pacific
Northwest division of the Brunswick-Balke-
Collender Co., left Portland the first week in
March for Chicago, where he went to confer
and discuss with the head office conditions, etc.,
in this territory. In speaking of his trip Mr.
McKinley said: "I am going East to make it
possible to let them have the light shine on my
darkened soul on the merits of the Brunswick
Radiola." A. F. Williams has been appointed
radio technician for the Brunswick wholesale
division, replacing E. S. Ross. Mr. Williams is
High*!
QtulHy
from Schenectady, N. Y., is an expert in his
line, and a valuable asset to the Pacific North-
west division. Frank Norton, traveling out of
the local office for the phonograph division
through eastern Oregon, eastern Washington,
northern Idaho and western Montana, accom-
panied Mr. Williams on his initial trip over his
new territory.
The Portland Music House is the latest addi-
tion to the local music field, having opened for
business last month at 227 Sixth street. The
new organization was formed by Lewis Luns-
ford and P. J. Hibler and will be in direct
charge of B. H. Barber. The Starr line of pho-
nographs and pianos will be featured and a com-
plete stock of Gennett records will be carried.
Charles Soule, Pacific Northwest wholesale
representative of the Starr Piano Co., is mak-
ing an extensive tour of his Northern district
and sends in excellent reports of conditions and
substantial orders for Starr phonographs and
Gennett records to back up his optimistic state-
ments.
Don Russell, of the wholesale department of
the Starr Piano Co., who is a prominent mem-
ber and tenor of the Knowlton Studio Quartet,
was featured in a concert given by this organi-
zation at the Portland Women's Club Febru-
ary 20.
Changes in the personnel of the salesmen
and women have been rather many during the
past month. Among some of the most im-
portant are: Clifford Neilson, for over three
years in charge of the phonograph department
of the Wiley B. Allen Co., has joined the forces
of Sherman, Clay & Co. and been placed in
charge of the radio department, replacing A. M.
Briggs. John T. Carr, over two years in the
phonograph department of the Wiley B. Allen
Co., accompanied Mr. Neilson and will assist
him in the radio department.
Erma Ewart, for many years in charge of the
record department of the Wiley B. Allen store,
has also joined the Sherman, Clay & Co. force
and has been placed in charge of the Victor
record department. She will be assisted by
Gertrude Lee, formerly of the Wiley B. Allen
record department. Bertha Gribble, who for
the past year has been in charge of the record
department of the Hyatt Music Co., resigned on
account of illness and Charlotte Chesley has
been promoted to her position. Mildred Larsen,
for several years in charge of the record depart-
ment of the Reed-French Piano Co., has joined
the Hyatt forces and will assist Miss Chesley.
Carl Christenson, formerly of the Edwards
Furniture Co., has joined the radio staff of the
Hyatt Music Co. and will assist Wm. Bartnett,
in charge.
The employes' association of Sherman, Clay
& Co. entertained with a dancing party Feb-
ruary 19 at the Mallory Hotel in honor of their
new manager.
George Henkelman Back
From Trip in the East
Opens Up Sixteen New Agencies in Course of
Short Motor Trip Through Territory
George Henkelman, president of the Henkel-
man Piano Mfg. Corp., New York, arrived home
on Monday of this week after a two weeks'
trip through Pennsylvania and part of New
York State which was made by automobile in
company with George E. Clark. The result of
Mr. Henkelman's trip was most satisfactory,
as he opened up sixteen new accounts besides
bringing back some orders from several old ac-
counts.
Mr. Henkelman was consequently in good
spirits when seen by a representative of The
Review this week. "The thing that pleases me
the most," said Mr. Henkelman, "is the con-
tinuous increase in the distribution of Henkel-
man pianos and player-pianos. Dealers who
have handled them for some time continue to
place re-orders with us consistently, while we
are continually adding new accounts to our list.
During the trip I opened up sixteen new
agencies, besides bringing back the orders from
those who had already handled Henkelman in-
struments before.
"The dealers are all looking forward to a
good Spring business and are all getting ready
for the time when they will be able to get out
and go after it. In a great many localities
which I have visited they have had consider-
able snow and severe weather, which naturally
had a retarding effect on business, but they all
stated that the prospects look very bright."
G. I. T. Financing Plan
Now on Pacific Goast
Commercial Investment Trust, Inc., Absorbs
California Finance Co. and Opens Pacific
Coast Branch
Through the taking over by the Commercial
Investment Trust, Inc., New York, of a well-
known California finance company, that com-
pany has completed plans for establishing re-
gional headquarters in San Francisco so that the
advantages of the C. I. T. plan for the financing
of piano, talking machine and radio paper, t as
well as the paper of other lines sold on instal-
ment, may conveniently be placed at the dis-
posal of Pacific Coast merchants.
The California finance company which it ab-
sorbed already maintains two branch offices,
and it is the plan of the Commercial Invest-
ment Trust, Inc., to open several more with
San Francisco as the center. With the new
Pacific Coast development the company now
maintains regional offices in New York, Chi-
cago, San Francisco and Toronto, together with
a number of branches radiating from those
points.
Mehlin for Broadcasting
A communication was recently received by
Charles Mehlin, of Paul G. Mehlin & Sons,
West New York, N. J., to the effect that a
Conservatory model Mehlin grand had been
chosen for use in the broadcasting station OSU,
recently established by the Ohio State Uni-
versity in Columbus, O. This is the fourth
broadcasting station where the Mehlin is in use,
the first one being used in a station on the
St. Lawrence River, and the others in WNAC,
Boston, and WOC, Davenport, la.
Capital Go. Chartered
The Capital Piano Co., of Paterson, N. J.,
has just been granted a charter to operate a
retail piano store there. Katie Piquet, Laura
Candalino and George J. Piquet are the in-
corporators. The capital stock of the concern
is $25,000.
Leiter Bros. Chartered
Leiter Bros, have just been incorporated to
deal in musical instruments and radio in Syra-
cuse, N. Y.
Quality
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