Music Trade Review

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MARCH 7,
1925
THE
MUSIC TRADE
REVIEW
Bush & Lane Department Opens in the
H. B. Bruck & Sons Stores in Cleveland
Wide Publicity and Radio Broadcasting Used in Campaign—Cleveland Association Holds Ban-
quet—W. A. Ennis Promoted—New Brunswick Department Opened—Music Club Meets
CLEVELAND, O., February 28.—Date for the
heralded opening of the Bush & Lane depart-
ment of the H. B. Bruck & Sons Co. was finally
set this week. March 2 it is, and apparently there
will be plenty to stir up public interest in the
variety of unusual piano offerings that will be
presented.
As a matter of fact all the heralding isn't
over yet. There will be a special piano section
department under the direction of Leslie I.
King. Part of the sales service that will be in-
corporated in this wholesale division will be to
help dealers who may bring prospects to Cleve-
land to see the variety of Bush & Lane models
close their deals with these prospects.
During the last few weeks the Bush & Lane
representation has been developed in Ohio con-
siderably. Some new dealers, besides the H. B.
Bush & Lane Pianos in Station WHK
in a local newspaper for Sunday, March 1, in Bruck & Sons Co., are the Akcrman Piano Co.,
which all interests identified with the opening, Marion; C. I. Francis, Newark; Canfield Piano
and this will include dealers all over Ohio who Co., Cincinnati; the Fisk-Purcell Co., Lima; the
will take part in at least some of the features Wickens Co., Lorain; the Bedford Music Co.,
of the program, as well as manufacturers sup- Bedford; the Brownell Piano Co., Akron; Gold-
plying products to Bush & Lane, will be men- smith Music Co., Columbus; Goosman Piano
tioned. On the Friday before the opening Co., Toledo, and the Starssner-Custer Co., Can-
WHK, official radio broadcasting station, will ton.
tell that part of the world that hears this sta-
Annual Banquet of Cleveland Association
tion that the opening will be held, and that Bush
Close to fifty members and associates attended
& Lane pianos will entertain from its studio. the annual banquet of the Cleveland Music
The station also will mention this event weekly Trade Association. The usual installation of
for several weeks, and at intervals for a period officers did not take place, since two of them,
of six months, so that if anybody does not know Henry Dreher, who heads the association for
that Bush & Lane is properly on the map in 1925, and Dan J. Nolan, vice-president, were
Ohio it will be because they either do not have not present. But the usual good time was had
radio or do not listen in on it.
by all, with plenty of special entertainment ar-
The big attraction will be at the H. B. Bruck ranged by William G. Bowie, the Dreher Piano
& Sons Co. The window will be given over to Co., who headed the entertainment committee.
the Multi Reproducer, a device that, from any There were no set speeches, but Matt Kennedy,
distance, will operate what appears to be an intrepid secretary of the Chicago Piano Club,
ordinary straight grand piano. This device, gave an interesting talk on the relation of radio
contained in a separate cabinet, which will be to the piano business, with some personal opin-
operated from outside the store, will also be in ions as to its aid in that connection. And there
the window. All who stop to see it playing were spontaneous speeches by local and Ohio
the piano, though there will be no visible con- members, among them Otto C. Muehlhauser,
nection, will be invited to have the instrument C. H. Randolph, M. O. Mattlin, Robert Jones,
play their own selections, the control buttons and the well-known bench expert, "Jennie"
Lind. Henry Dreher sent a telegram from his
being on the outside of the store.
Inside special rooms will be arranged to show, Winter home in Florida.
W. A. Ennis Named
respectively, the Multi Reproducer, the regula-
Promotion as district manager is announced
tion Bush & Lane Welte. Mignon (licensee)
reproducer, the all-metal-action player, the up- by W. A. Ennis, formerly manager of the Wur-
right grand player and finally the latest Bush litzer establishment in Cleveland. Mr. Ennis
& Lane achievement, the grand in upright form. takes charge of Rochester, Syracuse and Buf-
' In connection with the publicity that will be falo, where six stores are located.
broadcasted Bush & Lane merchants will be
Open New Brunswick Department
benefited, since at every announcement the
Official opening of the Brunswick-Radiola
statement will be made .that two Bush & Lane department at the Knabe warerooms and Am-
grands, one vertical, the other regulation, will pico studios was held this week, following an-
play in unison during the entertainment. These nouncements to the clientele of the studios. A
instruments were installed at WHK station this large number of persons attended, and several
week.
sales, notably of the higher priced sets, were
Another feature of the opening at the Bruck closed, with a good deal in prospect as well.
In a proclamation to piano merchants
store will be the establishment of a wholesale
11
throughout Ohio, President Otto Grau, of the
Music Merchants' Association of Ohio, urges
all to join either local or State or both organ-
izations. Advantages are cited by Mr. Grau,
chief among them being the elimination of mis-
understandings among neighbor merchants and
the opportunity, through closer association, to
deal with problems continually confronting the
individual dealer. In analyzing the functions
of the State Association Mr. Grau points out
that it is the proper medium to deal with diffi-
culties that confront a State group as can no
other institution. His theory is that if some
condition develops within the State affecting its
agriculture or its industry that condition affects
all businesses, and is a condition peculiar to the
State. In an instance like this a national asso-
ciation, occupied with legislative or other prob-
lems that affect every individual in its ranks,
would not necessarily be able to deal specifically
with this State condition. Hence it is up to
the members of the trade in a State to support
the body~that can come more quickly to their
assistance.
First Meeting of Music Club
Miss Alice Keith, supervisor of music for the
Victor Co., will be the principal speaker at the
first noon meeting of the Music Club, Cleve-
land, to be held the last week in February, ac-
cording to plans outlined by President Dan E.
Baumbaugh, manager of the May Co. talking
machine department. A well-known Welsh
singer, Samuel Roberts, also was expected to
sing. Invitations to some fifty members have
been sent out. The initial meeting will be held
at Hotel Statler, which probably will be the
meeting place every fortnight hence.
Many Students for Conn School
New students continue to be added to the
Conn Cleveland Co.'s music school, as a result
of the keen interest aroused through the twice-
a-monthly concerts by the faculty out of the
Conn's own broadcasting studio. The new
talent for the school is drawn from local people,
naturally, but the entertainment provided by the
faculty, all of whom are associated with the
Cleveland orchestra, is receiving commendation
from distant points, such as New Jersey, Iowa
and Massachusetts.
New location for the Schulz Piano Co. is
nearing completion, and when opened will mark
another addition to the upper Euclid piano field.
Commission Postpones New
Freight Rate Increases
Proposed New Classifications and Rates on
Combined Phonographs and Radio Will Not
Become Effective Until June 10
The Music Industries Chamber of Commerce
has received official notification that the Inter-
state Commerce Commission has ordered the
new classifications and increased rates on in-
terstate shipments of radio sets and radio equip-
ment, which were to go into effect on February
10, suspended until June 10, and that no changes
shall be made in the classifications or rates in
the meantime.
The postponement of the date on which the
proposed rates were to become effective has
been made in order to allow time for the Com-
mission to conduct an investigation and hold
hearings at which the rights of all parties con-
cerned and the interests of the public may be
fully considered and protected.
The Music Industries Chamber of Commerce
has already filed a brief with the Commission
protesting, on behalf of the music industry,
against the new classification of phonograph
and radio instruments, proposed by the rail-
roads, which would result in increases of 50
per cent to 100 per cent in the freight rates
over those now prevailing. The Radio Chamber
of Commerce has filed a similar brief.
Hearings on the matter will be held in San
Francisco on March 4 and in Washington, D.
C, on March 25.