Music Trade Review
Issue: 1924 Vol. 79 N. 6 - Page 7
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AUGUST 9, 1924
THE
MUSIC TRADE
REVIEW
Milwaukee Music Merchants Report
Steady Improvement in the Demand There
Carberry-Parker Staff Holds Annual Picnic—K esselman-O'Driscoll Band School Students Give
Concert—National Music Co. Chartered—Radio at Wisconsin State Fair
X/JILWAUKEE, WIS., August 5.—Continued the company, which was held this year at
*• •* improvement, although slight, is consid- Beaver Lake. Swimming, boating and fishing
ered encouraging by Milwaukee music mer- were entertainment features in addition to such
chants and many reported that the month of sports as baseball and other games.
July was ahead of last year. August has started
Band School Students in Concert
out fairly well, with some action noted in pianos,
About forty students of the Kesselman-
especially player-pianos, and in small instru- O'Driscoll band school took part in the concert
ments. Phonographs continue to improve which was given at the school headquarters on
slowly but they have not yet returned to the Grand avenue. The concert roused considerable
position they formerly occupied. Portables are interest among those to whom invitations were
being pushed to a great extent for camping extended and about 200 attended. This is one
parties and at least one portable appears in of a series of concerts which will be given by
almost every window display of camping equip- students of the Kesselman-O'Driscoll school.
ment arranged by local department stores.
Oscar Kluck, director of the school, is spend-
Local stores will continue working on their ing his vacation during the first half of August
prospects during August, but the majority are at Lake Geneva, Wis.
holding off for another month before opening
"Business is good," states J. W. White, head
special campaigns to get business.
of the phonograph department at Gimbel Bros.
"Business is very good," stated Leslie C. "Phonographs are ahead of last year. The rec-
Parker, president and manager of the Carberry- ord business is very good and there is a steady
Parker Co. The Badger Music Shop, which fea- demand in this line."
tures the Chickering, said: "Band instruments
Adam Schroeter, head of the piano department
have been exceptionally good and the Ampico of Gimbel Bros., reports that business is run-
department has also been showing up well. A ning about even with last year. As the month
number of good sales have been made in the of July in both 1923 and 1922 showed a great
player department, as well. Phonographs have increase at Gimbel's, the fact that these figures
shown some improvement, but they are not so arc equalled indicates a good demand for pianos.
good as they should be."
Player-pianos have been the big number in this
Carberry-Parker Co. Staff on Picnic
store during the Summer. A few grands have
More than fifty people attended the picnic been selling but not to compare with the action
given by the Carberry-Parker Co. for members on players.
of the firm and their families. The event took
Lemuel Kline, who is well known to local
place at Eagle Spring Lake, a beautiful spot music dealers, having formerly been in the piano
within a short distance of Milwaukee, and the manufacturing business, was a Milwaukee visi-
trip was made in automobiles. Mr. Parker acted tor. Mr. Kline is now connected with the Cen-
as master of ceremonies and assisted in the tury Piano Co., of Chicago, and was calling on
direction of the baseball games and other sports. the trade in the interests of that concern.
Swimming and boating were among the popular
National Music Co. Incorporated
diversions provided. Two meals were served
Incorporation of the National Music Co. to
during the day and great interest centered manufacture, buy and sell musical instruments
around toasting the "weenies,"
and published music has been announced. This
Leslie C. Parker is planning to leave here Milwaukee concern is capitalized at $10,000. In-
Saturday for a camping trip of two weeks. With corporation papers were signed by C. E. Svhu-
his family Mr. Parker will make an automobile ette, H. Rosenthal, E. B. Schuette and P.
trip through northern Wisconsin, camping at Rosenthal.
whatever spot seems most desirable. Mr. Parker
Radio will have its place in the exhibits at
is an experienced camper and in the past few the Wisconsin State Fair which will be held in
years has gathered together a very compact Milwaukee for a week beginning August 25.
camping equipment which contains all camping A radio exhibit was included in the State fair
necessities but may be packed on the running plans of last year but the 1924 exposition will
boards of the car. The Parker family will spend be developed on a larger scale. About 10,000
two weeks roughing it and cooking over bon- square feet of floor space will be given over
fires before returning to Milwaukee.
to the display of radio, which will be located in
Sydney I. Drake, who is in charge of the the Manufacturers' Building, a structure 300 by
Ampico department of the Carberry-Parker Co., 250 feet, which is one of the largest fair ground
left for La Crosse, Wis., at the beginning of buildings in the country. A comprehensive dis-
his vacation trip. Mr. Drake was located in play of products manufactured in Wisconsin is
La Crosse for a number of years.
contained in this building.
Some improvement in business is noted all
Daily concerts will be given for patrons of
through the music department of the Boston the fair, as the management has contracted for
Store, according to J. J. Healy, manager. more than twenty musical organizations to pre-
Phonographs have shown the most improvement sent programs during the week.
and are one of the important items in the busi-
A New Store
ness of the department. Pianos were very quiet
William F. Schmitz has opened a music store
for one week at the end of July but some im- in the McDermott Block at 241 South Main
provement was noticed about the beginning of street, Fond du Lac, Wis., where he will handle
the month.
Waltham player-pianos and other musical sup-
A recent Milwaukee visitor was Robert E. plies. Mr. Schmitz has been conducting a music
Lauer, junior member of the firm of D. M. business in his home at 230 Bank street, but
Groul, of Green Bay, Wis., Victor dealers, who found that increasing business demanded larger
combined a business trip with visits to friends quarters. Before entering the music business he
in the music trade.
was connected with a railroad line.
Business has been very good at the Kessel-
man-O'Driscoll Co., which features the Ampico
in the Knabe, Marshall-Wendall and Haines
Bros., according to R. J. Gierach, advertising
manager. All departments are showing some
i, W. VA., August 1.—The Burkham
action at this store. An increase over July of & Stamm Piano Co., of Wheeling, has just taken
last year was reported and business for early over the music business of the W. E. Emerson
August is continuing along the same plane.
Co., here. I. A. Foglesong, of Barnesville, has
All members and employes of the Kesselman- already assumed charge of the reorganized busi-
O'Driscoll Co. attended the annual picnic of
Takes Over Emerson Go.
Electric, $290
Mahogany, oak or walnut
Victor supremacy
is the supremacy
of performance
No other i n s t r u m e n t
compares with the Victrola
in any way—musically or
commercially. It stands su-
preme among musical in-
struments and is the big
reason for the success of
dealers in Victor products
everywhere.
Mahogany
Other styles $2$ to $1500
"HIS MASTERS VOICE
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
«^»"
•«»
TRADE MARK
^A
Victrola
HtO
U b PAT
Victor Talking
Machine Co.
Camden, New Jersey
Victor Talking M.ichine Co.
o( Canada. Ltd.. Montreal
AUGUST 9, 1924
THE
MUSIC TRADE
REVIEW
Milwaukee Music Merchants Report
Steady Improvement in the Demand There
Carberry-Parker Staff Holds Annual Picnic—K esselman-O'Driscoll Band School Students Give
Concert—National Music Co. Chartered—Radio at Wisconsin State Fair
X/JILWAUKEE, WIS., August 5.—Continued the company, which was held this year at
*• •* improvement, although slight, is consid- Beaver Lake. Swimming, boating and fishing
ered encouraging by Milwaukee music mer- were entertainment features in addition to such
chants and many reported that the month of sports as baseball and other games.
July was ahead of last year. August has started
Band School Students in Concert
out fairly well, with some action noted in pianos,
About forty students of the Kesselman-
especially player-pianos, and in small instru- O'Driscoll band school took part in the concert
ments. Phonographs continue to improve which was given at the school headquarters on
slowly but they have not yet returned to the Grand avenue. The concert roused considerable
position they formerly occupied. Portables are interest among those to whom invitations were
being pushed to a great extent for camping extended and about 200 attended. This is one
parties and at least one portable appears in of a series of concerts which will be given by
almost every window display of camping equip- students of the Kesselman-O'Driscoll school.
ment arranged by local department stores.
Oscar Kluck, director of the school, is spend-
Local stores will continue working on their ing his vacation during the first half of August
prospects during August, but the majority are at Lake Geneva, Wis.
holding off for another month before opening
"Business is good," states J. W. White, head
special campaigns to get business.
of the phonograph department at Gimbel Bros.
"Business is very good," stated Leslie C. "Phonographs are ahead of last year. The rec-
Parker, president and manager of the Carberry- ord business is very good and there is a steady
Parker Co. The Badger Music Shop, which fea- demand in this line."
tures the Chickering, said: "Band instruments
Adam Schroeter, head of the piano department
have been exceptionally good and the Ampico of Gimbel Bros., reports that business is run-
department has also been showing up well. A ning about even with last year. As the month
number of good sales have been made in the of July in both 1923 and 1922 showed a great
player department, as well. Phonographs have increase at Gimbel's, the fact that these figures
shown some improvement, but they are not so arc equalled indicates a good demand for pianos.
good as they should be."
Player-pianos have been the big number in this
Carberry-Parker Co. Staff on Picnic
store during the Summer. A few grands have
More than fifty people attended the picnic been selling but not to compare with the action
given by the Carberry-Parker Co. for members on players.
of the firm and their families. The event took
Lemuel Kline, who is well known to local
place at Eagle Spring Lake, a beautiful spot music dealers, having formerly been in the piano
within a short distance of Milwaukee, and the manufacturing business, was a Milwaukee visi-
trip was made in automobiles. Mr. Parker acted tor. Mr. Kline is now connected with the Cen-
as master of ceremonies and assisted in the tury Piano Co., of Chicago, and was calling on
direction of the baseball games and other sports. the trade in the interests of that concern.
Swimming and boating were among the popular
National Music Co. Incorporated
diversions provided. Two meals were served
Incorporation of the National Music Co. to
during the day and great interest centered manufacture, buy and sell musical instruments
around toasting the "weenies,"
and published music has been announced. This
Leslie C. Parker is planning to leave here Milwaukee concern is capitalized at $10,000. In-
Saturday for a camping trip of two weeks. With corporation papers were signed by C. E. Svhu-
his family Mr. Parker will make an automobile ette, H. Rosenthal, E. B. Schuette and P.
trip through northern Wisconsin, camping at Rosenthal.
whatever spot seems most desirable. Mr. Parker
Radio will have its place in the exhibits at
is an experienced camper and in the past few the Wisconsin State Fair which will be held in
years has gathered together a very compact Milwaukee for a week beginning August 25.
camping equipment which contains all camping A radio exhibit was included in the State fair
necessities but may be packed on the running plans of last year but the 1924 exposition will
boards of the car. The Parker family will spend be developed on a larger scale. About 10,000
two weeks roughing it and cooking over bon- square feet of floor space will be given over
fires before returning to Milwaukee.
to the display of radio, which will be located in
Sydney I. Drake, who is in charge of the the Manufacturers' Building, a structure 300 by
Ampico department of the Carberry-Parker Co., 250 feet, which is one of the largest fair ground
left for La Crosse, Wis., at the beginning of buildings in the country. A comprehensive dis-
his vacation trip. Mr. Drake was located in play of products manufactured in Wisconsin is
La Crosse for a number of years.
contained in this building.
Some improvement in business is noted all
Daily concerts will be given for patrons of
through the music department of the Boston the fair, as the management has contracted for
Store, according to J. J. Healy, manager. more than twenty musical organizations to pre-
Phonographs have shown the most improvement sent programs during the week.
and are one of the important items in the busi-
A New Store
ness of the department. Pianos were very quiet
William F. Schmitz has opened a music store
for one week at the end of July but some im- in the McDermott Block at 241 South Main
provement was noticed about the beginning of street, Fond du Lac, Wis., where he will handle
the month.
Waltham player-pianos and other musical sup-
A recent Milwaukee visitor was Robert E. plies. Mr. Schmitz has been conducting a music
Lauer, junior member of the firm of D. M. business in his home at 230 Bank street, but
Groul, of Green Bay, Wis., Victor dealers, who found that increasing business demanded larger
combined a business trip with visits to friends quarters. Before entering the music business he
in the music trade.
was connected with a railroad line.
Business has been very good at the Kessel-
man-O'Driscoll Co., which features the Ampico
in the Knabe, Marshall-Wendall and Haines
Bros., according to R. J. Gierach, advertising
manager. All departments are showing some
i, W. VA., August 1.—The Burkham
action at this store. An increase over July of & Stamm Piano Co., of Wheeling, has just taken
last year was reported and business for early over the music business of the W. E. Emerson
August is continuing along the same plane.
Co., here. I. A. Foglesong, of Barnesville, has
All members and employes of the Kesselman- already assumed charge of the reorganized busi-
O'Driscoll Co. attended the annual picnic of
Takes Over Emerson Go.
Electric, $290
Mahogany, oak or walnut
Victor supremacy
is the supremacy
of performance
No other i n s t r u m e n t
compares with the Victrola
in any way—musically or
commercially. It stands su-
preme among musical in-
struments and is the big
reason for the success of
dealers in Victor products
everywhere.
Mahogany
Other styles $2$ to $1500
"HIS MASTERS VOICE
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
«^»"
•«»
TRADE MARK
^A
Victrola
HtO
U b PAT
Victor Talking
Machine Co.
Camden, New Jersey
Victor Talking M.ichine Co.
o( Canada. Ltd.. Montreal
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