Music Trade Review
Issue: 1924 Vol. 79 N. 26 - Page 40
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THE MUSIC TRADE
40
REVIEW
MUSICAL INSTRUMENT^
Manufacturers of m u s i c a l instrument
cases of quality. Veneer, Duck, Leather,
Fibre.
CO,40Cross5tNewark,Ni
Hohner Harmony Hour
Big Success on the Air
Program Includes Lecture on Harmonica Play-
ing and Number of Selections on the In-
strument
'The second edition of the Hohner Harmony
Hour, the M. Hohner, Inc., Harmonica broadcast-
ing session whicl* is held over the air from WEAK,
was a big success last week. William J.
Haussler, general manager of the Hohner con-
cern, gave, a demonstration lesson to the wide-
spread audience of pupils, and hundreds of deal-
ers who were listening in picked up some val-
uable ideas on harmonica selling.
One of the big hits of the evening.was the
ukulele playing of Jerome Harris, secretary of
the firm of C. Bruno & Son, Inc., New York
wholesaler of musical merchandise. Mr. Harris
accompanied Mr. Haussler to the studio and
was persuaded to take along a Bruno ukulele
dn which he rendered "He Sure Can Play the
Harmonica," and "Blue Hoosier Blues," accom-
panied by Benny Kossover, the New York
schoolboy harmonica champion, and Ben Car-
son, the steel guitarist.
Mr. Haussler and his son, Bill, Jr., again
featured the harmonica part of the program
with their playing, rendering several standard
selections. The lecture on the ways and means
of playing the harmonica proved to be the
popular part of the program, judging from the
letters that have been received from radio fans.
The "Hohner Harmony Hour" is the greatest
stunt yet in the long series of Hohner publicity
ventures, according to Mr. Haussler, who, long
known as one of the most enthusiastic men
in the trade, is even more enthusiastic than
usual over the new stunt. In a talk with a
representative of The Review he said this
week:
"Of course the only real way we have of
judging the effect of these affairs is through
the reports that come into station WEAK,
and it may interest the music dealers of the
country to know that since we have been broad-
casting these Harmony Hours over seven thou-
sand letters have been received from radio fans
inquiring for the famous Hohner harmonica in-
struction books.
KOCH
AND
Inc.
Representing ANDS KOCH, A. G. TROSSINGEN, Manufacturers of
Accordions, Harmonicas, Violins, Bows
and Full Line oi Accessories
Write for CataloK and Pricei
Office and Show Room
-•
Shipping and Stock Room
1133 BROADWAY. NEW YORK
N E W DORP, S. I.. N E W YORK
HENRY
5TADLMAIR ft INC
1 N 5
' " «>$ MUSICAL INSTRUMENTS
^ANDACCBSSORtES-
115-117EAST 2 3 R D 5T. NEWYORO
OSCAR SCHMIDT, Inc.
i a
La Scala
STELLA
87-101 FERRY ST., JERSEY CITY, N. J.
Oldest umi
;>f Its Kin.I in Aineric;
ACCORDIONS SUFPLIKS
'BANJO-MA.NUO LI NS
S O V E R E I G N J TKNOB BANJO MAM). HAWAIIAN (il'ITARN IIARMONICAS CASKS, ETC.
The STELLA and SOVEREIGN Brands have become National Necessities
FOR VKAKS, T H E PRINC11'AI., SOIRCK OF SMALL STK1NU INSTRUMENTS IN AMERICA
THE BEST I OR T H E MONEY
ALWAYS KKKI' OUR PRICE LIST B E F O R E YOU
Representatives for the Pacific Coast: Western Musical Supply Co., 503 Templeton Bldg., Salt Lake City. Utah
DECEMBER 27,
1924
"We feel that in this broadcasting we are
creating a host of new harmonica players and
developing widespread interest in harmonica
music. This is not only interesting to the
music dealer directly because it means more
harmonica sales but indirectly because of the
number of musicians and purchasers of musical
instruments that come about as a result later.
It is a known fact that a majority of those
who buy harmonicas return to the music store
at some later lime to buy some other musical
instrument—it may be a cornet or it may be a
grand piano.
"In addition to introducing a vast audience
to the possibilities of harmonica music we are
also contributing to public entertainment. We
have received a number of letters which we
value very highly from cripples, blind, and
elderly invalids telling the joy they receive
from our harmonica programs. 'These things
make it worth while."
S. S. Leviathan Orchestra
Wins Success in Portland
Organization Using Buescher Instruments
Scores in Coast Appearances—Buescher Rep-
resentatives Tie Up With the Concerts
PORTLAND, ORE., December 17.—The S. S. Levia-
than Orchestra, Nelson Maples, director, and Em-
niett O'Mara, tenor, were a recent big drawing
card at the Heilig Theatre, playing to packed
houses. Local music critics were loud in their
praise of these young Buescher artists. Fol-
lowing is an extract from the pen of Leone
Cass Baer, critic of The Oregonian:
"No symphony orchestra is better commanded
or more responsive to the swing of the baton.
Like one great organ the dozen or more men
play in perfect harmony. Tinkling cymbals, a
piano, horn or brass, a banjo, drums, a violin,
all together they weave a magic spell of mel-
ody. Again and again they P"lay, one selection
after another, and the audience sits in enrap-
tured silence, afraid hardly to breathe for fear
of breaking the exquisite pulsing harmony."
The Seiberling-Lucas Music Co., exclusive
Portland representative of the Buescher band
instruments, featured the local appearance of
the orchestra with an elaborate window display
of Buescher instruments.
A. K. Trout Broadcasts
"What Music Will Do" will be the subject of
a radio talk to be broadcast at 9 o'clock on the
evening of January 2 by A. K. Trout from sta-
tion WAHG, Richmond Hill, N. Y. Mr. Trout
is vice-president of the Waverly Musical Prod-
ucts Co., manufacturer of hardware for musical
instruments, New York, and has given talks on
music from a score of radio stations.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
WE HONESTLY BELIEVE
THAT BOSTON MUSICAL
INSTRUMENT CASES ARE
THE FINEST CASES MADE
Many Music Dealers
Share This Opinion
Boston Violin Case Co.
100 Haverhill St.
Boston
Paramount Banjos
Harp Quality Tone and Piano Volume
Make Them Worthy of the Name
WILLIAM L. LANGE
225 E. 24th Street
NEW YORK
THE MUSIC TRADE
40
REVIEW
MUSICAL INSTRUMENT^
Manufacturers of m u s i c a l instrument
cases of quality. Veneer, Duck, Leather,
Fibre.
CO,40Cross5tNewark,Ni
Hohner Harmony Hour
Big Success on the Air
Program Includes Lecture on Harmonica Play-
ing and Number of Selections on the In-
strument
'The second edition of the Hohner Harmony
Hour, the M. Hohner, Inc., Harmonica broadcast-
ing session whicl* is held over the air from WEAK,
was a big success last week. William J.
Haussler, general manager of the Hohner con-
cern, gave, a demonstration lesson to the wide-
spread audience of pupils, and hundreds of deal-
ers who were listening in picked up some val-
uable ideas on harmonica selling.
One of the big hits of the evening.was the
ukulele playing of Jerome Harris, secretary of
the firm of C. Bruno & Son, Inc., New York
wholesaler of musical merchandise. Mr. Harris
accompanied Mr. Haussler to the studio and
was persuaded to take along a Bruno ukulele
dn which he rendered "He Sure Can Play the
Harmonica," and "Blue Hoosier Blues," accom-
panied by Benny Kossover, the New York
schoolboy harmonica champion, and Ben Car-
son, the steel guitarist.
Mr. Haussler and his son, Bill, Jr., again
featured the harmonica part of the program
with their playing, rendering several standard
selections. The lecture on the ways and means
of playing the harmonica proved to be the
popular part of the program, judging from the
letters that have been received from radio fans.
The "Hohner Harmony Hour" is the greatest
stunt yet in the long series of Hohner publicity
ventures, according to Mr. Haussler, who, long
known as one of the most enthusiastic men
in the trade, is even more enthusiastic than
usual over the new stunt. In a talk with a
representative of The Review he said this
week:
"Of course the only real way we have of
judging the effect of these affairs is through
the reports that come into station WEAK,
and it may interest the music dealers of the
country to know that since we have been broad-
casting these Harmony Hours over seven thou-
sand letters have been received from radio fans
inquiring for the famous Hohner harmonica in-
struction books.
KOCH
AND
Inc.
Representing ANDS KOCH, A. G. TROSSINGEN, Manufacturers of
Accordions, Harmonicas, Violins, Bows
and Full Line oi Accessories
Write for CataloK and Pricei
Office and Show Room
-•
Shipping and Stock Room
1133 BROADWAY. NEW YORK
N E W DORP, S. I.. N E W YORK
HENRY
5TADLMAIR ft INC
1 N 5
' " «>$ MUSICAL INSTRUMENTS
^ANDACCBSSORtES-
115-117EAST 2 3 R D 5T. NEWYORO
OSCAR SCHMIDT, Inc.
i a
La Scala
STELLA
87-101 FERRY ST., JERSEY CITY, N. J.
Oldest umi
;>f Its Kin.I in Aineric;
ACCORDIONS SUFPLIKS
'BANJO-MA.NUO LI NS
S O V E R E I G N J TKNOB BANJO MAM). HAWAIIAN (il'ITARN IIARMONICAS CASKS, ETC.
The STELLA and SOVEREIGN Brands have become National Necessities
FOR VKAKS, T H E PRINC11'AI., SOIRCK OF SMALL STK1NU INSTRUMENTS IN AMERICA
THE BEST I OR T H E MONEY
ALWAYS KKKI' OUR PRICE LIST B E F O R E YOU
Representatives for the Pacific Coast: Western Musical Supply Co., 503 Templeton Bldg., Salt Lake City. Utah
DECEMBER 27,
1924
"We feel that in this broadcasting we are
creating a host of new harmonica players and
developing widespread interest in harmonica
music. This is not only interesting to the
music dealer directly because it means more
harmonica sales but indirectly because of the
number of musicians and purchasers of musical
instruments that come about as a result later.
It is a known fact that a majority of those
who buy harmonicas return to the music store
at some later lime to buy some other musical
instrument—it may be a cornet or it may be a
grand piano.
"In addition to introducing a vast audience
to the possibilities of harmonica music we are
also contributing to public entertainment. We
have received a number of letters which we
value very highly from cripples, blind, and
elderly invalids telling the joy they receive
from our harmonica programs. 'These things
make it worth while."
S. S. Leviathan Orchestra
Wins Success in Portland
Organization Using Buescher Instruments
Scores in Coast Appearances—Buescher Rep-
resentatives Tie Up With the Concerts
PORTLAND, ORE., December 17.—The S. S. Levia-
than Orchestra, Nelson Maples, director, and Em-
niett O'Mara, tenor, were a recent big drawing
card at the Heilig Theatre, playing to packed
houses. Local music critics were loud in their
praise of these young Buescher artists. Fol-
lowing is an extract from the pen of Leone
Cass Baer, critic of The Oregonian:
"No symphony orchestra is better commanded
or more responsive to the swing of the baton.
Like one great organ the dozen or more men
play in perfect harmony. Tinkling cymbals, a
piano, horn or brass, a banjo, drums, a violin,
all together they weave a magic spell of mel-
ody. Again and again they P"lay, one selection
after another, and the audience sits in enrap-
tured silence, afraid hardly to breathe for fear
of breaking the exquisite pulsing harmony."
The Seiberling-Lucas Music Co., exclusive
Portland representative of the Buescher band
instruments, featured the local appearance of
the orchestra with an elaborate window display
of Buescher instruments.
A. K. Trout Broadcasts
"What Music Will Do" will be the subject of
a radio talk to be broadcast at 9 o'clock on the
evening of January 2 by A. K. Trout from sta-
tion WAHG, Richmond Hill, N. Y. Mr. Trout
is vice-president of the Waverly Musical Prod-
ucts Co., manufacturer of hardware for musical
instruments, New York, and has given talks on
music from a score of radio stations.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
WE HONESTLY BELIEVE
THAT BOSTON MUSICAL
INSTRUMENT CASES ARE
THE FINEST CASES MADE
Many Music Dealers
Share This Opinion
Boston Violin Case Co.
100 Haverhill St.
Boston
Paramount Banjos
Harp Quality Tone and Piano Volume
Make Them Worthy of the Name
WILLIAM L. LANGE
225 E. 24th Street
NEW YORK
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