Music Trade Review
Issue: 1924 Vol. 79 N. 16 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 18, 1924
MUSIC
TRADE
45
REVIEW
Sees Biggest Season Ever
Before in the Trade
Arthur E. Davidson, of Ludwig & Ludwig,
Forecasts Greatest Season in the History of
Musical Merchandise
CHICAGO, I I I . , October 13.—Arthur E. ("Davey")
Davidson, the hustling sales representative of
Ludwig & Ludwig, Inc., local drum manufactur-
ers, is preparing for a greater business in the
Ludwig line of products this Fall than ever be-
fore. He is known from coast to coast by
musicians and dealers and from present indica-
tions believes that the entire trade will find
business better during the next few months than
in the entire history of the musical merchandise
industry.
In an interview with a representative of The
Review to-day Mr. Davidson outlined the reasons
for his optimism as follows: "The schools are
doing more to encourage the musical idea in
the children of the country than any other
agency. They now start the child in the kinder-
garten classes with simple rhythmical exercises
to musical settings and follow through the
grammar grades up to the high school and
colleges with orchestras and bands that are
nearly on a par with the professional organiza-
tions The school is the natural starting point
for the teaching of music. It is really remark-
able to note the growth of the music in the
school movement. We owe a lot to the educa-
tors who are fostering this splendid work.
"Folks sometimes complain that this is a
materialistic age—that we live a fast pace, yet I
think this all tends to bring about a reaction,
a desire for relaxation and solace that we are
sure to find in music. The radio has done won-
ders to popularize musical instruments. People
are not just satisfied to listen. They wish to
learn. This demand for self-expression results
in the sale of many musical instruments."
Edfred Features Conn
on Sousa Band Tour
Uses Large Space in Akron Papers to Link
Up Appearance of Famous Band Master With
Store
AKRON, O., October 13.—Nearly a full page in
the local newspapers was used by the Edfred
Music Co. in connection with the announce-
ment of the coming of John Philip Sousa and
his band to the Akron Armory the night of
October 12th. The concert was staged under
the direction of Earle Poling of the Earle Pol-
ing Music Co., who for the past several years
has been bringing the world's greatest musical
artists to Akron. The advertisement was largely
a tie-up with Conn band instruments, used by
Sousa, with testimonials from Sousa and other
great bandsmen of the present day. The Ed-
fred store has the local Conn agency. Poling
also had a quota of the large space in the com-
MUSICAL INSTRUMENTS
Manufacturers of m u s i c a l instrument
cases of quality. Veneer, Duck, Leather,
Fibre.
SfteFELSBERG CO.,40Cross5tNewark,Ni
bined ad. In the advertisement were reproduc-
tions of several of the solo artists with the
Sousa band organization.
Buescher Equipment for
Multnomah Hotel Strollers
Seiberling-Lucas Music Co., of Portland, Ore.,
Sells Complete Outfit to New Pacific Coast
Organization
PORTLAND, ORE., October 11.—The Seiberling-
Lucas Music Co. has equipped the Multnomah
Hotel Strollers, a new organization composed
of ex-college men now playing at the new In-
dian Grill of the Multnomah, with a complete
set of Buescher instruments. The orchestra is
creating a great sensation in the city and the
lovers of good dance music go to the grill to
enjoy an after-dinner dance.
The orchestra is under the direction of
Dwight Johnson and includes: Bob Dickinson,
saxophone, clarinet and violin; Ike Porter, saxo-
phone, clarinet and trumpet; James Davis, Para-
mount banjo and saxophone; James Whippo,
trumpet and mellophone; Edward Van Muys,
trombone, trumpet and euphonium; Vincete
Keryte, Buescherphone; Ray Johnson, piano,
violin and arranger and Dwight Johnson, di-
rector and Ludwig traps.
The Seiberling-Lucas Music Co has a hand-
some instrument display in its main shop
window on Fourth street. The center of the
display is a Stradivarius violin valued at $15,000.
The display consists of a collection of violins
and cellos arranged in groups from beginners'
outfits at $17.50 and up. The window attracts
many passers-by and at times traffic on the side-
walk has been blocked by the crowds stopping.
Jerome Harris Has Son
Jerome Harris, secretary of C. Bruno & Son,
Inc., wholesalers of musical merchandise, 343
Fourth avenue, New York, is receiving con-
gratulations from his many friends in the trade
on the birth of a soil.
Wood-wind
Instruments
RONQ
T H E O L D E S T AND
LARGEST MUSICAL
Musical Merchandise
Trimmings of Quality
3 5 1 - 5 3 FOURTH AVE. NEWYORKCITY
Victor' Distributors
Hoops, Brackets, Nuts, Pegs, Tailpieces,
Armrests r Resonators, Tuning Forks,
Tambourine Jingles, Hawaiian Steels
Waverly Musical Products Co., Inc.
342 Madison Av«.
New York
Send for our Catalog E.
Instruments for the Reed
Section of the Band.
IN AMERICA
ESTABLISHED 1 8 3 *
A Dependable Source of Supply
Have the Endorsement
of America's Foremost
Artists.
MERCHANDISE HOUSE
Exclusively Wholesale
Hardware and Trimmings
for Ukulele and Banjo Ukes
Patent Heads for Banjo, Man-
dolin, Guitar and Violin
Highest Standard
Quality Supreme
Harry Pedler & Co.
Incorporated
Elkhart
OSCAR SCHMIDT, Inc.
i a
La Scala
STELLA
AND
SUVLKLHIIJ
SOVEREIGN
Ind.
Write for
1'rU'fB
87-101 FERRY ST., JERSEY CITY, N. J.
cst and I.arrest I'liinl of It* Ki
in Amerivn
riiANJO-MANDOLINS
UKULELES
ACCORDIONS
SUPPLIES
J TENOR IIAN.IO MAM). IIA WAI1AN (i I ITA RS HARMONICAS CASES, ETC.
The STELLA and SOVEREIGN Brands have become National Necessities
FOR YEARS, T H E P R I N C I P A L SOURCE O F SMALL S T R I N G I N S T R U M E N T S IN AMERICA
T H E B E S T F O R T H E MONEY
A L W A Y S K E E P OUR P R I C E L I S T B E F O R E YOU
Representatives for the Pacific Coast: Western Musical Supply Co.. 503 Templeton Bldg.. Salt Lake City, Utah
THE
OCTOBER 18, 1924
MUSIC
TRADE
45
REVIEW
Sees Biggest Season Ever
Before in the Trade
Arthur E. Davidson, of Ludwig & Ludwig,
Forecasts Greatest Season in the History of
Musical Merchandise
CHICAGO, I I I . , October 13.—Arthur E. ("Davey")
Davidson, the hustling sales representative of
Ludwig & Ludwig, Inc., local drum manufactur-
ers, is preparing for a greater business in the
Ludwig line of products this Fall than ever be-
fore. He is known from coast to coast by
musicians and dealers and from present indica-
tions believes that the entire trade will find
business better during the next few months than
in the entire history of the musical merchandise
industry.
In an interview with a representative of The
Review to-day Mr. Davidson outlined the reasons
for his optimism as follows: "The schools are
doing more to encourage the musical idea in
the children of the country than any other
agency. They now start the child in the kinder-
garten classes with simple rhythmical exercises
to musical settings and follow through the
grammar grades up to the high school and
colleges with orchestras and bands that are
nearly on a par with the professional organiza-
tions The school is the natural starting point
for the teaching of music. It is really remark-
able to note the growth of the music in the
school movement. We owe a lot to the educa-
tors who are fostering this splendid work.
"Folks sometimes complain that this is a
materialistic age—that we live a fast pace, yet I
think this all tends to bring about a reaction,
a desire for relaxation and solace that we are
sure to find in music. The radio has done won-
ders to popularize musical instruments. People
are not just satisfied to listen. They wish to
learn. This demand for self-expression results
in the sale of many musical instruments."
Edfred Features Conn
on Sousa Band Tour
Uses Large Space in Akron Papers to Link
Up Appearance of Famous Band Master With
Store
AKRON, O., October 13.—Nearly a full page in
the local newspapers was used by the Edfred
Music Co. in connection with the announce-
ment of the coming of John Philip Sousa and
his band to the Akron Armory the night of
October 12th. The concert was staged under
the direction of Earle Poling of the Earle Pol-
ing Music Co., who for the past several years
has been bringing the world's greatest musical
artists to Akron. The advertisement was largely
a tie-up with Conn band instruments, used by
Sousa, with testimonials from Sousa and other
great bandsmen of the present day. The Ed-
fred store has the local Conn agency. Poling
also had a quota of the large space in the com-
MUSICAL INSTRUMENTS
Manufacturers of m u s i c a l instrument
cases of quality. Veneer, Duck, Leather,
Fibre.
SfteFELSBERG CO.,40Cross5tNewark,Ni
bined ad. In the advertisement were reproduc-
tions of several of the solo artists with the
Sousa band organization.
Buescher Equipment for
Multnomah Hotel Strollers
Seiberling-Lucas Music Co., of Portland, Ore.,
Sells Complete Outfit to New Pacific Coast
Organization
PORTLAND, ORE., October 11.—The Seiberling-
Lucas Music Co. has equipped the Multnomah
Hotel Strollers, a new organization composed
of ex-college men now playing at the new In-
dian Grill of the Multnomah, with a complete
set of Buescher instruments. The orchestra is
creating a great sensation in the city and the
lovers of good dance music go to the grill to
enjoy an after-dinner dance.
The orchestra is under the direction of
Dwight Johnson and includes: Bob Dickinson,
saxophone, clarinet and violin; Ike Porter, saxo-
phone, clarinet and trumpet; James Davis, Para-
mount banjo and saxophone; James Whippo,
trumpet and mellophone; Edward Van Muys,
trombone, trumpet and euphonium; Vincete
Keryte, Buescherphone; Ray Johnson, piano,
violin and arranger and Dwight Johnson, di-
rector and Ludwig traps.
The Seiberling-Lucas Music Co has a hand-
some instrument display in its main shop
window on Fourth street. The center of the
display is a Stradivarius violin valued at $15,000.
The display consists of a collection of violins
and cellos arranged in groups from beginners'
outfits at $17.50 and up. The window attracts
many passers-by and at times traffic on the side-
walk has been blocked by the crowds stopping.
Jerome Harris Has Son
Jerome Harris, secretary of C. Bruno & Son,
Inc., wholesalers of musical merchandise, 343
Fourth avenue, New York, is receiving con-
gratulations from his many friends in the trade
on the birth of a soil.
Wood-wind
Instruments
RONQ
T H E O L D E S T AND
LARGEST MUSICAL
Musical Merchandise
Trimmings of Quality
3 5 1 - 5 3 FOURTH AVE. NEWYORKCITY
Victor' Distributors
Hoops, Brackets, Nuts, Pegs, Tailpieces,
Armrests r Resonators, Tuning Forks,
Tambourine Jingles, Hawaiian Steels
Waverly Musical Products Co., Inc.
342 Madison Av«.
New York
Send for our Catalog E.
Instruments for the Reed
Section of the Band.
IN AMERICA
ESTABLISHED 1 8 3 *
A Dependable Source of Supply
Have the Endorsement
of America's Foremost
Artists.
MERCHANDISE HOUSE
Exclusively Wholesale
Hardware and Trimmings
for Ukulele and Banjo Ukes
Patent Heads for Banjo, Man-
dolin, Guitar and Violin
Highest Standard
Quality Supreme
Harry Pedler & Co.
Incorporated
Elkhart
OSCAR SCHMIDT, Inc.
i a
La Scala
STELLA
AND
SUVLKLHIIJ
SOVEREIGN
Ind.
Write for
1'rU'fB
87-101 FERRY ST., JERSEY CITY, N. J.
cst and I.arrest I'liinl of It* Ki
in Amerivn
riiANJO-MANDOLINS
UKULELES
ACCORDIONS
SUPPLIES
J TENOR IIAN.IO MAM). IIA WAI1AN (i I ITA RS HARMONICAS CASES, ETC.
The STELLA and SOVEREIGN Brands have become National Necessities
FOR YEARS, T H E P R I N C I P A L SOURCE O F SMALL S T R I N G I N S T R U M E N T S IN AMERICA
T H E B E S T F O R T H E MONEY
A L W A Y S K E E P OUR P R I C E L I S T B E F O R E YOU
Representatives for the Pacific Coast: Western Musical Supply Co.. 503 Templeton Bldg.. Salt Lake City, Utah
Future scanning projects are planned by the International Arcade Museum Library (IAML).