Music Trade Review

Issue: 1924 Vol. 79 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 23, 1924
Stock Up
for the
Big Campaign
Thete twenty magazines will carry CEN-
TURY NATIONAL ADS. to more than fifty
million monthly readers during September,
October. November and December:
Century Music Pub. Co.
235 West 40th St.
MUSIC
TRADE
being recorded by every talking machine record
and player-roll manufacturing organization.
They have been used constantly by every or-
chestra director and Hearst numbers are fre-
quently found in the program of leading vaude-
ville artists.
* Tn"sere'ctTng songs for the new season the
same standard is being maintained that was
found so successful by this company during
the past months. The Hearst organization be-
lieves that after all a song is its best salesman.
Without a meritorious offering the extensive
publicity drives would not receive the wide
response justifying the large appropriation
necessary for such "widespread propaganda.
The past policies of the Hearst organization,
which made possible the exceptional co-opera-
tion of the dealer in efforts toward increasing
the sale of Hearst music will be adhered to,
including the Hearst trade slogan "The Dealer
First." This idea is to be kept in mind and
will mean practical co-operation toward increas-
ing the dealer's business. A wide variety of
display cut-outs, window strips and much other
display material will be issued gratis by the
company. The details of the Fall plans will
shortly be announced to the dealers, all of
which will bear in mind that to successfully
conduct a sheet music business a dealer-first
principle is important.
You cant fjo
wrong ivlth
any'Feist]
Song'
AKCA1>\
MAYT1ME
I LOVE YOU
JUNK NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL. ONE
DOODLE DOO 1)OO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MIND THE KAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SKK MY GAL
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY
WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers'
Joseph E. Howard has again struck it with
"Levee Lou," a song which he especially wrote
Advertising Manager of Hearst Music Publish- for his new musical melange, "The Toy Shop,"
ers, Ltd., Announces Elaborate Plans for
which will play the Keith and Orpheum Cir-
Big Fall Campaign
cuits the coming season. Mr. Howard will per-
sonally sing the song, to be followed by his
A. Golding, advertising manager of Hearst
own jazz orchestra, and also by the famous
Music Publishers of Canada, Ltd., recently re- Shea Sisters, and at the finale the song will
turned to the home office of his company, Win- again be sung by the entire company. As this
nipeg. Can., following an extensive tour of the will give the song wide publicity dealers should
larger trade centers in New York. Shortly after
watch its development closely. The publisher,
his return, plans for the Fall season were ar- Charles K. Harris, will guarantee the sales of
ranged by the company and Hearst activities
the number.
during the Fall are to be on a larger and wider
scope than ever before.
The coming campaign will include extensive
advertising and merchandising plans. Some of
The Bertram J. Gradman Orchestra, a I'aul
these will be most original in style and will
Specht unit directed by H a d Smith, will broad-
cover every channel of trade activity. This
cast every Tuesday night from W H N , accord-
enterprising publishing company expects them
ing to arrangements completed by Mrs. Earl
to set. a new high mark for music publishing
Fuller, the well-known orchestra hooker.
activities.
These increased publicity and exploitation
plans will use as a backgraund and basis the
record made by the company during the past
season which placed Hearst songs before the
consumer in the theatre, dance hall, cabaret and
by way of radio. Hearst numbers were and are
Specht Orchestra Broadcasts
An Important
——-—
Addition
to
The most beautiful Irish wnltz in years
'THE DREAMS OF MY IRISH COLLEEN"
L E O . F E I S T , Inc., FEIST Bld f ., New York
YES'S
eason s
ales
uccesses
Results prove the following
numbers to be the
Biggest Profit Winners of 1924
YOU CAN TAKE
FROM DIXIE
BR1NGIN' HOME THE BACON
BROKEN
JUST
IN A WONDERFUL
OF OUR OWN
_ TRADE MABKBtWSTERED
SOME ONE ELSE (Took
Place in My Heart)
Your
Order Now from Your Jobber
of Canada, Limited
-yf^
HUTU U l l
AMERICAS POPULAR
BALLAD SUCCESSES
^
WORLD
Hearst Music Publishers
« V M .
185 MADISON AVE
NEW YORK
DREAMS
A LULLABY
or direct from
MUSIC CO.
Hartford, Conn.
CHAPPELL-HARMS.INC.
AWAY
.11' N E
fox-trot
ROSES OF PICARDY
THE WORLD IS WAfTING-?SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
ME
FORGET ME NOT (Means Re-
member Me)
"THE OLD HOMESTEAD in the VALLEY"
BOURDON DEITY
P. O. Box 103, Sta. A.
Prices
"Levee Lou" a Hit
A. Golding Is Back
From New York Trip
A most wonderful
45
REVIEW
Head Office, Winnipeg, Canada
New York Chicago Toronto Vancouver
( SACRED - SECULAR )
West
——of
the
Great Divide
ERNEST R. BALL'S
GREATEST BALLAD
^Victor Her terf
MASTERPIECE
A KISS
Lyric by GEORGE WHITING
M.
WITMARK
1650 BROADWAY
& SONS
NEW YORK
THE
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
46
"Lady of My Cigarette"
Proving a Big Success
Featured by Dan Gregory Orchestra, Which
Is Enthusiastic Over Number—Melody a
Turkish Novelty
Among the orchestras featuring the novelty
fox-trot, "Lady of My Cigarette," released by
Phil Ponce Publications, is the Dan Gregory
REVIEW
manager for Dunkerley & Co., 641 Main street,
this city. In his new capacity Mr. Love will
sell the Ampico, Fischer and Franklin pianos
and also the Knabe and Kranich & Bach pianos
which the Dunkerley house handles. Before
being connected at Bamberger's Mr. Love had
been identified with such New York houses
as Hardman, Peck & Co., Aeolian Co. and
Frederick Looser & Co., Brooklyn.
New Thematic Circular
Sherman, Clay & Co. has issued a thematic
circular carrying the title "Songs Worth Sing-
ing." These numbers have all been shown as
of proven worth, while included in standard
lists have both lyrics and music that has wide
appeal. The numbers include "My Dearest
Prayer," by H. J. Tandler; "Little Northern
Window," words by Ed. Teschemacher and
music by Anthony Dare; a Charles Wakefield
Caduian musical setting to John Steel's "My
Sweetheart of Paradise," and "Enough to
Know," words by Francis T. Clark and music
by Elizabeth Ogden.
Appear on Many Programs
Orcliestra. This musical combination, which is
one of the most popular in Eastern territory,
is enthusiastic over this new song and dance.
The melody of the number is described as a
Turkish novelty and there are some indications
that this issue will be the forerunner of an
Oriental deluge.
For a song that has only been in the hands
of the orchestras for a few short weeks "Lady
of My Cigarette" has been more than promis-
ing. Phil Ponce, head of the publishing firm
which is issuing the number, describes it as
"the tune they walk a mile to hear," linking
up the song with the well-known cigarette
slogan.
A. G. Love With Dunkerley
PASSAIC, N. J., August 16.—A. G. Love, who
for the past three years has been engaged as
floor manager of the piano department of L.
Bamberger & Co., Newark, has been made sales
"Heart-broken Rose" and "Play Me Slow,"
two popular numbers from the catalog of the
A. J. Stasny Music Co., Inc., continue to make
frequent appearances on the programs of many
of the leading orchestras. Both songs are fox-
trots; the first had its original introduction in
England and the latter, played by the Paul
Specht Orchestra here, is being included in his
programs during the current London appear-
ance of his orchestra.
Buys Ross Catalog
The well-known Christian Science Catalog of
Songs by Frances Porter Ross has been pur-
chased by Harold Flammer, Inc., 57 West Forty-
fifth street, New York City. This brings to
the Flammer catalog the following celebrated
Christian Science songs, "My Pilot," "I'll Go
Where You Want Me to Go," "Enough to
Know," "Thoughts," "All's Well" and "Be
Strong."
The Century Music Pub. Co. has forwarded
to its many merchants a special order blank
in which Standard Study Books, Century's Ele-
mentary Instructors, and several other products
are quoted at substantial reductions.
ROBERT TELLER SONS & DORNER
Jenkins'
Outstanding Sellers
POPULAR
JidvrationlValtz
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
ROSTON Publishers
COME AND WHISPER, DEAR
12th STREET RAG—MEAN BLUES
STANDARD
MEMORY'S GARDEN
High. Medium, Low
Duet for Soprano and Alto or Contralto and Ban
MY FAITH IN THEE
High, Medium, Low
Duet
TRUSTING
W a l t e r Jacobs, Inc. BOSTON^MASS
JACOBS' PIANO FOLIOS ( V O L S )
A Complete Library for Photo-Play Pianists
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
AUGUST 23,
1924
"Dream House" Dedicated
to John Charles Thomas
New Marks Ballad by Composer of "When You
Look Into the Heart of a Rose" to Be Sung
by Well-known Artist
Women cannot be described as important fac-
tors in contributing successful songs, although
there are a number of cases on record where
their compositions have been internationally ac-
cepted. They have contributed some of the
biggest successes, but only a small proportion of
all of the successes.
An instance of an achievement by the fair
sex in this direction is the writer of "When
You Look Into the Heart of a Rose," Miss
Florence Methven, who, although only in her
twenties, is a very capable pianist and has a
natural talent for composing. Her most recent
effort is "Dream House," described as a fan-
tastic love ballad.
"Dream House," although only recently ac-
cepted for publication by the Edward B. Marks
Music Co., has been selected by John Charles
Thomas as one of the features of his repertory
in his forthcoming concert tour. In appreciation
the publisher has dedicated the number to Mr.
Thomas and the frontispiece of the first edition,
just off the press, contains a facsimile of the
following letter of praise written by Mr. Thomas
to Miss Methven: "Your love song, 'Dream
House,' has just come and I hasten to con-
gratulate you and thank you for your thought
in dedicating it to me. I am sure to have great
success with it."
New Chappell-Harms Songs
Among the new songs added to the catalog
of Chappell-Harms, Inc., are "My Thoughts of
You," words by Dorothy L. Rosamonde and
music by Tilden Davis; this number has
already appeared on Victor records. Percy
Edgar has contributed the words and Charles
Ancliffe the music for "Someday in Somebody's
Eyes," and Alma Troon and John Morrow are
co-authors of "The Sweetest Call." Eric Coates
has given the musical setting to "I Heard You
Singing," by Roy Ben Barrie, as well as "Sea
Rapture" to the words of Emeric Hulme Bea-
man. Herman Lohr appears with two new songs,
"What a Wonderful World It Would Be" and
"Waiting Alone." "Over the Waters Blue" is
described as a gondola song, with words by
Dena Tempest and music by Robert Coningsby
Clarke. Other titles are "Summer Highland
Days," "Home, Dear Home," "One Little
Dream of Love," and Dorothy Forster's latest
ballad success, "Love's First Kiss," the words
of which are by Edward Lockton.
"No Other Girl" Opens
"No Other Girl," described as a light, tuneful
and comic musical comedy, with a book by the
late Aaron Hoffman, lyrics and music by Bert
Kalmar and Harry Ruby, recently opened at the
Morosco Theatre, New York City. Eddie Buz-
zell, of "The Gingham Girl" fame, and Helen
Ford occupy the stellar roles, and both will
probably appear on Broadway in the present
vehicle for many, many months. The show has
at least two outstanding hits and three other
numbers that shall be heard frequently during
the coming season. They arc "Doing the Town,' :
"No Other Girl," "A Birdie Flew Away From
the Nest," "Honduras" and "After the Curfew
Rings." Waterson, Berlin & Snyder publish
the music.
High, Medium, Low
Duet for Soprano and Tenor or Soprano and Alto
TRAIL-MATE
High, Medium, Low
Duet for Soprano and Alto or Tenor and Basi
J.W.JENKINS SONS MUSIC COMPANY
Kansas City,. Mo.
You can't go wrong with this number
"Moonlight Makes Me Long for You"
FRANK H. GILLESPIE
Music Pubu.h
1112 Forbes Street, Pittsburgh, Pa.

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