Music Trade Review
Issue: 1924 Vol. 79 N. 8 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 23, 1924
Stock Up
for the
Big Campaign
Thete twenty magazines will carry CEN-
TURY NATIONAL ADS. to more than fifty
million monthly readers during September,
October. November and December:
Century Music Pub. Co.
235 West 40th St.
MUSIC
TRADE
being recorded by every talking machine record
and player-roll manufacturing organization.
They have been used constantly by every or-
chestra director and Hearst numbers are fre-
quently found in the program of leading vaude-
ville artists.
* Tn"sere'ctTng songs for the new season the
same standard is being maintained that was
found so successful by this company during
the past months. The Hearst organization be-
lieves that after all a song is its best salesman.
Without a meritorious offering the extensive
publicity drives would not receive the wide
response justifying the large appropriation
necessary for such "widespread propaganda.
The past policies of the Hearst organization,
which made possible the exceptional co-opera-
tion of the dealer in efforts toward increasing
the sale of Hearst music will be adhered to,
including the Hearst trade slogan "The Dealer
First." This idea is to be kept in mind and
will mean practical co-operation toward increas-
ing the dealer's business. A wide variety of
display cut-outs, window strips and much other
display material will be issued gratis by the
company. The details of the Fall plans will
shortly be announced to the dealers, all of
which will bear in mind that to successfully
conduct a sheet music business a dealer-first
principle is important.
You cant fjo
wrong ivlth
any'Feist]
Song'
AKCA1>\
MAYT1ME
I LOVE YOU
JUNK NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL. ONE
DOODLE DOO 1)OO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MIND THE KAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SKK MY GAL
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY
WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers'
Joseph E. Howard has again struck it with
"Levee Lou," a song which he especially wrote
Advertising Manager of Hearst Music Publish- for his new musical melange, "The Toy Shop,"
ers, Ltd., Announces Elaborate Plans for
which will play the Keith and Orpheum Cir-
Big Fall Campaign
cuits the coming season. Mr. Howard will per-
sonally sing the song, to be followed by his
A. Golding, advertising manager of Hearst
own jazz orchestra, and also by the famous
Music Publishers of Canada, Ltd., recently re- Shea Sisters, and at the finale the song will
turned to the home office of his company, Win- again be sung by the entire company. As this
nipeg. Can., following an extensive tour of the will give the song wide publicity dealers should
larger trade centers in New York. Shortly after
watch its development closely. The publisher,
his return, plans for the Fall season were ar- Charles K. Harris, will guarantee the sales of
ranged by the company and Hearst activities
the number.
during the Fall are to be on a larger and wider
scope than ever before.
The coming campaign will include extensive
advertising and merchandising plans. Some of
The Bertram J. Gradman Orchestra, a I'aul
these will be most original in style and will
Specht unit directed by H a d Smith, will broad-
cover every channel of trade activity. This
cast every Tuesday night from W H N , accord-
enterprising publishing company expects them
ing to arrangements completed by Mrs. Earl
to set. a new high mark for music publishing
Fuller, the well-known orchestra hooker.
activities.
These increased publicity and exploitation
plans will use as a backgraund and basis the
record made by the company during the past
season which placed Hearst songs before the
consumer in the theatre, dance hall, cabaret and
by way of radio. Hearst numbers were and are
Specht Orchestra Broadcasts
An Important
——-—
Addition
to
The most beautiful Irish wnltz in years
'THE DREAMS OF MY IRISH COLLEEN"
L E O . F E I S T , Inc., FEIST Bld f ., New York
YES'S
eason s
ales
uccesses
Results prove the following
numbers to be the
Biggest Profit Winners of 1924
YOU CAN TAKE
FROM DIXIE
BR1NGIN' HOME THE BACON
BROKEN
JUST
IN A WONDERFUL
OF OUR OWN
_ TRADE MABKBtWSTERED
SOME ONE ELSE (Took
Place in My Heart)
Your
Order Now from Your Jobber
of Canada, Limited
-yf^
HUTU U l l
AMERICAS POPULAR
BALLAD SUCCESSES
^
WORLD
Hearst Music Publishers
« V M .
185 MADISON AVE
NEW YORK
DREAMS
A LULLABY
or direct from
MUSIC CO.
Hartford, Conn.
CHAPPELL-HARMS.INC.
AWAY
.11' N E
fox-trot
ROSES OF PICARDY
THE WORLD IS WAfTING-?SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
ME
FORGET ME NOT (Means Re-
member Me)
"THE OLD HOMESTEAD in the VALLEY"
BOURDON DEITY
P. O. Box 103, Sta. A.
Prices
"Levee Lou" a Hit
A. Golding Is Back
From New York Trip
A most wonderful
45
REVIEW
Head Office, Winnipeg, Canada
New York Chicago Toronto Vancouver
( SACRED - SECULAR )
West
——of
the
Great Divide
ERNEST R. BALL'S
GREATEST BALLAD
^Victor Her terf
MASTERPIECE
A KISS
Lyric by GEORGE WHITING
M.
WITMARK
1650 BROADWAY
& SONS
NEW YORK
THE
THE
AUGUST 23, 1924
Stock Up
for the
Big Campaign
Thete twenty magazines will carry CEN-
TURY NATIONAL ADS. to more than fifty
million monthly readers during September,
October. November and December:
Century Music Pub. Co.
235 West 40th St.
MUSIC
TRADE
being recorded by every talking machine record
and player-roll manufacturing organization.
They have been used constantly by every or-
chestra director and Hearst numbers are fre-
quently found in the program of leading vaude-
ville artists.
* Tn"sere'ctTng songs for the new season the
same standard is being maintained that was
found so successful by this company during
the past months. The Hearst organization be-
lieves that after all a song is its best salesman.
Without a meritorious offering the extensive
publicity drives would not receive the wide
response justifying the large appropriation
necessary for such "widespread propaganda.
The past policies of the Hearst organization,
which made possible the exceptional co-opera-
tion of the dealer in efforts toward increasing
the sale of Hearst music will be adhered to,
including the Hearst trade slogan "The Dealer
First." This idea is to be kept in mind and
will mean practical co-operation toward increas-
ing the dealer's business. A wide variety of
display cut-outs, window strips and much other
display material will be issued gratis by the
company. The details of the Fall plans will
shortly be announced to the dealers, all of
which will bear in mind that to successfully
conduct a sheet music business a dealer-first
principle is important.
You cant fjo
wrong ivlth
any'Feist]
Song'
AKCA1>\
MAYT1ME
I LOVE YOU
JUNK NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL. ONE
DOODLE DOO 1)OO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MIND THE KAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SKK MY GAL
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY
WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers'
Joseph E. Howard has again struck it with
"Levee Lou," a song which he especially wrote
Advertising Manager of Hearst Music Publish- for his new musical melange, "The Toy Shop,"
ers, Ltd., Announces Elaborate Plans for
which will play the Keith and Orpheum Cir-
Big Fall Campaign
cuits the coming season. Mr. Howard will per-
sonally sing the song, to be followed by his
A. Golding, advertising manager of Hearst
own jazz orchestra, and also by the famous
Music Publishers of Canada, Ltd., recently re- Shea Sisters, and at the finale the song will
turned to the home office of his company, Win- again be sung by the entire company. As this
nipeg. Can., following an extensive tour of the will give the song wide publicity dealers should
larger trade centers in New York. Shortly after
watch its development closely. The publisher,
his return, plans for the Fall season were ar- Charles K. Harris, will guarantee the sales of
ranged by the company and Hearst activities
the number.
during the Fall are to be on a larger and wider
scope than ever before.
The coming campaign will include extensive
advertising and merchandising plans. Some of
The Bertram J. Gradman Orchestra, a I'aul
these will be most original in style and will
Specht unit directed by H a d Smith, will broad-
cover every channel of trade activity. This
cast every Tuesday night from W H N , accord-
enterprising publishing company expects them
ing to arrangements completed by Mrs. Earl
to set. a new high mark for music publishing
Fuller, the well-known orchestra hooker.
activities.
These increased publicity and exploitation
plans will use as a backgraund and basis the
record made by the company during the past
season which placed Hearst songs before the
consumer in the theatre, dance hall, cabaret and
by way of radio. Hearst numbers were and are
Specht Orchestra Broadcasts
An Important
——-—
Addition
to
The most beautiful Irish wnltz in years
'THE DREAMS OF MY IRISH COLLEEN"
L E O . F E I S T , Inc., FEIST Bld f ., New York
YES'S
eason s
ales
uccesses
Results prove the following
numbers to be the
Biggest Profit Winners of 1924
YOU CAN TAKE
FROM DIXIE
BR1NGIN' HOME THE BACON
BROKEN
JUST
IN A WONDERFUL
OF OUR OWN
_ TRADE MABKBtWSTERED
SOME ONE ELSE (Took
Place in My Heart)
Your
Order Now from Your Jobber
of Canada, Limited
-yf^
HUTU U l l
AMERICAS POPULAR
BALLAD SUCCESSES
^
WORLD
Hearst Music Publishers
« V M .
185 MADISON AVE
NEW YORK
DREAMS
A LULLABY
or direct from
MUSIC CO.
Hartford, Conn.
CHAPPELL-HARMS.INC.
AWAY
.11' N E
fox-trot
ROSES OF PICARDY
THE WORLD IS WAfTING-?SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
ME
FORGET ME NOT (Means Re-
member Me)
"THE OLD HOMESTEAD in the VALLEY"
BOURDON DEITY
P. O. Box 103, Sta. A.
Prices
"Levee Lou" a Hit
A. Golding Is Back
From New York Trip
A most wonderful
45
REVIEW
Head Office, Winnipeg, Canada
New York Chicago Toronto Vancouver
( SACRED - SECULAR )
West
——of
the
Great Divide
ERNEST R. BALL'S
GREATEST BALLAD
^Victor Her terf
MASTERPIECE
A KISS
Lyric by GEORGE WHITING
M.
WITMARK
1650 BROADWAY
& SONS
NEW YORK
THE
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