Music Trade Review
Issue: 1924 Vol. 79 N. 26 - Page 39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TlIK
DECEMBER 27, V)2-\
• V-
but found it necessary to commercialize their
art. Quite a stir was made in the trade a few
months ago by the announcement by a banjo
maker of an instrument made of solid ebony
with metal parts silver-plated and ornamented
with genuine ivory and with a retail price of
$450. It is interesting to note that this factory
received orders for twenty-two of these banjos
within one month following the announcement.
The banjo has often been termed an inher-
ently imperfect instrument mechanically, arid
although many imperfections have been over-
come then- is still room for improvement.
Accessory Situation
With the increased demand from professional
players for better accessories, instrument mak-
ers, have given these parts more attention. Only
a few years ago it was next to impossible for
an accessory maker to induce a banjo maker to
use a high-grade accessory as factory equip-
ment on his instruments. To-day practically
every manufacturer is using the best accessories
he can buy. The year 1924 has seen the arrival
of the gear reduction peg, giving accurate tun-
. ing and eliminating all of the tuning troubles
formerly experienced with friction pegs. This
year has also seen the adoption by manufactur-
ers of quick action covered tailpieces which arc
almost a necessity to the professional player.
.Many new styles of bridges have been intro-
• duced, some with tops or inserts of ebony,
greatly reducing chipping and breakage which
occurred when plain maple bridges were used.
•Manufacturers of strings have also done con-
siderable experimenting and arc now producing
strings that are more durable and have much
better tonal value. Due to these many and
diversified improvements, American-made banjos
are considered not only the best in the world
but years ahead of other countries in this pur-
suit.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
MUSIC TRADE
39
RKV1KW
the small goods department. The Fischer firm
was awarded the contract in competition with
nearly every house in the metropolitan district.
It is an important deal, for it involves twenty-
one schools with an average of thirty instru-
Card Bears Three-inch Phonograph Record Giv-
ments each. Mr. (icrson lias also announced
ing Actual Tone of Instrument—Ambassador
the publication of the new Carl Fischer catalog.
Model in Demand
It is a book of over a hundred and fifty pages
CHICAGO, I I I . , December 22.—One of the most and lists a vast quantity of musical merchan-
dise.
interesting advertising novelties of the season
is the now advertising card now being distrib-
uted by the advertising department of Ludwig
& Ludwig, Inc., manufacturers of drums and
banjos, 1611 North Lincoln street, featuring the
new Ludwig banjo which was recently an-
nounced to the trade.
The card introduces the Ludwig banjo in a
novelty form, for it gives the dealer an oppor-
tunity actually to hear the tone of the new
banjo. Each card bears a three-inch phono-
graph record played by one of the Ludwig
banjos.
The illustration shows an actual reproduction
of the neck and scrollpiece of the instrument
with the record as the head of the instrument.
Although because of its size tlie record is some-
what imperfect in tone reproduction, yet the
powerful tone and scintillating brilliancy of the
Ludwig banjo is noticeable on the little novelty
record^.
According to officials of Ludwig & Ludwig,
Inc., there has been a remarkable demand for
the new banjos, especially the Ambassador
model. Although the production is still far be-
low the demand for these instruments, it is said
that nothing has caused such a sensation in the
helps the dealer with-
trade in recent years as the new Ludwig banjo.
Ludwig & Ludwig
New Banjo Literature
DRUM
DEP'T
IN
YOUR
•**"" STORE
MEANS
REPEAT BUSINESS
Gets School Contract
Carl Fischer, Inc., the well-known New York
music merchandise wholesale and retail house,
lias been awarded the contract for supplying
the schools of Yonkers, N. Y., with band and
orchestra instruments for next year, it was an-
nounced by Henry Gerson, general manager of
newspaper ads—mats and
electros — cuts for all items
—broadsides for mail and
• counter use—display cards
—catalogs and service.
WRITE TO US
Wood-wind
Instruments
Manufacturing Co.
INDIANAPOLIS, INDIANA
You have tried the rest
—Now use the BEST
Highest Standard
Quality Supreme
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
WHO
T H E O L D E S T AND
LARGEST MUSICAL
Have the Endorsement
of America's Foremost
Artists.
17 Jackson Ave.
Send for our Catalog E.
GEORGE CLOOS, Inc.
Instruments for the Reed
Section of the Band.
FLUTES.
STICKS.
The Frederick Rogers Co.
Middletown, N. Y.
Eitablished 1862
Manufacturer of all Kind* of
PICCOLOS. CLARIONETS. FIFES. DRUM-
DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen St.. Ridgewood P. 0.. Brooklyn
MERCHANDISE HOUSE
SEND FOR TRADE PRICE LIST OF
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1834
tHarry Pcdlcr & Co,
for
Violin, Viola,
'Cello and Bass
Incorporated
3 5 1 - 5 3 FOURTH AVE. NEWYOKKCITV
Elkhart
Victor" Distributors
Gold Medal Strings
for musical instrument*
Gold-plated Steel and
Wound Strings
Gibson Musical String Co. • • j ! " / 1 "
Ind.
MULLER & KAPLAN.
154 East 85th St.. N. Y.
GOLD
BAND
REED
100%
CARL FISCHER, Inc.,
OVER
DISPLAY
CABINETS
The best Reed OutAt on the market. Contains: 2 dot. Bb Clar.. 1 doz. Eb Clar..
1 doz. Sop. Sax.. 3 doz. Alto Sax.. I doz. C Mel. Sax.. 2 doz. Bb Tenor. 1 doz.
Bari. All packed Individually In envelope!, I doz. in a box, scientifically cured.
PROFIT
New York
)\
TlIK
DECEMBER 27, V)2-\
• V-
but found it necessary to commercialize their
art. Quite a stir was made in the trade a few
months ago by the announcement by a banjo
maker of an instrument made of solid ebony
with metal parts silver-plated and ornamented
with genuine ivory and with a retail price of
$450. It is interesting to note that this factory
received orders for twenty-two of these banjos
within one month following the announcement.
The banjo has often been termed an inher-
ently imperfect instrument mechanically, arid
although many imperfections have been over-
come then- is still room for improvement.
Accessory Situation
With the increased demand from professional
players for better accessories, instrument mak-
ers, have given these parts more attention. Only
a few years ago it was next to impossible for
an accessory maker to induce a banjo maker to
use a high-grade accessory as factory equip-
ment on his instruments. To-day practically
every manufacturer is using the best accessories
he can buy. The year 1924 has seen the arrival
of the gear reduction peg, giving accurate tun-
. ing and eliminating all of the tuning troubles
formerly experienced with friction pegs. This
year has also seen the adoption by manufactur-
ers of quick action covered tailpieces which arc
almost a necessity to the professional player.
.Many new styles of bridges have been intro-
• duced, some with tops or inserts of ebony,
greatly reducing chipping and breakage which
occurred when plain maple bridges were used.
•Manufacturers of strings have also done con-
siderable experimenting and arc now producing
strings that are more durable and have much
better tonal value. Due to these many and
diversified improvements, American-made banjos
are considered not only the best in the world
but years ahead of other countries in this pur-
suit.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
MUSIC TRADE
39
RKV1KW
the small goods department. The Fischer firm
was awarded the contract in competition with
nearly every house in the metropolitan district.
It is an important deal, for it involves twenty-
one schools with an average of thirty instru-
Card Bears Three-inch Phonograph Record Giv-
ments each. Mr. (icrson lias also announced
ing Actual Tone of Instrument—Ambassador
the publication of the new Carl Fischer catalog.
Model in Demand
It is a book of over a hundred and fifty pages
CHICAGO, I I I . , December 22.—One of the most and lists a vast quantity of musical merchan-
dise.
interesting advertising novelties of the season
is the now advertising card now being distrib-
uted by the advertising department of Ludwig
& Ludwig, Inc., manufacturers of drums and
banjos, 1611 North Lincoln street, featuring the
new Ludwig banjo which was recently an-
nounced to the trade.
The card introduces the Ludwig banjo in a
novelty form, for it gives the dealer an oppor-
tunity actually to hear the tone of the new
banjo. Each card bears a three-inch phono-
graph record played by one of the Ludwig
banjos.
The illustration shows an actual reproduction
of the neck and scrollpiece of the instrument
with the record as the head of the instrument.
Although because of its size tlie record is some-
what imperfect in tone reproduction, yet the
powerful tone and scintillating brilliancy of the
Ludwig banjo is noticeable on the little novelty
record^.
According to officials of Ludwig & Ludwig,
Inc., there has been a remarkable demand for
the new banjos, especially the Ambassador
model. Although the production is still far be-
low the demand for these instruments, it is said
that nothing has caused such a sensation in the
helps the dealer with-
trade in recent years as the new Ludwig banjo.
Ludwig & Ludwig
New Banjo Literature
DRUM
DEP'T
IN
YOUR
•**"" STORE
MEANS
REPEAT BUSINESS
Gets School Contract
Carl Fischer, Inc., the well-known New York
music merchandise wholesale and retail house,
lias been awarded the contract for supplying
the schools of Yonkers, N. Y., with band and
orchestra instruments for next year, it was an-
nounced by Henry Gerson, general manager of
newspaper ads—mats and
electros — cuts for all items
—broadsides for mail and
• counter use—display cards
—catalogs and service.
WRITE TO US
Wood-wind
Instruments
Manufacturing Co.
INDIANAPOLIS, INDIANA
You have tried the rest
—Now use the BEST
Highest Standard
Quality Supreme
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
WHO
T H E O L D E S T AND
LARGEST MUSICAL
Have the Endorsement
of America's Foremost
Artists.
17 Jackson Ave.
Send for our Catalog E.
GEORGE CLOOS, Inc.
Instruments for the Reed
Section of the Band.
FLUTES.
STICKS.
The Frederick Rogers Co.
Middletown, N. Y.
Eitablished 1862
Manufacturer of all Kind* of
PICCOLOS. CLARIONETS. FIFES. DRUM-
DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen St.. Ridgewood P. 0.. Brooklyn
MERCHANDISE HOUSE
SEND FOR TRADE PRICE LIST OF
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1834
tHarry Pcdlcr & Co,
for
Violin, Viola,
'Cello and Bass
Incorporated
3 5 1 - 5 3 FOURTH AVE. NEWYOKKCITV
Elkhart
Victor" Distributors
Gold Medal Strings
for musical instrument*
Gold-plated Steel and
Wound Strings
Gibson Musical String Co. • • j ! " / 1 "
Ind.
MULLER & KAPLAN.
154 East 85th St.. N. Y.
GOLD
BAND
REED
100%
CARL FISCHER, Inc.,
OVER
DISPLAY
CABINETS
The best Reed OutAt on the market. Contains: 2 dot. Bb Clar.. 1 doz. Eb Clar..
1 doz. Sop. Sax.. 3 doz. Alto Sax.. I doz. C Mel. Sax.. 2 doz. Bb Tenor. 1 doz.
Bari. All packed Individually In envelope!, I doz. in a box, scientifically cured.
PROFIT
New York
)\
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