Music Trade Review
Issue: 1924 Vol. 79 N. 2 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 12, 1924
THE
MUSIC
TRADE
39
REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Sheet Music Department and Its
Place with the General Music Store
SONGS THAT SELL
What'll I Do? (New)
Recent Survey by the Music Trade Review Shows More Than Half of the General Music Stores
Handling These Goods—Relation of Distribution Conditions to Figures
T H E straw vote survey recently conducted
•* by The Review for the purpose of compiling
data regarding the various lines handled by
music merchants resulted in a response giving
accurate figures of the business activities of
over 10 per cent of the retailers of the country.
Of particular interest to this department are
the figures relating to sheet music and talking
machines and records. While it was shown that
89 per cent of the music houses handle talking
machines and, in most cases, records, with an
additional 3 per cent who contemplate stocking
such goods, there were only 59.6 per cent
handling sheet music with 8 per cent contem-
plating handling it in the near future. As sheet
but as showing the importance of sheet music
in the eyes of the merchants. Sheet music is
so valuable that every music merchant should
contemplate handling it. The situation may not
justify the carrying out of his thoughts in this
direction, but it would at least show that as a
progressive retailer he understood its value, not
particularly in the way of profit, but as the
foundation of all musical progress, the developer
of musical taste, the creator of all musical sales,
the best advertising medium for any music mer-
chant, a source of service to those interested
in music, and a profit-maker where properly
presented.
music is the basis of all musical activities, this
" R o S C S of P l C a r d y " i l l
Lazy (New)
Oh, Baby (Don't Say No—Say Maybe)
Mindin' My Bus'ness
Cover Me Up With the Sunshine of
Virginia
She's Everybody's Sweetheart
—
What's Today Got to Do With Tomorrow?
I Can't Get the One I Want
My Papa Doesn't Two-Time No Time
(New)
Where Is That Old Girl of Mine?
—
—
If the Rest of the World Don't Want You
the Dealers' Windows
percentage which, of course, is already known, is
quite low.
With all the progress and development of
H. A. Weymann & Son, Inc., Gives Handsome
musical merchandise and small instruments in
Display to Chappell-Harms Number
the last few years, sheet music still has a slightly
better representation. So slight, however, that
The Chappell-Harms, Inc., number, "Roses
it is almost indiscernible, the figures showing
of Picardy," continues as a steady seller on
58.5 per cent stocking musical merchandise and
the music counters of the country. From indi-
7.5 per cent contemplating handling it.
cations its present popularity will continue for
Probably there are more music stores carry-
over a long period. The fact that it is fre-
ing various stocks that handle musical merchan-
dise than t h e r e are
those handling sheet
music. However, this
is offset by the fact that
there are a good many
exclusive sheet music
stores, while there are
very few exclusive mu-
sical merchandise re-
tail establishments.
The figures on sheet
music are really too
low considering its im-
portance. However, it
leaves a healthier situa-
tion than would be pos-
sible if the percentage
of outlets were greatly
increased, that is, if all
of the departments are
complete
departments
carrying a representa-
tive stock of sheet mu-
sic and not confining
their activities to the
sale of strictly popular
numbers.
Undoubtedly,
the
sheet music industry in
particular l o c a l i t i e s
could healthily use more
representation, a d d i -
tional outlets prepared
to serve the music needs
of specific territories.
The
development of
such, however, need not
be rushed, as there is
no proof that consum-
ers are not able to ob-
Weymann Display of "Roses of Picardy"
tain, with little or no
quently programmed by well-known concert
trouble, the music publications they really want.
artists had added to its sales and to its pop-
It might be remarked, however, that of those
ularity. It is a better class number with a wide
32.4 per cent of the music dealers who do not
appeal and a prominent display of its title pages
handle sheet music, the 8 per cent who con-
reminds music puchasers of its desirability.
template handling such is quite small, not that
Many dealers throughout the country have
there is so much need for additional distribution,
I Love My Chili-Bom-Bom
Old Familiar Faces
That Old Gang of Mine
Indiana Moon
Driftwood
In the Candle Light
Yawning
X
Universal Dance Folio No. 7
Special Edition (Just Out)
Peterson's Ukulele Method
—
World's Favorite Songs
Lundin's Tenor Banjo Method
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
made a feature of "Roses of Picardy" and the
demand, if anything, increases. It bears all the
earmarks of being one of the most successful
ballads of several seasons. The trade is quick
to recognize a winner and for this reason "Roses
of Picardy" has been receiving unusual pub-
licity. The number of window displays, exclu-
sively devoted to its title pages, have been many
and invariably the results in the way of sales
have been substantial to the dealer who has
used ingenuity and care in displaying the num-
ber properly.
Herewith is shown a recent window of "Roses
of Picardy," which appeared in the store of H.
A. Weymann & Son, Inc., Philadelphia, Pa. It
is a most artistic and attractive showing and
E. A. Naylor, manager of the sheet music de-
partment, who is responsible for the window,
it to be congratulated on the artistic and profit-
able exhibit.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
JULY 12, 1924
THE
MUSIC
TRADE
39
REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Sheet Music Department and Its
Place with the General Music Store
SONGS THAT SELL
What'll I Do? (New)
Recent Survey by the Music Trade Review Shows More Than Half of the General Music Stores
Handling These Goods—Relation of Distribution Conditions to Figures
T H E straw vote survey recently conducted
•* by The Review for the purpose of compiling
data regarding the various lines handled by
music merchants resulted in a response giving
accurate figures of the business activities of
over 10 per cent of the retailers of the country.
Of particular interest to this department are
the figures relating to sheet music and talking
machines and records. While it was shown that
89 per cent of the music houses handle talking
machines and, in most cases, records, with an
additional 3 per cent who contemplate stocking
such goods, there were only 59.6 per cent
handling sheet music with 8 per cent contem-
plating handling it in the near future. As sheet
but as showing the importance of sheet music
in the eyes of the merchants. Sheet music is
so valuable that every music merchant should
contemplate handling it. The situation may not
justify the carrying out of his thoughts in this
direction, but it would at least show that as a
progressive retailer he understood its value, not
particularly in the way of profit, but as the
foundation of all musical progress, the developer
of musical taste, the creator of all musical sales,
the best advertising medium for any music mer-
chant, a source of service to those interested
in music, and a profit-maker where properly
presented.
music is the basis of all musical activities, this
" R o S C S of P l C a r d y " i l l
Lazy (New)
Oh, Baby (Don't Say No—Say Maybe)
Mindin' My Bus'ness
Cover Me Up With the Sunshine of
Virginia
She's Everybody's Sweetheart
—
What's Today Got to Do With Tomorrow?
I Can't Get the One I Want
My Papa Doesn't Two-Time No Time
(New)
Where Is That Old Girl of Mine?
—
—
If the Rest of the World Don't Want You
the Dealers' Windows
percentage which, of course, is already known, is
quite low.
With all the progress and development of
H. A. Weymann & Son, Inc., Gives Handsome
musical merchandise and small instruments in
Display to Chappell-Harms Number
the last few years, sheet music still has a slightly
better representation. So slight, however, that
The Chappell-Harms, Inc., number, "Roses
it is almost indiscernible, the figures showing
of Picardy," continues as a steady seller on
58.5 per cent stocking musical merchandise and
the music counters of the country. From indi-
7.5 per cent contemplating handling it.
cations its present popularity will continue for
Probably there are more music stores carry-
over a long period. The fact that it is fre-
ing various stocks that handle musical merchan-
dise than t h e r e are
those handling sheet
music. However, this
is offset by the fact that
there are a good many
exclusive sheet music
stores, while there are
very few exclusive mu-
sical merchandise re-
tail establishments.
The figures on sheet
music are really too
low considering its im-
portance. However, it
leaves a healthier situa-
tion than would be pos-
sible if the percentage
of outlets were greatly
increased, that is, if all
of the departments are
complete
departments
carrying a representa-
tive stock of sheet mu-
sic and not confining
their activities to the
sale of strictly popular
numbers.
Undoubtedly,
the
sheet music industry in
particular l o c a l i t i e s
could healthily use more
representation, a d d i -
tional outlets prepared
to serve the music needs
of specific territories.
The
development of
such, however, need not
be rushed, as there is
no proof that consum-
ers are not able to ob-
Weymann Display of "Roses of Picardy"
tain, with little or no
quently programmed by well-known concert
trouble, the music publications they really want.
artists had added to its sales and to its pop-
It might be remarked, however, that of those
ularity. It is a better class number with a wide
32.4 per cent of the music dealers who do not
appeal and a prominent display of its title pages
handle sheet music, the 8 per cent who con-
reminds music puchasers of its desirability.
template handling such is quite small, not that
Many dealers throughout the country have
there is so much need for additional distribution,
I Love My Chili-Bom-Bom
Old Familiar Faces
That Old Gang of Mine
Indiana Moon
Driftwood
In the Candle Light
Yawning
X
Universal Dance Folio No. 7
Special Edition (Just Out)
Peterson's Ukulele Method
—
World's Favorite Songs
Lundin's Tenor Banjo Method
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
made a feature of "Roses of Picardy" and the
demand, if anything, increases. It bears all the
earmarks of being one of the most successful
ballads of several seasons. The trade is quick
to recognize a winner and for this reason "Roses
of Picardy" has been receiving unusual pub-
licity. The number of window displays, exclu-
sively devoted to its title pages, have been many
and invariably the results in the way of sales
have been substantial to the dealer who has
used ingenuity and care in displaying the num-
ber properly.
Herewith is shown a recent window of "Roses
of Picardy," which appeared in the store of H.
A. Weymann & Son, Inc., Philadelphia, Pa. It
is a most artistic and attractive showing and
E. A. Naylor, manager of the sheet music de-
partment, who is responsible for the window,
it to be congratulated on the artistic and profit-
able exhibit.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Future scanning projects are planned by the International Arcade Museum Library (IAML).