Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Weeks and even months before the circus comes to town the advance
agent has been there and broken the ice. The showman early learned
the advantage of preparing the ground ahead of time.
You noticed the articles in the newspapers a few days before the show
came to town—there you crossed the trail of the advance man. And the
posters—he's had much to do with their location. The advance man's
job in business is to excite interest in the show and lay a foundation of
confidence which will be reflected in the attendance.
Every day piano salesmen are staging their shows before critical audi-
ences. Usually the audience is quite select—just a man and his wife.
And, reversing the order of things, they don't pay until after the show,
and then only if they think they are getting their money's worth. The
salesman giving the show is usually leading man-heroine-villain com-
bined and has the help of an advance agent.
At least all the good shows have.
The salesman who has the Weaver Line has N. W. Ayer & Son, the
oldest and largest advertising agency for his advance agent. They have
placed attractive and convincing advertising in the Etude and Musical
America, where nearly all music teachers, students and musicians see it.
The best farmers learn of the Weaver Piano through leading farm
journals. Many religious papers are also used. This advertising is
going ahead of the salesman preparing the audience.
This is one reason for the increased sale of the Weaver Line by Weaver
dealers. Other reasons are the superior quality of the Weaver Line of
Pianos and the safe, convenient and economical methods of financing
offered by the Weaver Company.
If you are in unoccupied territory, you should inquire further into the
advantages of representing the Weaver Line.
WEAVER PIANO COMPANY, Inc
Factory and General Offices
YORK, PA., U. S. A.
Established 54 years ayo.
AUGUST 9, 1924